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1856818

寵物訂閱盒市場預測至2032年：按產品、寵物類型、目標年齡、主題和地區分類的全球分析

Pet Subscription Boxes Market Forecasts to 2032 - Global Analysis By Product (Accessories, Toys, Supplements, and Grooming Products), Pet Type, Target Age, Theme and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，預計 2025 年全球寵物訂閱盒市場規模將達到 8 億美元，到 2032 年將達到 29 億美元，預測期內複合年成長率將達到 19.9%。

寵物訂閱盒是一種定期配送服務，提供根據您寵物的體型、品種和喜好精心挑選的零食、玩具和配件。這些訂閱盒每月都會推出新的產品和品牌，帶來豐富多元的選擇和便利的體驗。它們兼具驚喜與價值，透過持續的互動與探索，提升寵物主人的養寵體驗。寵物訂閱盒深受寵物愛好者的歡迎，簡化了購物流程，同時為寵物和飼主帶來快樂。這種模式以輕鬆有趣的方式，支持個人化護理和寓教於樂的寵物生活。

根據 Packaged Facts 報導，裝滿零食、玩具、美容用品等的精選寵物禮盒因其驚喜、個性化和便利性，正受到千禧一代飼主的歡迎。

寵物個人化趨勢日益成長

寵物個人化需求的日益成長正在推動寵物訂閱盒市場的發展。受消費者對客製化產品、精選玩具、零食和健康用品的需求驅動，訂閱服務提供了便利性和個人化選擇。在社群媒體的影響以及寵物擬人化趨勢的推動下，飼主越來越傾向於尋找能夠滿足寵物喜好、健康狀況和生活方式的產品。此外，個人化訂閱模式能夠提高用戶參與度、忠誠度和供應商的持續收入，使客製化服務成為全球市場擴張的關鍵驅動力。

高解約率和物流成本

高解約率和物流成本仍然是寵物訂閱盒市場的主要限制因素。頻繁的取消訂閱、季節性需求波動以及配送效率低下都會影響收入的可預測性。此外，運輸易腐的零食和體積較大的物品會增加物流成本，尤其是跨境配送。為了應對這些挑戰，各公司正在投資預測分析、最佳化包裝和建立區域履約中心。在確保成本效益的同時，保持訂閱的靈活性和品管，對於實現永續盈利和全球客戶維繫至關重要。

精選環保健康產品

精心挑選的環保健康產品為寵物訂閱盒市場帶來了巨大的成長機會。消費者對永續性、天然成分和道德採購的日益關注，促使訂閱服務商提供有機零食、可回收包裝和以健康為中心的商品。在消費者對全方位寵物照護的關注推動下，精選禮盒能夠提升品牌差異化和用戶參與度。此外，與精品品牌和健康產品線合作，能夠幫助企業開拓高階市場，從而推動全球線上和線下通路的普及和長期市場成長。

與D2C品牌的激烈競爭

來自D2C品牌的激烈競爭對寵物訂閱盒市場構成重大威脅。直接面對消費者的新興企業和線上平台憑藉便利性、低成本和可客製化選項，正挑戰現有供應商的地位。積極的行銷、快速的產品創新和靈活的訂閱模式加劇了競爭壓力。為了維持市場佔有率，訂閱公司正增加對差異化產品、忠誠度計畫和數位化互動策略的投資。保護品牌股權並確保產品品質始終如一，對於緩解競爭威脅和在全球市場保持成長至關重要。

新冠疫情的影響：

新冠疫情加速了寵物訂閱盒的普及，這主要歸因於封鎖措施、實體店購物限制以及寵物飼養量的增加。出於安全考量和便利性考慮，消費者紛紛選擇宅配的方式購買零食、玩具和保健產品。訂閱服務利用數位化管道、非接觸式配送和靈活的套餐計劃來維持用戶黏性。即使在疫情結束後，隨著寵物擬人化趨勢的持續以及消費者對客製化、個人化產品的重視，市場需求仍然強勁。這種轉變永久擴大了基本客群，並鞏固了訂閱模式在全球寵物市場的地位。

預計在預測期內，配件細分市場將成為最大的細分市場。

預計在預測期內，寵物配件細分市場將佔據最大的市場佔有率，這主要得益於消費者對項圈、牽引繩、服裝和娛樂產品的日益成長的需求。隨著寵物擬人化趨勢和生活方式理念的興起，寵物配件通常被納入訂閱產品中，以提升產品的吸引力和感知價值。客製化、季節性變化和優質材料也促進了產品的普及。訂閱服務供應商利用精心策劃的配件盒來打造差異化產品、提高用戶參與度並擴大經常性收入來源，使其成為全球寵物訂閱盒市場的主導者。

預計在預測期內，犬類市場將以最高的複合年成長率成長。

預計在預測期內，犬類寵物訂閱盒市場將呈現最高的成長率，這主要得益於養犬數量的成長以及相關照護支出的增加。犬類健康、客製化零食和個人化配件等趨勢正在推動犬類專屬訂閱盒的需求。此外，針對不同犬種、年齡和健康需求量身訂製的產品也促進了此類訂閱盒的普及。供應商正利用精準行銷、社群媒體和數位平台觸達犬飼主，確保強勁成長，進而鞏固犬隻寵物訂閱盒在全球寵物訂閱盒市場的主導地位。

比最大的地區

由於寵物擁有量不斷成長、都市化加快以及可支配收入增加，預計亞太地區將在預測期內佔據最大的市場佔有率。中國、日本和印度等國家正見證著訂閱式寵物服務和精選產品日益普及。此外，數位普及、電子商務滲透率上升以及不斷擴展的寵物零售生態系統也推動了區域市場的成長。在消費者對便利性、個人化和高品質寵物照護產品的需求驅動下，亞太地區正崛起為寵物訂閱服務的重要中心。

複合年成長率最高的地區：

在預測期內，北美預計將呈現最高的複合年成長率，這主要得益於其較高的寵物擁有率、較高的可支配收入以及高階寵物護理文化。訂閱模式、客製化服務和數位互動策略在美國和加拿大廣泛應用。在健康趨勢、個人化和電子商務便利性的推動下，訂閱服務供應商正在拓展產品系列和配送網路。持續創新和強大的品牌忠誠度預計將推動北美在全球寵物訂閱盒市場的強勁成長。

免費客製化服務：

訂閱本報告的用戶可享有以下免費客製化服務之一：

  • 公司簡介
    • 對其他市場參與者（最多 3 家公司）進行全面分析
    • 對主要企業進行SWOT分析（最多3家公司）
  • 區域細分
    • 根據客戶興趣對主要國家進行市場估算、預測和複合年成長率分析（註：基於可行性檢查）
  • 競爭基準化分析
    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球寵物訂閱盒市場（依產品分類）

  • 配件
  • 玩具
  • 補充
  • 個人護理產品

6. 全球寵物訂閱盒市場（以寵物類型分類）

  • 狗
  • 鳥
  • 小型哺乳動物
  • 其他寵物類型

7. 全球寵物訂閱盒市場按目標年齡分類

  • 幼犬/幼貓
  • 成人
  • 老年寵物

第8章 全球寵物訂閱盒市場主題

  • 健康
  • 訓練
  • 季節/節日
  • 美食家
  • 環保

9. 全球寵物訂閱盒市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • BarkBox
  • Meowbox
  • PetBox
  • PawPack
  • KitNipBox
  • PupJoy
  • Chewy's Goody Box
  • Pet Treater
  • Petco Surprise Box
  • Bulu Box Pets
  • PetGiftBox
  • RescueBox
  • Whimsy & Row
  • Lovepets
  • PetLabCo subscriptions
Product Code: SMRC31690

According to Stratistics MRC, the Global Pet Subscription Boxes Market is accounted for $0.8 billion in 2025 and is expected to reach $2.9 billion by 2032 growing at a CAGR of 19.9% during the forecast period. Pet Subscription Boxes are recurring delivery services offering curated treats, toys, and accessories tailored to a pet's size, breed, or preferences. These boxes provide variety and convenience, introducing new products and brands each month. They combine surprise with value, enhancing the pet ownership experience through consistent engagement and discovery. Popular among pet lovers, they simplify shopping while delivering joy to pets and owners alike. This model supports personalized care and playful enrichment in a fun, hassle-free format.

According to Packaged Facts, curated pet boxes featuring treats, toys, and grooming essentials are gaining popularity for their surprise element, personalization, and convenience among millennial pet owners.

Market Dynamics:

Driver:

Rising trend of pet personalization

Rising trend of pet personalization is driving growth in the pet subscription boxes market. Fueled by consumer demand for tailored products, curated toys, treats, and wellness items, subscription services offer convenience and customization. Spurred by social media influence and pet humanization trends, owners increasingly seek products that cater to pet preferences, health, and lifestyle. Additionally, personalized subscription models enhance engagement, loyalty, and recurring revenue for providers, making tailored offerings a key driver of market expansion globally.

Restraint:

High churn and logistics costs

High churn and logistics costs remain significant restraints for the pet subscription boxes market. Frequent cancellations, seasonal fluctuations in demand, and delivery inefficiencies impact revenue predictability. Additionally, shipping perishable treats and bulky products increases operational costs, particularly for cross-border deliveries. Companies are investing in predictive analytics, optimized packaging, and localized fulfillment centers to mitigate these challenges. Ensuring cost-effective logistics while maintaining subscription flexibility and quality control is crucial for sustained profitability and customer retention globally.

Opportunity:

Eco-friendly and wellness product curation

Eco-friendly and wellness product curation presents a substantial growth opportunity in the pet subscription boxes market. Rising awareness of sustainability, natural ingredients, and ethical sourcing encourages subscription providers to offer organic treats, recyclable packaging, and wellness-focused items. Spurred by consumer interest in holistic pet care, curated boxes enhance brand differentiation and engagement. Additionally, partnerships with boutique brands and health-focused product lines allow companies to capture premium segments, driving adoption and long-term market growth across digital and retail channels globally.

Threat:

Intense competition from D2C brands

Intense competition from D2C brands poses a major threat to the pet subscription boxes market. Direct-to-consumer startups and online platforms offer convenience, lower costs, and customizable options, challenging established providers. Aggressive marketing, rapid product innovation, and flexible subscription models intensify competitive pressure. To maintain market share, subscription companies are investing in differentiated offerings, loyalty programs, and digital engagement strategies. Protecting brand equity and ensuring consistent product quality is critical for mitigating competitive threats and sustaining growth in the global market.

Covid-19 Impact:

The COVID-19 pandemic accelerated adoption of pet subscription boxes due to lockdowns, restricted in-store shopping, and increased pet ownership. Spurred by safety concerns and convenience, consumers turned to home delivery for treats, toys, and wellness items. Subscription services leveraged digital channels, contactless delivery, and flexible plans to maintain engagement. Post-pandemic, demand remains strong as pet humanization trends continue, with consumers valuing curated, personalized offerings. This shift has permanently expanded the customer base and reinforced subscription models in the global pet market.

The accessories segment is expected to be the largest during the forecast period

The accessories segment is expected to account for the largest market share during the forecast period, resulting from rising consumer preference for collars, leashes, clothing, and enrichment products. Fueled by pet humanization and lifestyle-focused trends, accessories are often included in subscription offerings to enhance appeal and perceived value. Customization, seasonal variations, and premium materials increase adoption. Subscription providers leverage curated accessory boxes to differentiate offerings, drive engagement, and expand recurring revenue streams, making this the dominant segment in the pet subscription boxes market globally.

The dogs segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the dogs segment is predicted to witness the highest growth rate, propelled by increasing dog ownership and associated care spending. Spurred by trends in canine wellness, treat customization, and accessory personalization, dog-focused subscription boxes are in high demand. Additionally, specialized products for breed, age, and health needs support adoption. Providers are leveraging targeted marketing, social media, and digital platforms to engage dog owners, ensuring strong growth and reinforcing the dog segment's prominence in the global pet subscription boxes market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rising pet ownership, urbanization, and increasing disposable incomes. Countries such as China, Japan, and India are witnessing growing adoption of subscription-based pet services and curated product offerings. Additionally, digital adoption, e-commerce penetration, and expanding pet retail ecosystems support regional market growth. Asia Pacific is emerging as the leading hub for pet subscription services, driven by consumer demand for convenience, personalization, and high-quality pet care products.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong pet ownership rates, high disposable incomes, and a culture of premium pet care. The U.S. and Canada are witnessing widespread adoption of subscription-based models, customized offerings, and digital engagement strategies. Spurred by wellness trends, personalization, and e-commerce convenience, subscription providers are expanding product portfolios and delivery networks. Continuous innovation and strong brand loyalty are expected to drive robust growth for North America in the pet subscription boxes market globally.

Key players in the market

Some of the key players in Pet Subscription Boxes Market include BarkBox, Meowbox, PetBox, PawPack, KitNipBox, PupJoy, Chewy's Goody Box, Pet Treater, Petco Surprise Box, Bulu Box Pets, PetGiftBox, RescueBox, Whimsy & Paws, Lovepets, and PetLabCo.

Key Developments:

In September 2025, Chewy announced a major overhaul of its "Chewy Goody Box" into a fully customizable "Goody Box Plus." The new model uses an AI-powered "Play Style Quiz" and dietary preference tracker to allow owners to hand-pick every toy, treat, and accessory in their recurring box, moving beyond the traditional surprise model.

In August 2025, Petco unveiled its new "Petco Vital Care Box," a subscription service focused on pet health and wellness. Each box includes a monthly health monitoring supplement, a dental care product, a wellness-focused toy, and a digital coupon for a vet check-up, integrating their retail and veterinary services.

In July 2025, Meowbox introduced its "Sustainable Seeker" line, a new tier of subscription boxes featuring toys made entirely from recycled materials and treats sourced from ethical, environmentally responsible suppliers, directly responding to growing consumer demand for eco-conscious pet products.

Products Covered:

  • Accessories
  • Toys
  • Supplements
  • Grooming Products

Pet Types Covered:

  • Dogs
  • Birds
  • Small Mammals
  • Other Pet Types

Target Ages Covered:

  • Puppies/Kittens
  • Adult
  • Senior Pets

Themes Covered:

  • Wellness
  • Training
  • Seasonal/Holiday
  • Gourmet
  • Eco-Friendly

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Subscription Boxes Market, By Product

  • 5.1 Introduction
  • 5.2 Accessories
  • 5.3 Toys
  • 5.4 Supplements
  • 5.5 Grooming Products

6 Global Pet Subscription Boxes Market, By Pet Type

  • 6.1 Introduction
  • 6.2 Dogs
  • 6.3 Birds
  • 6.4 Small Mammals
  • 6.5 Other Pet Types

7 Global Pet Subscription Boxes Market, By Target Age

  • 7.1 Introduction
  • 7.2 Puppies/Kittens
  • 7.3 Adult
  • 7.4 Senior Pets

8 Global Pet Subscription Boxes Market, By Theme

  • 8.1 Introduction
  • 8.2 Wellness
  • 8.3 Training
  • 8.4 Seasonal/Holiday
  • 8.5 Gourmet
  • 8.6 Eco-Friendly

9 Global Pet Subscription Boxes Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 BarkBox
  • 11.2 Meowbox
  • 11.3 PetBox
  • 11.4 PawPack
  • 11.5 KitNipBox
  • 11.6 PupJoy
  • 11.7 Chewy's Goody Box
  • 11.8 Pet Treater
  • 11.9 Petco Surprise Box
  • 11.10 Bulu Box Pets
  • 11.11 PetGiftBox
  • 11.12 RescueBox
  • 11.13 Whimsy & Row
  • 11.14 Lovepets
  • 11.15 PetLabCo subscriptions

List of Tables

  • Table 1 Global Pet Subscription Boxes Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Subscription Boxes Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Pet Subscription Boxes Market Outlook, By Accessories (2024-2032) ($MN)
  • Table 4 Global Pet Subscription Boxes Market Outlook, By Toys (2024-2032) ($MN)
  • Table 5 Global Pet Subscription Boxes Market Outlook, By Supplements (2024-2032) ($MN)
  • Table 6 Global Pet Subscription Boxes Market Outlook, By Grooming Products (2024-2032) ($MN)
  • Table 7 Global Pet Subscription Boxes Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 8 Global Pet Subscription Boxes Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 9 Global Pet Subscription Boxes Market Outlook, By Cats (2024-2032) ($MN)
  • Table 10 Global Pet Subscription Boxes Market Outlook, By Birds (2024-2032) ($MN)
  • Table 11 Global Pet Subscription Boxes Market Outlook, By Small Mammals (2024-2032) ($MN)
  • Table 12 Global Pet Subscription Boxes Market Outlook, By Other Pet Types (2024-2032) ($MN)
  • Table 13 Global Pet Subscription Boxes Market Outlook, By Target Age (2024-2032) ($MN)
  • Table 14 Global Pet Subscription Boxes Market Outlook, By Puppies/Kittens (2024-2032) ($MN)
  • Table 15 Global Pet Subscription Boxes Market Outlook, By Adult (2024-2032) ($MN)
  • Table 16 Global Pet Subscription Boxes Market Outlook, By Senior Pets (2024-2032) ($MN)
  • Table 17 Global Pet Subscription Boxes Market Outlook, By Theme (2024-2032) ($MN)
  • Table 18 Global Pet Subscription Boxes Market Outlook, By Wellness (2024-2032) ($MN)
  • Table 19 Global Pet Subscription Boxes Market Outlook, By Training (2024-2032) ($MN)
  • Table 20 Global Pet Subscription Boxes Market Outlook, By Seasonal/Holiday (2024-2032) ($MN)
  • Table 21 Global Pet Subscription Boxes Market Outlook, By Gourmet (2024-2032) ($MN)
  • Table 22 Global Pet Subscription Boxes Market Outlook, By Eco-Friendly (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.