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市場調查報告書
商品編碼
1725027
消費者之聲:商用車再製造服務的意願與需求(印度,2024 年)Voice of Consumer: Willingness and Desirability of Commercial Vehicles Remanufacturing Service Offerings, India, 2024 |
車隊營運商更傾向於提供更快週轉時間、成本效益和靈活性的服務
再製造和修復是兩個不同的過程,旨在延長車輛總成的使用壽命,每個過程都有各自的優點和挑戰。再製造可將零件恢復到接近原始規格,確保高品質和可靠性。然而,再製造通常成本高昂,並且受到當地可用性和認知度低等限制。相比之下,修復是一種經濟高效且靈活的替代方案,允許使用廢品或替代品牌零件。車隊營運商通常更喜歡這種流程,因為它成本低且適應性強,但組裝的複雜性和備件的可用性通常會影響選擇維修還是翻新的決定。
車隊營運商根據保固、車輛年資和性能需求等因素進行選擇。然而,意識有限和無法獲得信貸等挑戰也在決策流程中發揮關鍵作用。客戶是否願意為再製造或修復服務付費,很大程度上取決於多種因素,包括服務的價值、營運預算和具體的整體績效需求。選擇哪種服務將受到多種方面的影響,包括財務考量和特定車隊的要求。
這項針對車隊營運商、機械師和修復人員的調查為決策流程提供了寶貴的見解。研究的重點包括成本、整體性能以及機械師和修復人員對指南操作員選擇的影響。研究結果強調了提高意識、解決財務障礙和了解客戶支付意願以最佳化行業決策的重要性。
Preference of Fleet Operators Toward Services Offering Faster Turnaround Times, Cost Efficiency, and Flexibility
Remanufacturing and reconditioning are two distinct processes aimed at extending the lifespan of vehicle aggregates, each with its own set of advantages and challenges. Remanufacturing restores components to near-original specifications, ensuring high quality and reliability. However, it is often more expensive and faces limitations such as regional availability and lack of widespread awareness. In contrast, reconditioning is a cost-effective and flexible alternative that allows for the use of salvaged or alternative-brand parts. Fleet operators generally prefer this process due to its lower cost and adaptability; however, the complexity of the aggregate and the availability of spare components often influence the decision between repair and reconditioning.
Fleet operators base their choices on factors such as warranty, the age of the aggregate, and performance needs. However, challenges such as limited awareness and access to credit facilities also play a significant role in the decision-making process. The willingness of customers to pay for remanufacturing or reconditioning services largely depends on various factors, including the perceived value of the service, operational budget, and specific needs related to aggregate performance. Multiple aspects, including financial considerations and the particular requirements of the fleet, influence the decision on which service to choose.
This survey involving fleet operators, mechanics, and reconditioners provides valuable insights into the decision-making process. It highlights key factors such as cost, aggregate performance, and the influence of mechanics and reconditioners in guiding operators' choices. The findings underscore the importance of improving awareness, addressing financial barriers, and understanding customer willingness to pay to optimize decision-making in the industry.