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市場調查報告書
商品編碼
1679318
2030 年布楚茶市場預測:按類型、性質、形式、分銷管道、應用和地區進行全球分析Buchu Tea Market Forecasts to 2030 - Global Analysis By Type (Organic and Conventional), Nature, Form, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球布枯茶市場規模預計在 2024 年達到 608.6 億美元,到 2030 年將達到 1,032.1 億美元,預測期內的複合年成長率為 9.2%。
博夫茶是一種由原產於南非的博夫植物的葉子製成的草本茶。它具有獨特的芳香味道,帶有薄荷和柑橘的味道。傳統上,布克茶因其潛在的健康益處而被使用,包括幫助消化、支持泌尿道健康和起到消炎的作用。它富含抗氧化劑,經常被食用以增強人體的自然癒合能力,是一種改善整體健康和排毒的流行替代健康方法。
涼茶需求不斷成長
消費者對天然和健康飲料的興趣日益濃厚,推動了對草本茶的需求成長。眾所周知,包括布克茶在內的草本茶具有多種健康益處,包括利尿和抗發炎功效。這項發展是由消費者日益青睞天然、功能性飲料的趨勢所推動的。布克茶尤其具有某些健康益處,使其成為注重健康的顧客的理想選擇。隨著分銷管道的成長,包括保健品專賣店和網路零售商,布茶的受歡迎程度和供應量得到了進一步提升。
缺乏標準化
毛茶市場缺乏標準化,對消費者和製造商都帶來了重大挑戰。由於布克茶是草本產品,因此由於種植區域、加工方法和採收技術等因素,其品質、風味和效力可能會有所不同。這種不一致會使消費者難以相信產品的有效性和可靠性,進而影響重複購買。此外,一些地區的監管挑戰和有限的品管加劇了這些問題,並阻礙了布茶的廣泛市場接受。
人們對替代醫學的認知不斷提高
隨著越來越多的人轉向整體健康和自然療法,像布克茶這樣的草藥茶變得越來越受歡迎。布克茶可能帶來的健康益處,例如改善消化和減少炎症,與補充和替代藥物的日益普及相一致。對天然和有機產品的需求不斷成長,促進了市場的擴張。推廣白茶在補充和替代藥物中的使用並向消費者介紹其好處可能會推動市場成長。此外,與醫療保健專業人員和健康影響者的合作將有助於提高人們對 Boeuf Tea 的認知並增加消費者的信任。
與其他草本茶的競爭
消費者有多種草本茶可供選擇,包括洋甘菊、薄荷和綠茶等熱門選擇。這些知名的草本茶擁有很強的品牌知名度和消費者忠誠度,使得Bukh Tea難以獲得市場佔有率。此外,其他草本茶的多樣化風味和健康益處可能會吸引消費者不再喜歡牛茶。為了保持競爭力,布枯茶製造商需要突出布枯茶的獨特優勢,並將其與其他草藥茶區分開來。
COVID-19 的影響
新冠疫情以多種方式影響了布克茶市場。疫情加速了人們對健康產品的需求,其中包括布克茶等草本茶。消費者越來越尋求自然療法來增強免疫力並保持整體健康。這場疫情也凸顯了健康與保健的重要性,導致人們對草藥茶的持續興趣。整體來看,疫情為布枯茶市場既帶來了機遇,也帶來了挑戰。
預計在預測期內,有機部分將成為最大的組成部分。
由於消費者對有機和天然產品的偏好日益成長,因此預計有機產品將在預測期內佔據最大的市場佔有率。有機布枯茶被認為更健康、更環保,吸引了注重健康的消費者。由於對傳統農業中合成農藥和化學品的擔憂,對有機產品的需求正在穩步成長。隨著越來越多的消費者青睞有機食品,預計散茶市場的有機部分將大幅成長。
在預測期內,烹飪領域將以最高的複合年成長率成長。
由於布克茶在烹飪應用中的多功能性,預計烹飪用途部分將在預測期內見證最高成長。牛肉茶可用於多種食譜,包括飲料、甜點和美味佳餚。在烹飪和糖果零食中使用草本茶的趨勢日益成長,為烹飪用途領域創造了巨大的機會。隨著消費者尋求將草本茶融入飲食的新方法和創新方式,對烹飪蓬鬆茶的需求預計將飆升。
在預測期內,由於草藥茶和自然療法的採用越來越多,預計亞太地區將佔據最大的市場佔有率。中國、印度和日本等國家都有使用草藥茶來促進健康和保健的悠久傳統。人們對布枯茶益處的認知不斷提高,以及對天然產品的需求不斷成長,推動了布枯茶在該地區越來越受歡迎。此外,擴大分銷管道以及超級市場和專賣店中布克茶供應量的增加也有助於提高亞太地區的市場佔有率。
由於消費者對天然、草本和不含咖啡因的飲料的興趣日益濃厚,預計北美地區在預測期內的複合年成長率最高。人們越來越意識到布茶的健康益處,包括其抗發炎、消化和解毒特性,這也促使布茶越來越受歡迎。日益成長的健康趨勢和對有機和永續產品的偏好也在推動需求。此外,電子商務平台的發展使得 Boeuf Tea 更容易全部區域注重健康的消費者所接受。
According to Stratistics MRC, the Global Buchu Tea Market is accounted for $60.86 billion in 2024 and is expected to reach $103.21 billion by 2030 growing at a CAGR of 9.2% during the forecast period. Buchu tea is an herbal infusion made from the leaves of the Buchu plant, native to South Africa. It has a distinct, aromatic flavour with minty and citrus undertones. Traditionally, Buchu tea has been used for its potential health benefits, including promoting digestion, supporting urinary tract health, and acting as an anti-inflammatory. Rich in antioxidants, it is often consumed for its natural healing properties and is popular in alternative wellness practices for overall well-being and detoxification.
Rising demand for herbal teas
Growing consumer interest in natural and health-conscious beverages is fueling the growth in demand for herbal teas. Herbal teas, including Buchu tea, are known to have a number of health advantages, including diuretic and anti-inflammatory effects. A larger consumer movement for natural and functional beverages is driving this development. Particularly, buku tea has certain health advantages that make it a desirable choice for customers who are concerned about their health. The popularity and accessibility of Buchu tea are further increased by the growth of distribution channels, which now include specialist health stores and internet retail.
Lack of standardization
The lack of standardization in the Buchu tea market poses a significant challenge for both consumers and manufacturers. Since Buchu tea is an herbal product, variations in its quality, flavour, and potency can occur based on factors such as the region of cultivation, processing methods, and harvesting techniques. This inconsistency makes it difficult for consumers to trust the product's effectiveness and reliability, potentially impacting repeat purchases. Furthermore, regulatory challenges and limited quality control practices in some regions exacerbate these issues, preventing Buchu tea from achieving widespread market acceptance.
Increased Awareness of Alternative Medicine
Herbal teas like Buchu tea are becoming more and more popular as more people turn to holistic health practices and natural cures. The possible health advantages of buku tea, such improving digestion and lowering inflammation, are consistent with the rising popularity of complementary and alternative medicine. The growing demand for natural and organic products contributes to the market's expansion. Promoting Buchu tea's usage in complementary and alternative medicine and informing customers about its advantages can propel market growth. Additionally, collaborations with healthcare professionals and wellness influencers can help raise awareness and boost consumer confidence in Buchu tea.
Competition from other herbal teas
Consumers have a wide range of herbal tea options available, including popular choices like chamomile, peppermint, and green tea. These established herbal teas have strong brand recognition and consumer loyalty, making it challenging for Buchu tea to gain market share. Additionally, the diverse flavour profiles and health benefits offered by other herbal teas can attract consumers away from Buchu tea. To remain competitive, Buchu tea manufacturers need to emphasize its unique benefits and differentiate it from other herbal teas.
Covid-19 Impact
The Covid-19 pandemic has had a mixed impact on the Buchu tea market. The pandemic has accelerated the demand for health-oriented products, including herbal teas like Buchu tea. Consumers are increasingly seeking natural remedies to boost their immune systems and overall well-being. The pandemic has also highlighted the importance of health and wellness, leading to a sustained interest in herbal teas. Overall, the pandemic has created both opportunities and challenges for the Buchu tea market.
The organic segment is expected to be the largest during the forecast period
The organic segment is expected to account for the largest market share during the forecast period, due to the growing consumer preference for organic and natural products. Organic Buchu tea is perceived as healthier and more environmentally friendly, attracting health-conscious consumers. The demand for organic products has been steadily increasing, driven by concerns about synthetic pesticides and chemicals in conventional agriculture. As more consumers prioritize organic options, the organic segment of the Buchu tea market is poised for significant growth.
The culinary uses segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the culinary uses segment is predicted to witness the highest growth rate, due to the versatility of Buchu tea in culinary applications. Buchu tea can be used in a variety of recipes, including beverages, desserts, and savoury dishes. The rising trend of using herbal teas in cooking and baking presents a significant opportunity for the culinary uses segment. As consumers explore new and innovative ways to incorporate herbal teas into their diets, the demand for Buchu tea in culinary applications is expected to soar.
During the forecast period, Asia Pacific region is expected to hold the largest market share, due to the increasing adoption of herbal teas and natural remedies. Countries like China, India, and Japan have a strong tradition of using herbal teas for health and wellness. The growing awareness of Buchu tea's benefits and the rising demand for natural products drive its popularity in the region. Additionally, the expanding distribution channels and increasing availability of Buchu tea in supermarkets and specialty stores contribute to its market share in Asia Pacific.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the growing consumer interest in natural, herbal, and caffeine-free beverages. Increasing awareness of the health benefits of Buchu tea, such as its anti-inflammatory properties, digestive support, and detoxifying effects, contributes to its rising popularity. The expanding wellness and health trends, along with the preference for organic and sustainable products, also fuel demand. Additionally, the growth of e-commerce platforms has made Buchu tea more accessible to health-conscious consumers across the region.
Key players in the market
Some of the key players profiled in the Buchu Tea Market include Cape Kingdom, Buchu Life, Herbivore Botanicals, The Tea Spot, Yogi Tea, The Republic of Tea, Bramley & Gage, South African Buchu Company, Nourish Organic, Traditional Medicinals, Pukka Herbs, Organic India, Teavana (Starbucks), David's Tea, and Wild Earth Herbs.
In March 2024, DAVIDsTEA Inc. announced it has secured an exclusive supplier agreement with Alimentation Couche-Tard Inc to offer a premium "Tea-2-Go" in-store experience at over 1,500 convenience stores across Canada.
In May 2020, The Tea Spot launched its new Flu Fighter tea, a caffeine-free herbal blend that features functional ingredients, including astragalus, honeysuckle, organic licorice root, orange peel, tangerine peel, dandelion root, mulberry leaf, red root and organic ginger. The Tea Spot is a leading producer of handcrafted whole leaf teas and Steepware(R), and the company donates 10 percent of all profits in-kind to cancer survivors and community wellness programs.