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市場調查報告書
商品編碼
1856827
共享旅遊服務市場預測至2032年:按服務類型、經營模式、車輛類型、最終用戶和地區分類的全球分析Shared Mobility Services Market Forecasts to 2032 - Global Analysis By Service Type (Ride-Hailing, Car Sharing, Bike Sharing, Scooter Sharing, and Vanpooling), Business Model, Vehicle Type, End User and By Geography |
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根據 Stratistics MRC 的數據,預計到 2025 年,全球共享旅遊服務市場規模將達到 3,466 億美元,到 2032 年將達到 1,0902 億美元,預測期內複合年成長率為 17.7%。
共享出行服務是一種交通模式,使用者之間共用汽車、自行車和Scooter等交通工具。借助數位化平台,這些服務提供短期出行選擇,減少對私家車的依賴,並提高城市交通效率。它們透過減少排放氣體和交通堵塞來支持永續性,同時提供符合現代生活方式的彈性通勤選擇。共享出行促進了經濟高效且環保的出行方式,與智慧城市的目標相契合。
根據麥肯錫未來出行中心的數據,共享出行(包括叫車、微出行和汽車共享)正在重塑城市交通,其驅動力是永續性目標和不斷變化的車輛所有權偏好。
都市化推動了共用交通的需求
都市化正強勁推動共享旅遊服務市場的發展。人口密度不斷增加、交通堵塞日益嚴重以及都市區停車位有限,使得共享出行成為經濟便捷的交通途徑。在環保意識增強和政府減少公共交通出行措施的推動下,通勤者紛紛選擇叫車、共享汽車和微旅行等服務。行動應用、GPS定位和人工智慧路線規劃的整合進一步提升了服務的效率。這一趨勢正在改變城市出行模式,並為全球共享旅遊服務提供者開闢永續成長的道路。
車輛維護和盈利問題
車輛維護和盈利問題仍然是共享出行服務市場的主要限制因素。高昂的營運成本、車輛折舊免稅額和頻繁的維護需求都為服務提供者維持盈利帶來了挑戰。此外,燃油和能源成本、保險以及監管合規也給營運商帶來了財務壓力。營運商必須在確保服務品質的同時,平衡車隊規模、運轉率和成本效益。有效的資產管理、預測性維護和動態定價策略對於降低財務風險和在全球範圍內保持永續成長至關重要。
固定費率共乘平台
訂閱式共享旅遊平台為共享旅遊服務市場帶來了巨大的成長機會。在消費者對靈活、經濟高效且全面的出行解決方案的需求驅動下,訂閱模式為服務提供者帶來了可預測的收入來源。與行動應用、忠誠度計畫和加值服務等級的整合能夠提升用戶參與度和留存率。此外,與企業和城市基礎設施計劃的合作也有助於提高用戶採納率。這些平台使消費者能夠透過一次訂閱存取多種共享旅遊服務,從而在全球範圍內打造可擴展的、技術主導的成長模式。
監理和保險的不確定性
監理和保險方面的不確定性對共享旅遊服務市場構成重大威脅。不斷變化的共乘、微出行、保險覆蓋範圍和零工人員分類政策增加了營運的複雜性。由於各地法規和安全合規要求不一致,服務提供者可能面臨罰款、訴訟和營運限制。科技的快速普及也可能超越法規的更新速度,造成合規漏洞。企業必須積極與監管機構溝通,確保保險覆蓋範圍,並實施安全通訊協定,以降低風險並維持全球市場的永續成長。
新冠疫情對共享出行服務造成了重大衝擊,封鎖措施、通勤時間縮短以及人們對健康的擔憂都加劇了這一趨勢。受疫情恐慌和政府限制措施的影響,叫車和共享車輛的使用量大幅下降。然而,疫情過後,消費者對共享出行的需求迅速反彈,這主要得益於非接觸式支付、消毒措施以及微出行解決方案的普及。都市區通勤者尋求公共交通以外的彈性出行方式,也推動了這項復甦。此外,疫情危機也促進了創新、數位化以及訂閱模式的普及,增強了全球共享旅遊市場的韌性和長期成長潛力。
預計在預測期內,叫車細分市場將成為最大的細分市場。
由於消費者對便捷的基於應用交通途徑方式接受度高,預計在預測期內,叫車領域將佔據最大的市場佔有率。在都市化、智慧型手機普及率上升以及人們對按需出行偏好的推動下,叫車在共享出行領域佔據主導地位。人工智慧路線規劃、動態定價和車輛追蹤等創新技術的運用,正推動服務供應商不斷提升服務效率和客戶滿意度。企業合作、車輛電氣化以及微出行的整合將進一步鞏固該領域的成長及其在全球市場的領先地位。
預計在預測期內,企業對消費者(B2C)領域的複合年成長率將最高。
在預測期內,受消費者對個人化、靈活且經濟高效的出行解決方案需求不斷成長的推動,企業對消費者(B2C)領域預計將實現最高成長率。在都市區通勤者和千禧世代的推動下,B2C 服務正利用行動應用程式、動態定價和即時追蹤來提升便利性和效率。訂閱模式、忠誠度計畫以及與綠色出行舉措的整合將進一步推動成長。微出行、叫車和共用交通網路的持續擴張將維持全球 B2C 領域的複合年成長率(CAGR)。
由於快速的都市化、人口密度以及對共享出行日益成長的需求,亞太地區預計將在預測期內佔據最大的市場佔有率。中國、印度和日本等國已廣泛採用叫車、共享單車和微出行解決方案。在政府支持、數位基礎設施和智慧型手機高普及率的推動下,該地區在共享出行部署方面佔據主導地位。城市擁擠、對經濟高效交通的需求以及技術主導平台的採用,正在鞏固亞太地區在全球市場的領先地位。
在預測期內,北美地區預計將呈現最高的複合年成長率,這主要得益於其強大的技術應用、基於應用程式的平台以及消費者對靈活出行方式的偏好。共享出行正在加速普及,這得益於電動車隊、訂閱服務和微出行領域的投資。美國和加拿大正致力於數位整合、人工智慧路線規劃以及環保解決方案,以最佳化城市交通。持續的創新、有利的法規以及不斷擴展的基礎設施預計將推動北美地區的快速成長,並帶動其在全球範圍內實現高複合年成長率。
According to Stratistics MRC, the Global Shared Mobility Services Market is accounted for $346.6 billion in 2025 and is expected to reach $1090.2 billion by 2032 growing at a CAGR of 17.7% during the forecast period. Shared Mobility Services involve transport models where vehicles like cars, bikes, or scooters are shared among users. Enabled by digital platforms, these services offer short-term access, reducing reliance on private ownership and improving urban transport efficiency. They support sustainability by lowering emissions and traffic congestion, while offering flexible commuting options tailored to modern lifestyles. Shared mobility fosters cost-effective, eco-friendly travel and aligns with smart city goals, transforming how people move through urban environments with convenience and environmental consciousness.
According to McKinsey Center for Future Mobility, shared mobility-including ride-hailing, micro-mobility, and car-sharing-is reshaping urban transport, driven by sustainability goals and changing ownership preferences.
Urbanization driving shared transport demand
Urbanization is driving strong growth in the shared mobility services market. Fueled by increasing population density, traffic congestion, and limited parking in urban areas, shared mobility provides cost-effective and convenient transportation alternatives. Spurred by environmental awareness and government initiatives promoting public transport reduction, commuters are adopting ride-hailing, car-sharing, and micro-mobility solutions. Integration with mobile applications, GPS, and AI-based routing enhances service efficiency. This trend is transforming urban mobility patterns, creating a sustainable growth pathway for shared transport providers globally.
Fleet maintenance and profitability issues
Fleet maintenance and profitability issues remain key restraints in the shared mobility services market. Spurred by high operating costs, vehicle depreciation, and frequent maintenance needs, service providers face challenges in sustaining profitability. Additionally, fuel and energy expenses, insurance, and regulatory compliance add financial pressure. Operators must balance fleet size, utilization, and cost-efficiency while ensuring quality service. Effective asset management, predictive maintenance, and dynamic pricing strategies are critical to mitigating financial risks and maintaining sustainable growth globally.
Subscription-based ride-sharing platforms
Subscription-based ride-sharing platforms present significant growth opportunities in the shared mobility services market. Spurred by consumer demand for flexible, cost-effective, and all-inclusive mobility solutions, subscription models enable predictable revenue streams for providers. Integration with mobile apps, loyalty programs, and premium service tiers enhances engagement and retention. Additionally, partnerships with corporates and urban infrastructure projects expand adoption. These platforms allow consumers to access multiple shared mobility services under one subscription, creating a scalable, technology-driven growth model globally.
Regulatory and insurance uncertainties
Regulatory and insurance uncertainties pose a notable threat to the shared mobility services market. Evolving policies regarding ride-sharing, micro-mobility, insurance coverage, and gig worker classification increase operational complexity. Spurred by inconsistent regional regulations and safety compliance mandates, service providers may face fines, litigation, or operational restrictions. Rapid technological adoption may also outpace legislation, creating compliance gaps. Companies must proactively engage with regulators, ensure insurance coverage, and implement safety protocols to mitigate risk and maintain sustainable market growth globally.
The COVID-19 pandemic significantly impacted shared mobility services due to lockdowns, reduced commuting, and health concerns. Spurred by fear of contagion and government-imposed restrictions, ride-hailing and shared vehicle utilization declined sharply. However, post-pandemic, consumer adoption rebounded with emphasis on contactless payments, sanitization, and micro-mobility solutions. Recovery was accelerated by urban commuters seeking flexible alternatives to public transport. The crisis also drove innovation, digitalization, and adoption of subscription models, reinforcing resilience and long-term growth potential in the shared mobility market globally.
The ride-hailing segment is expected to be the largest during the forecast period
The ride-hailing segment is expected to account for the largest market share during the forecast period, resulting from high consumer adoption of convenient, app-based transportation. Fueled by urbanization, increasing smartphone penetration, and on-demand mobility preferences, ride-hailing dominates the shared mobility landscape. Spurred by innovations in AI-based routing, dynamic pricing, and vehicle tracking, providers enhance service efficiency and customer satisfaction. Partnerships with corporates, fleet electrification, and micro-mobility integration further strengthen the segment's growth and market leadership globally.
The business-to-consumer segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the business-to-consumer segment is predicted to witness the highest growth rate, propelled by rising demand for personal, flexible, and cost-effective mobility solutions. Spurred by urban commuters and millennial adoption, B2C services leverage mobile apps, dynamic pricing, and real-time tracking for convenience and efficiency. Integration with subscription models, loyalty programs, and green mobility initiatives accelerates growth. Continued expansion of micro-mobility, ride-hailing, and shared transport networks ensures sustained CAGR in the B2C segment globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rapid urbanization, population density, and growing demand for shared mobility. Countries such as China, India, and Japan are witnessing widespread adoption of ride-hailing, bike-sharing, and micro-mobility solutions. Spurred by government support, digital infrastructure, and high smartphone penetration, the region dominates shared mobility deployment. Urban congestion, cost-effective transport needs, and adoption of technology-driven platforms reinforce Asia Pacific's market leadership globally.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong technology adoption, app-based platforms, and consumer preference for flexible mobility. Spurred by investment in electric fleets, subscription-based services, and micro-mobility, shared mobility adoption is accelerating. U.S. and Canada focus on digital integration, AI-enabled routing, and environmentally friendly solutions to optimize urban transport. Continuous innovation, supportive regulations, and infrastructure expansion are expected to drive rapid growth and high CAGR in North America globally.
Key players in the market
Some of the key players in Shared Mobility Services Market include Uber Technologies, Lyft Inc., Grab Holdings, Didi Chuxing, Ola Cabs, Zipcar, Bird Rides, Lime, BlaBlaCar, Voi Technology, Tier Mobility, Spin, Yulu, Bolt, Gett, Cabify, and Via Transportation.
In September 2025, Lime unveiled its next-generation "Lime S4" e-scooter and e-bike fleet. The new vehicles feature swappable batteries, a more durable modular design for easier repair, and an integrated "Lime Lock" cable to secure the vehicle to bike racks, addressing key concerns of vandalism and clutter.
In August 2025, Zipcar announced a strategic pivot to an all-EV fleet by 2030, beginning with the launch of "Zipcar EV Hubs" in major metropolitan areas. These dedicated parking zones are equipped with Level 2 chargers, ensuring vehicles are always charged and ready for members, and are powered by 100% renewable energy.
In July 2025, Didi Chuxing introduced its "Didi Smart Ride" service in Latin America. The new offering uses AI to pool passengers with highly similar routes, optimizing carpooling efficiency to offer fares up to 30% lower than standard rides, specifically targeting cost-sensitive markets.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.