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1865531

全球智慧投顧市場：預測至 2032 年－按組件、類型、提供者類型、經營模式、服務內容、最終用戶和地區進行分析

Robo-Advisors Market Forecasts to 2032 - Global Analysis By Component (Software/Platform and Services), Type, Provider Type, Business Model, Service Offering, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的研究，預計到 2025 年，全球智慧投顧市場規模將達到 132 億美元，到 2032 年將達到 850 億美元，預測期內複合年成長率將達到 30.5%。

智慧投顧是提供自動化、演算法驅動的財務規劃和投資管理服務的數位平台，最大限度地減少了人工干預。這些系統利用人工智慧和數據分析，在創建和管理個人化投資組合之前，評估個人的財務目標、風險接受度和投資期限。智慧投顧提供的服務，例如資產配置、再平衡、稅務最佳化和退休規劃，成本低於傳統財務顧問。它們可透過網頁和行動應用程式訪問，深受追求便捷和透明的科技型投資者的青睞。其擴充性和高效性使其成為推動資產管理普及化的重要力量，惠及各個收入和年齡層的人群。

對低成本投資解決方案的需求日益成長

對價格合理的投資選擇日益成長的需求是推動智慧投顧市場發展的關鍵因素。這些平台提供自動化財務規劃和投資組合管理服務，費用遠低於傳統理財顧問。注重成本的投資者，尤其是千禧世代和Z世代，被智慧投顧的透明度和便利性所吸引。隨著金融素養的提高數位化的提升，越來越多的人尋求高效、低成本的財富管理工具，而智慧投顧因其擴充性且個性化的投資解決方案而成為首選。

缺乏人際互動和信任

智慧投顧缺乏人為互動，導致使用者對其信任度下降，因為他們更傾向於個人化的財務指導和情感上的慰藉。許多投資人不願完全依賴演算法，尤其是在市場波動時期，此時人工顧問能夠提供同理心和安撫。這種情感連結的缺失和信任感的缺失，使得用戶在採用自動化平台時猶豫不決，降低了用戶轉換率和留存率，最終阻礙了智慧投顧市場的整體成長和普及。

個性化投資組合管理

個人化投資組合管理為智慧投顧帶來了巨大的機會。透過利用人工智慧和數據分析，這些平台能夠建立根據個人目標、風險承受能力和財務行為量身定做的投資策略。這種個人化服務能夠提升用戶參與度和滿意度，進而促進長期客戶留存。隨著投資者對控制權和透明度的需求日益成長，智慧投顧提供動態再平衡、目標追蹤和自適應提案。憑藉其提供可擴展的個人化解決方案的能力，智慧投顧正逐漸成為財富管理民主化和擴大金融規劃服務覆蓋範圍的強大工具。

監理和合規挑戰

監管和合規方面的挑戰是智慧投顧市場成長的一大障礙，因為嚴格的金融監管要求持續監控、高昂的審核和頻繁的平台更新。滿足多個地區不斷變化的合規標準會增加營運的複雜性和成本，尤其對於小規模的公司而言。核准和許可的延誤會延緩市場准入和創新。這些挑戰降低了擴充性，限制了服務擴展，並造成了不確定性，最終抑制了智慧投顧平台的普及和投資者信心的下降。

新冠疫情的感染疾病：

新冠疫情加速了智慧投顧的普及，投資人紛紛尋求數位化、非接觸式的金融解決方案。市場波動迫使散戶投資者重新評估其投資組合，而智慧投顧則提供了即時再平衡和風險管理服務。封鎖和遠距辦公推動了對線上平台的需求，經濟的不確定性也凸顯了對具成本效益投資工具的迫切需求。儘管疫情初期對新客戶註冊和營運造成了一定影響，但這場危機也凸顯了自動化諮詢服務的價值。

預計在預測期內，投資組合管理細分市場將佔據最大的市場佔有率。

預計在預測期內，投資組合管理領域將佔據最大的市場佔有率，因為它提供資產配置、多元化投資和自動再平衡等綜合服務，並可根據個人投資者的情況量身定做。隨著用戶尋求高效透明的投資解決方案，投資組合管理工具可提供即時洞察和績效追蹤。人工智慧和機器學習的融合增強了決策能力和應對力。隨著對個人化理財策略的需求不斷成長，該領域仍將是智慧投顧平台價值提案的核心。

預計在預測期內，稅務最佳化細分市場將實現最高的複合年成長率。

受投資者對節稅投資意識不斷增強的推動，預計稅務最佳化領域在預測期內將實現最高成長率。智慧投顧利用演算法，透過稅務抵扣和資產配置等策略來最大限度地降低納稅義務。稅務最佳化是一項關鍵能力，因為投資者在尋求最大化收益時，尤其是在市場波動的情況下，會更加重視稅務最佳化。該領域正受益於監管政策的變化、金融知識的普及以及對綜合資產管理需求的成長。其快速成長反映了利用數位技術的投資者不斷變化的期望。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率，這主要得益於中國、印度和日本等國快速的數位化、不斷壯大的中產階級以及蓬勃發展的金融科技生態系統。政府為促進普惠金融和行動銀行所採取的措施也進一步推動了市場成長。該地區年輕且精通技術的群體以及日益增強的投資意識，為智慧投顧平台的發展創造了有利環境。擴充性的基礎設施和對低成本金融解決方案不斷成長的需求，也幫助亞太地區保持市場佔有率領先地位。

年複合成長率最高的地區：

預計北美在預測期內將實現最高的複合年成長率，這得益於該地區成熟的金融生態系統、高度的數位化滲透率和健全的法規結構，這些都為快速成長提供了有力支撐。投資者正日益轉向自動化平台，以尋求便利性、透明度和成本節約。人工智慧、巨量資料和行為分析領域的創新正在提昇平台的功能。隨著對個人化、稅收優惠和目標導向投資的需求不斷成長，北美金融科技格局持續發展，並鞏固了該地區在智慧投顧領域創新方面的領先地位。

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  • 區域分類
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    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 引言

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 分析方法
  • 分析材料
    • 原始研究資料
    • 二手研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 介紹
  • 促進要素
  • 抑制因素
  • 市場機遇
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代產品的威脅
  • 新參與企業的威脅
  • 公司間的競爭

5. 全球智慧投顧市場（以組件分類）

  • 介紹
  • 軟體/平台
  • 服務
    • 託管服務
    • 諮詢服務
    • 支援和維護

第6章 全球智慧投顧市場（依類型分類）

  • 介紹
  • 純粹的智慧投顧
  • 混合型智慧投顧

7. 全球智慧投顧市場（依供應商類型分類）

  • 介紹
  • 金融智慧投顧
  • 傳統資產管理公司
  • 銀行
  • 其他提供者類型

第8章 全球智慧投顧市場經營模式

  • 介紹
  • 直接計劃基礎
  • 全面的資產諮詢

9. 全球智慧投顧市場依服務產品分類

  • 介紹
  • 稅務最佳化
  • 退休規劃
  • 投資組合管理
  • 投資顧問
  • 其他服務

第10章 全球智慧投顧市場（以最終用戶分類）

  • 介紹
  • 個人投資者
  • 高淨值人士 (HNWI)
  • 機構投資者

第11章 全球智慧投顧市場（按地區分類）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第12章：主要趨勢

  • 合約、商業夥伴關係和合資企業
  • 企業合併（M&A）
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第13章：公司簡介

  • Vanguard Digital Advisor
  • Moneyfarm
  • Charles Schwab Intelligent Portfolios
  • Ellevest
  • Betterment
  • Stash
  • Wealthfront
  • Scalable Capital
  • SoFi Invest
  • Nutmeg
  • Fidelity Go
  • SigFig
  • E*TRADE Core Portfolios
  • Ally Invest Managed Portfolios
  • Merrill Guided Investing
Product Code: SMRC32111

According to Stratistics MRC, the Global Robo-Advisors Market is accounted for $13.2 billion in 2025 and is expected to reach $85.0 billion by 2032 growing at a CAGR of 30.5% during the forecast period. Robo-advisors are digital platforms that provide automated, algorithm-driven financial planning and investment management services with minimal human intervention. These systems use artificial intelligence and data analytics to assess an individual's financial goals, risk tolerance, and investment horizon, then create and manage a personalized portfolio. Robo-advisors offer services such as asset allocation, rebalancing, tax optimization, and retirement planning at lower costs than traditional financial advisors. Accessible via web or mobile apps, they appeal to tech-savvy investors seeking convenience and transparency. Their scalability and efficiency make them a growing force in democratizing wealth management across diverse income and age groups.

Market Dynamics:

Driver:

Growing Demand for Low-Cost Investment Solutions

The rising demand for affordable investment options is a key driver of the robo-advisors market. These platforms offer automated financial planning and portfolio management at significantly lower fees than traditional advisors. Cost-conscious investors, especially millennials and Gen Z, are drawn to the transparency and accessibility of robo-advisors. As financial literacy improves and digital adoption increases, more individuals are seeking efficient, low-cost tools to manage their wealth, making robo-advisors a preferred choice for scalable and personalized investment solutions.

Restraint:

Lack of Human Touch and Trust

The absence of human interaction in robo-advisors creates a trust deficit among users who prefer personalized financial guidance and emotional reassurance. Many investors are uncomfortable relying entirely on algorithms, especially during market volatility when human advisors offer empathy and reassurance. This lack of emotional connection and perceived reliability leads to hesitation in adopting automated platforms, slowing user conversion and retention rates, and ultimately hindering the overall growth and wider acceptance of the robo-advisors market.

Opportunity:

Personalized Portfolio Management

Personalized portfolio management presents a major opportunity for robo-advisors. Leveraging AI and data analytics, these platforms can tailor investment strategies to individual goals, risk profiles, and financial behaviors. This customization enhances user engagement and satisfaction, driving long-term retention. As investors seek more control and transparency, robo-advisors offer dynamic rebalancing, goal tracking, and adaptive recommendations. The ability to deliver scalable personalized solutions positions robo-advisors as powerful tools in democratizing wealth management and expanding access to financial planning services.

Threat:

Regulatory and Compliance Challenges

Regulatory and compliance challenges significantly hinder the growth of the robo-advisors market, as stringent financial regulations require continuous monitoring, costly audits, and frequent platform updates. Navigating evolving compliance standards across multiple regions increases operational complexity and expenses, especially for smaller firms. Delays in approvals or licensing can slow market entry and innovation. These barriers reduce scalability, limit service expansion, and create uncertainty, ultimately restraining adoption and investor confidence in robo-advisory platforms.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of robo-advisors as investors sought digital, contactless financial solutions. Market volatility prompted individuals to reassess portfolios, and robo-advisors offered real-time rebalancing and risk management. Lockdowns and remote work boosted demand for online platforms, while economic uncertainty highlighted the need for cost-effective investment tools. Although initial disruptions affected onboarding and operations, the crisis underscored the value of automated advisory services.

The portfolio management segment is expected to be the largest during the forecast period

The portfolio management segment is expected to account for the largest market share during the forecast period, as it offers comprehensive services including asset allocation, diversification, and automated rebalancing tailored to individual investor profiles. As users seek efficient and transparent investment solutions, portfolio management tools provide real-time insights and performance tracking. The integration of AI and machine learning enhances decision-making and responsiveness. With growing demand for personalized financial strategies, this segment remains central to the value proposition of robo-advisory platforms.

The tax optimization segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the tax optimization segment is predicted to witness the highest growth rate, due to increasing awareness of tax-efficient investing. Robo-advisors leverage algorithms to minimize tax liabilities through strategies like tax-loss harvesting and asset location. As investors seek to maximize returns, especially in volatile markets, tax optimization becomes a critical feature. The segment benefits from regulatory changes, rising financial literacy, and demand for holistic wealth management. Its rapid growth reflects the evolving expectations of digitally empowered investors.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid digitalization, expanding middle-class populations, and growing fintech ecosystems across countries like China, India, and Japan are driving adoption. Government initiatives promoting financial inclusion and mobile banking further support market growth. The region's tech-savvy youth and increasing investment awareness create a fertile environment for robo-advisory platforms. With scalable infrastructure and rising demand for low-cost financial solutions, Asia Pacific leads in market share.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region's mature financial ecosystem, high digital penetration, and strong regulatory framework support rapid growth. Investors are increasingly embracing automated platforms for convenience, transparency, and cost savings. Innovations in AI, big data, and behavioral analytics enhance platform capabilities. As demand for personalized, tax-efficient, and goal-based investing rises, North America's fintech landscape continues to evolve, positioning it as a leader in robo-advisory innovation.

Key players in the market

Some of the key players in Robo-Advisors Market include Vanguard Digital Advisor, Moneyfarm, Charles Schwab Intelligent Portfolios, Ellevest, Betterment, Stash, Wealthfront, Scalable Capital, SoFi Invest, Nutmeg, Fidelity Go, SigFig, E*TRADE Core Portfolios, Ally Invest Managed Portfolios, and Merrill Guided Investing.

Key Developments:

In June 2025, SoFi and Benzinga have entered a strategic partnership to integrate Benzinga's premium datasets including analyst ratings, price targets, earnings and "Why Is It Moving" insights directly into SoFi's Invest platform, empowering retail investors with institutional-grade research tools.

In February 2025, Betterment has acquired the automated investing business of Ellevest, meaning Ellevest's digital-investing accounts and assets will transfer to Betterment. Ellevest will continue its focus on wealth-management for high-net-worth clients.

Components Covered:

  • Software/Platform
  • Services

Types Covered:

  • Pure Robo-Advisors
  • Hybrid Robo-Advisors

Provider Types Covered:

  • FinTech Robo-Advisors
  • Traditional Wealth Management Firms
  • Banks
  • Other Provider Types

Business Models Covered:

  • Direct Plan-Based
  • Comprehensive Wealth Advisory

Service Offerings Covered:

  • Tax Optimization
  • Retirement Planning
  • Portfolio Management
  • Investment Advisory
  • Other Service Offerings

End Users Covered:

  • Retail Investors
  • High-Net-Worth Individuals (HNWIs)
  • Institutional Investors

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Robo-Advisors Market, By Component

  • 5.1 Introduction
  • 5.2 Software/Platform
  • 5.3 Services
    • 5.3.1 Managed Services
    • 5.3.2 Consulting Services
    • 5.3.3 Support & Maintenance

6 Global Robo-Advisors Market, By Type

  • 6.1 Introduction
  • 6.2 Pure Robo-Advisors
  • 6.3 Hybrid Robo-Advisors

7 Global Robo-Advisors Market, By Provider Type

  • 7.1 Introduction
  • 7.2 FinTech Robo-Advisors
  • 7.3 Traditional Wealth Management Firms
  • 7.4 Banks
  • 7.5 Other Provider Types

8 Global Robo-Advisors Market, By Business Model

  • 8.1 Introduction
  • 8.2 Direct Plan-Based
  • 8.3 Comprehensive Wealth Advisory

9 Global Robo-Advisors Market, By Service Offering

  • 9.1 Introduction
  • 9.2 Tax Optimization
  • 9.3 Retirement Planning
  • 9.4 Portfolio Management
  • 9.5 Investment Advisory
  • 9.6 Other Service Offerings

10 Global Robo-Advisors Market, By End User

  • 10.1 Introduction
  • 10.2 Retail Investors
  • 10.3 High-Net-Worth Individuals (HNWIs)
  • 10.4 Institutional Investors

11 Global Robo-Advisors Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Vanguard Digital Advisor
  • 13.2 Moneyfarm
  • 13.3 Charles Schwab Intelligent Portfolios
  • 13.4 Ellevest
  • 13.5 Betterment
  • 13.6 Stash
  • 13.7 Wealthfront
  • 13.8 Scalable Capital
  • 13.9 SoFi Invest
  • 13.10 Nutmeg
  • 13.11 Fidelity Go
  • 13.12 SigFig
  • 13.13 E*TRADE Core Portfolios
  • 13.14 Ally Invest Managed Portfolios
  • 13.15 Merrill Guided Investing

List of Tables

  • Table 1 Global Robo-Advisors Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Robo-Advisors Market Outlook, By Component (2024-2032) ($MN)
  • Table 3 Global Robo-Advisors Market Outlook, By Software/Platform (2024-2032) ($MN)
  • Table 4 Global Robo-Advisors Market Outlook, By Services (2024-2032) ($MN)
  • Table 5 Global Robo-Advisors Market Outlook, By Managed Services (2024-2032) ($MN)
  • Table 6 Global Robo-Advisors Market Outlook, By Consulting Services (2024-2032) ($MN)
  • Table 7 Global Robo-Advisors Market Outlook, By Support & Maintenance (2024-2032) ($MN)
  • Table 8 Global Robo-Advisors Market Outlook, By Type (2024-2032) ($MN)
  • Table 9 Global Robo-Advisors Market Outlook, By Pure Robo-Advisors (2024-2032) ($MN)
  • Table 10 Global Robo-Advisors Market Outlook, By Hybrid Robo-Advisors (2024-2032) ($MN)
  • Table 11 Global Robo-Advisors Market Outlook, By Provider Type (2024-2032) ($MN)
  • Table 12 Global Robo-Advisors Market Outlook, By FinTech Robo-Advisors (2024-2032) ($MN)
  • Table 13 Global Robo-Advisors Market Outlook, By Traditional Wealth Management Firms (2024-2032) ($MN)
  • Table 14 Global Robo-Advisors Market Outlook, By Banks (2024-2032) ($MN)
  • Table 15 Global Robo-Advisors Market Outlook, By Other Provider Types (2024-2032) ($MN)
  • Table 16 Global Robo-Advisors Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 17 Global Robo-Advisors Market Outlook, By Direct Plan-Based (2024-2032) ($MN)
  • Table 18 Global Robo-Advisors Market Outlook, By Comprehensive Wealth Advisory (2024-2032) ($MN)
  • Table 19 Global Robo-Advisors Market Outlook, By Service Offering (2024-2032) ($MN)
  • Table 20 Global Robo-Advisors Market Outlook, By Tax Optimization (2024-2032) ($MN)
  • Table 21 Global Robo-Advisors Market Outlook, By Retirement Planning (2024-2032) ($MN)
  • Table 22 Global Robo-Advisors Market Outlook, By Portfolio Management (2024-2032) ($MN)
  • Table 23 Global Robo-Advisors Market Outlook, By Investment Advisory (2024-2032) ($MN)
  • Table 24 Global Robo-Advisors Market Outlook, By Other Service Offerings (2024-2032) ($MN)
  • Table 25 Global Robo-Advisors Market Outlook, By End User (2024-2032) ($MN)
  • Table 26 Global Robo-Advisors Market Outlook, By Retail Investors (2024-2032) ($MN)
  • Table 27 Global Robo-Advisors Market Outlook, By High-Net-Worth Individuals (HNWIs) (2024-2032) ($MN)
  • Table 28 Global Robo-Advisors Market Outlook, By Institutional Investors (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.