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市場調查報告書
商品編碼
1803091
2032 年 10 分鐘送達訂閱市場預測:按產品、訂閱模式、送達方式、付款方式、平台、年齡層、價格層級、最終用戶和地區進行的全球分析10-Minute Delivery Subscription Market Forecasts to 2032 - Global Analysis By Product, Subscription Model, Delivery Mode, Payment Mode, Platform, Age Group, Pricing Tier, End User and By Geography |
根據 Stratistics MRC 的數據,全球 10 分鐘送達訂閱市場預計在 2025 年價值 3.46 億美元,到 2032 年將達到 6.53 億美元,預測期內的複合年成長率為 9.5%。
10分鐘配送訂閱服務讓顧客能夠選擇精選商品,保證在10分鐘內送達家時限。用戶只需支付定期費用,即可享受即時獲取食品雜貨、零食和日常必需品的便利。此模式著重速度和效率,最佳化履約流程,確保快速配送。
根據Redseer報道,62%的印度消費者願意接受快速商務和10分鐘送貨服務。
數位支付和應用程式的興起
數位錢包、UPI 系統和整合行動應用程式的擴展顯著增強了 10 分鐘送達訂閱生態系統。無摩擦交易、自動續訂和忠誠度主導的支付機制提升了客戶便利性和採用率。在智慧型手機普及率不斷提高和金融科技應用不斷成長的推動下,消費者越來越青睞無縫訂閱,而非現金和手動支付。此外,基於應用程式的個人化建議和人工智慧驅動的用戶參與度進一步提升了客戶維繫。因此,數位支付領域的創新持續推動全球基於訂閱的快速商務模式的發展。
監管和勞工挑戰
嚴格的勞動法規和勞動分類爭議對10分鐘送餐訂閱市場構成了重大障礙。各國政府正在加強對零工經濟模式的審查,強制執行社會安全福利和最低工資標準,並提高營運成本。此外,對酒精和某些藥品等受管製商品的配送限制也增加了合規負擔。在法律審查日益嚴格的背景下,平台在遵守政策的同時,面臨著提高盈利和擴大規模的挑戰。因此,監管不確定性和與勞動力相關的限制仍然是全球市場擴張的重大阻礙因素。
醫療保健和醫藥訂閱
醫療保健和藥品訂閱服務代表著快速商務平台的一條高成長途徑。非處方藥、保健產品和慢性病照護必需品的即時配送需求不斷成長,推動著市場擴張。受人口老化和疫情後健康意識增強的推動,消費者優先考慮快速獲得救命物品。基於訂閱的藥品配送,尤其是與遠端醫療和數位處方箋平台結合,能夠增強客戶信任。因此,醫療保健整合成為一個變革性機會,將10分鐘配送服務商定位為醫療生態系統中關鍵的最後一哩合作夥伴。
全球競爭加劇
隨著全球和區域參與者積極擴展其訂閱模式,市場競爭日益激烈。 DoorDash、Delivery Hero、Swiggy 和 Zomato 等大型企業正在透過收購、激進定價和會員捆綁等方式鞏固市場佔有率。規模較小的新興企業發現,在這種資本密集、人員流動率高的環境中難以維持生存。此外,全球參與企業正利用其強大的融資管道來削弱本地競爭對手。競爭對手之間日益激烈的競爭給利潤率帶來壓力,降低了差異化,並增加了整合風險,使競爭加劇對長期永續性構成了重大威脅。
新冠疫情加速了基於訂閱的快速商務的普及,並永久改變了消費者的習慣。由於封鎖限制了人員流動,透過超本地配送管道,消費者對生活必需品雜貨、藥品和已調理食品的需求激增。出於安全考慮,消費者開始接受非接觸式支付和送貨上門服務,從而刺激了新用戶數量的激增。企業紛紛採取快速擴張車隊、建立合作關係以及投資幕後店等措施。然而,疫情過後,經濟恢復常態,成長趨於穩定,迫使企業重新評估其策略。
預計食品雜貨市場將成為預測期內最大的市場
預計在預測期內,食品雜貨領域將佔據最大的市場佔有率,這得益於對幾分鐘內送達的日常必需品日益成長的需求。越來越多的都市區家庭選擇快速購物,以取代傳統的商店購物,例如牛奶、麵包、包裝食品和食品儲藏室必需品。在生活方式的改變、對便利性的期望以及不斷擴張的幕後店網路的推動下,食品雜貨已轉向訂閱模式。此外,主導的食品雜貨捆綁計劃也確保了持續的需求。因此,食品雜貨領域已成為10分鐘送達訂閱服務的支柱。
預計高級會員細分市場在預測期內將以最高複合年成長率成長
受消費者對附加價值服務的偏好影響,高級會員細分市場預計將在預測期內實現成長。越來越多的消費者選擇提供免費送貨、優先時段、獨家折扣和忠誠度福利的會員資格。由於可支配收入的提高和品牌親和力的提升,高級會員比標準會員計劃更能確保更高的客戶維繫。各公司也正在整合娛樂套餐和金融科技合作夥伴關係,以提高客戶留存率。因此,高級會員預計將成為最有利可圖的驅動力。
受密集的城市人口、智慧型手機快速普及以及中產階級消費能力不斷提升的推動,亞太地區預計將在預測期內佔據最大的市場佔有率。印度、中國和東南亞等市場憑藉超當地語系化生態系統和強大的數位支付滲透率佔據主導地位。此外,年輕人對即時消費的需求不斷成長,以及 Swiggy、Zepto 和 Zomato 等公司的積極擴張,正在鞏固其市場主導地位。因此,亞太地區正逐漸成為 10 分鐘送達訂閱服務成長的中心。
在預測期內,北美預計將呈現最高的複合年成長率,這得益於其高可支配收入、數位化優先的消費行為以及平台整合。 DoorDash、Gopuff 和 Maplebear 等公司正在積極擴展其訂閱模式,提供整合的雜貨和便利配送服務。醫療保健、零食和寵物用品需求的不斷成長進一步推動了成長勢頭。此外,消費者願意為高級服務付費,也增強了其採用率。因此,北美預計將引領基於訂閱的超快速配送的全球擴張。
According to Stratistics MRC, the Global 10-Minute Delivery Subscription Market is accounted for $346 million in 2025 and is expected to reach $653 million by 2032 growing at a CAGR of 9.5% during the forecast period. A 10-minute delivery subscription is a service that provides customers with access to a curated selection of products, promising delivery to their doorstep within a tight 10-minute timeframe. Subscribers pay a recurring fee, which grants them the benefit of instant gratification and convenience for their immediate needs, such as groceries, snacks, or household items. This model focuses on speed and efficiency, optimizing the fulfillment process to meet the rapid delivery promise.
According to a Redseer report, a significant 62% of Indian consumers have embraced quick commerce and 10-minute delivery services.
Digital payment & app penetration
The expansion of digital wallets, UPI systems, and integrated mobile apps has significantly strengthened the 10-minute delivery subscription ecosystem. With frictionless transactions, auto-renewals, and loyalty-driven payment mechanisms, customer convenience and adoption rates have improved. Fueled by rising smartphone penetration and fintech adoption, consumers prefer seamless subscription payments over cash or manual methods. Additionally, app-based personalized recommendations and AI-driven user engagement further boost retention. Consequently, digital payment innovation continues to propel subscription-based quick commerce models globally.
Regulatory &labor challenges
Stringent labor regulations and worker classification debates pose a substantial barrier for the 10-minute delivery subscription market. Governments are increasingly scrutinizing gig-economy models, mandating social security benefits and minimum wages, raising operational costs. Moreover, restrictions on the delivery of regulated goods such as alcohol and certain pharmaceuticals add compliance burdens. Spurred by growing legal oversight, platforms face difficulty scaling profitably while adhering to policies. Thus, regulatory uncertainties and workforce-related constraints remain a significant restraint for market expansion worldwide.
Healthcare &pharma subscriptions
Healthcare and pharmaceutical subscriptions present a high-growth avenue for quick commerce platforms. Rising demand for instant delivery of over-the-counter medicines, wellness products, and chronic-care essentials has accelerated market expansion. Propelled by aging populations and increased health awareness post-pandemic, consumers prioritize rapid access to life-saving items. Subscription-based pharma delivery enhances customer trust, particularly when combined with telemedicine and digital prescription platforms. Consequently, healthcare integration emerges as a transformative opportunity, positioning 10-minute delivery players as vital last-mile partners in the health ecosystem.
Intensifying global competition
The market faces intensifying competition as global and regional players aggressively expand their subscription models. Giants like DoorDash, Delivery Hero, Swiggy, and Zomato are consolidating market share through acquisitions, aggressive pricing, and membership bundling. Smaller startups face difficulties sustaining in such a capital-intensive, high-churn environment. Moreover, global entrants are leveraging strong funding pipelines to undercut local rivals. This escalating rivalry exerts margin pressure, reduces differentiation, and raises consolidation risks, making competitive intensity a critical threat to long-term sustainability.
The COVID-19 pandemic accelerated adoption of subscription-based quick commerce, reshaping consumer habits permanently. With lockdowns restricting movement, demand for essential groceries, medicines, and ready-to-eat meals surged through hyperlocal delivery channels. Fueled by safety concerns, customers embraced contactless payments and doorstep delivery, spurring exponential growth in new subscribers. Companies responded with rapid fleet expansion, partnerships, and investment in dark stores. However, post-pandemic normalization has led to stabilizing growth, forcing players to re-strategize.
The grocery segment is expected to be the largest during the forecast period
The grocery segment is expected to account for the largest market share during the forecast period, propelled by rising demand for daily essentials delivered within minutes. Urban households increasingly rely on quick commerce for milk, bread, packaged foods, and pantry staples, replacing traditional store runs. Fueled by lifestyle shifts, convenience expectations, and expanding dark store networks, groceries dominate subscription purchases. Additionally, loyalty-driven bundled grocery plans ensure recurring demand. Thus, the grocery vertical emerges as the backbone of 10-minute delivery subscriptions.
The premium memberships segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the premium memberships segment is predicted to witness the growth rate, influenced by consumer preference for value-added services. Customers are increasingly opting for memberships offering free deliveries, priority slots, exclusive discounts, and loyalty perks. Fueled by rising disposable incomes and brand affinity, premium subscription tiers ensure better retention compared to standard plans. Companies also integrate entertainment bundles and fintech tie-ups to enhance stickiness. Consequently, premium memberships are poised to become the most lucrative growth driver.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by dense urban populations, rapid smartphone adoption, and growing middle-class spending power. Markets such as India, China, and Southeast Asia dominate due to hyperlocal ecosystems and strong digital payment penetration. Additionally, rising youth demand for instant consumption and aggressive expansion by players like Swiggy, Zepto, and Zomato reinforce market dominance. Consequently, Asia Pacific emerges as the epicenter of 10-minute delivery subscription growth.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR,driven by high disposable incomes, digital-first consumer behavior, and platform consolidation. Companies such as DoorDash, Gopuff, and Maplebear are aggressively scaling their subscription models, offering bundled grocery and convenience delivery. Rising demand for healthcare, snacks, and pet supplies further supports growth momentum. Additionally, consumer willingness to pay for premium perks strengthens adoption. Consequently, North America is projected to lead global expansion in subscription-based ultra-fast delivery.
Key players in the market
Some of the key players in 10-Minute Delivery Subscription Market include BigBasket, Blink Commerce, Bolt, Delivery Hero, DoorDash, Dunzo, Flink, foodpanda, Getir, Gopuff, Maplebear, Quickcommerce, Rappi, Swiggy, Wolt, Yemece, Zapp, Zepto, and Zomato
In August 2025, Zepto introduced a new pharmacy delivery vertical, promising to deliver medicines within 10 minutes across metro cities, marking its entry into ultra-fast healthcare delivery alongside groceries.
In July 2025, Amazon expanded its 10-minute delivery service, Amazon Now, to select PIN codes in New Delhi. This advances competition with Blinkit, Swiggy Instamart, and Zepto in the quick-commerce space. Amazon also invested ₹1,943 crore (~$233million) into delivery infrastructure to boost speed and reach ahead of shopping seasons.
In June 2025, BigBasket announced the forthcoming nationwide rollout of its 10-minute food delivery service by March 2026, following a successful pilot in Bengaluru. The company plans to expand its dark store network from 700 to up to 1,200 by the end of 2025, directly challenging Zomato and Swiggy, and aiming to broaden its customer base.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.