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1848395

智慧投顧市場預測至2032年：按諮詢類型、客戶類型、設備存取、資產類別涵蓋範圍、投資策略和區域分類的全球分析

Robo Advisory Market Forecasts to 2032 - Global Analysis By Advisory Type, Client Type, Device Access, Asset Class Coverage, Investment Strategy and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，預計到 2025 年，全球智慧投顧市場規模將達到 116 億美元，到 2032 年將達到 832 億美元，預測期內複合年成長率將達到 32.5%。

智慧投顧是指提供自動化、演算法主導的財務規劃和投資管理服務的數位平台，其人工干預極少。這些平台利用先進的演算法和數據分析來評估投資者的財務目標、風險接受度和投資期限，然後提供個人化的投資組合建議和持續的投資組合再平衡。智慧投顧透過降低成本和消除對傳統財務顧問的需求，使投資更加便利。智慧投顧尤其受到尋求便利、低成本、技術主導且符合自身財務目標的投資解決方案的個人投資者的歡迎。

經濟高效的投資方案

智慧投顧提供自動化、低成本的平台，讓更多人獲得種類繁多的金融產品。與行動應用和數位銀行的整合進一步擴大了其覆蓋範圍和易用性。服務提供者利用演算法模型來客製化風險偏好和資產配置。對被動投資和目標導向規劃的需求正在加速平台的普及。市場正朝著可擴展的專有投資生態系統轉型。

資料隱私和網路安全問題

智慧投顧平台在雲端基礎系統上處理敏感的財務資料、行為模式和個人識別資訊。資料外洩和演算法濫用可能導致聲譽受損和法律處罰。遵守 GDPR、CCPA 和金融資料保護法需要持續升級基礎設施。服務提供者必須投資加密、存取控制和審核機制以維護信任。這些風險增加了營運複雜性並延遲了服務上線。

人工智慧（AI）的進展

基於即時市場數據的機器學習模型正在改善資產選擇、再平衡和風險管理。與自然語言處理和行為分析的融合正在提升使用者體驗。服務供應商正在推出人工智慧驅動的退休規劃、稅務最佳化和ESG評分工具。金融科技公司與資料科學公司之間的合作正在加速創新。這股發展動能正在重新定義投資建議的提供與使用方式。

限制對專有數據的訪問

專有資料取得受限會阻礙模型準確性和競爭優勢的形成。資料許可成本和監管限制會影響平台的可擴展性。數據品質不穩定會降低投資組合的績效和使用者信心。服務提供者必須在合規框架內尋求平衡，同時兼顧透明度和創新。這些限制因素正在推動對專有研究和替代資料來源的投資。

新冠疫情的影響：

疫情加速了數位化投資的普及，市場波動和遠距辦公重塑了人們的金融行為。在經濟不確定性的背景下，投資人轉向智慧投顧，尋求低成本、自動化的投資組合管理服務。服務提供者拓展了業務範圍，涵蓋危機管理、緊急基金和波動率調整策略。行動優先平台吸引了千禧世代和首次投資者。監管機構傾向於採用數位化註冊和遠端KYC流程，以確保業務的連續性。金融危機推動智慧投顧從利基市場走向主流金融基礎設施。

在預測期內，混合型智慧投顧（人工與演算法結合）將成為最大的細分市場。

由於兼具自動化和個人化指導，混合型智慧投顧（人工+演算法）預計將在預測期內佔據最大的市場佔有率。這些平台將演算法投資組合管理與認證財務顧問的諮詢服務結合，幫助使用者進行複雜的決策。用戶可以享受低費用、即時分析以及在市場波動期間獲得人工監督等優勢。服務提供者正在整合聊天支援、視訊諮詢和行為引導等功能，以提升用戶參與度。高淨值人士和退休規劃師對混合型智慧投顧的需求日益成長。此細分市場支援數位化財富管理的信任度和靈活性。

預計在預測期內，加密貨幣領域將實現最高的複合年成長率。

隨著數位資產合法性提升和投資者興趣日益濃厚，預計加密貨幣領域將在預測期內實現最高成長率。智慧投顧正透過自動再平衡、稅損收割和風險評分等功能，拓展加密貨幣投資組合。與區塊鏈錢包和去中心化交易所的整合提高了加密貨幣的易用性。監管政策的明朗化和機構投資者的廣泛接受度正在加速平台的發展。散戶和機構投資者對比特幣、以太坊和Altcoin等多元化投資的需求日益成長。這一領域正透過整合數位資產，重新定義智慧投顧。

比最大的地區

在預測期內，北美預計將佔據最大的市場佔有率，這主要得益於其成熟的金融生態系統、較高的數位化普及率以及監管支持。美國和加拿大正在見證智慧投顧平台在零售銀行、財富管理和退休規劃領域的快速擴張。對人工智慧、雲端基礎設施和合規自動化的投資正在推動創新。領先的金融科技公司、資產管理公司和數據提供者的入駐增強了市場的實力。政府舉措和投資者教育計畫正在加速智慧投顧平台的普及。

複合年成長率最高的地區：

亞太地區預計將在預測期內實現最高的複合年成長率，這主要得益於行動應用普及、金融素養提升和金融科技創新三者融合的推動。中國、印度、新加坡和澳洲等國家正大力發展面向都市區和半都市區的智慧投顧平台。本地服務商正在推出多語言、行動優先的應用程式，以滿足區域投資習慣。政府支持的數位化計畫和新興企業生態系統正在加速智慧投顧的普及。不同人群對低成本、目標導向投資的需求都在成長。亞太地區正在崛起為數位財富解決方案的策略成長中心。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 原始研究資料
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球智慧投顧市場依諮詢類型分類

  • 純粹的智慧投顧
  • 混合型智慧投顧（人工+演算法）
  • 白牌機器人平台
  • 其他類型的建議

6. 全球智慧投顧市場（依客戶類型分類）

  • 個人投資者
  • 高淨值人士 (HNWI)
  • 機構投資者
  • 退休基金和捐贈基金
  • 其他客戶類型

7. 按設備訪問量分類的全球智慧投顧市場

  • 行動應用
  • 入口網站
  • 智慧助理和聊天機器人

8. 全球智慧投顧市場以資產類別涵蓋範圍分類

  • 庫存
  • 紐帶
  • 交易所交易基金（ETF）與共同基金
  • 商品
  • 加密貨幣
  • 房地產投資信託基金（REITs）
  • 其他資產類別涵蓋範圍

9. 全球智慧投顧市場依投資策略分類

  • 被動型指數投資組合
  • 主動管理演算法
  • 目標導向型規劃
  • 追回稅款損失
  • 其他投資策略

第10章 全球智慧投顧市場（依地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第12章 企業概況

  • Betterment LLC
  • Wealthfront Corporation
  • Charles Schwab Intelligent Portfolios
  • Vanguard Personal Advisor Services
  • Fidelity Go
  • SoFi Invest
  • Acorns Grow Inc.
  • Ellevest
  • Nutmeg Saving and Investment Ltd.
  • Scalable Capital GmbH
  • Moneyfarm
  • Stash Invest
  • M1 Finance
  • SigFig Wealth Management
  • Wahed Invest
Product Code: SMRC31571

According to Stratistics MRC, the Global Robo Advisory Market is accounted for $11.60 billion in 2025 and is expected to reach $83.20 billion by 2032 growing at a CAGR of 32.5% during the forecast period. Robo advisory refers to digital platforms that provide automated, algorithm-driven financial planning and investment management services with minimal human supervision. These platforms use advanced algorithms and data analytics to assess an investor's financial goals, risk tolerance, and time horizon, offering personalized portfolio recommendations and continuous portfolio rebalancing. Robo advisors make investing more accessible by reducing costs and eliminating the need for traditional financial advisors. They are particularly popular among retail investors seeking convenient, low-cost, and technology-driven investment solutions tailored to their financial objectives.

Market Dynamics:

Driver:

Cost-effective investment solutions

Robo advisors are offering automated, low-fee platforms that democratize access to diversified financial products. Integration with mobile apps and digital banking is improving reach and usability. Providers are tailoring risk profiles and asset allocations using algorithmic models. Demand for passive investing and goal-based planning is accelerating platform adoption. The market is shifting toward scalable, self-directed investment ecosystems.

Restraint:

Data privacy and cybersecurity concerns

Robo advisory platforms handle sensitive financial data, behavioral patterns, and personal identifiers across cloud-based systems. Breach incidents or algorithmic misuse can result in reputational damage and legal penalties. Compliance with GDPR, CCPA, and financial data protection laws requires continuous infrastructure upgrades. Providers must invest in encryption, access control, and audit mechanisms to maintain trust. These risks are increasing operational complexity and slowing on boarding.

Opportunity:

Advancements in artificial intelligence (AI)

Machine learning models are improving asset selection, rebalancing, and risk management based on real-time market data. Integration with natural language processing and behavioral analytics is elevating user experience. Providers are launching AI-driven tools for retirement planning, tax optimization, and ESG scoring. Partnerships between fintechs and data science firms are accelerating innovation. This momentum is redefining how investment advice is delivered and consumed.

Threat:

Limited access to proprietary data

Limited access to proprietary data is constraining model accuracy and competitive differentiation. Data licensing costs and regulatory restrictions are affecting platform scalability. Inconsistent data quality can degrade portfolio performance and user confidence. Providers must balance transparency with innovation while navigating compliance frameworks. These limitations are prompting investment in proprietary research and alternative data sources.

Covid-19 Impact:

The pandemic accelerated digital investment adoption as market volatility and remote work reshaped financial behaviour. Investors turned to robo advisors for low-cost, automated portfolio management during economic uncertainty. Providers expanded offerings to include crisis planning, emergency funds, and volatility-adjusted strategies. Mobile-first platforms gained traction among millennial and first-time investors. Regulatory bodies supported digital on boarding and remote KYC to maintain continuity. The crisis permanently elevated robo advisory from niche fetch to mainstream financial infrastructure.

The hybrid robo advisors (Human + Algorithm) segment is expected to be the largest during the forecast period

The hybrid robo advisors (Human + Algorithm) segment is expected to account for the largest market share during the forecast period due to their balance of automation and personalized guidance. These platforms combine algorithmic portfolio management with access to certified financial advisors for complex decisions. Users benefit from low fees, real-time analytics, and human oversight during market shifts. Providers are integrating chat support, video consultations, and behavioral nudges to improve engagement. Demand for hybrid models is rising among high-net-worth individuals and retirement planners. This segment anchors trust and flexibility in digital wealth management.

The crypto currencies segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the crypto currencies segment is predicted to witness the highest growth rate as digital assets gain legitimacy and investor interest. Robo advisors are expanding into crypto portfolios with automated rebalancing, tax-loss harvesting, and risk scoring. Integration with blockchain wallets and decentralized exchanges is improving accessibility. Regulatory clarity and institutional adoption are accelerating platform development. Demand for diversified exposure to Bitcoin, Ethereum, and altcoins is rising across retail and institutional segments. This segment is redefining robo advisory through digital asset inclusion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its mature financial ecosystem, high digital adoption, and regulatory support. The United States and Canada are scaling robo advisory platforms across retail banking, wealth management, and retirement planning. Investment in AI, cloud infrastructure, and compliance automation is driving innovation. Presence of leading fintechs, asset managers, and data providers is reinforcing market strength. Government initiatives and investor education programs are accelerating adoption.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as mobile penetration, financial literacy, and fintech innovation converge. Countries like China, India, Singapore, and Australia are scaling robo advisory platforms across urban and semi-urban populations. Local providers are launching multilingual, mobile-first apps tailored to regional investment behavior. Government-backed digitization programs and startup ecosystems are accelerating adoption. Demand for low-cost, goal-based investing is rising across demographics. The region is emerging as a strategic growth hub for digital wealth solutions.

Key players in the market

Some of the key players in Robo Advisory Market include Betterment LLC, Wealthfront Corporation, Charles Schwab Intelligent Portfolios, Vanguard Personal Advisor Services, Fidelity Go, SoFi Invest, Acorns Grow Inc., Ellevest, Nutmeg Saving and Investment Ltd., Scalable Capital GmbH, Moneyfarm, Stash Invest, M1 Finance, SigFig Wealth Management and Wahed Invest.

Key Developments:

In May 2025, Betterment acquired Rowboat Advisors, a portfolio optimization software provider specializing in tax-efficient direct indexing. This acquisition enhanced Betterment's Advisor Solutions platform, offering registered investment advisors (RIAs) advanced tools for portfolio construction and tax optimization.

In April 2025, Schwab introduced Schwab Intelligent Income, a feature designed to simplify retirement income management. This tool allowed clients to set target monthly withdrawal amounts, automate deposits, and enable automatic rebalancing of their portfolios, enhancing the retirement planning experience.

Advisory Types Covered:

  • Pure Robo Advisors
  • Hybrid Robo Advisors (Human + Algorithm)
  • White-Label Robo Platforms
  • Other Advisory Types

Client Types Covered:

  • Retail Investors
  • High-Net-Worth Individuals (HNWIs)
  • Institutional Clients
  • Pension Funds & Endowments
  • Other Client Types

Device Accesses Covered:

  • Mobile Apps
  • Web Portals
  • Smart Assistants & Chatbots

Asset Class Coverages Covered:

  • Equities
  • Fixed Income
  • ETFs & Mutual Funds
  • Commodities
  • Cryptocurrencies
  • Real Estate Investment Trusts (REITs)
  • Other Asset Class Coverages

Investment Strategies Covered:

  • Passive Index-Based Portfolios
  • Active Management Algorithms
  • Goal-Based Planning
  • Tax-Loss Harvesting
  • Other Investment Strategies

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Robo Advisory Market, By Advisory Type

  • 5.1 Introduction
  • 5.2 Pure Robo Advisors
  • 5.3 Hybrid Robo Advisors (Human + Algorithm)
  • 5.4 White-Label Robo Platforms
  • 5.5 Other Advisory Types

6 Global Robo Advisory Market, By Client Type

  • 6.1 Introduction
  • 6.2 Retail Investors
  • 6.3 High-Net-Worth Individuals (HNWIs)
  • 6.4 Institutional Clients
  • 6.5 Pension Funds & Endowments
  • 6.6 Other Client Types

7 Global Robo Advisory Market, By Device Access

  • 7.1 Introduction
  • 7.2 Mobile Apps
  • 7.3 Web Portals
  • 7.4 Smart Assistants & Chatbots

8 Global Robo Advisory Market, By Asset Class Coverage

  • 8.1 Introduction
  • 8.2 Equities
  • 8.3 Fixed Income
  • 8.4 ETFs & Mutual Funds
  • 8.5 Commodities
  • 8.6 Cryptocurrencies
  • 8.7 Real Estate Investment Trusts (REITs)
  • 8.8 Other Asset Class Coverages

9 Global Robo Advisory Market, By Investment Strategy

  • 9.1 Introduction
  • 9.2 Passive Index-Based Portfolios
  • 9.3 Active Management Algorithms
  • 9.4 Goal-Based Planning
  • 9.5 Tax-Loss Harvesting
  • 9.6 Other Investment Strategys

10 Global Robo Advisory Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Betterment LLC
  • 12.2 Wealthfront Corporation
  • 12.3 Charles Schwab Intelligent Portfolios
  • 12.4 Vanguard Personal Advisor Services
  • 12.5 Fidelity Go
  • 12.6 SoFi Invest
  • 12.7 Acorns Grow Inc.
  • 12.8 Ellevest
  • 12.9 Nutmeg Saving and Investment Ltd.
  • 12.10 Scalable Capital GmbH
  • 12.11 Moneyfarm
  • 12.12 Stash Invest
  • 12.13 M1 Finance
  • 12.14 SigFig Wealth Management
  • 12.15 Wahed Invest

List of Tables

  • Table 1 Global Robo Advisory Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Robo Advisory Market Outlook, By Advisory Type (2024-2032) ($MN)
  • Table 3 Global Robo Advisory Market Outlook, By Pure Robo Advisors (2024-2032) ($MN)
  • Table 4 Global Robo Advisory Market Outlook, By Hybrid Robo Advisors (Human + Algorithm) (2024-2032) ($MN)
  • Table 5 Global Robo Advisory Market Outlook, By White-Label Robo Platforms (2024-2032) ($MN)
  • Table 6 Global Robo Advisory Market Outlook, By Other Advisory Types (2024-2032) ($MN)
  • Table 7 Global Robo Advisory Market Outlook, By Client Type (2024-2032) ($MN)
  • Table 8 Global Robo Advisory Market Outlook, By Retail Investors (2024-2032) ($MN)
  • Table 9 Global Robo Advisory Market Outlook, By High-Net-Worth Individuals (HNWIs) (2024-2032) ($MN)
  • Table 10 Global Robo Advisory Market Outlook, By Institutional Clients (2024-2032) ($MN)
  • Table 11 Global Robo Advisory Market Outlook, By Pension Funds & Endowments (2024-2032) ($MN)
  • Table 12 Global Robo Advisory Market Outlook, By Other Client Types (2024-2032) ($MN)
  • Table 13 Global Robo Advisory Market Outlook, By Device Access (2024-2032) ($MN)
  • Table 14 Global Robo Advisory Market Outlook, By Mobile Apps (2024-2032) ($MN)
  • Table 15 Global Robo Advisory Market Outlook, By Web Portals (2024-2032) ($MN)
  • Table 16 Global Robo Advisory Market Outlook, By Smart Assistants & Chatbots (2024-2032) ($MN)
  • Table 17 Global Robo Advisory Market Outlook, By Asset Class Coverage (2024-2032) ($MN)
  • Table 18 Global Robo Advisory Market Outlook, By Equities (2024-2032) ($MN)
  • Table 19 Global Robo Advisory Market Outlook, By Fixed Income (2024-2032) ($MN)
  • Table 20 Global Robo Advisory Market Outlook, By ETFs & Mutual Funds (2024-2032) ($MN)
  • Table 21 Global Robo Advisory Market Outlook, By Commodities (2024-2032) ($MN)
  • Table 22 Global Robo Advisory Market Outlook, By Cryptocurrencies (2024-2032) ($MN)
  • Table 23 Global Robo Advisory Market Outlook, By Real Estate Investment Trusts (REITs) (2024-2032) ($MN)
  • Table 24 Global Robo Advisory Market Outlook, By Other Asset Class Coverages (2024-2032) ($MN)
  • Table 25 Global Robo Advisory Market Outlook, By Investment Strategy (2024-2032) ($MN)
  • Table 26 Global Robo Advisory Market Outlook, By Passive Index-Based Portfolios (2024-2032) ($MN)
  • Table 27 Global Robo Advisory Market Outlook, By Active Management Algorithms (2024-2032) ($MN)
  • Table 28 Global Robo Advisory Market Outlook, By Goal-Based Planning (2024-2032) ($MN)
  • Table 29 Global Robo Advisory Market Outlook, By Tax-Loss Harvesting (2024-2032) ($MN)
  • Table 30 Global Robo Advisory Market Outlook, By Other Investment Strategies (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.