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市場調查報告書
商品編碼
1822515

2032 年餐飲訂購市場預測：按服務類型、餐飲類型、平台、訂購計畫和地區進行的全球分析

Meal Subscription Market Forecasts to 2032 - Global Analysis By Service Type (Ready-to-Eat, Ready-to-Cook, and Other Service Types), Cuisine Type, Platform, Subscription Plan and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球餐飲訂購市場預計在 2025 年達到 256 億美元，到 2032 年將達到 622 億美元，預測期內的複合年成長率為 13.5%。

訂餐市場提供消費者定期配送的已烹調食材和已烹調餐食。受便利性、省時趨勢和健康飲食理念的驅動，該市場主要面向都市區上班族和家庭。解決方案通常包含可自訂的菜單、餐點選擇和永續性。電子商務的興起、靈活的訂餐模式以及對品質和新鮮度的關注推動了這一成長。市場參與企業透過食譜多樣性、在地採購和用戶體驗來區分差異化，目標客戶是那些尋求便利、營養和家庭烹飪解決方案的消費者，無需費心規劃和購物。

根據美國人口普查局的數據，到2024年，超過28%的家庭每月將至少使用一次送餐宅配服務。

方便、省時

對便利省時的餐飲解決方案日益成長的需求是訂餐市場發展的關鍵驅動力。消費者越來越青睞即食且易於準備的餐食，以適應他們忙碌的生活方式。這種趨勢在職場人士、千禧世代和城市居民中尤其明顯，他們追求高效的餐飲選擇，同時又不犧牲品質和口味。提供快速、營養、便利餐點的訂餐服務恰好滿足了這些需求，吸引了龐大的客戶群，並推動了市場的成長。

訂閱費用高昂

高昂的訂閱成本是餐飲訂閱市場發展的限制因素。定價模式可能會疏遠價格敏感的消費者，並限制潛在客戶群。此外，食材、配送和包裝成本的波動也影響了整體成本結構，使供應商難以維持具有競爭力的價格。為了緩解這些限制因素，企業必須最佳化供應鏈，探索經濟高效的籌資策略，並提供靈活的訂閱計劃，以適應廣泛的消費者群體。

與健康和健身品牌合作

與健康和健身品牌合作，在訂餐市場中蘊藏著巨大的機會。透過與營養師、健身專家和健康達人合作，訂餐服務可以提供客製化的飲食計劃，滿足特定的飲食需求和健身目標。此類夥伴關係可提升品牌信譽，吸引注重健康的消費者，並在競爭激烈的市場中脫穎而出。此外，整合健身追蹤和飲食計劃功能可以提供全面的健康和保健方案，提高客戶忠誠度並擴大市場覆蓋範圍。

消費者偏好的變化

不斷變化的消費者偏好對訂餐市場構成了威脅。隨著消費者越來越注重健康和環保，對永續、植物來源和本地採購的餐點選擇的需求也日益成長。如果無法跟上這些不斷變化的偏好，客戶滿意度和客戶維繫可能會下降。為了緩解這項威脅，訂餐服務必須不斷創新其產品，融入多樣化和永續的食材，跟上消費趨勢，並在市場中保持競爭力。

COVID-19的影響：

新冠疫情對訂餐市場產生了重大影響。在封鎖和保持社交距離的措施下，消費者為了方便和安全，紛紛轉向送餐服務。這種轉變導致已調理食品和食材自煮包訂購需求激增。然而，該行業也面臨挑戰，包括供應鏈中斷、營運成本上升以及需要實施嚴格的衛生通訊協定。儘管面臨這些挑戰，疫情仍加速了訂餐服務的普及，並凸顯了其在現代食品消費中的作用。

預計在預測期內，即食食品（已烹調）部分將佔最大佔有率。

預計在預測期內，已調理食品食品將佔據最大的市場佔有率。該細分市場滿足了消費者對快速、便捷、營養且無需烹飪的膳食的需求。繁忙的生活方式、都市化以及偏好推動了此類膳食的需求。提供各種已烹調食品、豐富菜系和膳食選擇的公司能夠滿足現代消費者不斷變化的需求，並佔據相當大的市場佔有率。

預計預測期內，純節食食品市場將以最高複合年成長率成長

預計特定飲食細分市場將在預測期內實現最高成長率。這一成長的驅動力在於消費者健康意識的不斷增強，以及對符合特定飲食偏好和健康目標的個人化飲食計劃的需求日益成長。提供生酮飲食、純素、無麩質飲食和其他特殊飲食的服務正日益受到歡迎，因為它們迎合了尋求客製化營養解決方案的利基市場。根據個人飲食需求客製化膳食的能力預計將推動該細分市場的顯著擴張。

佔比最大的地區：

預計北美將在預測期內佔據最大市場佔有率。促成這一主導地位的因素包括數位平台的廣泛普及、龐大的健康意識消費者群體以及完善的宅配服務基礎設施。此外，主要市場參與者的存在以及對餐飲選擇便利性和品質要求的多元化消費者群體，進一步鞏固了該地區的市場主導地位。

複合年成長率最高的地區：

預計亞太地區在預測期內的複合年成長率最高。這一成長主要得益於印度和中國等國快速的都市化、不斷壯大的中階以及不斷成長的可支配收入。此外，人們日益增強的健康意識，加上對便利餐飲解決方案的追求，也推動了該地區對訂餐服務的需求。該地區充滿活力的飲食文化和技術進步也進一步促進了市場的強勁擴張。

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  • 區域細分
    • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球訂餐市場（依服務類型）

  • 即食（已烹調）
  • 準備烹飪（食譜和食材套件）
  • 其他服務類型

6. 全球訂餐市場（依菜系分類）

  • 全球/國際
  • 地區
  • 專注於飲食療法
  • 其他菜系

7. 全球餐飲訂購市場（依平台分類）

  • 基於應用程式
  • 基於網站
  • 其他平台

8. 全球餐飲訂購市場（依訂購計畫）

  • 每週
  • 每隔一周
  • 每月
  • 一次性購買
  • 其他訂閱計劃

9. 全球餐飲訂購市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • HelloFresh SE
  • Blue Apron Holdings, Inc.
  • Marley Spoon AG
  • Gousto Ltd
  • Home Chef LLC
  • Sunbasket Inc.
  • FreshDirect LLC
  • Gobble Inc.
  • Hungryroot Inc.
  • Trifecta Nutrition LLC
  • Quitoque SAS
  • CookUnity Inc.
  • Fresh n'Lean LLC
  • Splendid Spoon Inc.
  • Veestro LLC
  • PeachDish LLC
Product Code: SMRC31270

According to Stratistics MRC, the Global Meal Subscription Market is accounted for $25.6 billion in 2025 and is expected to reach $62.2 billion by 2032 growing at a CAGR of 13.5% during the forecast period. The meal subscription market provides pre-portioned meal kits, ready-to-cook ingredients, or fully prepared meals delivered to consumers on a recurring basis. Driven by convenience, time-saving trends, and health-focused eating, the market serves urban, working professionals and households. Solutions often feature customizable menus, dietary options, and sustainability practices. Growth is fueled by e-commerce penetration, flexible subscription models, and focus on quality and freshness. Market participants differentiate through recipe variety, local sourcing, and user experience, targeting consumers seeking convenience, nutrition, and home-cooked meal solutions without the hassle of planning or shopping.

According to the U.S. Census Bureau, over 28% of households reported using a meal delivery service at least once a month in 2024.

Market Dynamics:

Driver:

Convenience and Time-Saving

The growing demand for convenience and time-saving meal solutions is a significant driver in the meal subscription market. Consumers increasingly prefer ready-to-eat or easy-to-prepare meals that fit into their busy lifestyles. This trend is particularly evident among working professionals, millennials, and urban dwellers who seek efficient meal options without compromising on quality or taste. Meal subscription services that offer quick, nutritious, and hassle-free meals cater to this need, thereby attracting a substantial customer base and fostering market growth.

Restraint:

High Subscription Costs

High subscription costs pose a restraint to the meal subscription market. Premium pricing models may deter price-sensitive consumers, limiting the potential customer base. Additionally, fluctuating ingredient costs, delivery fees, and packaging expenses can contribute to the overall cost structure, making it challenging for providers to maintain competitive pricing. To mitigate this restraint, companies need to optimize their supply chains, explore cost-effective sourcing strategies, and offer flexible subscription plans to accommodate a broader range of consumers.

Opportunity:

Partnerships with Health and Fitness Brands

Collaborations with health and fitness brands present a significant opportunity in the meal subscription market. By aligning with nutritionists, fitness experts, and wellness influencers, meal subscription services can offer tailored meal plans that cater to specific dietary needs and fitness goals. Such partnerships can enhance brand credibility, attract health-conscious consumers, and differentiate services in a competitive market. Moreover, integrating fitness tracking and meal planning features can provide a holistic approach to health and wellness, fostering customer loyalty and expanding market reach.

Threat:

Changing Consumer Preferences

Changing consumer preferences represent a threat to the meal subscription market. As consumers become more health-conscious and environmentally aware, there is a growing demand for sustainable, plant-based, and locally sourced meal options. Failure to adapt to these evolving preferences can result in decreased customer satisfaction and retention. To mitigate this threat, meal subscription services must continuously innovate their offerings, incorporate diverse and sustainable ingredients, and stay attuned to consumer trends to maintain relevance in the market.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the meal subscription market. With lockdowns and social distancing measures in place, consumers turned to meal delivery services for convenience and safety. This shift led to a surge in demand for ready-to-eat and meal kit subscriptions. However, the industry also faced challenges such as supply chain disruptions, increased operational costs, and the need to implement stringent hygiene protocols. Despite these challenges, the pandemic accelerated the adoption of meal subscription services, highlighting their role in modern food consumption.

The ready-to-eat (Pre-Cooked) segment is expected to be the largest during the forecast period

The ready-to-eat (Pre-Cooked) segment is expected to account for the largest market share during the forecast period. This segment caters to consumers seeking quick, convenient, and nutritious meal options without the need for preparation. The demand for such meals is driven by busy lifestyles, urbanization, and a preference for hassle-free dining experiences. Companies offering a variety of ready-to-eat meals with diverse cuisines and dietary options are well-positioned to capture a significant share of the market, meeting the evolving needs of modern consumers.

The diet-specific segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the diet-specific segment is predicted to witness the highest growth rate. This growth is attributed to increasing health consciousness among consumers and a rising demand for personalized meal plans that align with specific dietary preferences and health goals. Services offering keto, vegan, gluten-free, and other specialized diets are gaining popularity, as they cater to niche markets seeking tailored nutrition solutions. The ability to customize meals to individual dietary needs positions this segment for substantial expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. Factors contributing to this dominance include a high adoption rate of digital platforms, a large base of health-conscious consumers, and a well-established infrastructure for meal delivery services. Additionally, the presence of key market players and a diverse consumer base seeking convenience and quality in meal options further bolster the region's leading position in the market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This growth is driven by rapid urbanization, an expanding middle class, and increasing disposable incomes in countries like India and China. Moreover, a growing awareness of health and wellness, coupled with a shift towards convenient dining solutions, is propelling the demand for meal subscription services in the region. The region's dynamic food culture and technological advancements further contribute to its robust market expansion.

Key players in the market

Some of the key players in Meal Subscription Market include HelloFresh SE, Blue Apron Holdings, Inc., Marley Spoon AG, Gousto Ltd, Home Chef LLC, Sunbasket Inc., FreshDirect LLC, Gobble Inc., Hungryroot Inc., Trifecta Nutrition LLC, Quitoque SAS, CookUnity Inc., Fresh n' Lean LLC, Splendid Spoon Inc., Veestro LLC, and PeachDish LLC.

Key Developments:

In February 2025, Recipe kit brand Gousto is expanding into the Republic of Ireland, with the launch of gousto.ie.The brand will offer more than 150 monthly recipes "tailored to Irish tastes" and has vowed to offer more choice and a lower price point than other local recipe box providers.The company said it had prioritised working with Irish suppliers to "ensure high-quality, sustainable ingredients and support local businesses". On launch, more than a third of ingredients would be sourced from the island of Ireland, including beef and chicken (reared and packed in Northern Ireland), and locally sourced liquid dairy.

In February 2025, HelloFresh announced its expansion into the Republic of Ireland, aiming to increase its presence in the European market.

Service Types Covered:

  • Ready-to-Eat (Pre-Cooked)
  • Ready-to-Cook (Recipe & Ingredients Kits)
  • Other Service Types

Cuisine Types Covered:

  • Global/International
  • Regional
  • Diet-Specific
  • Other Cuisine Types

Platforms Covered:

  • App-Based
  • Website-Based
  • Other Platforms

Subscription Plans Covered:

  • Weekly
  • Bi-weekly
  • Monthly
  • One-time Purchase
  • Other Subscription Plans

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Meal Subscription Market, By Service Type

  • 5.1 Introduction
  • 5.2 Ready-to-Eat (Pre-Cooked)
  • 5.3 Ready-to-Cook (Recipe & Ingredients Kits)
  • 5.4 Other Service Types

6 Global Meal Subscription Market, By Cuisine Type

  • 6.1 Introduction
  • 6.2 Global/International
  • 6.3 Regional
  • 6.4 Diet-Specific
  • 6.5 Other Cuisine Types

7 Global Meal Subscription Market, By Platform

  • 7.1 Introduction
  • 7.2 App-Based
  • 7.3 Website-Based
  • 7.4 Other Platforms

8 Global Meal Subscription Market, By Subscription Plan

  • 8.1 Introduction
  • 8.2 Weekly
  • 8.3 Bi-weekly
  • 8.4 Monthly
  • 8.5 One-time Purchase
  • 8.6 Other Subscription Plans

9 Global Meal Subscription Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 HelloFresh SE
  • 11.2 Blue Apron Holdings, Inc.
  • 11.3 Marley Spoon AG
  • 11.4 Gousto Ltd
  • 11.5 Home Chef LLC
  • 11.6 Sunbasket Inc.
  • 11.7 FreshDirect LLC
  • 11.8 Gobble Inc.
  • 11.9 Hungryroot Inc.
  • 11.10 Trifecta Nutrition LLC
  • 11.11 Quitoque SAS
  • 11.12 CookUnity Inc.
  • 11.13 Fresh n' Lean LLC
  • 11.14 Splendid Spoon Inc.
  • 11.15 Veestro LLC
  • 11.16 PeachDish LLC

List of Tables

  • Table 1 Global Meal Subscription Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Meal Subscription Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 3 Global Meal Subscription Market Outlook, By Ready-to-Eat (Pre-Cooked) (2024-2032) ($MN)
  • Table 4 Global Meal Subscription Market Outlook, By Ready-to-Cook (Recipe & Ingredients Kits) (2024-2032) ($MN)
  • Table 5 Global Meal Subscription Market Outlook, By Other Service Types (2024-2032) ($MN)
  • Table 6 Global Meal Subscription Market Outlook, By Cuisine Type (2024-2032) ($MN)
  • Table 7 Global Meal Subscription Market Outlook, By Global/International (2024-2032) ($MN)
  • Table 8 Global Meal Subscription Market Outlook, By Regional (2024-2032) ($MN)
  • Table 9 Global Meal Subscription Market Outlook, By Diet-Specific (2024-2032) ($MN)
  • Table 10 Global Meal Subscription Market Outlook, By Other Cuisine Types (2024-2032) ($MN)
  • Table 11 Global Meal Subscription Market Outlook, By Platform (2024-2032) ($MN)
  • Table 12 Global Meal Subscription Market Outlook, By App-Based (2024-2032) ($MN)
  • Table 13 Global Meal Subscription Market Outlook, By Website-Based (2024-2032) ($MN)
  • Table 14 Global Meal Subscription Market Outlook, By Other Platforms (2024-2032) ($MN)
  • Table 15 Global Meal Subscription Market Outlook, By Subscription Plan (2024-2032) ($MN)
  • Table 16 Global Meal Subscription Market Outlook, By Weekly (2024-2032) ($MN)
  • Table 17 Global Meal Subscription Market Outlook, By Bi-weekly (2024-2032) ($MN)
  • Table 18 Global Meal Subscription Market Outlook, By Monthly (2024-2032) ($MN)
  • Table 19 Global Meal Subscription Market Outlook, By One-time Purchase (2024-2032) ($MN)
  • Table 20 Global Meal Subscription Market Outlook, By Other Subscription Plans (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.