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1856792

區域出行即服務 (MaaS) 市場預測至 2032 年：按解決方案、服務、驅動類型、支付類型、經營模式和區域分類的全球分析

Neighborhood Mobility-as-a-Service Market Forecasts to 2032 - Global Analysis By Solution (Journey Planning & Management, Payment, and Booking & Ticketing), Service, Propulsion Type, Payment Type, Business Model and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球旅遊即服務 (MaaS) 市場預計到 2025 年將達到 280 億美元，到 2032 年將達到 618 億美元，預測期內複合年成長率為 12%。

區域出行即服務 (MaaS) 是一個基於社區的綜合交通平台，它將共乘、租車和微出行等多種交通途徑整合到一個易於使用的單一服務中。此模式專為住宅區和小城鎮的出行而設計。用戶可以透過統一的數位介面規劃、預訂和支付多模態行程。該系統的主要功能是提供一個全面、自足式的交通解決方案網路，以滿足當地居民的日常旅行需求。

根據弗若斯特沙利文公司的出行分析，本地層面的出行即服務 (MaaS) 模式透過整合超輕型車輛和共用路線來加強住宅區、區域樞紐和公共交通之間的聯繫，從而越來越受歡迎。

採用電動社群交通模式

在永續性要求和向零碳出行轉型的推動下，電動社區交通模式的普及是本地出行即服務 (MaaS) 市場發展的關鍵驅動力。小型電動車、電動自行車和共用微型汽車正日益融入本地交通系統。這些模式有助於緩解都市區和半都市區的交通堵塞、排放氣體和停車難題。政府和私人業者正共同投資建設低排放出行樞紐，以建構互聯互通的綠色社區交通生態系統，從而與更廣泛的智慧城市發展目標相契合。

小城市的消費者意識較低

區域出行即服務 (MaaS) 市場仍受小城鎮消費者認知度低的限制。許多居民仍然不熟悉數位化預訂平台以及共用出行的環境效益。此外，郊區和農村地區缺乏完善的基礎設施和基於應用程式的連接，限制了其普及。在大都會圈以外，人們對車輛共用的抵觸情緒進一步阻礙了市場成長。克服這項限制需要進行有針對性的教育宣傳活動、建立本地合作夥伴關係，並採用能夠鼓勵小型社區和首次用戶參與的定價模式。

與當地交通運輸機構合作

與區域交通管理部門合作是拓展社區共享出行（NAS）市場的重要機會。與市政當局和區域機構合作，能夠實現共用出行服務與公共交通網路的無縫銜接。這種合作有助於最佳化路線規劃，確保合規性，並提升服務不足人口的出行便利性。透過彌合出行「最後一公里」的缺口，這些夥伴關係能夠強化出行即服務（MaaS）生態系統。此外，與相關部門簽署數據共用協議，有助於提高營運效率，並使社區出行平台能夠永續擴展城市和郊區走廊。

共用車輛區域的地方法規

市政當局對共用車輛區域的監管對非共享出行（MaaS）市場構成重大威脅。地方政府通常會對停車位、限速區域和車輛密度等營運指標進行限制，以緩解城市擁塞。這些監管限制阻礙了服務的靈活性，並限制了人口密集地區的產生收入。此外，不同地區政策框架的不一致也給出行服務提供者帶來了營運上的不確定性。應對這些挑戰需要與城市規劃者和政策制定者積極合作，共同建構一個標準化的、有利於MaaS發展的監管生態系統，以確保其長期擴充性。

新冠疫情的影響：

新冠疫情初期，由於旅遊限制和客流量下降，本地出行即服務 (MaaS) 市場受到衝擊。然而，疫情也加速了人們向個人化、非接觸式和永續出行方式的轉變。社區級服務應運而生，成為擁擠公共運輸系統的安全替代方案。業者採取了衛生防疫通訊協定、應用預訂和無現金支付等方式，重塑了消費者的信任。隨著疫情後城市生活方式的演變，人們對靈活便捷的短途出行需求激增，這進一步鞏固了本地 MaaS 模式在未來城市出行框架中的重要性。

預計在預測期內，行程規劃和管理細分市場將成為最大的細分市場。

由於對綜合出行平台的需求不斷成長，預計在預測期內，出行規劃和管理領域將佔據最大的市場佔有率。這些系統將自行車、電動Scooter和接駁車等多種交通途徑整合到一個統一的應用程式中，以實現無縫路線規劃。消費者可享有即時導航、透明的票價以及多交通途徑的協調服務。服務供應商則利用人工智慧主導的分析技術來最佳化路線並改善交通流量。因此，出行管理平台在提升社區出行系統的效率和便利性方面發揮核心作用。

預計在預測期內，叫車領域將以最高的複合年成長率成長。

在都市化加快以及人們對按需、靈活出行解決方案的需求日益成長的推動下，叫車領域預計將在預測期內實現最高成長率。短途出行正在取代私家車出行，從而減少交通堵塞和排放氣體。聚合平台正在擴大其微出行車隊規模，整合電動車，並提供基於訂閱的定價模式。預訂平台、GPS追蹤和動態定價等方面的技術進步也進一步推動了成長。隨著價格和便利性的不斷提升，叫車領域將繼續主導出行即服務（MaaS）的下一階段發展。

比最大的地區

預計亞太地區將在預測期內佔據最大的市場佔有率，這主要得益於快速的城市化進程、人口密度以及政府支持的旅行舉措。中國、日本和印度等國家正優先發展智慧交通網路，以改善出行「最後一公里」的銜接。官民合作關係正在推動對共用出行生態系統的投資以及電動車的普及。此外，日益成長的數位化普及和行動支付的整合也鞏固了亞太地區作為附近出行即服務（MaaS）部署領先地區的地位。

複合年成長率最高的地區：

在預測期內，北美預計將實現最高的複合年成長率，這主要得益於智慧城市出行解決方案的廣泛應用以及消費者對共用交通的高度接受度。美國各城市正加速推動將社區級出行即服務 (MaaS) 模式納入永續城市規劃。對電動車基礎設施、超小型出行車隊和基於人工智慧的路線規劃平台的大力投資，進一步推動了這一成長。此外，地方政府的合作以及先進的數據分析能力，也鞏固了北美在全球出行即服務領域作為關鍵成長前沿的地位。

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    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球區域移動即服務市場（按解決方案分類）

  • 行程規劃與管理
  • 支付
  • 預訂和票務

6. 全球區域移動即服務市場（依服務類型分類）

  • 叫車服務
  • 共乘
  • 微移動性
  • 公共運輸
  • 其他服務

7. 依推進類型分類的全球區域旅遊即服務市場

  • 內燃機
  • 電動車
  • CNG/LPG車輛

8. 按支付類型分類的全球區域旅遊即服務市場

  • 一經請求
  • 基於訂閱

9. 依經營模式分類的全球區域出行即服務市場

  • B2B
  • B2C
  • P2P

第10章 全球區域旅遊即服務市場

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第12章：企業概況

  • Uber
  • Lyft
  • Didi Chuxing
  • Bolt
  • Grab
  • Gojek
  • Ola
  • Careem
  • Gett
  • Cabify
  • FlixBus
  • Moovit
  • Citymapper
  • Whim
  • MaaS Global
Product Code: SMRC31664

According to Stratistics MRC, the Global Neighborhood Mobility-as-a-Service Market is accounted for $28.0 billion in 2025 and is expected to reach $61.8 billion by 2032 growing at a CAGR of 12% during the forecast period. Neighborhood Mobility-as-a-Service is a localized, integrated transportation platform. It bundles various transport options, such as ride-pooling, car rentals, and micro-mobility, into a single, accessible service. This model is specifically designed for travel within a residential community or a small urban district. Users can plan, book, and pay for multi-modal trips through a unified digital interface. The system's primary function is to provide a comprehensive, self-contained network of transit solutions tailored to the daily movement needs of a localized population.

According to Frost & Sullivan's mobility analytics, neighborhood-level MaaS models are gaining traction by integrating micro-vehicles and shared routes, enhancing connectivity between residential areas, local hubs, and public transport.

Market Dynamics:

Driver:

Adoption of electric neighborhood transport models

Adoption of electric neighborhood transport models serves as a key driver in the Neighborhood Mobility-as-a-Service Market, encouraged by sustainability mandates and the shift toward decarbonized mobility. Compact electric vehicles, e-bikes, and shared microcars are increasingly integrated into community transport systems. These models reduce congestion, emissions, and parking challenges within urban and semi-urban areas. Governments and private operators are jointly investing in low-emission mobility hubs, fostering a connected, eco-friendly neighborhood transport ecosystem that aligns with broader smart city development goals.

Restraint:

Limited consumer awareness in smaller towns

Limited consumer awareness in smaller towns continues to restrain the Neighborhood Mobility-as-a-Service Market. Many residents remain unfamiliar with digital booking platforms and the environmental advantages of shared mobility options. Additionally, the absence of robust infrastructure and app-based connectivity in suburban and rural regions limits service adoption. Behavioral resistance toward vehicle sharing further slows growth outside metropolitan areas. Overcoming this restraint requires targeted educational campaigns, local collaborations, and tailored pricing models to encourage participation among smaller communities and first-time users.

Opportunity:

Collaboration with community transit authorities

Collaboration with community transit authorities represents a major opportunity for expansion in the Neighborhood Mobility-as-a-Service Market. Partnering with municipal and regional agencies enables seamless integration between shared mobility services and public transportation networks. Such cooperation improves route planning, ensures regulatory compliance, and enhances accessibility for underserved populations. By connecting first- and last-mile transport gaps, these partnerships strengthen the MaaS ecosystem. Furthermore, data-sharing agreements with authorities foster operational efficiency, allowing neighborhood mobility platforms to scale sustainably across urban and suburban corridors.

Threat:

Municipal restrictions on shared vehicle zones

Municipal restrictions on shared vehicle zones pose a significant threat to the Neighborhood Mobility-as-a-Service Market. Local governments often impose operational limits on parking spaces, speed zones, and fleet density to manage urban congestion. These regulatory constraints disrupt service flexibility and restrict revenue generation in densely populated areas. Additionally, inconsistent policy frameworks across jurisdictions create operational uncertainty for mobility providers. Addressing these challenges requires proactive engagement with city planners and policymakers to develop standardized, MaaS-friendly regulatory ecosystems that ensure long-term scalability.

Covid-19 Impact:

The Covid-19 pandemic initially disrupted the Neighborhood Mobility-as-a-Service Market due to movement restrictions and declining ridership. However, it later accelerated the transition toward personalized, contactless, and sustainable mobility options. Neighborhood-scale services emerged as safe alternatives to crowded public transport systems. Operators adopted hygiene protocols, app-based reservations, and cashless payments to rebuild consumer trust. As urban lifestyles evolved post-pandemic, demand for flexible, short-distance mobility surged, solidifying the importance of localized MaaS models in future urban mobility frameworks.

The journey planning & management segment is expected to be the largest during the forecast period

The journey planning & management segment is expected to account for the largest market share during the forecast period, resulting from increasing demand for integrated mobility platforms. These systems consolidate multiple transport options-such as bikes, e-scooters, and shuttles-into unified apps for seamless route planning. Consumers benefit from real-time navigation, fare transparency, and multimodal trip coordination. Service providers leverage AI-driven analytics to optimize routes and improve traffic flow. Consequently, journey management platforms have become central to enhancing the efficiency and accessibility of neighborhood mobility systems.

The ride-hailing segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the ride-hailing segment is predicted to witness the highest growth rate, propelled by rising urbanization and the preference for on-demand, flexible commuting solutions. Short-distance neighborhood rides are increasingly replacing private vehicle trips, reducing congestion and emissions. Aggregators are expanding micro-mobility fleets, integrating electric vehicles, and offering subscription-based pricing models. Technological advancements in booking platforms, GPS tracking, and dynamic pricing further support growth. As affordability and convenience improve, the ride-hailing segment continues to dominate the next phase of MaaS evolution.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rapid urban development, dense populations, and supportive government mobility initiatives. Countries such as China, Japan, and India are prioritizing smart transportation networks that enhance first- and last-mile connectivity. Public-private partnerships are driving investment in shared mobility ecosystems and electric vehicle adoption. Additionally, growing digital penetration and mobile payment integration reinforce Asia Pacific's position as a leading region for neighborhood MaaS deployment.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with robust adoption of smart urban mobility solutions and high consumer acceptance of shared transportation. U.S. cities are increasingly incorporating neighborhood-scale MaaS models into sustainable city planning initiatives. Strong investment in EV infrastructure, micro-mobility fleets, and AI-based routing platforms further fuels growth. Moreover, local government collaborations and advanced data analytics capabilities strengthen North America's role as a major growth frontier in the global MaaS landscape.

Key players in the market

Some of the key players in Neighborhood Mobility-as-a-Service Market include Uber, Lyft, Didi Chuxing, Bolt, Grab, Gojek, Ola, Careem, Gett, Cabify, FlixBus, Moovit, Citymapper, Whim, and MaaS Global.

Key Developments:

In August 2025, Whim by MaaS Global launched its "Neighborhood Pass" subscription, a platform designed to bundle unlimited access to local e-scooters, bike-share, and micro-transit options within a defined residential zone for a single monthly fee.

In July 2025, Uber introduced its "Uber Local" integrated hub, a technology system that consolidates its Jump e-bikes, Uber Ride, and Uber Carshare services into a single app interface for streamlined, multi-modal trips within suburban communities.

In June 2025, Lyft announced a "Make in the USA" partnership for its "Lyft City" platform, deploying locally manufactured e-bikes and dedicated software to support city-led neighborhood mobility networks across the country.

Solutions Covered:

  • Journey Planning & Management
  • Payment
  • Booking & Ticketing

Services Covered:

  • Ride-Hailing
  • Ride-Sharing
  • Micromobility
  • Public Transport
  • Other Services

Propulsion Types Covered:

  • Internal Combustion Engine
  • Electric Vehicle
  • CNG/LPG Vehicle

Payment Types Covered:

  • On-Demand
  • Subscription-Based

Business Models Covered:

  • B2B
  • B2C
  • Peer-To-Peer

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Neighborhood Mobility-as-a-Service Market, By Solution

  • 5.1 Introduction
  • 5.2 Journey Planning & Management
  • 5.3 Payment
  • 5.4 Booking & Ticketing

6 Global Neighborhood Mobility-as-a-Service Market, By Service

  • 6.1 Introduction
  • 6.2 Ride-Hailing
  • 6.3 Ride-Sharing
  • 6.4 Micromobility
  • 6.5 Public Transport
  • 6.6 Other Services

7 Global Neighborhood Mobility-as-a-Service Market, By Propulsion Type

  • 7.1 Introduction
  • 7.2 Internal Combustion Engine
  • 7.3 Electric Vehicle
  • 7.4 CNG/LPG Vehicle

8 Global Neighborhood Mobility-as-a-Service Market, By Payment Type

  • 8.1 Introduction
  • 8.2 On-Demand
  • 8.3 Subscription-Based

9 Global Neighborhood Mobility-as-a-Service Market, By Business Model

  • 9.1 Introduction
  • 9.2 B2B
  • 9.3 B2C
  • 9.4 Peer-To-Peer

10 Global Neighborhood Mobility-as-a-Service Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Uber
  • 12.2 Lyft
  • 12.3 Didi Chuxing
  • 12.4 Bolt
  • 12.5 Grab
  • 12.6 Gojek
  • 12.7 Ola
  • 12.8 Careem
  • 12.9 Gett
  • 12.10 Cabify
  • 12.11 FlixBus
  • 12.12 Moovit
  • 12.13 Citymapper
  • 12.14 Whim
  • 12.15 MaaS Global

List of Tables

  • Table 1 Global Neighborhood Mobility-as-a-Service Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Neighborhood Mobility-as-a-Service Market Outlook, By Solution (2024-2032) ($MN)
  • Table 3 Global Neighborhood Mobility-as-a-Service Market Outlook, By Journey Planning & Management (2024-2032) ($MN)
  • Table 4 Global Neighborhood Mobility-as-a-Service Market Outlook, By Payment (2024-2032) ($MN)
  • Table 5 Global Neighborhood Mobility-as-a-Service Market Outlook, By Booking & Ticketing (2024-2032) ($MN)
  • Table 6 Global Neighborhood Mobility-as-a-Service Market Outlook, By Service (2024-2032) ($MN)
  • Table 7 Global Neighborhood Mobility-as-a-Service Market Outlook, By Ride-Hailing (2024-2032) ($MN)
  • Table 8 Global Neighborhood Mobility-as-a-Service Market Outlook, By Ride-Sharing (2024-2032) ($MN)
  • Table 9 Global Neighborhood Mobility-as-a-Service Market Outlook, By Micromobility (2024-2032) ($MN)
  • Table 10 Global Neighborhood Mobility-as-a-Service Market Outlook, By Public Transport (2024-2032) ($MN)
  • Table 11 Global Neighborhood Mobility-as-a-Service Market Outlook, By Other Services (2024-2032) ($MN)
  • Table 12 Global Neighborhood Mobility-as-a-Service Market Outlook, By Propulsion Type (2024-2032) ($MN)
  • Table 13 Global Neighborhood Mobility-as-a-Service Market Outlook, By Internal Combustion Engine (2024-2032) ($MN)
  • Table 14 Global Neighborhood Mobility-as-a-Service Market Outlook, By Electric Vehicle (2024-2032) ($MN)
  • Table 15 Global Neighborhood Mobility-as-a-Service Market Outlook, By CNG/LPG Vehicle (2024-2032) ($MN)
  • Table 16 Global Neighborhood Mobility-as-a-Service Market Outlook, By Payment Type (2024-2032) ($MN)
  • Table 17 Global Neighborhood Mobility-as-a-Service Market Outlook, By On-Demand (2024-2032) ($MN)
  • Table 18 Global Neighborhood Mobility-as-a-Service Market Outlook, By Subscription-Based (2024-2032) ($MN)
  • Table 19 Global Neighborhood Mobility-as-a-Service Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 20 Global Neighborhood Mobility-as-a-Service Market Outlook, By B2B (2024-2032) ($MN)
  • Table 21 Global Neighborhood Mobility-as-a-Service Market Outlook, By B2C (2024-2032) ($MN)
  • Table 22 Global Neighborhood Mobility-as-a-Service Market Outlook, By Peer-To-Peer (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.