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市場調查報告書
商品編碼
1859792
全球永續口腔清潔用品市場:預測至2032年-按產品類型、材料類型、刷毛類型、分銷管道、最終用戶和地區進行分析Sustainable Oral Care Market Forecasts to 2032 - Global Analysis By Product Type, Material Type, Bristle Type, Distribution Channel, End User, and By Geography |
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根據 Stratistics MRC 的數據,預計 2025 年全球永續口腔清潔用品市場規模將達到 56 億美元,到 2032 年將達到 89 億美元,預測期內複合年成長率為 6.8%。
永續 口腔清潔用品致力於研發牙刷、牙膏、漱口水和包裝,旨在透過使用可生物分解材料、填充用裝和植物來源活性成分來減少對環境的影響,同時保持臨床療效。為了吸引具有環保意識的消費者並響應政策變化,該品牌強調生命週期評估、循環經濟和檢驗的性能。循環經濟計劃和零售商永續性計畫正在推動其成長。
社群媒體與永續發展趨勢的影響
社群媒體和永續性運動正在改變消費者的消費觀念,使其更加重視環保的口腔護理產品,從而加速了對竹製、可生物分解、可補充裝和無塑膠產品的需求。網紅、評論和病毒式宣傳活動提高了人們對廢棄物問題和成分透明度的認知,鼓勵成熟的跨國公司和靈活的新興企業推出更多環保產品和訂閱式補充裝服務。零售商和直銷管道正在精心打造永續的產品組合,並以認證和生命週期聲明指南的購買決策。因此,行銷和上市策略越來越重視可衡量的環境認證和循環經濟性。
性能和耐久性問題
與傳統產品相比,永續口腔清潔用品的清潔效果和使用壽命可能存在疑慮,這可能會減緩其普及速度。物料輸送、更柔軟的天然刷毛以及密度較低的替換刷頭都可能導致過早磨損或使用感受不同,引發消費者退貨和負面回饋。零售商和監管機構要求產品具備同等功效和臨床檢驗,迫使品牌商投資於測試和材料工程。因此,在性能等效性得到證實並有效傳達之前,消費者和機構投資者可能不願意全面轉向使用此類產品。
進入新領域
永續口腔清潔用品品牌可以透過進軍鄰近品類實現成長,例如可生物分解牙線、牙膏填充用和診所商用牙科耗材。針對兒童口腔衛生、旅行裝和固定價格填充用模式的創新產品,既能滿足細分市場需求,又能提高單位產品的經濟效益。與牙科專業人士和零售商建立夥伴關係,有助於獲得臨床推薦並實現廣泛的分銷。此外,企業永續發展項目也能創造自然成長的管道。產品系列和通路策略的多元化有助於企業增加收入、降低獲客成本,並增強品牌忠誠度和盈利。
與現有品牌的競爭
憑藉成熟的分銷管道、值得信賴的品牌和雄厚的行銷預算,大型口腔護理公司能夠迅速推出天然和可回收產品線,從而與永續產品專家競爭。自有品牌和低成本替代品也對價格和貨架空間構成壓力。為了保持競爭力,永續品牌必須透過環保聲明、卓越的設計和經臨床驗證的功效來脫穎而出,同時還要控制生態材料的利潤和供應鏈。隨著大型公司收購或複製小眾概念,這可能會導致市場更加分散和整合。
疫情加速了消費者對健康、衛生和一次性包裝的關注,這暫時阻礙了永續口腔清潔用品的普及,同時也增加了口腔衛生產品的整體需求。供應鏈中斷對規模較小的永續生產商造成了衝擊,導致可堆肥成分的供應延遲和交貨週期延長。然而,環保意識的增強和在地採購的努力推動了復甦,許多消費者開始接受前置作業時間廢棄物的替代方案。最終,新冠疫情凸顯了韌性方面的不足,促使品牌加強供應鏈建立、進行認證並提高溝通透明度。
預計在預測期內,牙刷細分市場將成為最大的細分市場。
預計在預測期內,牙刷細分市場將佔據最大的市場佔有率。由於頻繁的更換週期、消費者環保意識的增強以及竹製手柄和可更換刷頭等明確的永續性選擇,牙刷預計仍將是最大的類別。手動和電動牙刷都面向大眾和高階市場,零售商也為牙刷和配件預留了相當可觀的貨架空間。牙科專業人士通常建議定期更換牙刷,從而保持了穩定的銷售量。此外,可生物分解材料、替換刷頭以及精準行銷方面的創新正在幫助維持成長,並促使全球主流消費者轉向更環保的牙刷選擇。
預計生質塑膠領域在預測期內將實現最高的複合年成長率。
預計在預測期內,生質塑膠領域將實現最高成長率,因為製造商在牙刷柄、包裝和配件中採用植物性聚合物和新型生物基樹脂。減少原生塑膠使用的監管壓力、可堆肥配方的進步以及消費者願意為檢驗的生物基材料支付溢價,都在加速研發和規模化生產。此外,化學品製造商與口腔護理品牌之間的夥伴關係正在降低成本、提高材料性能、解決初期對耐久性的擔憂,並隨著時間的推移,推動生物塑膠產品在全球零售和機構市場的更廣泛應用。
在預測期內,歐洲預計將佔據最大的市場佔有率,這主要得益於其成熟的法律規範、消費者對永續性的高度重視以及個人護理零售和電子商務的強勁滲透。德國、英國和斯堪地那維亞等國家在綠色採購政策方面處於領先地位,要求產品必須貼有生態標籤並擁有透明的供應鏈。完善的回收和堆肥基礎設施也為循環包裝方案提供了支援。因此,成熟的快速消費品公司和創新品牌都在大力投資永續口腔清潔用品領域,推動了產品在全部區域的供應和消費者接受度。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於可支配收入的成長、快速的都市化以及電子商務和行動技術的普及,這些因素使得永續口腔清潔用品更容易獲得。中國和印度龐大的人口基數、不斷壯大的中階以及日益增強的口腔健康意識正在推動市場需求。本土新興企業和跨國公司正在研發低成本、行動優先且在地化的配方,同時各國政府也支持循環經濟試點計畫。這些因素共同推動了可生物分解牙刷、填充用系統和永續包裝在全部區域。
According to Stratistics MRC, the Global Sustainable Oral Care Market is accounted for $5.6 billion in 2025 and is expected to reach $8.9 billion by 2032, growing at a CAGR of 6.8% during the forecast period. Sustainable oral care develops toothbrushes, toothpastes, mouthwashes, and packaging designed for reduced environmental impact using biodegradable materials, refillable formats, and plant-derived actives while preserving clinical effectiveness. Brands emphasize lifecycle assessments, circularity, and verified performance to appeal to eco-conscious consumers and comply with policy shifts. Growth is driven by circular-economy initiatives and retailer sustainability programs.
Influence of Social Media & Sustainability Trends
Social media and sustainability movements have shifted consumer priorities toward eco friendly oral care, accelerating demand for bamboo, biodegradable, refillable and plastic free products. Influencers, reviews and viral campaigns increase visibility of waste issues and ingredient transparency, encouraging established multinationals and nimble startups to launch greener lines and subscription refill services. Retailers and direct to consumer channels curate sustainable assortments while certifications and lifecycle claims guide purchases. Consequently, marketing and product development increasingly prioritize measurable environmental credentials and circularity,
Performance & Durability Concerns
Some sustainable oral care products face skepticism over cleaning effectiveness and longevity compared with conventional alternatives, which can slow adoption. Biodegradable handles, softer natural bristles, or lower-density refill materials sometimes wear faster or offer different tactile feedback, prompting consumer returns and negative reviews. Retailers and regulators demand comparable efficacy and clinical validation, so brands must invest in testing and material engineering. Consequently, until performance parity is demonstrably proven and effectively communicated, consumers and institutional buyers may hesitate to switch at scale.
Expansion into New Segments
Sustainable oral care brands can grow by entering adjacent categories such as biodegradable floss, refillable toothpaste tablets, and professional dental disposables for clinics. Innovations tailored to children's hygiene, travel formats, and subscription refill models capture niche demand while improving unit economics. Partnerships with dental professionals and retailers enable clinical endorsement and wider distribution. Moreover, corporate sustainability programs create institutional channels. By diversifying product portfolios and channel strategies, firms can scale revenue, reduce customer acquisition costs, and strengthen brand loyalty and profitability.
Competition from Conventional Brands
Large incumbent oral care companies possess established distribution, trusted brands, and substantial marketing budgets, enabling rapid launch of natural or recyclable product lines that challenge specialist sustainable startups. Private label and low cost alternatives also pressure pricing and shelf space. To compete, sustainable brands must differentiate through verified environmental claims, superior design, or demonstrable clinical efficacy, while managing margins and supply chains for eco materials. Consequently, market fragmentation may intensify, and consolidation is likely as majors acquire or replicate niche concepts.
The pandemic accelerated consumer interest in health, hygiene, and single-use packaging, briefly complicating sustainable oral care adoption while increasing demand for oral health products overall. Supply chain disruptions challenged small sustainable manufacturers, causing delays for compostable components and longer lead times. However, heightened environmental awareness and local sourcing initiatives supported recovery, with many consumers embracing low-waste alternatives. Ultimately, Covid highlighted resilience gaps and pushed brands to strengthen supply chains, certification, and transparent communication
The toothbrushes segment is expected to be the largest during the forecast period
The toothbrushes segment is expected to account for the largest market share during the forecast period. Toothbrushes are expected to remain the largest category because they combine frequent replacement cycles with strong consumer awareness and clear sustainability alternatives, such as bamboo handles and replaceable heads. Both manual and electric variants serve mass and premium tiers, and retailers allocate significant shelf space to brushes and accessories. Dental professionals often recommend regular brush replacement, sustaining steady volume. Additionally, innovation in biodegradable materials, subscription refill models, and targeted marketing sustain growth and help convert mainstream buyers toward greener brush options globally.
The bioplastics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the bioplastics segment is predicted to witness the highest growth rate as manufacturers adopt plant based polymers and novel bio resins for toothbrush handles, packaging, and accessory components. Regulatory pressure to reduce virgin plastics, advances in compostable formulations, and consumer willingness to pay premiums for verified bio materials accelerate R&D and scale up. Moreover, partnerships between chemical producers and oral care brands lower costs and improve material performance, addressing earlier durability concerns and enabling wider retail and institutional adoption worldwide over time.
During the forecast period, the Europe region is expected to hold the largest market share due to mature regulatory frameworks, high consumer awareness of sustainability, and strong retail and ecommerce penetration for personal care. Countries such as Germany, the UK, and Scandinavia lead with green procurement policies, demanding eco labels and transparent supply chains. Robust recycling and composting infrastructure supports circular packaging options. As a result, established FMCG companies and innovative brands invest heavily in sustainable oral care, driving product availability and consumer adoption throughout the region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising disposable incomes, rapid urbanization, and expanding ecommerce and mobile penetration that facilitate access to sustainable oral care. Large populations in China and India, growing middle classes, and increasing dental awareness boost demand. Local startups and multinational entrants adapt low cost, mobile first and localized formulations, while governments support circular economy pilots. Together these dynamics accelerate adoption of biodegradable brushes, refill systems and sustainable packaging across the region.
Key players in the market
Some of the key players in Sustainable Oral Care Market include Colgate-Palmolive Company, The Procter & Gamble Company, Unilever PLC, Kenvue Inc., Haleon plc, Church & Dwight Co., Inc., Sunstar Suisse S.A., Lion Corporation, Dabur India Ltd., Perrigo Company plc, Koninklijke Philips N.V., The Humble Co., Georganics Ltd., Hello Products LLC, Bite, Inc., and RADIUS LLC.
In September 2025, Colgate-Palmolive India's Bright Smiles, Bright Futures(R) (BSBF) program has reached 2 billion children worldwide since 1991. In India, it has engaged over 185 million children and families, partnering with several state governments. The program aims to provide oral health education, free dental screenings, and treatment access to underserved communities. Colgate-Palmolive India plans to reach over 10 million children annually through Public-Private-Policy Partnerships, addressing critical oral health concerns in the country.
In February 2025, Colgate launched Colgate Total Active Prevention, a comprehensive oral-health system (toothpaste, brushes, mouthwash) and continued reporting progress on its recyclable toothpaste tube rollout (noting ~75% SKU transition by end-2024).
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.