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市場調查報告書
商品編碼
1813325

2032 年涼茶市場預測：按產品、功能、包裝、分銷管道、最終用戶和地區進行的全球分析

Herbal Tea Market Forecasts to 2032 - Global Analysis By Product (Green Tea, Black Tea, Lemongrass, Peppermint, Chamomile, Ginger, Hibiscus and Other Products), Function, Packaging, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球草本茶市場規模預計在 2025 年達到 41 億美元，到 2032 年將達到 74 億美元，預測期內的複合年成長率為 8.6%。

草本茶是一種用熱水沖泡各種草藥、花卉、香辛料和其他植物成分製成的飲料，但不包括傳統的茶樹葉子。與紅茶和綠茶不同，草本茶天然不含咖啡因，因其療效、風味和健康益處而備受青睞。常見的成分包括洋甘菊、薄荷、芙蓉、生薑和路易波士茶，每種成分都具有獨特的健康功效，例如放鬆身心、助消化和增強免疫力。草本茶已在不同文化中被廣泛接受，成為整體健康習慣的一部分，並通常被宣傳為符合潔淨標示、有機和植物來源生活方式偏好的機能飲料。

人們對健康和保健的興趣日益濃厚

在全球範圍內，預防醫學和自然療法的興起推動了對草本茶的需求。消費者正在尋求能夠增強免疫力、促進消化和緩解壓力的機能飲料。這種以健康為導向的消費模式，得益於人們對植物來源成分的日益關注以及潔淨標示的流行。富含抗氧化劑和適應原的草本茶正逐漸成為一種日常的健康習慣，尤其是在都市區和老齡化人群中。預計這一趨勢將在高階和大眾市場領域持續保持長期成長。

監管複雜性和索賠限制

儘管需求不斷成長，但草藥茶市場仍面臨健康聲明和成分核准方面的監管障礙。各地區標準存在差異，尤其是在標籤檢視、允許使用的植物成分和療效聲明方面，這給製造商帶來了合規挑戰。這些限制限制了產品的差異化，並延緩了創新週期。此外，缺乏統一的全球法規使得跨國擴張變得困難，阻礙了市場擴張，尤其是那些以認知或代謝益處為賣點的混合茶。

產品創新與功能融合

草本茶配方的創新正在開闢新的成長途徑。各大品牌紛紛推出針對睡眠、專注力、腸道健康和免疫力的混合茶飲，通常將傳統草本與睡茄、薑黃和CBD等熱門植物成分結合。即飲形式、冷泡茶和永續包裝進一步提升了對年輕消費者的吸引力。以臨床檢驗和品牌故事為支撐的功能性定位正在推動優質化。此細分市場具有高利潤潛力，尤其是在電商和專業健康零售通路。

供應鏈波動性和季節性

供應鏈波動和季節性變化給草本茶市場帶來了重大挑戰，阻礙了對洋甘菊和薄荷等關鍵植物成分的持續供應。氣候波動、地緣政治緊張局勢以及有限的採收季節導致價格難以預測，庫存缺口也隨之增加。這些因素影響了產品的供應，擠壓了淨利率，並使長期規劃變得複雜。品牌面臨多元化採購和投資彈性物流的壓力，否則可能會因供應不穩定而失去消費者的信任和市場佔有率。

COVID-19的影響

疫情最初擾亂了草本茶供應鏈，但同時也加速了消費者對增強免疫力和緩解壓力飲品的興趣。居家隔離和遠距辦公增加了居家消費，推動了功能性混合茶的嘗試和普及。電商通路的草本茶銷售量激增，有力地支撐了健康理念。疫情過後，這種行為轉變預計將持續下去，消費者將草本茶融入日常生活，以促進整體健康。

預計洋甘菊市場在預測期內將佔據最大佔有率

洋甘菊因其廣泛認可的鎮靜和助眠功效，預計將在預測期內佔據最大的市場佔有率。其溫和的風味和多樣化的配方使其成為傳統和功能性配方中的主打產品。洋甘菊與緩解壓力和消化器官系統健康的關聯，使其成為注重健康的消費者的摯愛。洋甘菊在不同地區和不同人群中的受歡迎程度，鞏固了其作為草本茶產品組合中基石植物的地位，並推動了穩定的需求。

認知健康領域預計在預測期內將見證最高的複合年成長率。

預計認知健康領域將在預測期內實現最高成長率，這得益於消費者對思維清晰度、專注力和神經保護日益成長的興趣。含有銀杏、過長沙和綠茶兒茶素等成分的草藥茶在專業人士和學生中越來越受歡迎。日益成長的壓力和數位疲勞正在推動對天然認知增強劑的需求激增。該領域受益於強大的功能定位，尤其是在科學聲明和有針對性的行銷策略的支持下。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率，這得益於強勁的文化消費、不斷成長的中階人口以及日益增強的健康意識。中國、印度和日本等國家擁有悠久的草藥傳統，如今正透過高階包裝和功能性品牌進行現代化改造。都市化和零售業的擴張進一步推動了草藥的可及性。該地區豐富的生物多樣性也支持在地採購和創新，使其成為生產和消費的戰略中心。

複合年成長率最高的地區：

預計北美將在預測期內實現最高的複合年成長率，這得益於消費者對天然健康解決方案和潔淨標示飲料日益成長的偏好。該地區的適應原混合飲料、益智茶和有機認證等動態健康趨勢正在推動高階市場的成長。電子商務的興起和網紅主導的健康理念正在加速年輕族群的嘗試。清晰的監管和有利於創新的生態系統支援產品的快速上市，使北美成為功能性草本茶擴張的熱點地區。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球涼茶市場（按產品）

  • 綠茶
  • 紅茶
  • 香茅
  • 薄荷
  • 洋甘菊
  • 薑
  • 芙蓉
  • 其他產品

6. 全球涼茶市場（依功能）

  • 認知健康
  • 腸道和消化系統健康
  • 多功能的
  • 其他功能

7. 全球涼茶市場（按包裝）

  • 茶葉
  • 茶包
  • 即時混合
  • 瓶裝和罐裝食品

8. 全球涼茶市場（依通路）

  • 超級市場/大賣場
  • 專賣店
  • 網路零售
  • 便利商店
  • 其他分銷管道

9. 全球涼茶市場（依最終用戶）

  • 家
  • 食品服務

第 10 章全球涼茶市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Lipton Teas and Infusions
  • Twinings
  • Celestial Seasonings
  • Traditional Medicinals
  • Numi Organic Tea
  • Bigelow Tea Company
  • TEEKANNE
  • Yogi Tea
  • Tata Consumer Products
  • ITO EN
  • Ahmad Tea
  • Dilmah
  • The Republic of Tea
  • Harney & Sons
  • Clipper Teas
Product Code: SMRC30787

According to Stratistics MRC, the Global Herbal Tea Market is accounted for $4.1 billion in 2025 and is expected to reach $7.4 billion by 2032 growing at a CAGR of 8.6% during the forecast period. Herbal tea is a beverage made by infusing various herbs, flowers, spices, or other plant materials in hot water, excluding traditional tea leaves from the Camellia sinensis plant. Unlike black or green tea, herbal teas are naturally caffeine-free and are consumed for their therapeutic properties, flavor profiles, and wellness benefits. Popular ingredients include chamomile, peppermint, hibiscus, ginger, and rooibos, each offering distinct health-supportive functions such as relaxation, digestion, or immune support. Herbal teas are widely embraced across cultures as part of holistic health routines, often marketed as functional beverages that align with clean-label, organic, and plant-based lifestyle preferences.

Market Dynamics:

Driver:

Rising health & wellness focus

The global shift toward preventive health and natural remedies is fueling demand for herbal teas. Consumers increasingly seek functional beverages that support immunity, digestion, and stress relief. This wellness-driven consumption is amplified by growing awareness of plant-based ingredients and clean-label preferences. Herbal teas, rich in antioxidants and adaptogens, are positioned as daily wellness rituals, especially among urban and aging populations. This trend is expected to sustain long-term growth across both premium and mass-market segments.

Restraint:

Regulatory complexity & claims restrictions

Despite rising demand, the herbal tea market faces regulatory hurdles around health claims and ingredient approvals. Varying standards across regions-especially in labeling, permissible botanicals, and therapeutic assertions-create compliance challenges for manufacturers. These constraints limit product differentiation and slow innovation cycles. Additionally, the lack of harmonized global regulations makes cross-border expansion difficult, particularly for blends marketed with cognitive or metabolic benefits, thus it hinders market expansion.

Opportunity:

Product innovation & functional blends

Innovation in herbal tea formulations is unlocking new growth avenues. Brands are introducing targeted blends for sleep, focus, gut health, and immunity-often combining traditional herbs with trending botanicals like ashwagandha, turmeric, and CBD. Ready-to-drink formats, cold brews, and sustainable packaging further enhance appeal among younger consumers. Functional positioning, backed by clinical validation and storytelling, is driving premiumization. This segment offers high-margin potential, especially in e-commerce and wellness-focused retail channels.

Threat:

Supply chain volatility & seasonality

Supply chain volatility and seasonality pose significant challenges to the herbal tea market, disrupting consistent access to key botanicals like chamomile and peppermint. Climate fluctuations, geopolitical tensions, and limited harvesting windows lead to unpredictable pricing and inventory gaps. These disruptions hinder product availability, strain margins, and complicate long-term planning. Brands face increased pressure to diversify sourcing and invest in resilient logistics, or risk losing consumer trust and market share due to inconsistent supply.

Covid-19 Impact

The pandemic initially disrupted herbal tea supply chains but simultaneously accelerated consumer interest in immunity-boosting and stress-relieving beverages. Lockdowns and remote work increased at-home consumption, driving trial and adoption of functional blends. E-commerce channels saw a surge in herbal tea sales, while wellness narratives gained traction. Post-pandemic, this behavioral shift is expected to persist, with consumers integrating herbal teas into daily routines for holistic health.

The chamomile segment is expected to be the largest during the forecast period

The chamomile segment is expected to account for the largest market share during the forecast period, due to its widespread recognition as a calming and sleep-enhancing ingredient. Its gentle flavor profile and versatility across blends make it a staple in both traditional and functional formulations. Chamomile's association with stress relief and digestive health resonates strongly with wellness-conscious consumers. Its popularity spans geographies and demographics, reinforcing its position as a foundational botanical in herbal tea portfolios and driving consistent demand.

The cognitive health segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the cognitive health segment is predicted to witness the highest growth rate, due to rising consumer interest in mental clarity, focus, and neuroprotection. Herbal teas infused with ingredients like ginkgo biloba, bacopa, and green tea catechins are gaining traction among professionals and students. As stress and digital fatigue rise, demand for natural cognitive enhancers is surging. This segment benefits from strong functional positioning, especially when supported by scientific claims and targeted marketing strategies.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to deep-rooted cultural consumption, expanding middle-class populations, and rising health awareness. Countries like China, India, and Japan have long-standing traditions of herbal infusions, now being modernized through premium packaging and functional branding. Urbanization and retail expansion are further boosting accessibility. The region's rich biodiversity also supports local sourcing and innovation, making it a strategic hub for both production and consumption.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing consumer preference for natural wellness solutions and clean-label beverages. The region's dynamic health trends-such as adaptogenic blends, nootropic teas, and organic certifications-are fueling premium segment growth. E-commerce penetration and influencer-led wellness narratives are accelerating trial among younger demographics. Regulatory clarity and innovation-friendly ecosystems support rapid product launches, making North America a hotspot for functional herbal tea expansion.

Key players in the market

Some of the key players profiled in the Herbal Tea Market include Lipton Teas and Infusions, Twinings, Celestial Seasonings, Traditional Medicinals, Numi Organic Tea, Bigelow Tea Company, TEEKANNE, Yogi Tea, Tata Consumer Products, ITO EN, Ahmad Tea, Dilmah, The Republic of Tea, Harney & Sons and Clipper Teas.

Key Developments:

In July 2025, Celestial Seasonings launched its new "Anytime Wellness" tea line, including exclusive blends like Good Vibes(TM) Lemon Mint, available first at Walmart. The line supports mood, detox, and immune health.

In May 2025, Yogi Tea partnered with Park Yoga to support free outdoor yoga sessions across England. Include branded activations, tea sampling, and a Community Day on International Yoga Day.

In May 2024, Lipton transferred ownership of its tea estates in Kenya, Rwanda, and Tanzania to Browns Investments, forming a long-term partnership to raise global tea standards. Include a new Community Welfare Trust and shared equity for local communities.

Products Covered:

  • Green Tea
  • Black Tea
  • Lemongrass
  • Peppermint
  • Chamomile
  • Ginger
  • Hibiscus
  • Other Products

Functions Covered:

  • Cognitive Health
  • Gut & Digestive Health
  • Multifunctional
  • Other Functions

Packagings Covered:

  • Loose Tea
  • Tea Bags
  • Instant Mixes
  • Bottled & Canned

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail
  • Convenience Stores
  • Other Distribution Channels

End Users Covered:

  • Household
  • Foodservice

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Herbal Tea Market, By Product

  • 5.1 Introduction
  • 5.2 Green Tea
  • 5.3 Black Tea
  • 5.4 Lemongrass
  • 5.5 Peppermint
  • 5.6 Chamomile
  • 5.7 Ginger
  • 5.8 Hibiscus
  • 5.9 Other Products

6 Global Herbal Tea Market, By Function

  • 6.1 Introduction
  • 6.2 Cognitive Health
  • 6.3 Gut & Digestive Health
  • 6.4 Multifunctional
  • 6.5 Other Functions

7 Global Herbal Tea Market, By Packaging

  • 7.1 Introduction
  • 7.2 Loose Tea
  • 7.3 Tea Bags
  • 7.4 Instant Mixes
  • 7.5 Bottled & Canned

8 Global Herbal Tea Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets/Hypermarkets
  • 8.3 Specialty Stores
  • 8.4 Online Retail
  • 8.5 Convenience Stores
  • 8.6 Other Distribution Channels

9 Global Herbal Tea Market, By End User

  • 9.1 Introduction
  • 9.2 Household
  • 9.3 Foodservice

10 Global Herbal Tea Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Lipton Teas and Infusions
  • 12.2 Twinings
  • 12.3 Celestial Seasonings
  • 12.4 Traditional Medicinals
  • 12.5 Numi Organic Tea
  • 12.6 Bigelow Tea Company
  • 12.7 TEEKANNE
  • 12.8 Yogi Tea
  • 12.9 Tata Consumer Products
  • 12.10 ITO EN
  • 12.11 Ahmad Tea
  • 12.12 Dilmah
  • 12.13 The Republic of Tea
  • 12.14 Harney & Sons
  • 12.15 Clipper Teas

List of Tables

  • Table 1 Global Herbal Tea Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Herbal Tea Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Herbal Tea Market Outlook, By Green Tea (2024-2032) ($MN)
  • Table 4 Global Herbal Tea Market Outlook, By Black Tea (2024-2032) ($MN)
  • Table 5 Global Herbal Tea Market Outlook, By Lemongrass (2024-2032) ($MN)
  • Table 6 Global Herbal Tea Market Outlook, By Peppermint (2024-2032) ($MN)
  • Table 7 Global Herbal Tea Market Outlook, By Chamomile (2024-2032) ($MN)
  • Table 8 Global Herbal Tea Market Outlook, By Ginger (2024-2032) ($MN)
  • Table 9 Global Herbal Tea Market Outlook, By Hibiscus (2024-2032) ($MN)
  • Table 10 Global Herbal Tea Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 11 Global Herbal Tea Market Outlook, By Function (2024-2032) ($MN)
  • Table 12 Global Herbal Tea Market Outlook, By Cognitive Health (2024-2032) ($MN)
  • Table 13 Global Herbal Tea Market Outlook, By Gut & Digestive Health (2024-2032) ($MN)
  • Table 14 Global Herbal Tea Market Outlook, By Multifunctional (2024-2032) ($MN)
  • Table 15 Global Herbal Tea Market Outlook, By Other Functions (2024-2032) ($MN)
  • Table 16 Global Herbal Tea Market Outlook, By Packaging (2024-2032) ($MN)
  • Table 17 Global Herbal Tea Market Outlook, By Loose Tea (2024-2032) ($MN)
  • Table 18 Global Herbal Tea Market Outlook, By Tea Bags (2024-2032) ($MN)
  • Table 19 Global Herbal Tea Market Outlook, By Instant Mixes (2024-2032) ($MN)
  • Table 20 Global Herbal Tea Market Outlook, By Bottled & Canned (2024-2032) ($MN)
  • Table 21 Global Herbal Tea Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 22 Global Herbal Tea Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 23 Global Herbal Tea Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 24 Global Herbal Tea Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 25 Global Herbal Tea Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 26 Global Herbal Tea Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 27 Global Herbal Tea Market Outlook, By End User (2024-2032) ($MN)
  • Table 28 Global Herbal Tea Market Outlook, By Household (2024-2032) ($MN)
  • Table 29 Global Herbal Tea Market Outlook, By Foodservice (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.