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1859791

全球潔淨標示個人保健產品市場：預測至2032年－依產品類型、消費者偏好、價格分佈、通路和地區進行分析

Clean Label Personal Care Products Market Forecasts to 2032 - Global Analysis By Product Type, Consumer Orientation, Price Point, Distribution Channel, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，預計到 2025 年，全球潔淨標示個人保健產品市場規模將達到 95 億美元，到 2032 年將達到 261 億美元，預測期內複合年成長率為 15.5%。

潔淨標示個人護理產品注重成分可辨識、原料來源透明、減少合成添加劑，並採用永續包裝，以滿足消費者對更安全、更環保產品的需求。品牌正加大對產品可追溯性、認證和溝通的投入，以佐證其宣稱，同時確保產品的功效和安全性。市場成長的驅動力來自於注重健康的消費者、意見領袖和零售商的推廣活動，以及供應鏈的透明度。

根據環境工作小組 (EWG) 的數據，消費者對潔淨標示個人保健產品的需求正在上升，60% 的美國人表示他們更喜歡成分透明且不含人工添加劑和化學物質的產品。

更嚴格的監管和標籤要求

更清晰的監管標準和更嚴格的標籤要求正促使個人護理產品製造商改進產品並揭露成分來源。消費者對透明度的需求日益成長，這增強了他們對「潔淨標示」聲明的信任，並激勵品牌獲得第三方認證。合規壓力有利於那些投資於可追溯性和永續採購的公司，零售商也更青睞經過檢驗的產品。此外，這些動態也鼓勵企業加強科學論證和消費者教育的力度，進而增強長期市場信譽和高階定位。

高昂的處方和認證費用

轉型為潔淨標示配方通常需要優質原料、廣泛的品質檢測和第三方認證，這會增加品牌的研發和合遵循成本。小型獨立公司可能因檢測和認證成本而面臨利潤壓力和產品上市延遲。此外，採購可追溯的植物成分和永續包裝會增加採購的複雜性和成本，迫使公司與新的供應商進行談判。這些財務負擔會限制地域擴張，並減少對行銷和創新的投入。

優質化和清潔配方應用於護膚化妝品

消費者願意為成分天然、功效經臨床檢驗的潔淨標示保養品支付更高的價格。品牌可以透過與皮膚科醫生合作、推出針對性精華液以及提供經認證的成分資訊來贏得眼光獨到的消費者的青睞，從而實現差異化競爭。此外，與生技公司的合作能夠帶來新型、永續來源的活性成分，並提升產品功效，從而建立忠實的客戶群並提高利潤率。高階通路、訂閱服務和專家推薦的成長有助於提升消費者終身價值，並促進品牌持續發展。

監管漏洞和對新成分不斷變化的審查

監管法規的差異以及對新型生物活性成分日益嚴格的審查，使得全球產品上市更加複雜，合規成本也隨之增加。在一個市場核准的成分，在其他市場可能需要大量的安全文件或面臨監管挑戰，這可能導致產品上市延遲，並擾亂供應鏈。這種監管的不確定性增加了企業拓展國際市場的法律和商業風險，並可能阻礙企業對創新聲明的投資。同時，它也可能延緩現有企業的產品上市時間，但會刺激其研發和創新策略。

新冠疫情的影響：

疫情加速了消費者對健康、衛生和成分透明度的關注，推動了潔淨標示個人護理產品的市場需求。封鎖措施促進了線上銷售和居家護膚的普及，使數位原民品牌受益。供應鏈中斷限制了認證植物成分和永續包裝的供應，導致成本上升。整體而言，新冠疫情強化了消費者對透明、高效配方產品的需求，促使品牌加強數位化管道建設，投資於產品可追溯性，並透過多元化的採購夥伴關係和與全球消費者的清晰溝通來提升供應鏈的韌性。

預計在預測期內，護膚市場將成為最大的細分市場。

預計在預測期內，護膚領域將佔據最大的市場佔有率。其主導地位反映了產品在價格分佈的豐富選擇，以及消費者在購買決策中對顯著功效的重視。消費者重視那些將潔淨標示與檢驗的功效相結合的品牌，這促使品牌投資於臨床試驗並進行高階定位。零售和數位管道促進了試用裝、訂閱和個人化護理方案的提供，提高了客戶留存率和終身價值，同時也有助於交叉銷售至其他相關品類並拓展國際市場。

預計在預測期內，男裝市場將實現最高的複合年成長率。

預計在預測期內，男士護膚市場將呈現最高的成長率。文化變遷和個人整裝儀容意識的提高正使男士護膚逐漸被大眾接受，推動了試用和普及。產品研發人員專注於多功能、低摩擦的配方，將清潔活性成分與便利的使用體驗結合，以吸引忙碌的消費者。行銷宣傳活動、網紅代言和客製化的產品組合正在消除人們對男士護膚的偏見，並促進相關知識的普及。零售通路的拓展、試用裝的推出以及價格適中的高階產品，正推動全球消費者持續轉換。

比最大的地區

預計北美將在預測期內佔據最大的市場佔有率。北美受益於消費者在個人護理方面的高支出、發達的零售管道以及完善的認證機構（這些機構能夠檢驗清潔標籤聲明）。傳統美妝集團和靈活敏捷的獨立品牌的強大實力，推動了大眾、高階和專業美容產品線的多元化發展。電子商務的興起、積極的消費者權益倡導、大量的研發投入、強力的市場行銷以及較高的人均消費支出，都在鞏固北美的市場領導地位並促進投資。

複合年成長率最高的地區：

預計亞太地區在預測期內將呈現最高的複合年成長率。快速的都市化、不斷成長的可支配收入以及日益增強的健康意識正在推動亞太地區對潔淨標示個人護理產品的需求。本地製造商以實惠的價格提供本地化的植物成分，從而在既注重價格又注重品質的消費者群體中實現了廣泛的市場滲透。行動商務、網紅生態系統的發展以及不斷壯大的中階正在加速產品的試用和規模化推廣。區域創新和風險資金籌措將進一步推動產品在市場上的更廣泛應用。

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訂閱本報告的用戶可從以下免費自訂選項中選擇一項：

  • 公司簡介
    • 對最多三家其他公司進行全面分析
    • 對主要企業進行SWOT分析（最多3家公司）
  • 區域分類
    • 根據客戶興趣對主要國家進行市場估算、預測和複合年成長率分析（註：基於可行性檢查）
  • 競爭基準化分析
    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 引言

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 分析方法
  • 分析材料
    • 原始研究資料
    • 二手研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 市場機遇
  • 威脅
  • 產品分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代產品的威脅
  • 新參與企業的威脅
  • 公司間的競爭

5. 全球潔淨標示個人保健產品市場（依產品類型分類）

  • 護膚
  • 護髮
  • 彩妝
  • 香水/除臭劑
  • 口腔清潔用品
  • 其他產品類型

6. 全球潔淨標示個人保健產品市場（依消費者偏好分類）

  • 男性
  • 女士
  • 男女通用的

7. 全球潔淨標示個人保健產品市場（依價格分佈）

  • 大眾市場/中階產品市場
  • 高階/豪華

8. 全球潔淨標示個人保健產品市場（依分銷管道分類）

  • 超級市場/大賣場
  • 專賣店
  • 藥房和藥品商店
  • 線上零售/電子商務
  • 品牌自有網站，D2C（直接面對消費者）
  • 其他分銷管道

9. 全球潔淨標示個人保健產品市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：主要趨勢

  • 合約、商業夥伴關係和合資企業
  • 企業合併（M&A）
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章：公司簡介

  • L'Oreal SA
  • Unilever PLC
  • The Procter & Gamble Company
  • The Estee Lauder Companies Inc.
  • Johnson & Johnson
  • Beiersdorf AG
  • Natura &Co Holding SA
  • Shiseido Company, Limited
  • Kao Corporation
  • Henkel AG & Co. KGaA
  • Colgate-Palmolive Company
  • Coty Inc.
  • Amorepacific Corporation
  • Lush Cosmetics Ltd.
  • The Honest Company, Inc.
  • Dr. Bronner's Magic Soaps, Inc.
  • Weleda AG
Product Code: SMRC32015

According to Stratistics MRC, the Global Clean Label Personal Care Products Market is accounted for $9.5 billion in 2025 and is expected to reach $26.1 billion by 2032, growing at a CAGR of 15.5% during the forecast period. Clean label personal care focuses on formulations with recognizable ingredients, transparent sourcing, reduced synthetic additives, and sustainable packaging to meet consumer demand for safer, eco-conscious products. Brands invest in traceability, certification, and communication to support claims while maintaining efficacy and stability. Market growth is propelled by health-aware consumers, influencers and retail programs, and supply chain transparency.

According to the Environmental Working Group (EWG), consumer demand for clean label personal care products is rising, with 60% of Americans indicating a preference for ingredient transparency and products free of artificial additives and chemicals.

Market Dynamics:

Driver:

Stronger regulation and labeling requirements

Clearer regulatory standards and more rigorous labeling obligations are prompting personal care manufacturers to reformulate products and disclose ingredient provenance. Consumers increasingly demand transparency, which boosts trust in clean-label claims and incentivises brands to secure third-party certifications. Compliance pressures favour companies that invest in traceability and sustainable sourcing, while retailers reward verified products. Moreover, these dynamics encourage scientific substantiation and consumer education efforts, reinforcing long-term market credibility and premium positioning for compliant brands.

Restraint:

Higher formulation & certification costs

Transitioning to clean-label formulations often requires premium raw materials, extensive reformulation trials, and third-party certification, increasing development and compliance expenditures for brands. Small and independent companies may face margin pressure or delayed launches due to testing and verification costs. Furthermore, sourcing traceable botanicals and sustainable packaging elevates procurement complexity and expense, compelling firms to negotiate new supplier relationships. These financial burdens can limit geographic expansion and reduce investment in marketing and innovation.

Opportunity:

Premiumization & dermocosmetic clean formulations

Consumers are willing to pay higher prices for clean-label dermocosmetic products that combine natural actives with clinically validated benefits, creating scope for premium ranges. Brands can differentiate via dermatologist partnerships, targeted serums, and certified ingredient profiles that reassure discerning buyers. Additionally, biotech collaborations enable novel sustainably sourced actives and improved efficacy, driving loyal customer segments and higher margins. Growth in premium channels, subscriptions and professional endorsements supports lifetime value while enabling sustained brand elevation.

Threat:

Regulatory divergence & evolving novel-ingredient scrutiny

Differing regulations and heightened review of new bioactive ingredients complicate global product launches and increase compliance costs. Ingredients accepted in one market may require extensive safety dossiers or face restrictions in others, delaying rollouts and fragmenting supply chains. This regulatory uncertainty raises legal and business risk for companies scaling internationally and may deter investment in innovative claims. It can also slow time to market, while encouraging R&D and reformulation strategies among incumbents.

Covid-19 Impact:

The pandemic accelerated consumer focus on health, hygiene, and ingredient transparency, increasing interest in clean-label personal care. Lockdowns boosted online sales and at-home skincare routines, benefiting digitally native brands. Supply chain disruptions constrained certified botanicals and sustainable packaging, raising costs. Overall, Covid reinforced demand for transparent, efficacious formulations and encouraged brands to strengthen digital channels and invest in traceability and improve supply resilience through diversified sourcing partnerships and clearer consumer communication globally adopted.

The skin care segment is expected to be the largest during the forecast period

The skin care segment is expected to account for the largest market share during the forecast period. Its dominance reflects wide product assortment across price tiers and the central role of visible efficacy in purchase decisions. Consumers reward brands that combine clean-label actives with validated results, prompting investment in clinical testing and premium positioning. Retail and digital channels facilitate sampling, subscriptions, and personalized regimens, driving retention and lifetime value while enabling cross-selling into complementary categories and international expansion.

The men segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the men segment is predicted to witness the highest growth rate. Cultural shifts and increased grooming awareness are normalizing skincare for men and driving trial and adoption. Product developers focus on multifunctional, low-friction formulas that combine clean actives with ease of use, appealing to busy consumers. Marketing campaigns, influencer advocacy, and tailored assortments reduce stigma and facilitate education. Expanded retail channels, sampling, and affordable premium options drive sustained consumer conversion globally.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. North America benefits from high consumer spending on personal care, well-developed retail channels, and established certification bodies that validate clean-label claims. Strong presence of both legacy beauty conglomerates and agile indie brands fosters product diversity across mass, prestige, and professional segments. Widespread e-commerce adoption, active consumer advocacy, substantial R&D investment and strong marketing and high per-capita spend reinforce market leadership and investment.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, rising disposable incomes, and growing health awareness are driving demand for clean-label personal care across APAC. Local manufacturers combine regionally relevant botanicals with affordability, enabling broad market reach among price-sensitive yet quality-conscious consumers. Mobile commerce growth, influencer ecosystems, and expanding middle classes accelerate trial and scaling. Local innovation and venture funding further catalyse broad adoption across markets.

Key players in the market

Some of the key players in Clean Label Personal Care Products Market include L'Oreal S.A., Unilever PLC, The Procter & Gamble Company, The Estee Lauder Companies Inc., Johnson & Johnson, Beiersdorf AG, Natura &Co Holding S.A., Shiseido Company, Limited, Kao Corporation, Henkel AG & Co. KGaA, Colgate-Palmolive Company, Coty Inc., Amorepacific Corporation, Lush Cosmetics Ltd., The Honest Company, Inc., Dr. Bronner's Magic Soaps, Inc., and Weleda AG.

Key Developments:

In July 2025, L'Oreal (via participation in the EcoBeautyScore Association) rolled out the first industry-wide science-based environmental scoring system (A-E) for cosmetics and personal care products, helping consumers understand full lifecycle impact of products across 16 environmental categories.

In June 2025, L'Oreal S.A. launched its global multi-brand, multi-category, multi-channel campaign #JoinTheRefillMovement, encouraging consumers to choose refill formats for hair care, skincare and fragrance to reduce plastic use by ~60-82%.

In April 2024, The Estee Lauder Companies Inc. reported that 71% of its packaging by weight is now either recyclable, refillable, reusable, recycled or recoverable, as part of its clean/sustainable personal care and beauty product strategy.

Product Types Covered:

  • Skin Care
  • Hair Care
  • Color Cosmetics
  • Fragrances & Deodorants
  • Oral Care
  • Other Product Types

Consumer Orientations Covered:

  • Men
  • Women
  • Unisex

Price Points Covered:

  • Mass/Mid-Market
  • Premium/Luxury

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Pharmacy & Drug Stores
  • Online Retail/E-commerce
  • Brand Owned Websites & Direct-to-Consumer (D2C)
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Clean Label Personal Care Products Market, By Product Type

  • 5.1 Introduction
  • 5.2 Skin Care
  • 5.3 Hair Care
  • 5.4 Color Cosmetics
  • 5.5 Fragrances & Deodorants
  • 5.6 Oral Care
  • 5.7 Other Product Types

6 Global Clean Label Personal Care Products Market, By Consumer Orientation

  • 6.1 Introduction
  • 6.2 Men
  • 6.3 Women
  • 6.4 Unisex

7 Global Clean Label Personal Care Products Market, By Price Point

  • 7.1 Introduction
  • 7.2 Mass/Mid-Market
  • 7.3 Premium/Luxury

8 Global Clean Label Personal Care Products Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets/Hypermarkets
  • 8.3 Specialty Stores
  • 8.4 Pharmacy & Drug Stores
  • 8.5 Online Retail/E-commerce
  • 8.6 Brand Owned Websites & Direct-to-Consumer (D2C)
  • 8.7 Other Distribution Channels

9 Global Clean Label Personal Care Products Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 L'Oreal S.A.
  • 11.2 Unilever PLC
  • 11.3 The Procter & Gamble Company
  • 11.4 The Estee Lauder Companies Inc.
  • 11.5 Johnson & Johnson
  • 11.6 Beiersdorf AG
  • 11.7 Natura &Co Holding S.A.
  • 11.8 Shiseido Company, Limited
  • 11.9 Kao Corporation
  • 11.10 Henkel AG & Co. KGaA
  • 11.11 Colgate-Palmolive Company
  • 11.12 Coty Inc.
  • 11.13 Amorepacific Corporation
  • 11.14 Lush Cosmetics Ltd.
  • 11.15 The Honest Company, Inc.
  • 11.16 Dr. Bronner's Magic Soaps, Inc.
  • 11.17 Weleda AG

List of Tables

  • Table 1 Global Clean Label Personal Care Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Clean Label Personal Care Products Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Clean Label Personal Care Products Market Outlook, By Skin Care (2024-2032) ($MN)
  • Table 4 Global Clean Label Personal Care Products Market Outlook, By Hair Care (2024-2032) ($MN)
  • Table 5 Global Clean Label Personal Care Products Market Outlook, By Color Cosmetics (2024-2032) ($MN)
  • Table 6 Global Clean Label Personal Care Products Market Outlook, By Fragrances & Deodorants (2024-2032) ($MN)
  • Table 7 Global Clean Label Personal Care Products Market Outlook, By Oral Care (2024-2032) ($MN)
  • Table 8 Global Clean Label Personal Care Products Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global Clean Label Personal Care Products Market Outlook, By Consumer Orientation (2024-2032) ($MN)
  • Table 10 Global Clean Label Personal Care Products Market Outlook, By Men (2024-2032) ($MN)
  • Table 11 Global Clean Label Personal Care Products Market Outlook, By Women (2024-2032) ($MN)
  • Table 12 Global Clean Label Personal Care Products Market Outlook, By Unisex (2024-2032) ($MN)
  • Table 13 Global Clean Label Personal Care Products Market Outlook, By Price Point (2024-2032) ($MN)
  • Table 14 Global Clean Label Personal Care Products Market Outlook, By Mass/Mid-Market (2024-2032) ($MN)
  • Table 15 Global Clean Label Personal Care Products Market Outlook, By Premium/Luxury (2024-2032) ($MN)
  • Table 16 Global Clean Label Personal Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 17 Global Clean Label Personal Care Products Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 18 Global Clean Label Personal Care Products Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 19 Global Clean Label Personal Care Products Market Outlook, By Pharmacy & Drug Stores (2024-2032) ($MN)
  • Table 20 Global Clean Label Personal Care Products Market Outlook, By Online Retail/E-commerce (2024-2032) ($MN)
  • Table 21 Global Clean Label Personal Care Products Market Outlook, By Brand Owned Websites & Direct-to-Consumer (D2C) (2024-2032) ($MN)
  • Table 22 Global Clean Label Personal Care Products Market Outlook, By Other Distribution Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.