![]() |
市場調查報告書
商品編碼
1822456
2032 年智慧寵物科技市場預測:按產品、寵物類型、連接技術、價格分佈範圍、分銷管道、應用和地區進行的全球分析Smart Pet Tech Market Forecasts to 2032 - Global Analysis By Product, Pet Type, Connectivity Technology, Price Range, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球智慧寵物科技市場預計在 2025 年達到 70.5 億美元,到 2032 年將達到 245 億美元,預測期內的複合年成長率為 19.5%。
智慧寵物科技是指將先進科技融入寵物照護產品和服務,以提升寵物及其飼主的幸福感、安全性和便利性。這些創新包括GPS追蹤器、自動餵食器、健康監測設備、互動玩具以及支援遠端互動和監控的AI攝影機。智慧寵物科技能夠即時收集和分析數據,幫助飼主就寵物的營養、活動和健康狀況做出明智的決定。此外,它還透過提供個人化體驗和反應式工具,促進人與寵物之間更緊密的聯繫。隨著寵物飼養方式的演變,智慧寵物科技正在徹底改變我們飼養、保護和與寵物互動的方式。
寵物人性化趨勢
寵物人性化趨勢日益成長,是智慧寵物科技市場的主要驅動力。這種轉變推動了對智慧餵食器、穿戴式追蹤器和互動玩具等創新設備的需求,這些設備旨在提升寵物的幸福感並飼主便利。各公司積極開發個人化、技術主導的解決方案,以推動市場成長,促進產品創新,提高其在都市區和科技愛好者群體中的滲透率,並最終提升該行業的盈利和覆蓋範圍。
初始成本高
高昂的前期成本嚴重阻礙了智慧寵物科技市場的成長,限制了其可近性和普及性。尤其是在新興經濟體,智慧餵食器和GPS項圈等設備所需的高額初始投資讓許多寵物飼主望而卻步。這些經濟壁壘阻礙了市場滲透,延緩了創新,並打擊了新興企業的積極性。因此,該行業難以擴大規模,導致先進的寵物護理解決方案無法惠及普通消費者,阻礙了市場的成長。
全球寵物擁有率上升
全球寵物擁有量的快速成長,成為智慧寵物科技市場強勁的催化劑,以前所未有的速度推動創新和普及。隨著越來越多的家庭將寵物視為家庭的一部分,從自動餵食器、智慧項圈到健康監測設備的智慧解決方案的需求也隨之飆升。寵物飼主越來越渴望透過科技來提升寵物的便利性、安全性和照護水平,這創造了強勁的成長機會。這一趨勢不僅推動了市場擴張,也推動了技術的持續進步,以更好地適應現代寵物的生活方式。
設備可靠性問題
設備可靠性問題嚴重阻礙了智慧寵物技術市場的成長,降低了消費者的信任度和滿意度。頻繁的故障、連接問題以及不準確的數據危及寵物的安全和飼主的便利。這些問題導致退貨率上升、負面評價增多,以及人們不願意採用新技術。持續的可靠性問題會抑制創新,減緩市場擴張,使企業難以留住客戶,也難以證明高價的合理性。
COVID-19的影響
新冠疫情加速了智慧寵物技術市場的成長,因為寵物擁有量激增,遠端生活方式也增加了對自動化寵物護理的需求。由於飼主主人追求便利性和改善寵物健康狀況,智慧餵食器、GPS追蹤器和健康監測器等產品變得流行起來。雖然供應鏈中斷最初減緩了生產速度,但消費者興趣的不斷成長和電子商務的擴張最終推動了該行業的創新和銷售,重塑了寵物護理的格局。
預測期內,健康監測和診斷領域預計將成為最大的市場
由於人們對寵物健康和保健的認知日益提高,預計健康監測和診斷領域將在預測期內佔據最大的市場佔有率。穿戴式追蹤器、智慧項圈和人工智慧診斷工具等設備能夠即時監測生命徵象、活動量和行為模式。這些技術創新使寵物飼主能夠發現疾病的早期徵兆並做出明智的決定。隨著獸醫醫療保健日益以數據為主導,預計該領域將繼續在應用和投資方面保持領先地位。
智慧寵物門市場預計將在預測期內實現最高的複合年成長率
由於對便利性和安全性的需求不斷成長,智慧寵物門市場預計將在預測期內實現最高成長率。這些門使用感測器、微晶片或基於應用程式的控制來實現選擇性訪問,從而增強寵物和家居安全。隨著都市化和智慧家庭的興起,寵物飼主正在尋求適合其現代生活方式的自動化解決方案。單身寵物家庭和精通科技的消費者的快速成長進一步推動了這個創新領域的成長。
在預測期內,由於中國、日本和印度等國家快速的都市化、可支配收入的提高以及寵物擁有量的增加,亞太地區預計將佔據最大的市場佔有率。該地區消費者群體的科技意識和日益增強的寵物健康意識正在推動對智慧型設備的需求。此外,電商平台的擴張和本地製造能力的提升使智慧寵物產品更容易獲得,使亞太地區成為市場擴張的主導力量。
預計北美地區在預測期內將實現最高的複合年成長率,這得益於強勁的消費支出、寵物人性化的普及以及先進技術的早期應用。該地區強大的寵物醫療保健和技術創新基礎設施,加上智慧家庭系統的高普及率,正在支持其快速成長。個人化寵物照護解決方案日益成長的需求以及主要市場參與者的加入,進一步加速了美國和加拿大智慧寵物技術的普及。
According to Stratistics MRC, the Global Smart Pet Tech Market is accounted for $7.05 billion in 2025 and is expected to reach $24.5 billion by 2032 growing at a CAGR of 19.5% during the forecast period. Smart Pet Tech refers to the integration of advanced technology into pet care products and services to enhance the well-being, safety, and convenience of pets and their owners. These innovations include GPS trackers, automatic feeders, health monitoring devices, interactive toys, and AI-powered cameras that allow remote interaction and surveillance. Smart Pet Tech enables real-time data collection and analysis, helping owners make informed decisions about their pets' nutrition, activity, and health. It also fosters stronger human-animal bonds by offering personalized experiences and responsive tools. As pet ownership evolves, Smart Pet Tech is revolutionizing how we nurture, protect, and connect with our pets.
Pet Humanization Trend
The growing trend of pet humanization is significantly driving the Smart Pet Tech Market, as pet owners increasingly treat their animals as family members, prioritizing their health, comfort, and entertainment. This shift fuels demand for innovative devices like smart feeders, wearable trackers, and interactive toys that enhance pets' wellbeing and owners' convenience. Companies are motivated to develop personalized, tech-driven solutions, boosting market growth, encouraging product innovation, and expanding adoption across urban and tech-savvy demographics, ultimately strengthening the sector's profitability and reach.
High Upfront Costs
High upfront costs significantly hinder the growth of the smart pet tech market by limiting accessibility and adoption. Many pet owners, especially in emerging economies, are deterred by expensive initial investments in devices like smart feeders or GPS collars. This financial barrier reduces market penetration, slows innovation, and discourages startups. As a result, the industry struggles to scale, leaving advanced pet care solutions out of reach for the average consumer. Thus, it hinders the growth of the market.
Rising Pet Ownership Globally
The global surge in pet ownership is acting as a powerful catalyst for the Smart Pet Tech Market, driving innovation and adoption at an unprecedented pace. As more households embrace pets as family members, demand for intelligent solutions-ranging from automated feeders and smart collars to health monitoring devices-soars. Pet owners increasingly seek convenience, safety, and enhanced care through technology, creating robust growth opportunities. This trend not only fuels market expansion but also inspires continuous technological advancements tailored to modern pet lifestyles.
Device Reliability Issues
Device reliability issues significantly hinder the growth of the smart pet tech market by eroding consumer trust and satisfaction. Frequent malfunctions, connectivity failures, and inaccurate data compromise pet safety and owner convenience. These problems lead to increased returns, negative reviews, and reluctance to adopt new technologies. As reliability concerns persist, innovation stalls and market expansion slows, making it difficult for companies to retain customers and justify premium pricing.
Covid-19 Impact
The Covid-19 pandemic accelerated growth in the smart pet tech market as pet ownership surged and remote lifestyles increased demand for automated pet care. Products like smart feeders, GPS trackers, and health monitors gained popularity, driven by owners seeking convenience and enhanced pet well-being. Supply chain disruptions initially slowed production, but rising consumer interest and e-commerce expansion ultimately boosted innovation and sales across the sector, reshaping pet care norms.
The health monitoring & diagnostics segment is expected to be the largest during the forecast period
The health monitoring & diagnostics segment is expected to account for the largest market share during the forecast period, due to growing awareness of pet health and wellness. Devices like wearable trackers, smart collars, and AI-powered diagnostic tools enable real-time monitoring of vital signs, activity levels, and behavioral patterns. These innovations empower pet owners to detect early signs of illness and make informed decisions. As veterinary care becomes more data-driven, this segment will continue to lead in adoption and investment.
The smart pet doors segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the smart pet doors segment is predicted to witness the highest growth rate, due to rising demand for convenience and security. These doors use sensors, microchips, or app-based controls to allow selective entry and exit, enhancing safety for pets and homes. With increasing urbanization and smart home integration, pet owners seek automated solutions that align with modern lifestyles. The surge in single-pet households and tech-savvy consumers further fuels growth in this innovative segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rapid urbanization, rising disposable incomes, and increasing pet ownership across countries like China, Japan, and India. The region's tech-forward consumer base and growing awareness of pet wellness are driving demand for smart devices. Additionally, expanding e-commerce platforms and local manufacturing capabilities make smart pet products more accessible, positioning Asia Pacific as a dominant force in market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer spending, widespread pet humanization, and early adoption of advanced technologies. The region's robust infrastructure for pet healthcare and innovation, coupled with a high penetration of smart home systems, supports rapid growth. Increasing demand for personalized pet care solutions and the presence of key market players further accelerate the adoption of smart pet technologies across the U.S. and Canada.
Key players in the market
Some of the key players profiled in the Smart Pet Tech Market include Rover, Papa Pawsome, Tractive, Pawfectly Made, Petcube, Supertails, Mars Petcare, PAWSINDIA, Fi Smart Collar, Sure Petcare Limited, PetSafe LLC, Whistle Labs, Inc., Petnet, ChullBull Pet Products, Petkit, Wagz, Furbo and Dogness.
In August 2024, Mars, Incorporated announced its acquisition of Kellanova for $35.9 billion. This strategic move unites two iconic businesses with complementary footprints and portfolios of beloved brands, including Pringles, Cheez-It, and Pop-Tarts. The transaction aims to further solidify Mars's position in the global snacking industry, enhancing its ability to deliver more choice and innovation to consumers and customers.
In April 2024, GXO Logistics has renewed its 15-year partnership with Mars in France, enhancing supply chain operations through advanced automation solutions. The collaboration focuses on storage, distribution, and value-added services for Mars brands, including Petcare, Snacking, and Food & Nutrition segments. GXO plans to implement additional innovations on-site to further improve efficiency and productivity.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.