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市場調查報告書
商品編碼
1822395
2032 年植物護膚補充劑市場預測:按形態、植物來源、分銷管道、應用和地區進行的全球分析Botanical Skincare Supplements Market Forecasts to 2032 - Global Analysis By Form (Capsules, Powders, Liquids and Functional Teas), Botanical Source, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球植物護膚補充劑市場預計在 2025 年達到 21 億美元,到 2032 年將達到 41 億美元,預測期內的複合年成長率為 10.1%。
植物護膚補充劑是可食用的產品,例如膠囊、粉末和茶,含有植物來源成分,例如促進膠原蛋白生成的草本植物、抗氧化劑和適應原(例如蘆薈、薑黃和玫瑰果)。這些補充劑旨在從內到外提升肌膚健康,促進肌膚滋潤、緊緻,並使膚色煥發光彩。這些補充劑不含合成添加劑,專為注重健康的消費者打造,他們尋求天然、全面的煥發光彩肌膚解決方案,並以營養豐富的植物來源配方助力美麗。
根據《營養商業日誌》報導,人們食用可攝取的膠原蛋白和含有薑黃和接骨木果的補充劑是為了從內部發揮抗炎和保護皮膚的功效。
膳食補充劑的採用率不斷提高
這個市場主要受全球營養美容品興起的推動,因為消費者越來越追求從內而外、從內而外全面、長期的護膚方案,而非僅僅進行局部治療。這種轉變源自於人們對更自然、更預防性美容方法的渴望,植物補充劑被視為滋養肌膚、提升光澤度,並透過從內而外解決氧化壓力和發炎等問題,對抗老化根源。
缺乏臨床檢驗
許多植物成分面臨的一個主要阻礙因素是缺乏大規模臨床試驗檢驗其特定的皮膚健康益處。雖然傳統用途廣泛,但關於其在彈性、保濕和減少皺紋等可衡量改善方面的科學證據往往有限或不一致。這種懷疑態度,尤其是在注重證據的消費者群體中,阻礙了其廣泛應用,使得品牌難以做出強力的、符合法律規定的健康聲明來說服更廣泛的受眾。
跨類別的健康品牌
護膚補充劑公司與局部護膚、健身和整體健康等相關市場合作或進軍這些市場,將為跨品類健康品牌打造帶來巨大的機會。透過打造整合的健康生態系統,品牌可以提供全面的日常護理方案(例如,補充劑和配套精華液)。這項策略可以提升客戶忠誠度,在多個接觸點提升品牌知名度,並利用更廣泛的健康產業的信譽來驗證其產品,並證明其高昂的定價是合理的。
植物原料供應成本的變化
市場持續面臨高品質、合乎道德標準的植物成分採購成本波動和不斷上漲的威脅。氣候變遷影響作物產量、主要採購地區的地緣政治不穩定以及對有機和永續認證成分的需求成長等因素,都可能導致供不應求和價格大幅波動。這種波動性挑戰著製造商維持穩定定價、產品品質和利潤率的能力,並可能導致產品配方調整和價格上漲,令消費者感到不安。
新冠疫情帶來了雙重影響。最初,它擾亂了全球供應鏈,導致原料和最終產品短缺。然而,從長遠來看,它帶來了極其積極的影響,透過提升消費者的健康意識引發了波動。隨著消費者對自我護理、免疫力和整體健康的興趣日益濃厚,越來越多的消費者開始尋求包括植物護膚補充劑在內的內在健康解決方案,以便在居家時間增加的同時保持容貌和健康,從而加速了市場的成長。
預計膠囊市場在預測期內將佔據最大佔有率
膠囊預計在預測期內將佔據最大的市場佔有率,因為它能夠有效保護嬌嫩的植物成分免受光照、空氣和濕氣的影響,確保藥效和貨架穩定性。膠囊劑量精準,容易吞嚥,消費者通常認為其藥效較強、療效較佳。膠囊的不透明外殼非常適合掩蓋濃縮植物成分的不良味道和氣味,提供軟膠囊和片劑無法提供的中性服用體驗,使其成為首選的給藥方式。
預計蘆薈細分市場在預測期內將以最高複合年成長率成長
預計蘆薈細分市場將在預測期內實現最高成長率,這得益於其廣受認可的多功能性,無論是局部還是內服,都具有舒緩、保濕和修復功效。蘆薈因其促進皮膚保濕和減少刺激的功效而受到消費者的廣泛認可。此外,蘆薈還能促進消化器官系統健康,而消化系統健康是影響皮膚外觀的關鍵因素,也進一步提升了蘆薈的需求。作為一種熟悉且值得信賴的成分,蘆薈為護膚補充劑的新用戶降低了門檻,使其成為該品類的關鍵成長引擎。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於其在阿育吠陀和傳統中醫等傳統醫學體系中使用草藥和植物療法的深厚文化歷史。消費者對內服美容補品的概念有著與生俱來的信任與熟悉。龐大的人口、不斷成長的可支配收入、濃厚的美容文化以及主要製造地的存在,進一步鞏固了該地區作為此類產品最大、最成熟市場的主導地位。
預計北美地區在預測期內將實現最高的複合年成長率。這得益於其高度發展的健康和美容市場,消費者對清潔、天然和創新產品的需求強勁。高數位參與度有助於有效宣傳營養保健品的益處。創新新興企業的高度集中、嘗試新健康趨勢的意願以及為科學定位的植物解決方案支付溢價的強烈意願,是推動該地區最快採用率和成長率的關鍵因素。
According to Stratistics MRC, the Global Botanical Skincare Supplements Market is accounted for $2.1 billion in 2025 and is expected to reach $4.1 billion by 2032 growing at a CAGR of 10.1% during the forecast period. Botanical skincare supplements are ingestible products, such as capsules, powders, or teas, formulated with plant-based ingredients like collagen-boosting herbs, antioxidants, or adaptogens (e.g., aloe vera, turmeric, or rosehip). Designed to enhance skin health from within, they promote hydration, elasticity, and a radiant complexion. Free from synthetic additives, these supplements cater to health-conscious consumers seeking natural, holistic solutions for glowing skin, supporting beauty through nutrient-rich, botanical-based formulations.
According to Nutrition Business Journal, ingestible collagen and supplements with turmeric or elderberry are consumed for anti-inflammatory and skin-protective benefits from within.
Rising nutricosmetics adoption
The market is primarily driven by the growing global adoption of nutricosmetics-the concept of beauty-from-within. Consumers are increasingly seeking holistic, long-term skincare solutions that work internally, moving beyond topical treatments. This shift is fueled by a desire for more natural and preventative approaches to beauty, with botanical supplements perceived as a way to nourish the skin, improve radiance, and combat aging at its source by addressing issues like oxidative stress and inflammation from within.
Lack of clinical validation
A significant restraint is the relative lack of robust, large-scale clinical trials validating the specific skin health benefits of many botanical ingredients. While traditional use is widespread, scientific evidence for efficacy-such as measurable improvements in elasticity, hydration, or wrinkle reduction-is often limited or inconsistent. This skepticism, particularly among more evidence-driven consumers, hinders widespread adoption and makes it challenging for brands to make strong, legally compliant health claims that would convince a broader audience to purchase.
Cross-category wellness branding
A major opportunity lies in cross-category wellness branding, where skincare supplement companies collaborate with or expand into adjacent markets like topical skincare, fitness, and holistic wellness. By creating integrated wellness ecosystems, brands can offer comprehensive routines (e.g., a supplement plus a matching serum). This strategy enhances customer loyalty, increases brand visibility across multiple touchpoints, and leverages the credibility of the broader wellness industry to validate their products and justify premium pricing.
Shifting botanical supply costs
The market faces a persistent threat from the volatility and rising costs of sourcing high-quality, ethically harvested botanical ingredients. Factors like climate change affecting crop yields, geopolitical instability in key sourcing regions, and increasing demand for organic and sustainably certified raw materials can lead to supply shortages and significant price fluctuations. This volatility challenges manufacturers' ability to maintain consistent pricing, product quality, and profit margins, potentially leading to reformulations or price increases that deter consumers.
The COVID-19 pandemic had a dual impact. It initially disrupted global supply chains, creating shortages of raw materials and finished products. However, the long-term effect was overwhelmingly positive, as it triggered a profound surge in consumer health and wellness consciousness. With a heightened focus on self-care, immunity, and holistic health, consumers increasingly turned to internal wellness solutions, including botanical skincare supplements, to maintain their appearance and well-being while spending more time at home, accelerating market growth.
The capsules segment is expected to be the largest during the forecast period
The capsules segment is expected to account for the largest market share during the forecast period, resulting from their superior ability to protect sensitive botanical ingredients from light, air, and moisture, ensuring potency and shelf stability. Capsules offer precise dosage, are easy to swallow, and are often perceived as more pharmaceutical and efficacious by consumers. Their opaque shell is ideal for masking unpleasant tastes or odors of concentrated botanicals, providing a neutral consumption experience that softgels and tablets cannot always guarantee, making them the preferred delivery format.
The aloe vera segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the aloe vera segment is predicted to witness the highest growth rate, propelled by its well-established, multi-functional reputation for soothing, hydrating, and healing properties, both when applied topically and ingested. Consumers widely recognize it for promoting skin hydration and reducing irritation. Its efficacy in supporting digestive health-a key factor in skin appearance-further drives demand. As a familiar and trusted ingredient, it lowers the barrier to entry for new users of skincare supplements, making it a key growth engine for the category.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to a deep-rooted cultural history of using herbal and botanical remedies in traditional medicine systems like Ayurveda and Traditional Chinese Medicine (TCM). There is inherent consumer trust and familiarity with the concept of internal beauty supplements. A massive population, rising disposable incomes, a strong beauty culture, and the presence of major manufacturing hubs further solidify the region's dominance as the largest and most mature market for these products.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with, a highly developed wellness and beauty market, characterized by strong consumer demand for clean, natural, and innovative products. High digital engagement facilitates effective education on nutricosmetic benefits. A concentration of innovative startups, a willingness to experiment with new health trends, and a strong propensity to pay a premium for scientifically-positioned botanical solutions are key factors driving the fastest adoption and growth rate in this region.
Key players in the market
Some of the key players in Botanical Skincare Supplements Market include Amway, Hum Nutrition, Nestle, Meiji Holdings, Plix The Plant Fix, Unilever (Murad), Johnson & Johnson (Neutrogena), Perricone MD, TCH, Inc. (Reserveage), Vitabiotics, Nature's Bounty, GNC, Herbalife, Mary Kay, Arbonne, and Isagenix
In Sep 2025, Unilever (Murad) launched the new 'Revitalin' line of ingestible hyaluronic acid and botanical collagen supplements, designed to support skin hydration and elasticity from within, expanding its clinically-backed nutricosmetic portfolio.
In Aug 2025, Plix The Plant Fix introduced its 'Elixir Greens & Glow' effervescent tablets, a plant-based supplement featuring superfoods like spirulina and wheatgrass, specifically targeted at consumers seeking on-the-go antioxidant and skin-brightening benefits.
In July 2025, Nestle announced a strategic partnership with a leading biotech firm to develop a new range of precision-fermented, sustainable botanical actives for its Garden of Life and Pure Encapsulations skincare supplement lines, focusing on enhanced bioavailability.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.