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1856807

2032年全球10分鐘送達速遞市場預測：依產品類型、配送方式、服務類型、城市密度、供應商類型及區域分類的分析

10-Minute Delivery For Impulse Buys Market Forecasts to 2032 - Global Analysis By Product Type (Snacks, Beverages, Groceries, and OTC Items), Delivery Mode, Service Type, Urban Density, Vendor Type and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，預計 2025 年全球 10 分鐘即時配送市場規模將達到 34 億美元，到 2032 年將達到 47 億美元，預測期內複合年成長率為 4.3%。

10分鐘速遞是一項按需服務，可在10分鐘內送達日常用品和輕食。該服務依賴微型倉庫和即時物流，旨在滿足消費者衝動和緊急的即時購物需求。其優勢在於便利、快速和城市接近性配送，最大限度地縮短了消費者臨時需求和願望的等待時間。該模式在人口密集的城市地區廣受歡迎，能夠快速解決消費者遺忘物品、突發性食慾和意外需求等問題，將衝動購物轉變為無縫、閃電般的快速體驗。

貝恩公司表示，超快速配送模式正在透過暗店和預測庫存系統重塑衝動購買行為，使零食、飲料、個人護理用品等商品能夠在 15 分鐘或更短時間內送達。

即時交付的需求不斷成長

隨著消費者尋求快速回應日常必需品和衝動消費，對即時配送的需求不斷成長，推動了市場擴張。在都市化和消費者日益成長的便利購物偏好的驅動下，電商企業紛紛採用微型履約中心來加快訂單週轉速度。智慧型手機應用程式的普及進一步強化了這個趨勢，重塑了零售體驗，促使領先的電商平台透過科技主導的物流網路最佳化配送時間，提升消費者滿意度。

高昂的營運和燃料成本

高昂的營運成本和燃料成本仍是10分鐘送達模式的主要限制因素，影響新興市場和已開發市場的盈利。即時庫存維護、快速調度系統和高客流量密度都推高了每次配送的成本。此外，燃料價格波動和工資上漲也給服務提供者帶來了更大的財務壓力。因此，在這種資本密集型模式下，企業正致力於最佳化路線和推廣電動配送車輛，以平衡營運效率和永續的最後一公里物流。

基於人工智慧的需求預測技術

基於人工智慧的需求預測技術為快消營運商帶來了變革性的機會。透過運用預測分析和機器學習，企業可以預測購買趨勢並最佳化微型倉庫的庫存。這項技術整合能夠最大限度地減少缺貨、降低浪費並提高訂單履行準確率。此外，預測建模還支援動態定價和針對衝動型消費者的精準行銷，從而在超當地語系化配送生態系統中提升盈利並增強履約忠誠度。

勞動力短缺和物流限制

勞動力短缺和物流限制持續威脅市場的擴充性。配送人員短缺以及對零工經濟模式日益嚴格的監管審查，都對服務的可靠性構成了挑戰。此外，對夜間配送的限制以及城市地區的交通堵塞也阻礙了訂單的順利履約。這些挑戰促使企業轉向自動化，包括使用無人機和機器人進行配送，以確保超高速商業的長期永續性。

新冠疫情的影響：

新冠疫情加速了十分鐘送達平台的普及，封鎖措施增加了人們對在地化和非接觸式購物體驗的需求。在消費行為追求安全和便利的推動下，快速零售成為主流零售通路。然而，疫情危機擾亂了供應鏈和勞動力供應，造成了營運瓶頸。疫情後，隨著消費者繼續青睞由人工智慧物流和分散式微倉儲系統支援的即時滿足模式，該產業保持了強勁的成長勢頭。

預計在預測期內，零嘴零食細分市場將成為最大的細分市場。

由於零食消費頻繁且具有衝動性，預計在預測期內，零嘴零食將佔據最大的市場佔有率。在即食便利食品需求的驅動下，零食在快速購物籃中佔據主導地位。品牌正透過精準行銷、智慧包裝和即時配送合作來利用這一趨勢，從而迅速將消費者的需求轉化為實際購買行為。

預計在預測期內，自行車細分市場將以最高的複合年成長率成長。

預計在預測期內，自行車市場將實現最高成長率，這主要得益於其在人口密集的城市環境中的靈活性和成本效益。隨著電動二輪車和小型配送車隊的興起，自行車能夠實現更快的配送速度並減少碳排放。各公司正在採用電動車並投資智慧導航工具，以進一步提升城市配送網路的速度、永續性和營運控制能力。

佔比最大的地區：

由於亞太地區擁有密集的城市人口、較高的智慧型手機普及率和完善的電子商務基礎設施，預計該地區將在預測期內佔據最大的市場佔有率。印度、中國和日本等國家正經歷消費者對在超當地語系化配送平台需求激增的趨勢。此外，暗店的蓬勃發展和區域內企業不斷增加的投資也進一步鞏固了亞太地區在即時商務生態系統中的領先地位。

複合年成長率最高的地區：

在預測期內，北美預計將呈現最高的複合年成長率，這主要得益於技術主導物流網路的快速擴張以及消費者對超快速便捷配送的偏好。在履約和新興企業的投資支援下，美國和加拿大正在加速採用人工智慧物流和最後一公里自動化配送技術。該地區對創新和永續性的重視預計將推動快速商務基礎設施的持續成長。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球即飲型10分鐘送達市場（依產品類型分類）

  • 小吃
  • 飲料
  • 雜貨
  • 非處方藥

6. 全球10分鐘即時送達市場（以配送方式分類）

  • 自行車
  • 電動Scooter
  • 電動貨車

7. 全球10分鐘脈衝式輸液市場（依服務類型分類）

  • 有存貨
  • 表達
  • 行程

8. 全球10分鐘即時配送市場（依城市密度分類）

  • 一級
  • 二級
  • Metrocore
  • 大學區

9. 全球10分鐘即用型速遞市場（依供應商類型分類）

  • Qcommerce平台
  • 零售連鎖店
  • 雲倉庫
  • 聚合器

第10章 全球即飲型10分鐘送達市場（依地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第12章：企業概況

  • Amazon
  • Walmart
  • DoorDash
  • Uber Eats
  • Instacart
  • Glovo
  • Gopuff
  • Deliveroo
  • Postmates
  • 7-Eleven Inc.
  • JD.com
  • Carrefour
  • Tesco
  • Aldi
  • Walgreens Boots Alliance
  • Kroger
  • Target Corporation
Product Code: SMRC31679

According to Stratistics MRC, the Global 10-Minute Delivery For Impulse Buys Market is accounted for $3.4 billion in 2025 and is expected to reach $4.7 billion by 2032 growing at a CAGR of 4.3% during the forecast period. 10-Minute Delivery for Impulse Buys is a rapid on-demand service that delivers everyday essentials or snacks within ten minutes. Driven by micro-warehouses and real-time logistics, it targets spontaneous or urgent purchases, offering instant gratification. This model thrives on convenience, speed, and urban proximity, minimizing wait times for last-minute needs or cravings. Popular in dense cities, it appeals to consumers seeking fast solutions for forgotten items, sudden cravings, or unexpected needs-transforming impulse buying into a seamless, ultra-fast experience.

According to Bain & Company, ultra-fast delivery models are reshaping impulse buying behavior, with dark stores and predictive inventory systems enabling sub-15-minute fulfillment across snacks, drinks, and personal care.

Market Dynamics:

Driver:

Rising demand for instant deliveries

Rising demand for instant deliveries is propelling market expansion as consumers increasingly seek rapid fulfillment for everyday essentials and impulse items. Fueled by urbanization and the growing preference for convenience-driven purchases, quick commerce players are adopting micro-fulfillment centers to accelerate order turnaround. Spurred by the proliferation of smartphone-based applications, this trend is redefining the retail experience, encouraging leading e-commerce platforms to optimize delivery windows and enhance consumer satisfaction through technology-driven logistics networks.

Restraint:

High operational and fuel costs

High operational and fuel costs remain key restraints in the 10-minute delivery model, impacting profitability across emerging and developed markets. Maintaining real-time inventory, rapid dispatch systems, and high rider density drives up cost per delivery. Additionally, fluctuating fuel prices and rising wages intensify financial pressure on service providers. Consequently, companies are focusing on route optimization and electric delivery vehicles to balance operational efficiency with sustainable last-mile logistics in this capital-intensive model.

Opportunity:

AI-based demand prediction technology

AI-based demand prediction technology presents a transformative opportunity for quick commerce operators. By leveraging predictive analytics and machine learning, firms can forecast purchase trends and optimize inventory across micro-warehouses. This technological integration minimizes stockouts, reduces waste, and enhances fulfillment precision. Moreover, predictive modeling enables dynamic pricing and targeted marketing for impulse-driven consumers, strengthening profitability while improving customer loyalty in hyper-local delivery ecosystems.

Threat:

Labor shortages and logistics restrictions

Labor shortages and logistics restrictions continue to threaten the market's operational scalability. Shortage of delivery personnel and increasing regulatory scrutiny around gig work models challenge service reliability. Furthermore, restrictions on late-night delivery and traffic congestion in urban centers hinder seamless fulfillment. These challenges are pushing companies toward automation, including delivery drones and robotics, to ensure long-term sustainability in ultra-fast commerce.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of 10-minute delivery platforms as lockdowns intensified demand for hyper-local and contactless shopping experiences. Spurred by shifting consumer behavior toward safety and convenience, quick commerce became a mainstream retail channel. However, the crisis also disrupted supply chains and labor availability, creating operational bottlenecks. Post-pandemic, the sector retained strong traction, as consumers continued favoring instant gratification models supported by AI logistics and decentralized micro-warehousing systems.

The snacks segment is expected to be the largest during the forecast period

The snacks segment is expected to account for the largest market share during the forecast period, owing to its high consumption frequency and suitability for impulse-driven purchases. Spurred by demand for ready-to-eat, convenience-based food items, snacks dominate quick commerce baskets. Brands are capitalizing on this trend through targeted marketing, smart packaging, and instant delivery tie-ups, enabling quicker conversion of consumer cravings into real-time purchases.

The bike segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bike segment is predicted to witness the highest growth rate, reinforced by its agility and cost efficiency in dense urban environments. Fueled by the increasing use of electric two-wheelers and compact delivery fleets, bikes enable rapid fulfillment and reduced carbon emissions. Companies are investing in EV adoption and smart navigation tools, further enhancing speed, sustainability, and operational control across city-based delivery networks.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to its dense urban populations, smartphone penetration, and strong e-commerce infrastructure. Countries such as India, China, and Japan are witnessing surging consumer preference for hyperlocal delivery platforms. Furthermore, the proliferation of dark stores and rising investments from regional players are strengthening Asia Pacific's leadership in instant commerce ecosystems.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with the rapid expansion of tech-driven fulfillment networks and consumer preference for ultra-fast convenience delivery. Supported by investments from retail giants and startups, the U.S. and Canada are witnessing growing adoption of AI-enabled logistics and last-mile automation. This region's focus on innovation and sustainability is expected to fuel continued growth in quick commerce infrastructure.

Key players in the market

Some of the key players in 10-Minute Delivery For Impulse Buys Market include Amazon, Walmart, DoorDash, Uber Eats, Instacart, Glovo, Gopuff, Deliveroo, Postmates, 7-Eleven Inc, JD.com, Carrefour, Tesco, Aldi, Walgreens, Kroger, Target Corp, and Costco.

Key Developments:

In October 2025, Uber Eats announced a major expansion of its "Delivery Now" service, integrating AI-powered predictive stocking in partner dark stores to slash average delivery times for snack, beverage, and essential categories to under 9 minutes in key metro areas.

In September 2025, Amazon launched its new, compact "Amazon Mini-Fulfillment Hub" robot, designed for the back of partner stores like 7-Eleven and Walgreens to automate order-picking for impulse buy categories, increasing the speed and volume of 10-minute deliveries from third-party locations.

In August 2025, DoorDash announced a nationwide partnership with Kroger and Target Corp to launch "DashCorner" dedicated pickup zones, exclusively for 10-minute impulse buy orders, leveraging in-store inventory for immediate fulfillment of items like ice cream, chips, and phone chargers.

Product Types Covered:

  • Snacks
  • Beverages
  • Groceries
  • OTC Items

Delivery Modes Covered:

  • Bike
  • E-Scooter
  • EV Van

Service Types Covered:

  • Instant Delivery
  • Express
  • Scheduled

Urban Densities Covered:

  • Tier 1
  • Tier 2
  • Metro Core
  • College Zone

Vendor Types Covered:

  • Q-Commerce Platforms
  • Retail Chains
  • Cloud Warehouses
  • Aggregators

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global 10-Minute Delivery for Impulse Buys Market, By Product Type

  • 5.1 Introduction
  • 5.2 Snacks
  • 5.3 Beverages
  • 5.4 Groceries
  • 5.5 OTC Items

6 Global 10-Minute Delivery for Impulse Buys Market, By Delivery Mode

  • 6.1 Introduction
  • 6.2 Bike
  • 6.3 E-Scooter
  • 6.4 EV Van

7 Global 10-Minute Delivery for Impulse Buys Market, By Service Type

  • 7.1 Introduction
  • 7.2 Instant Delivery
  • 7.3 Express
  • 7.4 Scheduled

8 Global 10-Minute Delivery for Impulse Buys Market, By Urban Density

  • 8.1 Introduction
  • 8.2 Tier 1
  • 8.3 Tier 2
  • 8.4 Metro Core
  • 8.5 College Zone

9 Global 10-Minute Delivery for Impulse Buys Market, By Vendor Type

  • 9.1 Introduction
  • 9.2 Q-Commerce Platforms
  • 9.3 Retail Chains
  • 9.4 Cloud Warehouses
  • 9.5 Aggregators

10 Global 10-Minute Delivery for Impulse Buys Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Amazon
  • 12.2 Walmart
  • 12.3 DoorDash
  • 12.4 Uber Eats
  • 12.5 Instacart
  • 12.6 Glovo
  • 12.7 Gopuff
  • 12.8 Deliveroo
  • 12.9 Postmates
  • 12.10 7-Eleven Inc.
  • 12.11 JD.com
  • 12.12 Carrefour
  • 12.13 Tesco
  • 12.14 Aldi
  • 12.15 Walgreens Boots Alliance
  • 12.16 Kroger
  • 12.17 Target Corporation

List of Tables

  • Table 1 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Snacks (2024-2032) ($MN)
  • Table 4 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Beverages (2024-2032) ($MN)
  • Table 5 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Groceries (2024-2032) ($MN)
  • Table 6 Global 10-Minute Delivery for Impulse Buys Market Outlook, By OTC Items (2024-2032) ($MN)
  • Table 7 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Delivery Mode (2024-2032) ($MN)
  • Table 8 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Bike (2024-2032) ($MN)
  • Table 9 Global 10-Minute Delivery for Impulse Buys Market Outlook, By E-Scooter (2024-2032) ($MN)
  • Table 10 Global 10-Minute Delivery for Impulse Buys Market Outlook, By EV Van (2024-2032) ($MN)
  • Table 11 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 12 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Instant Delivery (2024-2032) ($MN)
  • Table 13 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Express (2024-2032) ($MN)
  • Table 14 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Scheduled (2024-2032) ($MN)
  • Table 15 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Urban Density (2024-2032) ($MN)
  • Table 16 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Tier 1 (2024-2032) ($MN)
  • Table 17 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Tier 2 (2024-2032) ($MN)
  • Table 18 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Metro Core (2024-2032) ($MN)
  • Table 19 Global 10-Minute Delivery for Impulse Buys Market Outlook, By College Zone (2024-2032) ($MN)
  • Table 20 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Vendor Type (2024-2032) ($MN)
  • Table 21 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Q-Commerce Platforms (2024-2032) ($MN)
  • Table 22 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Retail Chains (2024-2032) ($MN)
  • Table 23 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Cloud Warehouses (2024-2032) ($MN)
  • Table 24 Global 10-Minute Delivery for Impulse Buys Market Outlook, By Aggregators (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.