無水化妝品市場規模、佔有率和成長分析（按類型、產品、性別、銷售管道、價格分佈和地區分類）－2026-2033年產業預測

預計到 2024 年，無水化妝品市場規模將達到 120.4 億美元，到 2025 年將成長至 134.2 億美元，到 2033 年將成長至 320.7 億美元，在預測期（2026-2033 年）內複合年成長率為 11.5%。

無水化妝品是一種創新美容和個人保健產品，它利用油脂、乳木果油和蠟質等成分，無需用水即可達到理想的質地和稠度。這類產品具有許多優勢，包括更長的保存期限、高濃度配方以及更低的環境影響。通過去除水分，製造商可以顯著減少碳排放，最大限度地減少潛在有害防腐劑的使用，並提高皮膚安全性。無水產品包括油基洗面乳、潤唇膏和精華液，特別適合乾性或敏感性肌膚。它們在提供強效保濕的同時，也能保留肌膚的天然油脂。這一新興趨勢反映了消費者對兼顧功效和環保的永續美容解決方案日益成長的需求。

無水化妝品市場的成長要素

推動無水化妝品市場成長的關鍵因素之一是消費者對環保和永續產品的需求日益成長。人們對個人保健產品環境影響的認知不斷提高，促使他們積極尋找能夠最大限度減少廢棄物和節約水資源的替代方案。無水化妝品提供了一種有效的解決方案，其配方生產用水量更少，並使用永續的包裝材料。這種向永續性和環保生活方式的轉變正在推動消費者對無水產品的興趣日益濃厚。因此，隨著越來越多的消費者在日常美容護理中優先考慮環保選項，預計無水化妝品市場將繼續擴張。

無水化妝品市場的限制

無水化妝品市場面臨的主要挑戰包括消費者整體認知度較低以及部分地區產品供應有限。儘管環保和永續產品的趨勢日益強勁，但許多消費者對無水化妝品的益處並不了解，因此不願選擇這類產品。此外，某些地區通路不足，使得消費者更難獲得這些產品。因此，認知度低和供應有限等因素可能會阻礙某些地區的市場擴張，並限制整體成長潛力。

無水化妝品市場的趨勢

無水化妝品市場正經歷著顯著的轉變，朝著多功能產品方向發展，以滿足消費者對便利性和有效性的日益成長的偏好。隨著人們對永續性和資源節約的關注度不斷提高，消費者開始青睞能夠提供多種功效的創新配方，例如集保濕、清潔和化妝水於一體的產品。這一趨勢不僅反映了人們簡化護膚流程的願望，也反映了人們對環境影響日益增強的意識。隨著各大品牌不斷研發無水解決方案，在消費者對高效、環保且符合現代生活方式的替代品的需求驅動下，市場預計將持續成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球無水化妝品市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 有機的
• 合成

全球無水化妝品市場規模（按產品和複合年成長率分類）（2026-2033 年）

• 護膚
• 護髮
• 化妝品
• 其他

全球無水化妝品市場規模（按性別分類）及複合年成長率（2026-2033 年）

• 男性
• 女士
• 男女通用的

全球無水化妝品市場規模（按銷售管道和複合年成長率分類）（2026-2033 年）

• 離線
  • 批發商/經銷商
  • 大賣場/超級市場
  • 便利商店
  • 專賣店
  • 百貨公司
  • 其他
• 線上

全球無水化妝品市場規模（按價格分佈和複合年成長率分類）（2026-2033 年）

• 經濟型（30 美元以下）
• 中檔（30-60美元）
• 高級版（60 美元以上）

全球無水化妝品市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Procter & Gamble（USA）
• Unilever（UK）
• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（USA）
• Johnson & Johnson（USA）
• Henkel AG & Co. KGaA（Germany）
• Shiseido Company, Limited（Japan）
• Amway（USA）
• Lush Retail Ltd.（UK）
• Ethique（New Zealand）
• Seed Phytonutrients（USA）
• Beautycounter（USA）
• Kjaer Weis（Denmark）
• Susteau（USA）
• Everist（Canada）
• Lamazuna（France）
• Common Heir（USA）
• Wonder Valley（USA）

結論與建議

Waterless Cosmetics Market size was valued at USD 12.04 Billion in 2024 and is poised to grow from USD 13.42 Billion in 2025 to USD 32.07 Billion by 2033, growing at a CAGR of 11.5% during the forecast period (2026-2033).

Waterless cosmetics are innovative beauty and personal care products formulated without water, utilizing oils, butters, and waxes to create desired textures and consistencies. These products deliver multiple advantages, such as extended shelf life, concentrated formulas, and diminished environmental impact. By omitting water, manufacturers can significantly lower their carbon footprint and minimize the necessity for potentially harmful preservatives, enhancing skin safety. Waterless options include oil-based cleansers, balms, and serums, which are particularly advantageous for individuals with dry or sensitive skin, offering intense hydration while preserving the skin's natural oils. This emerging trend reflects a growing consumer demand for sustainable beauty solutions that prioritize both efficacy and environmental responsibility.

Top-down and bottom-up approaches were used to estimate and validate the size of the Waterless Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Waterless Cosmetics Market Segments Analysis

Global Waterless Cosmetics Market is segmented by Nature, Product, Gender, Sales Channel, Price Range and region. Based on Nature, the market is segmented into Organic and Synthetic. Based on Product, the market is segmented into Skincare, Haircare, Makeup and Others. Based on Gender, the market is segmented into Men, Women and Unisex. Based on Sales Channel, the market is segmented into Offline and Online. Based on Price Range, the market is segmented into Economy (Below USD30), Mid-Range (USD30 to USD60) and Premium (Above USD60). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Waterless Cosmetics Market

A significant factor propelling the growth of the waterless cosmetics market is the rising consumer demand for eco-friendly and sustainable products. As awareness increases regarding the environmental impact of personal care choices, individuals are actively seeking alternatives that minimize waste and conserve water resources. Waterless cosmetics present a viable solution, offering formulations that require less water and utilize sustainable packaging materials. This shift towards sustainability and eco-conscious living is fostering a growing interest in waterless products. Consequently, the waterless cosmetics sector is poised for continued expansion as more consumers prioritize environmentally responsible options in their beauty routines.

Restraints in the Waterless Cosmetics Market

A significant challenge facing the waterless cosmetics market is the general lack of consumer awareness and the limited accessibility of these products in various areas. Although the movement towards eco-friendly and sustainable goods is gaining momentum, many consumers remain uninformed about the advantages that waterless cosmetics offer, resulting in a reluctance to pursue these alternatives. Moreover, certain regions suffer from inadequate distribution channels, which further obstruct the availability of such products. Consequently, these factors of low awareness and restricted access could hinder the market's expansion in specific locations, impeding its overall growth potential.

Market Trends of the Waterless Cosmetics Market

The waterless cosmetics market is witnessing a notable shift towards multifunctional products that cater to the evolving preferences of consumers who prioritize convenience and efficacy. With an increasing emphasis on sustainability and resource conservation, consumers are gravitating towards innovative formulations that deliver multiple benefits-such as hydration, cleansing, and toning-within a single offering. This trend not only reflects a desire for simplicity in beauty routines but also highlights a growing consciousness about environmental impact. As brands continue to develop waterless solutions, the market is likely to expand, driven by the demand for effective, eco-friendly alternatives that align with modern lifestyles.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Waterless Cosmetics Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Synthetic

Global Waterless Cosmetics Market Size by Product & CAGR (2026-2033)

• Market Overview
• Skincare
• Haircare
• Makeup
• Others

Global Waterless Cosmetics Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Unisex

Global Waterless Cosmetics Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Offline
  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Departmental Stores
  • Others
• Online

Global Waterless Cosmetics Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Economy (Below USD30)
• Mid-Range (USD30 to USD60)
• Premium (Above USD60)

Global Waterless Cosmetics Market Size & CAGR (2026-2033)

• North America (Nature, Product, Gender, Sales Channel, Price Range)
  • US
  • Canada
• Europe (Nature, Product, Gender, Sales Channel, Price Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Nature, Product, Gender, Sales Channel, Price Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Nature, Product, Gender, Sales Channel, Price Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Nature, Product, Gender, Sales Channel, Price Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ethique (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seed Phytonutrients (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beautycounter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kjaer Weis (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Susteau (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everist (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lamazuna (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Common Heir (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wonder Valley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations