查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1822393

2032 年有機口腔護理產品市場預測：按產品類型、成分類型、配方、應用、分銷管道和地區進行的全球分析

Organic Oral Care Products Market Forecasts to 2032 - Global Analysis By Product Type (Toothpaste, Mouthwash, and Dental Floss), Ingredient Type, Formulation, Application, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球有機口腔護理產品市場預計在 2025 年達到 22 億美元，到 2032 年將達到 40 億美元，預測期內的複合年成長率為 8.7%。

有機口腔護理產品是指採用蘆薈、薄荷和茶樹油等有機成分製成的天然口腔衛生產品，包括牙膏、漱口水和牙線。這些產品採用環保配方，不含合成化學物質、人工香料和防腐劑，有助於促進口腔健康。這些產品（包括草本牙膏和可生物分解牙線）迎合了注重健康的消費者的需求，他們尋求安全、永續的方案來保持口氣清新、牙齒強健和牙齦健康。

據土壤協會稱，消費者為了整體健康而避開合成化學品，並尋求由有機和天然成分製成的牙膏和漱口水。

綠色牙科的日益流行

綠色牙科的發展是關鍵驅動力，因為這個理念優先考慮永續、無毒的治療方法和材料。這些專家的認可使消費者的選擇更加合理，將有機口腔護理從小眾趨勢轉變為值得推薦的健康實踐。推薦不含SLS、人工甜味劑和三氯生產品的牙醫，為消費者提供了一個值得信賴的教育和推廣管道，鼓勵患者選擇符合更廣泛預防和環保醫療保健理念的有機品牌。

對產品有效性的懷疑

一個主要的阻礙因素是消費者始終懷疑有機配方與傳統、有科學根據的化學產品相比的有效性。許多人認為，草藥萃取物等天然成分無法與氟化物的防蛀功效或過氧化物的去漬功效相媲美。要克服這種認知，需要投入大量資金進行臨床研究以證實其有效性，並開展教育性行銷以證明替代活性成分的有效性，這對該領域的品牌來說仍然是一個重大挑戰。

擴大兒科口服藥物領域

兒童口腔護理領域蘊藏著巨大的發展機會。注重健康的家長擴大為孩子尋找更安全、無毒的牙膏替代品，因為孩子很容易攝取牙膏中的化學物質。開發有吸引力的無氟有機配方，搭配兒童喜愛的口味（例如水果味、泡泡糖味）和精美的包裝，可以抓住這個日益成長的消費群體。這不僅可以從小培養品牌忠誠度，還能滿足傳統大眾市場產品無法充分滿足的特定消費者需求。

具有競爭力的傳統化學產品

市場面臨來自成熟傳統品牌的嚴重威脅，這些品牌憑藉化學配方產品佔據了貨架空間。這些競爭對手擁有龐大的行銷預算、深厚的零售商關係，以及透過數十年的廣告宣傳建立的消費者信任。他們推出價格具有競爭力的「天然」子品牌的能力，對純有機公司構成了持續的挑戰，使其難以實現大眾市場滲透，也難以說服注重價值的消費者轉向通常價格更高的替代品。

COVID-19的影響：

新冠疫情帶來了雙重影響。最初，它提高了人們的整體健康意識，並引發了人們對無化學成分、天然且有益於整體健康（包括口腔護理）的產品的興趣。然而，人們的興趣已顯著轉向具有特定抗病毒功效的衛生產品，例如酒精和其他消毒劑，而這些產品在有機產品中並不常見。此外，供應鏈中斷影響了原料的可得性，為許多有機品牌帶來了生產和分銷挑戰。

牙膏市場預計將成為預測期內最大的市場

牙膏市場預計將在預測期內佔據最大市場佔有率，因為它是日常生活中的必需品，也是消費者轉向有機個人護理的重要切入點。消費者對避免使用SLS、氟化物和人工甜味劑等合成化學物質的意識日益增強，推動了市場需求。製造商推出了各種創新配方，融合了活性碳、羥基磷灰石和各種草本萃取物，使其成為最具活力和主導地位的類別。

預計預測期內草藥萃取物市場的複合年成長率最高

預計在預測期內，草藥萃取物領域將迎來最高成長率，這得益於消費者對以天然功效著稱的植物來源成分產品的偏好。印度楝（抗菌）、茶樹油（牙齦健康）、洋甘菊（舒緩）和薄荷（清新口氣）等萃取物因其獨特的功效特性而日益受到追捧，它們不僅提供簡單的清潔功能，還能提供有針對性的自然療法口腔護理解決方案。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大市場佔有率，這得益於印度及其他國家悠久的阿育吠陀和傳統醫學實踐，這些實踐強調使用印度楝樹和丁香等天然草藥進行口腔衛生。龐大的人口、日益成長的有機產品意識，以及眾多提供價格實惠且天然定位產品的本土品牌，是該地區佔據巨大市場佔有率的主要原因。

複合年成長率最高的地區：

預計北美將在預測期內實現最高的複合年成長率，這得益於其高度發達的健康產業、消費者對潔淨標示和透明產品強勁的需求，以及消費者願意為獲得認證的有機產品支付溢價。影響力行銷、蓬勃發展的數位商務以及不斷推出新產品的創新知名品牌是推動該地區快速成長的關鍵因素。

免費客製化服務：

此報告的訂閱者可以使用以下免費自訂選項之一：

  • 公司簡介
    • 全面分析其他市場參與者（最多 3 家公司）
    • 主要企業的SWOT分析（最多3家公司）
  • 區域細分
    • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球有機口腔護理產品市場（依產品類型）

  • 牙膏
  • 漱口水
  • 牙線

6. 全球有機口腔護理產品市場（依成分類型）

  • 草本萃取物
  • 天然甜味劑
  • 精油

7. 全球有機口腔護理產品市場（按配方）

  • 貼上
  • 凝膠
  • 粉末

8. 全球有機口腔護理產品市場（按應用）

  • 日常口腔衛生
  • 牙齦護理
  • 緩解敏感肌膚

9. 全球有機口腔護理產品市場（依分銷管道）

  • 藥局
  • 網路零售
  • 超級市場/大賣場
  • 專賣店

第10章全球有機口腔護理產品市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第 12 章：公司概況

  • Procter & Gamble（P&G）
  • Colgate-Palmolive
  • Church & Dwight
  • Unilever
  • Johnson & Johnson
  • SmileDirectClub
  • GlaxoSmithKline（GSK）
  • Philips Oral Healthcare
  • Perrigo Company
  • Dr. Brite
  • Amway
  • Sunstar Suisse
  • Lion Corporation
  • Dabur India
  • Himalaya Herbal Healthcare
  • Marvis
  • Jason Natural Products
  • Schmidt's Naturals
Product Code: SMRC31147

According to Stratistics MRC, the Global Organic Oral Care Products Market is accounted for $2.2 billion in 2025 and is expected to reach $4.0 billion by 2032 growing at a CAGR of 8.7% during the forecast period. Organic oral care products are natural dental hygiene items, such as toothpaste, mouthwash, and floss, made from organic ingredients like aloe vera, peppermint, or tea tree oil. Free from synthetic chemicals, artificial flavors, or preservatives, they promote oral health through gentle, eco-friendly formulations. These products, including herbal toothpastes or biodegradable floss, cater to health-conscious consumers seeking safe, sustainable options for maintaining fresh breath, strong teeth, and healthy gums.

According to the Soil Association, consumers are seeking toothpaste and mouthwash made with organic, naturally derived ingredients, avoiding synthetic chemicals for holistic wellness.

Market Dynamics:

Driver:

Green dentistry trends expand

The growth of green dentistry is a significant driver, as this philosophy prioritizes sustainable, non-toxic practices and materials. This professional endorsement validates consumer choices, shifting organic oral care from a niche trend to a recommended health practice. Dentists advocating for products free from SLS, artificial sweeteners, and triclosan create a trusted channel for education and adoption, encouraging patients to choose organic brands that align with a broader preventative and eco-conscious healthcare approach.

Restraint:

Product efficacy skepticism

A major restraint is lingering consumer skepticism regarding the effectiveness of organic formulas compared to traditional, science-backed chemical products. Many believe natural ingredients like herbal extracts cannot match the proven cavity-fighting power of fluoride or the stain-removing prowess of peroxides. Overcoming this perception requires significant investment in clinical research to substantiate claims and educational marketing to demonstrate the efficacy of alternative active ingredients, which remains a considerable challenge for brands in this space.

Opportunity:

Pediatric oral segment expansion

A significant opportunity lies in expanding the pediatric oral care segment. Health-conscious parents are increasingly seeking safer, non-toxic alternatives for their children, who are more vulnerable to ingesting toothpaste chemicals. Developing appealing, fluoride-free organic formulas with child-friendly flavors (e.g., fruit, bubblegum) and engaging packaging can capture this growing demographic. This fosters brand loyalty from an early age and addresses a specific consumer need that is not fully met by conventional mass-market products.

Threat:

Competitive legacy chemical products

The market faces a severe threat from well-established legacy brands that dominate shelf space with chemically-formulated products. These competitors have immense marketing budgets, deep retail relationships, and long-standing consumer trust built on decades of advertising. Their ability to launch "natural" sub-brands at competitive prices poses a constant challenge, making it difficult for purely organic companies to achieve mass-market penetration and convince value-conscious shoppers to switch to often higher-priced alternatives.

Covid-19 Impact:

The COVID-19 pandemic had a dual impact. Initially, it heightened overall health consciousness, driving interest in chemical-free, natural products that support overall wellness, including oral care. However, the focus also shifted dramatically towards hygiene products with specific antiviral claims, such as those containing alcohol or other disinfectants, which are not typical in organic formulations. Furthermore, supply chain disruptions affected the availability of raw materials, challenging production and distribution for many organic brands.

The toothpaste segment is expected to be the largest during the forecast period

The toothpaste segment is expected to account for the largest market share during the forecast period, resulting from its status as an essential daily-use product and the primary entry point for consumers transitioning to organic personal care. Heightened awareness of avoiding synthetic chemicals like SLS, fluoride, and artificial sweeteners ingested daily drives demand. Manufacturers offer a wide range of innovative formulas with charcoal, hydroxyapatite, and various herbal extracts, making it the most dynamic and dominant category.

The herbal extracts segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the herbal extracts segment is predicted to witness the highest growth rate, propelled by a growing consumer preference for products with recognizable, plant-powered ingredients known for their natural benefits. Extracts like neem (antibacterial), tea tree oil (gingival health), chamomile (soothing), and peppermint (fresh breath) are increasingly sought after for their specific functional properties, moving beyond simple cleaning to offering targeted, natural therapeutic oral care solutions.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to the ancient Ayurvedic and traditional medicine practices in India and other countries that emphasize the use of natural herbs like neem and clove for oral hygiene. A vast population, rising awareness of organic products, and the presence of numerous local brands offering affordable, naturally-positioned products contribute significantly to the region's large market share.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with a highly developed wellness industry, strong consumer demand for clean-label and transparently sourced products, and a willingness to pay premium prices for certified organic goods. Influencer marketing, robust digital commerce, and the presence of major innovative brands constantly launching new products are key factors driving the fastest growth in this region.

Key players in the market

Some of the key players in Organic Oral Care Products Market include Procter & Gamble (P&G), Colgate-Palmolive, Church & Dwight, Unilever, Johnson & Johnson, SmileDirectClub, GlaxoSmithKline (GSK), Philips Oral Healthcare, Perrigo Company, Dr. Brite, Amway, Sunstar Suisse, Lion Corporation, Dabur India, Himalaya Herbal Healthcare, Marvis, Jason Natural Products, and Schmidt's Naturals

Key Developments:

In August 2025, Colgate-Palmolive launched its new "Hello Naturals" line of fully biodegradable toothbrushes and fluoride-free toothpaste tablets, packaged in 100% post-consumer recycled materials, to address growing consumer demand for zero-waste oral care solutions.

In July 2025, Unilever introduced the new "Love Beauty and Planet Coconut & Charcoal Organic Toothpaste," formulated with 95% ingredients of natural origin and certified organic extracts, expanding its popular personal care brand into the oral hygiene segment.

In June 2025, Dabur India announced the launch of its 'Purely Ayurvedic' digital campaign for its Red Toothpaste range, emphasizing its 100% natural ingredients and ancient Ayurvedic formulas to strengthen its position in the domestic and international organic oral care markets.

Product Types Covered:

  • Toothpaste
  • Mouthwash
  • Dental Floss

Ingredient Types Covered:

  • Herbal Extracts
  • Natural Sweeteners
  • Essential Oils

Formulations Covered:

  • Paste
  • Gel
  • Powder

Applications Covered:

  • Daily Oral Hygiene
  • Gum Care
  • Sensitivity Relief

Distribution Channels Covered:

  • Pharmacies
  • Online Retail
  • Supermarkets/Hypermarkets
  • Specialty Stores

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Organic Oral Care Products Market, By Product Type

  • 5.1 Introduction
  • 5.2 Toothpaste
  • 5.3 Mouthwash
  • 5.4 Dental Floss

6 Global Organic Oral Care Products Market, By Ingredient Type

  • 6.1 Introduction
  • 6.2 Herbal Extracts
  • 6.3 Natural Sweeteners
  • 6.4 Essential Oils

7 Global Organic Oral Care Products Market, By Formulation

  • 7.1 Introduction
  • 7.2 Paste
  • 7.3 Gel
  • 7.4 Powder

8 Global Organic Oral Care Products Market, By Application

  • 8.1 Introduction
  • 8.2 Daily Oral Hygiene
  • 8.3 Gum Care
  • 8.4 Sensitivity Relief

9 Global Organic Oral Care Products Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Pharmacies
  • 9.3 Online Retail
  • 9.4 Supermarkets/Hypermarkets
  • 9.5 Specialty Stores

10 Global Organic Oral Care Products Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Procter & Gamble (P&G)
  • 12.2 Colgate-Palmolive
  • 12.3 Church & Dwight
  • 12.4 Unilever
  • 12.5 Johnson & Johnson
  • 12.6 SmileDirectClub
  • 12.7 GlaxoSmithKline (GSK)
  • 12.8 Philips Oral Healthcare
  • 12.9 Perrigo Company
  • 12.10 Dr. Brite
  • 12.11 Amway
  • 12.12 Sunstar Suisse
  • 12.13 Lion Corporation
  • 12.14 Dabur India
  • 12.15 Himalaya Herbal Healthcare
  • 12.16 Marvis
  • 12.17 Jason Natural Products
  • 12.18 Schmidt's Naturals

List of Tables

  • Table 1 Global Organic Oral Care Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Organic Oral Care Products Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Organic Oral Care Products Market Outlook, By Toothpaste (2024-2032) ($MN)
  • Table 4 Global Organic Oral Care Products Market Outlook, By Mouthwash (2024-2032) ($MN)
  • Table 5 Global Organic Oral Care Products Market Outlook, By Dental Floss (2024-2032) ($MN)
  • Table 6 Global Organic Oral Care Products Market Outlook, By Ingredient Type (2024-2032) ($MN)
  • Table 7 Global Organic Oral Care Products Market Outlook, By Herbal Extracts (2024-2032) ($MN)
  • Table 8 Global Organic Oral Care Products Market Outlook, By Natural Sweeteners (2024-2032) ($MN)
  • Table 9 Global Organic Oral Care Products Market Outlook, By Essential Oils (2024-2032) ($MN)
  • Table 10 Global Organic Oral Care Products Market Outlook, By Formulation (2024-2032) ($MN)
  • Table 11 Global Organic Oral Care Products Market Outlook, By Paste (2024-2032) ($MN)
  • Table 12 Global Organic Oral Care Products Market Outlook, By Gel (2024-2032) ($MN)
  • Table 13 Global Organic Oral Care Products Market Outlook, By Powder (2024-2032) ($MN)
  • Table 14 Global Organic Oral Care Products Market Outlook, By Application (2024-2032) ($MN)
  • Table 15 Global Organic Oral Care Products Market Outlook, By Daily Oral Hygiene (2024-2032) ($MN)
  • Table 16 Global Organic Oral Care Products Market Outlook, By Gum Care (2024-2032) ($MN)
  • Table 17 Global Organic Oral Care Products Market Outlook, By Sensitivity Relief (2024-2032) ($MN)
  • Table 18 Global Organic Oral Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 19 Global Organic Oral Care Products Market Outlook, By Pharmacies (2024-2032) ($MN)
  • Table 20 Global Organic Oral Care Products Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 21 Global Organic Oral Care Products Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 22 Global Organic Oral Care Products Market Outlook, By Specialty Stores (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.