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市場調查報告書

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1741398

按類型、組件、最終用戶和地區分類的訂閱和定期付款市場

Subscription and Recurring Payment Market, By Type, By Component, By End User, By Geography

出版日期: 2025年03月27日 | 出版商:

Coherent Market Insights | 英文 160 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計到 2025 年訂閱和定期付款市場規模將達到 1,585.4 億美元，到 2032 年將達到 2,579.3 億美元，2025 年至 2032 年的複合年成長率為 7.2%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	1585.4億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	7.20%	2032年價值預測	2579.3億美元

由於技術進步和消費者偏好的變化，訂閱和循環付款模式越來越受歡迎。隨著網路和智慧型手機在全球的普及，越來越多的企業採用訂閱和循環付款模式為客戶提供數位服務和產品。從一次性購買到持續訂閱關係的轉變，對企業和消費者都有好處。對於企業而言，循環付費提供了可預測的現金流量和交叉銷售/提升銷售其他產品/服務的機會。同時，用戶重視自動續訂的便利性以及輕鬆存取持續服務和內容的便利性。這種新的用戶經濟正在持續顛覆從軟體到媒體等各行業的傳統零售模式。

市場動態：

全球訂閱和定期付款市場的成長得益於企業數位轉型的加速、串流媒體服務的日益普及以及消費者對便利性的需求。然而，資料隱私問題和訂閱疲勞也帶來了挑戰。智慧型手機用戶的成長和應用程式商店的激增為獲取新客戶提供了途徑。同時，創新的配套服務和個人化建議引擎有助於提高留存率和平均訂單價值。此外，企業之間合作提供統一的訂閱平台，也為統一收費和擴大覆蓋範圍提供了機會。然而，個人化行銷計劃可能會受到用戶資料限制性規則的阻礙。隨著數位原民在總人口中所佔比例越來越大，預計對訂閱服務模式的依賴將會增加。

本研究的主要特點

本報告對全球訂閱和定期付款市場進行了詳細分析，並以 2024 年為基準年，展示了預測期 2025-2032 的市場規模和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機，並說明了該市場的引人注目的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。
全球訂閱和定期付款市場的主要企業已根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數進行了分析。
本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
全球訂閱和定期付款市場報告針對該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進入者和金融分析師。
相關人員可以透過用於分析全球訂閱和定期付款市場的各種策略矩陣來簡化決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 158.54 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	7.20%	2032 Value Projection:	USD 257.93 Bn

Subscription and recurring payment models have seen are gaining popularity due to advancement in technology and changing consumer preferences. As internet and smartphone penetration increases globally, more companies are adopting subscription/recurring models to offer digital services and products to customers. This ongoing shift away from once-off purchases to ongoing subscription relationships has benefited both businesses and consumers. For businesses, recurring payments provide predictable cashflows and opportunities for cross-selling/upselling of additional products/services. Meanwhile, subscribers value the convenience of automatic renewal and access to ongoing services/content without hassle. This emerging subscribe economy continues to disrupt traditional retail models across various industries from software to media and more.

Market Dynamics:

Global subscription and recurring payment market growth is driven by growing digital transformation of businesses, increased adoption of streaming services, and consumer demand for convenience. However, data privacy concerns and subscription fatigue pose challenges. Rising smartphone users coupled with proliferation of app stores provide an avenue to attract new customers. Meanwhile, innovative bundled offerings and personalized recommendation engines help to boost retention rates and average order values. Furthermore, collaboration among companies to offer unified subscription platforms presents opportunities to consolidate billing and expand reach. However, personalized marketing initiatives may be hampered by restrictive rules relating to the data of subscribers. Due to the fact that digital natives are becoming more and more a large proportion of the total population, dependence on regular service models is projected to increase.

Key features of the study:

This report provides in-depth analysis of the global subscription and recurring payment market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global subscription and recurring payment market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include PayPal, Stripe, Square, Recurly, Chargify, Zuora, FattMerchant, Payment Depot, PaymentEvolution, FastSpring, Chargebee, Spreedly, ChargeOver, Chargent, Vindicia, Razorpay, Cashfree, CCAvenue, and BillDesk
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
Global subscription and recurring payment market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global subscription and recurring payment market

Detailed Segmentation:

Global Subscription and Recurring Payment Market, By Type:
- Fixed Pricing Model
- Variable Pricing Model
Global Subscription and Recurring Payment Market, By Component:
- Services
- Payment Platform
Global Subscription and Recurring Payment Market, By End-User:
- Media & Entertainment
- BFSI
- Healthcare
- Telecom & IT
- Government and Education
- Retail
- Others
Global Subscription and Recurring Payment Market, By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
Company Profile:
- PayPal
- Stripe
- Square
- Recurly
- Chargify
- Zuora
- FattMerchant
- Payment Depot
- PaymentEvolution
- FastSpring
- Chargebee
- Spreedly
- ChargeOver
- Chargent
- Vindicia
- Chargify
- Razorpay
- Cashfree
- CCAvenue
- BillDesk

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Type
- Market Snippet, By Component
- Market Snippet, By End-User
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Scalable pricing and promotions
Flexible payment options
- Restraints
Subscription fatigue
Pricing Transparency
- Opportunities
B2B digital transformation
Emerging markets expansion
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Subscription and Recurring Payment Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Subscription and Recurring Payment Market, By Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Fixed Pricing Model
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Variable Pricing Model
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Subscription and Recurring Payment Market, By Component, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Payment Platform
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global Subscription and Recurring Payment Market, By End-User, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Min)
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Telecom & IT
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Government and Education
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global Subscription and Recurring Payment Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 -2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End-User, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End-User, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End-User, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End-User, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End-User, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
  - GCC Countries
  - South Africa
  - Rest of Middle East & Africa

9. Competitive Landscape

PayPal
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Stripe
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Square
Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Recurly
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Chargify
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Zuora
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
FattMerchant
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Payment Depot
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
PaymentEvolution
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
FastSpring
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Chargebee
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Spreedly
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
ChargeOver
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Chargent
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Vindicia
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Razorpay
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Cashfree
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
CCAvenue
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
BillDesk
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views

10. Section

Research Methodology
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