![]() |
市場調查報告書
商品編碼
1750232
口腔清潔用品的全球市場:市場規模·佔有率·預測,趨勢分析(各產品·各年齡層·各流通管道) - 未來預測(到2032年)Oral Care Market Size, Share, Forecast, & Trends Analysis by Product Age Group Distribution Channel - Global Forecast to 2032 |
全球口腔護理市場:市場規模、市場佔有率、預測、趨勢(按產品、年齡層和分銷管道劃分)-未來預測(截至2032年)
根據題為 "全球口腔護理市場:市場規模、市場佔有率、預測、趨勢(按產品、年齡組和分銷渠道劃分)-未來預測(截至2032年)" 的研究報告,預計到2032年,口腔護理市場規模將達到700億美元,預測期內(2025-2032年)的複合增長率為3.9%。本報告對五大地區的口腔護理市場進行了深入分析,總結了當前的市場趨勢、市場規模、近期市場發展以及2032年的預測。
在進行了大量二手資料和一手資料研究以及對市場情景的詳細分析後,本報告對關鍵行業推動因素、市場阻礙因素、機會和趨勢進行了影響分析。牙周病和齲齒盛行率的上升、口腔健康和衛生意識的增強、牙齒美學需求的不斷增長、消費者對口腔護理產品意識的不斷提升以及環保口腔護理產品的使用日益增多,這些因素共同推動了該市場的增長。此外,人們對使用天然成分和草藥的護理產品的偏好,以及口腔護理產品的技術進步,預計將為口腔護理市場的利益相關者帶來重大機會。此外,電動牙刷的興起、護膚類口腔護理產品的推出以及人工智慧在牙刷中的應用,都是口腔護理市場的關鍵趨勢。
然而,口腔護理產品中有害化學物質的影響在一定程度上阻礙了口腔護理市場的成長。此外,專業口腔護理產品的認知度低是全球口腔護理市場面臨的一大課題。
Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic), Age Group (Adults, Children), Distribution Channel (Supermarket, Pharmacies, Online) - Global Forecast to 2032
According to the research report titled, 'Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adults, Children) Distribution Channel (Supermarket, Pharmacies, Online) - Global Forecast to 2032,' the oral care market is projected to reach $70 billion by 2032, at a CAGR of 3.9% during the forecast period 2025-2032. The report provides an in-depth analysis of the oral care market across five major regions, emphasizing the current market trends, market sizes, recent developments, and forecasts till 2032.
Succeeding extensive secondary and primary research and an in-depth analysis of the market scenario, the report conducts the impact analysis of the key industry drivers, restraints, opportunities, and trends. The growth of this market is driven by the rising prevalence of gum diseases and dental caries, increasing awareness of oral health & hygiene, rising demand for dental aesthetics, increasing consumer awareness regarding oral care products, and growing use of eco-friendly oral care products. In addition, the inclination towards natural and herbal care products and technological advancements in oral care products are expected to provide significant opportunities for stakeholders operating in the oral care market. Moreover, the rise of electric toothbrushes, the introduction of skincare-inspired oral care products, and the integration of AI in toothbrushes are major trends in the oral care market.
However, the effect of harmful chemicals in oral care products hinders the growth of the oral care market to some extent. Furthermore, limited awareness of specialized oral care products is a major challenge in the global oral care market.
The key players operating in the oral care market are Colgate-Palmolive Company (U.S.), GlaxoSmithKline plc (U.K.), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Procter & Gamble (U.S.), Unilever plc (U.K.), Ultradent Products, Inc. (U.S.), M+C Schiffer GmbH (Germany), Dabur India Limited (India), GC Corporation (Japan), Lion Corporation (Japan), Church & Dwight Co., Inc. (U.S.), Arcadia Consumer Healthcare, Inc. (U.S.), and Haleon plc (U.K.).
Based on product, the oral care market is segmented into toothpastes, toothbrushes, mouthwashes, and other oral care products. In 2025, the toothpastes segment is expected to account for the largest share of 36.7% of the oral care market. Toothpaste is available in various forms, such as gels, pastes, powders, and other forms, and is used to clean the teeth and maintain the oral aesthetics of the mouth. The large share of this segment is attributed to factors such as rising awareness of oral health, a shift in the use of herbal and natural products as compared to chemical-based products, a growing number of market players, growing cases of dental caries and gum diseases, and awareness about oral hygiene.
By age group, the oral care market is segmented into adults and children. In 2025, the adults segment is expected to account for a larger share of the oral care market. The large number of adults using oral care products is a key factor supporting the segment's largest share. The high prevalence of gum problems in adults and high awareness of maintaining oral care among adults are also supporting the segment's largest share. Adults tend to visit dental practitioners often compared to children. Adults have easy access to resources about oral health and hygiene compared to children. Websites, articles, and social media platforms offer educational content on dental care, including the benefits of using toothpaste, recommended oral hygiene practices, and tips for maintaining healthy teeth and gums.
By end users, the oral care market is segmented into supermarkets/hypermarkets, pharmacies, oral care clinics, and online channels. In 2025, the supermarket/hypermarkets segment is expected to account for the largest share of 38.1% of the market. Supermarkets/hypermarkets are self-service stores that offer a wide variety of products, including oral care. The large share of the segment is attributed to factors such as the increasing number of stores, easy accessibility and availability of oral care products, reasonable price ranges, and greater frequency of offers and discounts.
An in-depth geographic analysis of the industry provides detailed qualitative and quantitative insights into the five major regions (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) and the coverage of major countries in each region. Asia-Pacific is projected to register the fastest growth rate during the forecast period of 2025- 2032. The region's large and rapidly growing population, particularly in countries like China and India, contributes significantly to the rising demand for oral care products. Urbanization and increasing awareness of oral hygiene, supported by government initiatives and educational campaigns, are further accelerating market expansion. Additionally, a growing middle class with rising disposable incomes is fueling the demand for both basic and premium oral care products, including electric toothbrushes, whitening treatments, and herbal formulations. The proliferation of modern retail infrastructure and e-commerce platforms has improved product accessibility across urban and rural areas alike.
Furthermore, major global and regional market players are investing heavily in local manufacturing and distribution networks to meet the increasing demand and reduce operational costs. Aging populations in countries such as Japan and South Korea are also creating a niche demand for specialized oral care solutions. Collectively, these factors make Asia-Pacific the most dynamic and promising region for growth in the global oral care market over the forecast period.
Key Questions Answered in the Report-
Oral Care Market Assessment-by Product
Oral Care Market Assessment-by Age Group
Oral Care Market Assessment-by Distribution Channel
Oral Care Market Assessment-by Geography