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市場調查報告書
商品編碼
1878153
全球草藥茶市場-2025年至2030年預測Global Herbal Tea Market - Forecasts from 2025 to 2030 |
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全球草本茶市場預計將從 2025 年的 58.31 億美元成長到 2030 年的 77.17 億美元,複合年成長率為 5.77%。
花草茶(或稱草本茶)是一種將草藥、香辛料和其他植物成分浸泡在熱水中製成的飲品。花草茶與傳統茶的主要區別在於它通常不含咖啡因。這些茶飲因其生物活性成分和抗氧化劑而備受推崇,這些成分與多種健康益處有關,包括預防心血管疾病、糖尿病和肥胖等慢性疾病。花草茶市場正經歷顯著成長,這主要得益於全球人們對健康飲食和積極健康管理重要性的認知不斷提高。花草茶作為一種天然健康的替代品或輔助療法,尤其是在治療失眠等常見問題方面,其日益受到認可,這也是其廣受歡迎的重要因素。此外,人口成長和可支配收入增加等更廣泛的人口和經濟趨勢,也為未來幾年的市場擴張創造了有利環境。
草本茶市場的主要驅動力在於其用途已擴展到消費者以外的領域,尤其是在個人護理行業。許多草本茶中含有的生物活性化合物,例如綠茶中的兒茶素,具有抗菌和強大的抗氧化特性。這些特性使得草本萃取物作為護膚和化妝品配方中的天然成分需求旺盛。例如,綠茶因其預防皮膚癌、緩解發炎、促進身體自然排毒過程和改善皮膚彈性的功效而備受認可。這種廣泛的吸引力正在推動草本茶成分的需求,創造新的收入來源並提高品牌知名度。個人保健產品零售市場的擴張,加上消費者可支配收入的增加以及人們普遍向更健康的生活方式轉變,預計將推動全球草本茶市場的成長。
同時,全球消費者健康意識的普遍提升正在推動市場發展。為了積極管理自身健康並確保營養均衡,越來越多的人將機能性食品和飲料納入日常飲食中。草本茶作為一種天然有益的食品,完美契合了這一趨勢。全球健身會員數量的成長以及人們對身體健康的日益關注,進一步刺激了包括草本茶在內的零售營養產品的需求。這種需求,尤其是在新興經濟體中不斷擴大,為生產商創造了盈利的成長機會。與老化相關的慢性疾病日益普遍,也影響著消費者的行為。由於老齡化和健康狀況會影響營養吸收,許多消費者將草本茶作為一種便捷的健康飲品,作為其綜合辦法的一部分。
從地理角度來看,亞太地區預計將佔據主要市場佔有率,並有望在整個預測期內保持主導地位。這一主導地位主要歸功於該地區是全球最大的花草茶消費市場。人均收入的成長以及中國、印度和日本等主要國家經濟的快速發展進一步推動了亞太地區的市場成長。人們對植物來源飲品的文化親和性以及根深蒂固的飲茶習慣,為花草茶市場的蓬勃發展奠定了堅實的基礎。
北美市場預計也將呈現顯著成長。這項擴張主要得益於綠茶和其他花草茶需求的成長和消費量的增加。該地區人均茶葉消費量高,加上消費者對健康和養生趨勢的濃厚興趣,是推動北美花草茶市場發展的關鍵因素。該地區完善的零售基礎設施和消費者對機能飲料的高度認知,為市場的持續滲透和成長創造了理想的環境。
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The global herbal tea market, growing at a 5.77% CAGR, is expected to grow to USD 7.717 billion in 2030 from USD 5.831 billion in 2025.
Herbal tea, or tisane, is a beverage created by infusing herbs, spices, or other plant-based ingredients in hot water. A defining characteristic that differentiates it from traditional tea is its general lack of caffeine. These infusions are valued for their content of bioactive substances and antioxidants, which are associated with health benefits including the prevention of chronic conditions such as cardiovascular disease, diabetes, and obesity. The market is experiencing significant growth, largely driven by a heightened global awareness of the importance of healthy eating and proactive wellness management. The perception of herbal tea as a natural, healthful alternative or supplement to pharmaceutical interventions, particularly for common issues like insomnia, is a powerful factor contributing to its increasing popularity. Furthermore, broader demographic and economic trends, including population growth and rising disposable incomes, are creating a favorable environment for market expansion in the coming years.
A significant driver for the herbal tea market is its growing application beyond consumption, particularly within the personal care industry. The bioactive compounds found in many herbal teas, such as the catechins in green tea, possess antibacterial and potent antioxidant properties. These attributes make herbal extracts highly desirable as natural ingredients in skincare and cosmetic formulations. Green tea, for example, is recognized for its role in helping to prevent skin cancer, calming inflammation, assisting in the body's natural detoxification processes, and improving skin elasticity. This crossover appeal amplifies the demand for herbal tea ingredients, creating an additional revenue stream and reinforcing brand visibility. The expansion of the retail market for these personal care products, coupled with rising consumer disposable income and a general shift towards healthier lifestyles, is anticipated to fuel the overall growth of the herbal tea market on a global scale.
Concurrently, the market is being propelled by a fundamental and widespread increase in health consciousness among consumers globally. A growing number of individuals are incorporating functional foods and beverages into their diets as a proactive measure to manage their health and ensure correct nutritional intake. Herbal tea fits perfectly into this trend, positioned as a natural and beneficial dietary product. The global rise in gym memberships and a focus on physical fitness further stimulate demand for retail nutritional products, including herbal teas. This demand is creating lucrative growth opportunities for producers, especially as it extends into emerging economies. The prevalence of chronic illnesses, often associated with an ageing global population, also influences consumer behavior. As age and health conditions can affect nutrient absorption, many consumers turn to easily accessible, health-supportive beverages like herbal tea as part of a holistic approach to wellness.
From a geographical perspective, the Asia Pacific region is projected to be the prominent market shareholder and is anticipated to maintain this leadership throughout the forecast period. This dominance is attributed to the region's status as the highest consumer of herbal tea globally. The market growth in Asia Pacific is further accelerated by rising per capita incomes and rapid economic development in key countries such as China, India, and Japan. The region's cultural familiarity with plant-based infusions and a strong existing tea consumption habit provide a solid foundation for the herbal tea market to flourish.
The North American market is also anticipated to exhibit a significant growth rate. This expansion is driven by rising demand and consumption of green tea and other herbal varieties. Higher per capita tea consumption in the region, combined with a strong and growing consumer interest in health and wellness trends, is a key factor propelling the herbal tea market in North America. The region's well-developed retail infrastructure and high consumer awareness of functional beverages create an ideal environment for continued market penetration and growth.
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