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市場調查報告書
商品編碼
1662758
2030 年植物膳食補充劑市場預測:按產品類型、形式、分銷管道、應用、最終用戶和地區進行的全球分析Botanical Supplements Market Forecasts to 2030 - Global Analysis By Product Type, Form, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球植物補充劑市場預計在 2024 年達到 390.2 億美元,到 2030 年將達到 676.4 億美元,預測期內的複合年成長率為 9.6%。植物補充劑是源自植物或植物成分的膳食補充劑,用於支持健康和保健。這些補充劑包括草藥、植物萃取物、精油、維生素、礦物質和其他天然物質。它們通常以多種形式存在,包括膠囊、粉末、液體和軟膠囊,旨在透過天然植物來源化合物促進健康、改善皮膚護膚、幫助消化和支持整體健康。
研究表明,過去十年植物補充劑的銷量成長了近 170%。
植物性飲食越來越受歡迎
植物性飲食日益流行,對植物補充劑市場產生了重大影響。隨著越來越多的消費者採用純素和素食生活方式,對植物來源補充劑的需求也日益成長,以滿足通常從動物食品中獲得的營養需求。植物補充劑,如植物來源蛋白、藻類衍生的Omega-3以及多種維生素和礦物質,為尋求保持健康的人們提供了天然的選擇。這種向植物來源生活方式的轉變正在推動市場成長。消費者越來越重視天然、永續和無農藥的選擇來補充他們的飲食選擇和整體健康。
高級產品高成本
優質植物補充劑價格昂貴,是進入市場的一大障礙。儘管這些產品因其純度、效力和有機認證而備受讚譽,但它們的價格卻比合成產品或大規模生產的產品要貴得多。因此,廣大消費者,特別是預算緊張的消費者都買不起這些產品。價格還包括採購高品質原料、遵循嚴格的製造準則以及確保包裝永續的成本。雖然有些客戶願意為天然、高品質的產品支付高價,但這些產品在對價格敏感的人群中可能不那麼受歡迎。
預防醫學的興起
隨著人們越來越重視自身健康以保持健康、避免疾病,天然植物來源補充劑變得越來越受歡迎。由於免疫增強劑、抗氧化劑和草藥等補充劑能夠改善長期健康狀況、降低慢性病風險並增強整體活力,因此對它們的需求正在成長。隨著消費者尋求安全、天然的藥物替代品來在問題出現之前管理自己的健康和福祉,人們從反應性藥物轉向預防措施,這一趨勢推動了植物補充劑市場的發展。
仿冒品劣質商品
植物補充劑行業中的劣質和仿冒品會對消費者和整個製藥行業造成巨大危害。這些摻假產品可能因含有雜質、有害物質以及使用和劑量不當而帶來健康風險。如果消費者遇到負面結果或沒有獲得承諾的利益,他們的信任就會受到削弱,並且可能不願意進行進一步購買。此外,對仿冒品的監管往往很少,這使得消費者很難區分安全和不安全的補充劑。這可能會導致整個市場聲譽受損並推出更嚴格的法律。
COVID-19 的影響
COVID-19 疫情對草藥補充劑市場產生了重大影響。消費者對免疫健康意識的增強導致了對被認為可以增強免疫力,包括鋅、維生素 C 和 D 以及紫錐花和接骨木等草藥補充劑。人們對健康和預防措施的日益關注推動了該行業的快速發展。重要的是要記住,雖然許多植物具有健康益處,但幾乎沒有科學證據表明它們對 COVID-19 有效。
草藥補充劑市場預計將在預測期內成長至最大
由於人們健康意識的增強、向天然和有機產品的轉變以及消費者對植物來源療法的偏好日益增加,預計草藥補充劑領域將在預測期內佔據最大的市場佔有率。草藥補充劑因其潛在的健康益處而受到重視,包括免疫支持、緩解壓力和抗炎特性。草藥在不同文化中的廣泛接受度以及人們對其副作用較少的認知不斷提高,繼續推動市場的成長。
預計預測期內,製藥業將以最高的複合年成長率成長。
預計預測期內製藥業將呈現最高的成長率。這是因為人們對處方藥的天然替代品的興趣日益濃厚。隨著消費者尋求更安全的植物來源選擇來控制發炎、焦慮和消化問題等症狀,植物補充劑越來越受歡迎。植物成分融入藥物也助長了這一趨勢,因為它們被視為有效的補充治療方法,而且比合成藥物的副作用更少。
預計預測期內亞太地區將佔據最大的市場佔有率。這是由傳統草藥的悠久歷史和消費者對自然健康實踐日益增強的意識所推動的。植物性飲食日益流行、健康意識不斷增強以及人口老化進一步推動了需求。此外,中國和印度等國家的可支配收入不斷提高,中產階級人口不斷擴大,全部區域採用植物補充劑創造了更多機會。
預計北美地區在預測期內將呈現最高的複合年成長率。這是因為人們的健康意識不斷增強,越來越多的消費者尋求天然、植物來源的合成產品替代品。人們對預防保健益處的認知不斷提高以及對健康和健身的關注正在推動需求。該地區完善的電子商務基礎設施以及保健食品商店提供的各種植物補充劑也促進了市場快速成長,尤其是在美國和加拿大。
According to Stratistics MRC, the Global Botanical Supplements Market is accounted for $39.02 billion in 2024 and is expected to reach $67.64 billion by 2030 growing at a CAGR of 9.6% during the forecast period. Botanical supplements are dietary products derived from plants or plant-based ingredients, used to support health and wellness. These supplements can include herbs, plant extracts, essential oils, vitamins, minerals, and other natural substances. They are commonly consumed in various forms like capsules, powders, liquids, or softgels, and are aimed at promoting physical and mental health, improving skin care, aiding digestion, and supporting overall well-being through natural, plant-based compounds.
According to research, there is almost a 170% increase in botanical supplement launches in the past 10 years.
Growing popularity of plant-based diets
The growing popularity of plant-based diets has significantly impacted the botanical supplements market. As more consumers adopt vegan and vegetarian lifestyles, there is a higher demand for plant-derived supplements to meet nutritional needs that are typically sourced from animal products. Botanical supplements, such as plant-based proteins, omega-3s from algae, and various vitamins and minerals, offer a natural alternative for individuals seeking to maintain health and wellness. This shift toward plant-based living has fueled the growth of the market, as consumers increasingly prioritize natural, sustainable, and cruelty-free options to complement their dietary choices and overall well-being.
High cost of premium products
Premium botanical supplements are expensive, which is a major market barrier. These items can cost far more than their synthetic or mass-produced counterparts, despite being promoted for their purity, potency, and organic certifications. As a result, they are less available to a wider range of customers, particularly those on a tight budget. The price also includes the expense of obtaining high-quality raw materials, following stringent production guidelines, along with making sure packaging is sustainable. Although some customers are prepared to pay more for natural, high-quality items, price-sensitive groups may not adopt them as widely.
Rise in preventive healthcare
Natural, plant-based supplements are becoming more and more popular as individuals take greater responsibility for their health in an effort to stay healthy and avoid disease. Because of their ability to improve long-term health, lower the risk of chronic diseases, and promote general vitality, supplements including immune boosters, antioxidants, and herbal medicines are in high demand. As customers look for safe, natural alternatives to medicines for managing their health and well-being before problems develop, the trend away from reactive healthcare and toward preventive measures is fueling the market for botanical supplements.
Counterfeit and low-quality products
Consumers and the pharmaceutical sector at large may suffer greatly from low-quality and counterfeit items in the botanical supplement business. These inferior items could pose health hazards due to impurities, hazardous substances, or improper dosages. When consumers encounter negative consequences or do not receive the promised benefits, their faith is damaged, which may discourage them from making additional purchases. Furthermore, there is frequently little regulation of counterfeit goods, which makes it challenging for customers to distinguish between safe and dangerous supplements. This damages the market's reputation as a whole and may result in more stringent laws, which would make the expansion of the sector even more difficult.
Covid-19 Impact
The COVID-19 pandemic had a major effect on the market for herbal supplements. Demand for goods thought to strengthen immunity, such as zinc, vitamins C and D, and herbal supplements like echinacea and elderberry, increased as a result of consumers' increased awareness of immunological health. One The industry grew significantly as a result of the greater emphasis on wellness and preventative measures. It's crucial to remember that although many botanicals can have health advantages, there is little scientific proof that they are effective against COVID-19.
The herbal supplements segment is expected to be the largest during the forecast period
The herbal supplements segment is expected to account for the largest market share during the forecast period, due to increased health consciousness, a shift toward natural and organic products, and rising consumer preference for plant-based remedies. Herbal supplements are valued for their potential health benefits, such as immune support, stress relief, and anti-inflammatory properties. The widespread acceptance of herbal medicine across cultures, combined with growing awareness of their minimal side effects, continues to fuel market growth.
The pharmaceuticals segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the pharmaceuticals segment is predicted to witness the highest growth rate, due to rising interest in natural alternatives to prescription drugs. As consumers seek safer, plant-based options for managing conditions like inflammation, anxiety, and digestive issues, botanical supplements are becoming more popular. The integration of botanical ingredients into pharmaceutical products also contributes to this trend, as they are viewed as effective, complementary treatments with fewer side effects compared to synthetic medications.
During the forecast period, Asia Pacific region is expected to hold the largest market share, driven by a rich history of traditional herbal medicine and increasing consumer awareness about natural health solutions. The rising popularity of plant-based diets, growing health consciousness, and a large aging population further boost demand. Additionally, increasing disposable income and expanding middle-class populations in countries like China and India are creating more opportunities for botanical supplement adoption across the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing health-conscious population, with consumers increasingly seeking natural, plant-based alternatives to synthetic products. Rising awareness about the benefits of preventive healthcare, along with a focus on wellness and fitness, fuels demand. The region's strong e-commerce infrastructure and availability of a wide variety of botanical supplements in health stores also contribute to the market's rapid growth, particularly in the U.S. and Canada.
Key players in the market
Some of the key players profiled in the Botanical Supplements Market include Herbalife Nutrition Ltd., Nature's Bounty, GNC Holdings, Inc., Amway Corporation, Now Foods, NutraScience Labs, Blackmores Limited, Swisse Wellness, Schwabe Pharmaceuticals, The Nature's Way Products, LLC, Piping Rock Health Products, Archer Daniels Midland Company (ADM), Himalaya Wellness, Nature's Sunshine Products, Inc., and Solgar Inc.
In December 2020, Amway partners with the American Red Cross to support California wildfire disaster relief. Southern California has faced one of its most challenging wildfire seasons, with devastating fires causing widespread destruction. Thousands of residents have been displaced, homes destroyed and critical infrastructure compromised.
In December 2020, GNC launched an all-new line of clean supplements in partnership with Jay Glazer, TV personality and owner of the Unbreakable Performance Center, a gym known for training celebrity and elite athletes alike.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.