植物補充劑市場－全球產業規模、佔有率、趨勢、機會和預測，按來源、形式、應用、配銷通路、地區和競爭細分，2020-2030 年

2024年，全球植物補充劑市場規模達288億美元，預計2030年將達到482億美元，預測期內複合年成長率為8.92%。這一成長主要源於消費者偏好轉向天然植物保健產品，以取代合成補充劑。隨著人們對整體健康實踐的認知不斷提高，植物補充劑在注重健康的人群中，尤其是在城市地區，越來越受到青睞。需求激增的動力源自於消費者日益重視清潔標籤配方，這些配方能夠增強免疫力、緩解壓力並提升認知功能。

全球人口老化也對健康產生了重大影響，老年人尋求自然療法來治療與年齡相關的疾病，例如關節疾病和心血管疾病。同時，年輕消費者正將薑黃、紫錐菊和人參等傳統植物成分納入日常生活。軟糖、飲用補充劑和粉劑等產品形式的創新正在擴大消費者吸引力，而線上平台則持續推動市場准入。儘管面臨監管和標準化方面的挑戰，但不斷成長的研究、透明的標籤和品質認證正在幫助增強信任，並促進市場長期永續成長。

關鍵市場促進因素

消費者意識不斷增強

主要市場挑戰

品質控制和標準化

主要市場趨勢

研究與開發

目錄

第 1 章：產品概述

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球植物補充劑市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 依來源（草本植物、葉子、花、根、其他）
  • 按形式（粉末、液體、片劑、膠囊、軟糖、其他）
  • 依應用（能量與體重管理、一般健康、骨骼與關節健康、胃腸道健康、免疫力、心臟健康、糖尿病、抗癌、其他）
  • 按配銷通路（線下、線上）
  • 按地區
  • 按公司分類（2024）
• 產品市場圖
  • 按來源
  • 按形式
  • 按應用
  • 按配銷通路
  • 按地區

第6章：北美植物補充劑市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲植物補充劑市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙

第8章：亞太植物補充劑市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國

第9章：南美洲植物補充劑市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第10章：中東和非洲植物補充品市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 科威特

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：市場趨勢與發展

• 近期發展
• 併購
• 產品發布

第 13 章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 顧客的力量
• 替代產品的威脅

第 14 章：競爭格局

• Dabur India Ltd.
• Nature's Bounty Co/The
• Ricola AG
• Mondelez International, Inc.
• Procter & Gamble Co/The
• Nutraceutical International Corp
• BASF SE
• Himalaya Wellness Company
• Glanbia Nutritionals Inc
• Blackmores Ltd

第 15 章：策略建議

第16章調查會社について,免責事項

The Global Botanical Supplement Market was valued at USD 28.80 billion in 2024 and is anticipated to reach USD 48.20 billion by 2030, growing at a CAGR of 8.92% during the forecast period. This growth is primarily driven by a shift in consumer preference toward natural, plant-based wellness products as alternatives to synthetic supplements. With increasing awareness of holistic health practices, botanical supplements are gaining traction among health-conscious populations, particularly in urban areas. The surge in demand is fueled by a growing emphasis on clean-label formulations that support immunity, stress relief, and cognitive function.

An aging global demographic is also contributing significantly, as older adults seek natural remedies for age-associated conditions such as joint health and cardiovascular issues. At the same time, younger consumers are incorporating traditional botanicals like turmeric, echinacea, and ginseng into their daily routines. Innovations in product formats-such as gummies, drinkable supplements, and powders-are expanding consumer appeal, while online platforms continue to drive market accessibility. Despite regulatory and standardization challenges, growing research, transparent labeling, and quality certifications are helping to enhance trust and foster sustainable long-term market growth.

Key Market Drivers

Growing Consumer Awareness

Consumer awareness has emerged as a pivotal factor driving growth in the global botanical supplement market. A growing number of individuals are gravitating toward herbal and plant-based products due to concerns about the long-term effects of synthetic ingredients. A 2024 global survey revealed that approximately 68% of consumers prefer natural supplements for preventive health purposes. Increased awareness is further supported by access to online information, health blogs, and influencers advocating for clean and sustainable living.

Preventive healthcare is gaining prominence, with more consumers integrating botanicals into their wellness regimens to avoid illness rather than manage symptoms. Ingredients like ginseng for vitality, turmeric for inflammation, and echinacea for immune support are now widely adopted. Additionally, consumers are becoming more informed about sourcing, environmental impact, and product transparency, prompting manufacturers to align their offerings with evolving consumer expectations rooted in trust and efficacy.

Key Market Challenges

Quality Control and Standardization

A major challenge confronting the botanical supplement market is the lack of standardized quality assurance across different regions and manufacturers. The composition of botanical ingredients can vary significantly due to environmental and processing factors, which affects the consistency and reliability of product outcomes. Inadequate quality control may result in discrepancies in potency, safety, and overall performance of supplements.

Furthermore, fragmented regulatory frameworks across countries hinder global scalability and create confusion among consumers. Inconsistent labeling, safety testing, and permitted claims make it difficult for brands to achieve compliance in multiple jurisdictions. Additionally, issues such as adulteration, contamination, and mislabeling have raised concerns about product integrity. Without consistent certification or third-party verification, maintaining consumer confidence remains a significant hurdle. Addressing these issues will require greater international collaboration, transparent supply chains, and the widespread adoption of validated sourcing and testing practices.

Key Market Trends

Research & Development

Ongoing investment in research and development is a defining trend in the global botanical supplement market. Scientific validation through clinical trials and laboratory testing has become essential to support health claims and ensure safety. Companies are expanding their R&D efforts to explore new plant-based compounds with health-promoting properties, leading to diversified formulations tailored to specific wellness needs such as immunity enhancement, cognitive support, and digestive health.

R&D is also enabling innovation in delivery systems, including controlled-release capsules, bioavailability-optimized formulations, and novel formats such as gummies and liquid drops. These advances improve efficacy, enhance user experience, and meet varying consumer preferences. Furthermore, R&D plays a critical role in refining extraction methods, establishing quality benchmarks, and complying with regulatory standards across different markets. As scientific backing becomes a key purchasing criterion, brands with strong R&D pipelines are better positioned to gain competitive advantage and consumer loyalty.

Key Market Players

• Dabur India Ltd.
• Nature's Bounty Co/The
• Ricola AG
• Mondelez International, Inc.
• Procter & Gamble Co/The
• Nutraceutical International Corp
• BASF SE
• Himalaya Wellness Company
• Glanbia Nutritionals Inc
• Blackmores Ltd

Report Scope:

In this report, the Global Botanical Supplement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Botanical Supplement Market, By Source:

• Herbs
• Leaves
• Flowers
• Roots
• Others

Botanical Supplement Market, By Form:

• Powder
• Liquid
• Tablets
• Capsules
• Gummies
• Others

Botanical Supplement Market, By Application:

• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Others

Botanical Supplement Market, By Distribution Channel:

• Offline
• Online

Botanical Supplement Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Botanical Supplement Market.

Available Customizations:

Global Botanical Supplement Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
• 1.3. Markets Covered
• 1.4. Years Considered for Study
• 1.5. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Botanical Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 5.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 5.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 5.2.4. By Distribution Channel (Offline, Online)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Product Market Map
  • 5.3.1. By Source
  • 5.3.2. By Form
  • 5.3.3. By Application
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. North America Botanical Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 6.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 6.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 6.2.4. By Distribution Channel (Offline, Online)
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Botanical Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Source
      • 6.3.1.2.2. By Form
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Botanical Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Source
      • 6.3.2.2.2. By Form
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Botanical Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Source
      • 6.3.3.2.2. By Form
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By Distribution Channel

7. Europe Botanical Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 7.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 7.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 7.2.4. By Distribution Channel (Offline, Online)
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Botanical Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Source
      • 7.3.1.2.2. By Form
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. United Kingdom Botanical Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Source
      • 7.3.2.2.2. By Form
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. France Botanical Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Source
      • 7.3.3.2.2. By Form
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Botanical Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Source
      • 7.3.4.2.2. By Form
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Botanical Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Source
      • 7.3.5.2.2. By Form
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Botanical Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 8.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 8.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 8.2.4. By Distribution Channel (Offline, Online)
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Botanical Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Source
      • 8.3.1.2.2. By Form
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan Botanical Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Source
      • 8.3.2.2.2. By Form
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India Botanical Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Source
      • 8.3.3.2.2. By Form
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia Botanical Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Source
      • 8.3.4.2.2. By Form
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea Botanical Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Source
      • 8.3.5.2.2. By Form
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By Distribution Channel

9. South America Botanical Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 9.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 9.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 9.2.4. By Distribution Channel (Offline, Online)
  • 9.2.5. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Botanical Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Source
      • 9.3.1.2.2. By Form
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Argentina Botanical Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Source
      • 9.3.2.2.2. By Form
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. Colombia Botanical Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Source
      • 9.3.3.2.2. By Form
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By Distribution Channel

10. Middle East and Africa Botanical Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Source (Herbs, Leaves, Flowers, Roots, Others)
  • 10.2.2. By Form (Powder, Liquid, Tablets, Capsules, Gummies, Others)
  • 10.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Others)
  • 10.2.4. By Distribution Channel (Offline, Online)
  • 10.2.5. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Botanical Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Source
      • 10.3.1.2.2. By Form
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Saudi Arabia Botanical Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Source
      • 10.3.2.2.2. By Form
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. UAE Botanical Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Source
      • 10.3.3.2.2. By Form
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By Distribution Channel
  • 10.3.4. Kuwait Botanical Supplements Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Source
      • 10.3.4.2.2. By Form
      • 10.3.4.2.3. By Application
      • 10.3.4.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Dabur India Ltd.
  • 14.1.1. Business Overview
  • 14.1.2. Product Offerings
  • 14.1.3. Recent Developments
  • 14.1.4. Financials (As Reported)
  • 14.1.5. Key Personnel
  • 14.1.6. SWOT Analysis
• 14.2. Nature's Bounty Co/The
• 14.3. Ricola AG
• 14.4. Mondelez International, Inc.
• 14.5. Procter & Gamble Co/The
• 14.6. Nutraceutical International Corp
• 14.7. BASF SE
• 14.8. Himalaya Wellness Company
• 14.9. Glanbia Nutritionals Inc
• 14.10. Blackmores Ltd

15. Strategic Recommendations

16. About Us & Disclaimer