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市場調查報告書
商品編碼
1803068
2032 年食品訂閱市場預測:按服務類型、食品類型、訂閱計畫、份量、分銷管道、最終用戶和地區進行的全球分析Food Subscription Market Forecasts to 2032 - Global Analysis By Service Type, Food Type, Subscription Plan, Serving Size, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球食品訂購市場預計在 2025 年價值 63.6 億美元,到 2032 年將達到 137.1 億美元,預測期內的複合年成長率為 11.6%。
食品訂購服務是一種定期服務,以每週、每月或個人化的方式為消費者提供食材自煮包、已調理食品、食品雜貨、零食等。此服務著重於便利性,讓顧客可以享用符合其飲食需求和生活方式的新鮮食品。這些服務通常透過數位平台或應用程式進行管理,提供靈活性、多樣性和成本效益,同時減少購物、烹飪和備餐的精力。
根據美國勞工統計局的數據,2022 年將有 1.698 億人從事臨時工作,比 2021 年增加 290 萬人。
消費者生活方式與便利性需求的改變
隨著日常生活日益繁忙,消費者擴大尋求能夠節省時間和精力的餐飲解決方案。訂閱式餐飲服務透過提供現成的餐點、精選食材和靈活的餐食選擇,取代了傳統的雜貨店購物,從而簡化了生活。這種模式深受忙碌的專業人士、年輕家庭和注重健康的人士的歡迎。行動平台與使用者友善介面的融合,使存取變得無縫且高效。此外,隨著人們越來越注重均衡營養和健康,使用者也尋求便利健康的替代方案。這些不斷變化的偏好正在推動食品訂閱市場的擴張,而便利性是其成長的核心驅動力。
客戶解約率率高
儘管消費者對美食訂閱服務的興趣日益成長,但其供應商仍難以維持穩定的客戶忠誠度。許多用戶因為菜單重複、品質不穩定或缺乏價值而放棄訂閱服務。臨時促銷和季節性趨勢往往會導致短期參與,而非持續使用。此外,消費者往往會在做決定之前瀏覽多個平台,從而削弱品牌忠誠度。為了因應這種情況,企業必須不斷創新並個人化其產品以留住用戶。因此,高解約率仍然是一個重大障礙,既影響盈利,也影響市場的長期穩定。
個性化和客製化的成長
借助智慧技術,食品訂購平台如今可以根據個人偏好和健康需求提供高度客製化的膳食計劃。顧客越來越期望能夠控制食材、份量和配送時間。這種程度的個人化服務提升了滿意度,並鼓勵重複使用,尤其是在原始人飲食、植物性飲食或過敏原敏感等小眾飲食群體中。分析使用者行為,供應商可以提案符合既往習慣和不斷變化的偏好的餐點。隨著客製化成為核心差異化因素,那些優先考慮高度自適應服務的平台更有可能獲得競爭優勢。日益成長的個人化用餐體驗需求為業務擴展提供了強大的機會。
來自傳統零售和食品服務的競爭
隨著訂閱式餐飲服務的成長,現有的雜貨店和連鎖餐廳持續面臨挑戰。許多傳統商店現在提供的食材自煮包和已調理食品在便利性和價格方面均可與訂閱服務相媲美。此外,宅配應用程式提供了豐富的菜餚選擇,降低了常規餐飲計劃的吸引力。食品業的消費者忠誠度具有流動性,通常受價格、種類和供應情況的影響。實體店也受益於品牌親和力和麵對面互動,而這些是數位平台可能缺乏的。因此,來自傳統食品供應商的競爭加劇,也增加了訂閱服務創新和差異化的需求。
疫情擾亂了食品訂購公司的物流和供應鏈,導致延誤和短缺。然而,由於線下購物變得不安全,宅配送餐的需求激增。消費者優先考慮安全、營養和便利,導致餐飲服務迅速轉向數位化訂購和非接觸式配送。宅配業者採取了多種應對措施,包括擴大菜單選項、加強包裝標準以及推出免疫力支持餐點。這場危機也加速了行動應用程式和靈活訂購模式的普及,使服務更加便利。
預計餐飲訂閱細分市場將成為預測期內最大的細分市場
由於對便利性、健康餐點和個人化營養的需求日益成長,預計基於膳食的訂閱細分市場將在預測期內佔據最大的市場佔有率。新興趨勢包括人工智慧膳食計劃、永續包裝以及生酮、純素和無麩質套件等特定膳食產品。靈活的訂閱模式和與行動應用程式的整合等關鍵發展正在提升用戶體驗和留存率。支援即時客製化和預測分析的技術正在重塑消費者參與度。總而言之,隨著數位平台的發展,這些創新將推動成長,改變消費者獲取和享受美食的方式。
預計在預測期內,企業/辦公室訂閱計畫的複合年成長率最高。
預計企業/辦公室訂閱服務將在預測期內實現最高成長率,這得益於員工對健康、生產力和便利餐飲解決方案日益成長的需求。企業正在採用技術支援的平台,提供自動訂餐、餐點客製化和即時回饋整合服務。新興趨勢包括人工智慧菜單規劃、永續包裝和混合職場餐飲模式。集中計費、靈活的配送時段以及與人力資源社會福利計劃的整合等關鍵發展正在推動業務效率的提升。這些創新正在再形成職場的餐飲體驗,使食品訂閱成為提高員工敬業度和留任率的策略工具。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於城鎮人口成長、可支配收入提高以及人們飲食習慣向更健康、更省時的轉變。基於人工智慧的個人化和即時分析等技術進步正在增強客戶參與。關鍵創新包括基於應用程式的訂購、靈活的配送模式和客製化膳食計劃。環保包裝、植物性飲食和年齡特定營養等新興趨勢正日益普及。快速的數位化和強大的電商基礎設施將繼續推動區域市場的擴張。
在預測期內,北美預計將呈現最高的複合年成長率,這得益於繁忙的生活方式、日益增強的健康意識以及便捷送餐服務的吸引力。基於人工智慧的客製化、行動平台和數據分析等先進技術正在提高用戶留存率。值得注意的創新包括靈活的訂閱計劃、環保包裝以及與健康舉措的整合。機能性食品、植物性菜單和職場餐飲解決方案等趨勢正在重塑消費者習慣。在強大的數位基礎設施和廣泛的技術應用的推動下,北美在訂閱式餐飲服務領域仍處於領先地位。
According to Stratistics MRC, the Global Food Subscription Market is accounted for $6.36 billion in 2025 and is expected to reach $13.71 billion by 2032 growing at a CAGR of 11.6% during the forecast period. A food subscription is a recurring service that provides consumers with meal kits, prepared meals, groceries, or snacks through weekly, monthly, or personalized plans. Focused on convenience, it enables customers to enjoy fresh food options aligned with their dietary needs and lifestyle choices. Typically managed through digital platforms and apps, these services offer flexibility, variety, and cost-effectiveness while reducing the effort spent on shopping, cooking, and meal preparation.
According to the U.S. Bureau of Labor Statistics, in 2022, 169.8 million people worked at some point during 2022, up by 2.9 million from 2021.
Changing consumer lifestyles and demand for convenience
As daily routines become more hectic, consumers are increasingly turning to meal solutions that save time and effort. Subscription-based food services simplify life by offering ready-made meals, curated ingredients, and flexible dietary options that eliminate the need for traditional grocery shopping. This model resonates strongly with busy professionals, young families, and health-focused individuals. The integration of mobile platforms and user-friendly interfaces has made access seamless and efficient. Additionally, the rising focus on balanced nutrition and wellness is prompting users to seek convenient yet wholesome alternatives. These evolving preferences are fueling the expansion of the food subscription market, making convenience a central driver of growth.
High customer churn rate
Despite growing interest, food subscription providers struggle to maintain consistent customer loyalty. Many subscribers discontinue services due to repetitive menus, fluctuating quality, or perceived lack of value. Temporary promotions and seasonal trends often lead to short-term engagement rather than sustained usage. Consumers also tend to explore multiple platforms before committing, which fragments brand allegiance. To counter this, companies must continuously innovate and personalize their offerings to retain users. Consequently, high churn rates remain a major hurdle, affecting both profitability and long-term market stability.
Growth in personalization and customization
With the help of smart technologies, food subscription platforms are now able to deliver highly customized meal plans based on individual preferences and health needs. Customers increasingly expect control over ingredients, portion sizes, and delivery schedules. This level of personalization boosts satisfaction and encourages repeat usage, especially among niche dietary groups like paleo, plant-based, or allergen-sensitive consumers. By analyzing user behavior, providers can suggest meals that align with past choices and evolving tastes. As customization becomes a core differentiator, platforms that prioritize adaptive services are likely to gain a competitive edge. The growing appetite for personalized food experiences presents a strong opportunity for expansion.
Competition from traditional retail and food service
Established grocery stores and restaurant chains continue to challenge the growth of subscription-based food services. Many traditional outlets now offer meal kits and ready-to-eat options that rival subscriptions in both convenience and affordability. Additionally, food delivery apps provide instant access to a wide range of cuisines, reducing the appeal of recurring meal plans. Consumer loyalty in the food sector is fluid, often driven by price, variety, and accessibility. Physical stores also benefit from brand familiarity and in-person engagement, which digital platforms may lack. As a result, competition from conventional food providers intensifies the need for subscription services to innovate and differentiate.
The pandemic disrupted logistics and supply chains for food subscription companies, causing delays and shortages. However, as in-person shopping became risky, demand for home-delivered meals surged. Consumers prioritized safety, nutrition, and convenience, leading to a rapid shift toward digital ordering and contactless delivery. Providers responded by expanding menu options, enhancing packaging standards, and introducing immunity-supporting meals. The crisis also accelerated the adoption of mobile apps and flexible subscription models, making services more accessible.
The meal-based subscriptions segment is expected to be the largest during the forecast period
The meal-based subscriptions segment is expected to account for the largest market share during the forecast period, driven by rising demand for convenience, health-conscious eating, and personalized nutrition. Emerging trends include AI-powered meal planning, sustainable packaging, and dietary-specific offerings like keto, vegan, and gluten-free kits. Key developments such as flexible subscription models and mobile app integration enhance user experience and retention. Technologies enabling real-time customization and predictive analytics are reshaping consumer engagement. As digital platforms evolve, these innovations collectively fuel growth and transform how consumers access and enjoy meals.
The corporate / office subscription plans segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the corporate / office subscription plans segment is predicted to witness the highest growth rate, due to rising demand for employee wellness, productivity, and hassle-free meal solutions. Companies are adopting tech-enabled platforms that offer automated ordering, dietary customization, and real-time feedback integration. Emerging trends include AI-driven menu planning, sustainable packaging, and hybrid workplace meal models. Key developments such as centralized billing, flexible delivery slots, and integration with HR wellness programs enhance operational efficiency. These innovations are reshaping workplace dining, making food subscriptions a strategic tool for employee engagement and retention.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by rising urban populations, increasing disposable income, and a shift toward healthier, time-efficient eating habits. Technological advancements like AI-based personalization and real-time analytics are enhancing customer engagement. Key innovations include app-based ordering, flexible delivery models, and tailored meal plans. Emerging trends such as eco-friendly packaging, plant-forward diets, and age-specific nutrition are gaining popularity. Rapid digital adoption and robust e-commerce infrastructure continue to accelerate regional market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, due to busy lifestyles, growing health awareness, and the appeal of convenient meal delivery. Advanced technologies like AI-based customization, mobile platforms, and data analytics are improving user retention. Notable innovations include adaptable subscription plans, eco-conscious packaging, and integration with wellness initiatives. Trends such as functional foods, plant-forward menus, and workplace meal solutions are reshaping consumer habits. With strong digital infrastructure and widespread tech adoption, North America remains a frontrunner in subscription-based food services.
Key players in the market
Some of the key players in Food Subscription Market include HelloFresh, Fresh n' Lean, Blue Apron, The Good Kitchen, Home Chef, Daily Harvest, Wonder Group, Purple Carrot, Marley Spoon, Gobble, Gousto, Mindful Chef, Sun Basket, Freshly, and Hungryroot.
In March 2024, Hach introduced the new BioTector B7000 Online ATP Monitoring System for real-time detection of microbial contamination in water treatment processes. It provides rapid results in 5-10 minutes.
In March 2024, Thermo Fisher launched the new Dionex Inuvion Ion Chromatography system designed for simplified and versatile ion analysis for environmental, industrial and municipal water testing labs.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.