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市場調查報告書
商品編碼
1856809
物聯網寵物行為追蹤器市場預測至2032年:按設備類型、連接方式、性別、寵物類型、應用、最終用戶和地區分類的全球分析Iot-Enabled Pet Behavior Trackers Market Forecasts to 2032 - Global Analysis By Device Type (Collars, Harnesses, Cameras, Wearables, and Mats), Connectivity, Pet Type, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,全球物聯網寵物行為追蹤器市場預計到 2025 年將達到 32 億美元,到 2032 年將達到 86 億美元,預測期內複合年成長率為 14.8%。
物聯網寵物行為追蹤器是一種穿戴式設備,它透過連接的感測器監測寵物的身體活動、睡眠和行為模式。數據會傳輸到智慧型手機應用程式,幫助飼主了解寵物的健康趨勢並發現異常情況。這些追蹤器鼓勵主人積極主動地照顧寵物,增進彼此之間的感情,將科技與動物健康相結合,從而提供有價值的資訊,支持及時就醫和調整生活方式。
根據 PetTech Digest 報導,智慧項圈和追蹤器正在幫助飼主監控寵物的活動、睡眠和壓力水平,而人工智慧主導的警報正在改善預防保健和行為洞察。
寵物飼養和監控需求日益成長
寵物飼養量的成長以及對寵物監測需求的增加,正在推動物連網寵物行為追蹤器市場的發展。隨著人們對寵物健康和福利意識的提高,飼主開始使用智慧項圈、穿戴式裝置和感測器來追蹤寵物的活動、行為和生命徵象。這些設備與行動應用程式和雲端分析功能連接,能夠提供寵物健康狀況的即時資訊。此外,都市區方式、有限的人工照顧時間以及人們對寵物預防保健日益成長的興趣,也推動了全球市場的滲透。
電池續航力短和設備成本高
電池續航力短和設備成本高是物聯網寵物行為追蹤器發展的主要限制因素。電池續航力短意味著需要頻繁充電,影響持續監測的可靠性;而產品價格高昂則會阻礙注重成本的消費者接受此類產品。此外,小型寵物需要專門設計的緊湊型設備,這會增加研發和製造成本。企業正透過節能感測器、模組化電池和訂閱式定價模式來應對這些挑戰,從而提高穿戴式寵物監控解決方案的性價比、易用性和消費者持續購買意願。
人工智慧在健康預測的應用
人工智慧在健康預測領域的應用為寵物行為追蹤器市場帶來了變革性的機會。先進的分析和機器學習技術能夠及早發現健康異常、行為變化和行為模式。即時數據收集和預測性洞察使寵物飼主能夠主動管理寵物的營養、運動和獸醫干預。與獸醫診所和寵物保險公司的合作進一步提升了產品的價值提案。物聯網和人工智慧的融合正在推動差異化,並在全球智慧寵物護理生態系統中催生創新產品。
資料濫用和隱私漏洞
資料濫用和隱私漏洞對物聯網寵物行為追蹤器市場構成重大威脅。連網設備會收集敏感的位置、健康和行為訊息,使其成為網路攻擊和未授權存取的目標。不遵守資料保護條例可能導致法律後果和聲譽損害。為了降低風險,製造商正在採用加密通訊、多因素身份驗證和安全雲端儲存解決方案。確保強大的網路安全措施對於維護消費者信任和持續推廣智慧寵物監控設備至關重要。
新冠疫情對物聯網寵物行為追蹤器市場產生了正面影響。由於無法定期帶寵物去看獸醫,飼主開始使用連網設備進行持續監測。電子商務銷售管道促進了直接面對消費者的配送,確保了產品的可及性。疫情後,人們對寵物健康和預防保健的關注度持續提升,繼續推動市場成長,製造商不斷擴展智慧設備產品線並整合應用程式,以滿足飼主不斷變化的需求。
預計在預測期內,項圈細分市場將成為最大的細分市場。
由於配備活動感測器、GPS追蹤和健康監測功能的智慧項圈的廣泛應用,預計在預測期內,項圈細分市場將佔據最大的市場佔有率。隨著人們對預防保健意識的提高和便利性的增強,這些項圈可透過行動應用程式提供即時警報和資訊。此外,智慧項圈適用於犬貓、電池續航時間更長以及用戶介面友好,這些優勢正在多個地區鞏固智慧項圈的市場主導地位。
預計在預測期內,GPS細分市場將實現最高的複合年成長率。
預計在預測期內,GPS細分市場將實現最高成長率,這主要得益於對位置追蹤、防盜解決方案和戶外活動監控日益成長的需求。透過與行動應用程式和雲端平台整合,支援GPS的裝置可為寵物飼主提供即時追蹤、路線歷史記錄和安全警報。此外,GPS與人工智慧主導的行為洞察相結合,進一步提升了實用性和個人化程度,使其成為都市區和郊區尋求智慧寵物監控解決方案的寵物主人的理想選擇。
由於寵物擁有率上升、可支配收入增加以及連網型設備普及率提高,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度、日本和韓國等國家消費者對穿戴式寵物追蹤器表現出濃厚的興趣。此外,電子商務的蓬勃發展、都市化進程的加快以及寵物護理品牌的宣傳宣傳活動也推動了市場需求。亞太地區正崛起為物聯網智慧寵物監控產品和科技主導寵物照護解決方案的重要中心。
在預測期內,北美預計將實現最高的複合年成長率,這主要得益於北美地區精通科技的寵物主人群體和較高的可支配收入。美國和加拿大在物聯網寵物監控設備的普及方面處於領先地位,這主要得益於人們對寵物預防和智慧家庭整合的高度重視。設備製造商、獸醫診所和寵物保險公司之間的合作進一步推動了此類設備的普及。穿戴式科技、人工智慧主導的健康分析以及GPS功能的持續創新,正在鞏固北美在該細分市場的成長勢頭。
According to Stratistics MRC, the Global IoT-Enabled Pet Behavior Trackers Market is accounted for $3.2 billion in 2025 and is expected to reach $8.6 billion by 2032 growing at a CAGR of 14.8% during the forecast period. IoT-Enabled Pet Behavior Trackers are wearable devices that monitor pets' physical activity, sleep, and behavioral patterns through connected sensors. Data is transmitted to smartphone apps, helping owners understand health trends and detect abnormalities. These trackers promote proactive pet care and bonding. They combine technology and animal wellness, enabling insights that support timely veterinary attention and lifestyle adjustments.
According to PetTech Digest, smart collars and trackers are helping owners monitor pet activity, sleep, and stress levels, with AI-driven alerts improving preventive care and behavioral insights.
Rising pet ownership and monitoring needs
Rising pet ownership and monitoring needs are driving growth in the IoT-enabled pet behavior trackers market. Fueled by increasing awareness of pet health and well-being, owners are adopting smart collars, wearables, and sensors to track activity, behavior, and vitals. Spurred by mobile app connectivity and cloud analytics, these devices enable real-time insights into pet health. Additionally, urban lifestyles, limited time for manual care, and a growing focus on preventive pet healthcare are reinforcing market adoption globally.
Short battery life and device cost
Short battery life and device cost remain key restraints for IoT-enabled pet behavior trackers. Limited battery endurance requires frequent recharging, impacting continuous monitoring reliability, while high product prices can deter adoption among cost-sensitive consumers. Moreover, smaller pets may require specially designed compact devices, increasing R&D and manufacturing costs. Companies are addressing these challenges through energy-efficient sensors, modular batteries, and subscription-based pricing models to enhance affordability, usability, and sustained consumer engagement in wearable pet monitoring solutions.
AI integration for health prediction
AI integration for health prediction presents a transformative opportunity in the pet behavior tracker market. Advanced analytics and machine learning enable early detection of health anomalies, behavioral changes, and activity patterns. Spurred by real-time data collection and predictive insights, pet owners can proactively manage nutrition, exercise, and veterinary interventions. Partnerships with veterinary clinics and pet insurance providers further enhance value propositions. This convergence of IoT and AI is driving differentiation and enabling innovative product offerings across global smart pet care ecosystems.
Data misuse and privacy vulnerabilities
Data misuse and privacy vulnerabilities pose significant threats to the IoT-enabled pet behavior tracker market. Connected devices collect sensitive location, health, and behavioral information, making them targets for cyberattacks or unauthorized access. Non-compliance with data protection regulations can result in legal repercussions and reputational damage. To mitigate risks, manufacturers are adopting encrypted communication, multi-factor authentication, and secure cloud storage solutions. Ensuring robust cybersecurity measures is critical to maintain consumer trust and sustain adoption of smart pet monitoring devices.
The COVID-19 pandemic positively impacted the IoT-enabled pet behavior tracker market, as pet ownership increased during lockdowns and remote work encouraged proactive health monitoring. Spurred by the inability to visit veterinary clinics regularly, owners turned to connected devices for continuous observation. E-commerce sales channels facilitated direct-to-consumer deliveries, ensuring product accessibility. Post-pandemic, the heightened focus on pet health and preventive care continues to sustain market growth, with manufacturers expanding smart device portfolios and app integrations to address evolving pet owner needs.
The collars segment is expected to be the largest during the forecast period
The collars segment is expected to account for the largest market share during the forecast period, resulting from widespread adoption of smart collars equipped with activity sensors, GPS tracking, and health monitoring features. Fueled by increasing awareness of preventive pet care and convenience, these collars provide real-time alerts and insights via mobile apps. Additionally, compatibility with both cats and dogs, battery improvements, and user-friendly interfaces are reinforcing the dominance of the smart collars segment across multiple regions.
The GPS segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the GPS segment is predicted to witness the highest growth rate, propelled by rising demand for location tracking, anti-theft solutions, and outdoor activity monitoring. Fueled by integration with mobile applications and cloud platforms, GPS-enabled devices offer pet owners real-time tracking, route history, and safety alerts. Additionally, the combination of GPS with AI-driven behavioral insights enhances utility and personalization, making this segment highly attractive for adoption across urban and suburban pet populations seeking smart pet monitoring solutions.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to increasing pet ownership, rising disposable income, and growing adoption of connected devices. Countries such as China, India, Japan, and South Korea are witnessing strong consumer interest in wearable pet trackers. Additionally, e-commerce penetration, urbanization, and awareness campaigns by pet care brands are fueling demand. The Asia Pacific region is becoming a key hub for IoT-enabled smart pet monitoring products and technology-driven pet care solutions.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with a tech-savvy pet-owning population and high disposable income. The U.S. and Canada are leading in adoption of IoT-enabled pet monitoring devices due to strong awareness of preventive pet health and smart home integration. Partnerships between device manufacturers, veterinary clinics, and pet insurance companies further accelerate adoption. Continuous innovation in wearable technology, AI-driven health analytics, and GPS capabilities strengthens North America's growth trajectory in this market segment.
Key players in the market
Some of the key players in IoT-Enabled Pet Behavior Trackers Market include Whistle La, FitBark, Tractive, Garmin, PetPace, Link AKC, Pawtrack, Pod 3, Xiaomi Pet, FitFinder, Petcube, Vetrax, Pawbo, PetSafe, Sure Petcare, Trackimo, and Halo.
In October 2025, Whistle (a subsidiary of Mars Petcare) launched the new "Whistle Health & Behavior Pro" tracker. It features an advanced AI algorithm that not only tracks location and activity but also analyzes patterns in scratching, licking, and sleep to provide early warnings of potential allergies, skin conditions, or anxiety for veterinary review.
In September 2025, Tractive unveiled its new "Tractive DOG XL Adventure" series, designed for large breeds. The new, more durable tracker incorporates a longer-range LTE-M chipset for improved coverage in rural areas and a new "Predator Mode" that alerts owners if their dog exhibits high-prey-drive chasing behavior.
In August 2025, Garmin announced the integration of its "Garmin Canine Behavior" metrics into the broader Garmin ecosystem. The new feature syncs a dog's daily stress and recovery data from the Garmin Astro or Delta tracker with the owner's Garmin watch, providing a combined "Owner-Pet Activity Index" for holistic wellness tracking.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.