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市場調查報告書
商品編碼
1813295
立式袋市場預測(至 2032 年):按材料類型、封口、產能、最終用戶和地區進行的全球分析Stand-Up Pouches Market Forecasts to 2032 - Global Analysis By Material Type (Plastic, Paper & Paper-based Laminates, Biodegradable, Laminates and Other Material Types), Closure, Capacity, End User and By Geography |
根據 Stratistics MRC 的數據,全球立式袋市場預計在 2025 年達到 337 億美元,到 2032 年將達到 658 億美元,預測期內的複合年成長率為 10%。
立式袋是軟質包裝解決方案,底部設有角撐板,可直立於貨架上,方便、穩定且美觀。這些包裝袋由耐用的多層材料製成,例如塑膠薄膜、鋁箔和紙張,能夠有效阻隔水分、空氣和污染物,從而保持產品新鮮並延長保存期限。它們廣泛應用於食品飲料、化妝品、藥品和家居用品等行業。立式袋支援拉鍊和吸嘴等可重複密封功能,提升了消費者的便利性。其輕巧的結構、經濟高效和永續性使其成為硬質包裝的首選替代品。
包裝食品、食品和飲料以及電子商務通路的成長
飲料消費量的不斷成長促使製造商將軟包裝用於液體和即飲產品。電子商務的擴張推動了對輕便、耐用且易於運輸的包裝的需求,例如立式袋。這些包裝袋保存期限長,有助於在運輸和儲存過程中保持產品品質。各大品牌正在利用有吸引力的設計和客製化服務來吸引線上消費者。總體而言,食品飲料和電子商務的成長之間的協同效應正在強勁推動市場發展。
一次性塑膠的監管壓力
世界各國政府正在對不可回收的一次性包裝材料實施嚴格的禁令和監管。這些法規增加了製造商的合規成本,他們不得不投資環保替代品。永續替代品的有限性和高成本會降低生產效率和利潤率。由於需要重新製造包裝解決方案,企業可能會面臨產品發布延遲。總體而言,嚴格的環境政策正在為相關人員帶來營運和財務障礙,從而減緩市場成長。
轉向永續模式
立式袋比硬質包裝使用更少的材料,從而減少廢棄物並降低碳足跡。許多製造商正在採用可回收、可生物分解和可堆肥的材料,以符合其永續性目標。這種轉變不僅解決了環境問題,也符合多個地區的監管要求。消費者認為永續包裝體現了品牌的責任感,從而推動了需求。整體而言,永續形式的採用正在重塑市場,同時提升環境和經濟價值。
永續薄膜的性能權衡
永續材料通常阻隔性較差,會影響包裝產品的保存期限。它們的耐用性也較差,增加了包裝袋在運輸過程中損壞的風險。環保薄膜的製造流程更加複雜且成本更高,這會增加整體生產成本。一些消費者和品牌可能會猶豫是否採用會影響產品品質的包裝袋。因此,儘管對永續包裝的需求不斷成長,但這些性能挑戰正在減緩市場採用。
COVID-19的影響
新冠疫情立式袋市場產生了重大影響,重塑了整個產業的需求模式。由於供應鏈中斷和生產停頓,初期成長遭遇挫折。然而,封鎖期間對包裝食品、飲料和必需品的需求成長推動了立式袋的普及。消費者對衛生、安全和便捷包裝的日益偏好推動了市場復甦。電商和宅配的蓬勃發展進一步提升了自立袋的使用量。同時,原料供應波動和物流挑戰也帶來了挑戰,但市場以穩健的成長策略來應對。
預計塑膠產業將成為預測期內最大的產業
預計塑膠將在預測期內佔據最大的市場佔有率,因為其輕質特性降低了運輸成本並提高了便利性。其高耐用性和阻隔性保護產品免受潮濕、氧氣和污染的影響,從而延長保存期限。塑膠在設計上具有極大的靈活性,可以實現可重複密封、傾倒口和精美印刷,從而提高品牌知名度。此外,與其他材料相比,塑膠的成本效益使其在食品、飲料和個人護理行業中廣泛應用。對永續和可回收塑膠解決方案日益成長的需求進一步鞏固了其在市場上的主導地位。
個人護理和化妝品領域預計將在預測期內實現最高的複合年成長率
預計個人護理和化妝品領域將在預測期內實現最高成長率,這得益於對創新、美觀且功能齊全的包裝解決方案的需求。立式袋具有便利性、便攜性和可重複密封性,符合消費者在護膚、護髮和化妝品方面的偏好。自立袋能夠保持產品新鮮度並延長保存期限,非常適合用於乳霜、乳液和粉餅。該領域還受益於可客製化的設計和永續材料,從而提升了品牌知名度和環保吸引力。美容產品線上銷售的不斷成長,進一步推動了立式袋的普及,因為自立袋重量輕且運輸成本低廉。
由於消費者對健康零食和植物蛋白來源的偏好日益成長,預計亞太地區將在預測期內佔據最大的市場佔有率。都市化加快、飲食習慣的改變以及優質堅果在糖果甜點和烘焙食品中的流行,都在推動需求成長。不斷拓展的零售通路、線上平台以及人們對澳洲堅果高營養價值的認知度,進一步推動了市場發展。中國、日本、澳洲和韓國等國家是主要貢獻者,其中澳洲是主要生產國。該地區強大的出口重點也有助於推動市場擴張。
由於需求基礎成熟且消費者對優質堅果品種的認知度高,北美預計將在預測期內實現最高的複合年成長率。美食、烘焙產品和乳製品替代品中不斷擴展的應用正在推動澳洲堅果的使用。注重健康的消費者更青睞澳洲堅果,因為它口感濃郁、營養價值高。知名品牌的出現、廣泛的零售通路以及澳洲堅果增值產品的創新正在推動市場成長。由於國內產量有限,需求主要依賴進口,其中夏威夷堅果的貢獻尤為突出。永續性和潔淨標示趨勢正在進一步推動市場發展。
According to Stratistics MRC, the Global Stand-Up Pouches Market is accounted for $33.7 billion in 2025 and is expected to reach $65.8 billion by 2032 growing at a CAGR of 10% during the forecast period. Stand-up pouches are flexible packaging solutions designed with a bottom gusset that allows them to stand upright on shelves, providing convenience, stability, and visual appeal. Made from durable multi-layer materials such as plastic films, foil, or paper, these pouches offer strong barrier protection against moisture, air, and contaminants, preserving product freshness and extending shelf life. They are widely used across industries including food and beverages, cosmetics, pharmaceuticals, and household products. Stand-up pouches support resealable features like zippers or spouts, enhancing consumer convenience. Their lightweight structure, cost-effectiveness, and sustainability make them a preferred alternative to rigid packaging formats.
Growth in packaged food, beverage and e-commerce channels
Rising beverage consumption encourages manufacturers to use flexible pouches for liquids and ready-to-drink products. E-commerce expansion increases the need for lightweight, durable, and easy-to-ship packaging like stand-up pouches. These pouches offer longer shelf life, preserving product quality during transport and storage. Brands leverage attractive designs and customization to appeal to online shoppers. Overall, the synergy of food, beverage, and e-commerce growth strongly propels the market.
Regulatory pressure on single-use plastics
Governments worldwide are implementing strict bans and restrictions on non-recyclable and single-use packaging materials. These regulations increase compliance costs for manufacturers, who must invest in alternative eco-friendly materials. Limited availability and higher costs of sustainable substitutes can reduce production efficiency and profit margins. Companies may face delays in product launches due to the need to reformulate packaging solutions. Overall, stringent environmental policies slow market growth by creating operational and financial hurdles for stakeholders.
Move toward sustainable formats
Stand-up pouches use less material compared to rigid packaging, reducing waste and lowering carbon footprints. Many manufacturers are adopting recyclable, biodegradable, and compostable materials to align with sustainability goals. This shift not only addresses environmental concerns but also meets regulatory requirements in several regions. Consumers perceive sustainable packaging as a reflection of brand responsibility, boosting demand. Overall, the adoption of sustainable formats is reshaping the market by enhancing both environmental and economic value.
Performance trade-offs with sustainable films
Sustainable materials often have lower barrier properties, affecting the shelf life of packaged products. They may also be less durable, increasing the risk of pouch damage during transportation. Manufacturing processes for eco-friendly films can be more complex and costly, raising overall production expenses. Some consumers and brands may hesitate to adopt pouches that compromise product quality. As a result, these performance challenges slow down market adoption despite increasing demand for sustainable packaging.
Covid-19 Impact
The Covid-19 pandemic significantly influenced the stand-up pouches market, reshaping demand patterns across industries. With disruptions in supply chains and manufacturing halts, initial growth faced setbacks. However, rising demand for packaged food, beverages, and essential products during lockdowns fuelled the adoption of stand-up pouches. Increased consumer preference for hygienic, safe, and convenient packaging supported market recovery. The surge in e-commerce and home deliveries further boosted usage. Meanwhile, fluctuations in raw material availability and logistical challenges posed hurdles, yet the market adapted with resilient growth strategies.
The plastic segment is expected to be the largest during the forecast period
The plastic segment is expected to account for the largest market share during the forecast period, due to its lightweight nature, which reduces transportation costs and enhances convenience. Its high durability and barrier properties protect products from moisture, oxygen, and contamination, extending shelf life. Plastic offers excellent flexibility in design, allowing for resealable features, spouts, and attractive printing for brand visibility. Additionally, it is more cost-effective compared to other materials, making it widely adopted across food, beverage, and personal care industries. The growing demand for sustainable and recyclable plastic solutions further strengthens its dominance in the market.
The personal care & cosmetics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the personal care & cosmetics segment is predicted to witness the highest growth rate by driving demand for innovative, attractive, and functional packaging solutions. Stand-up pouches provide convenience, portability, and reseal ability, which align with consumer preferences in skincare, haircare, and cosmetic products. Their ability to preserve product freshness and extend shelf life makes them highly suitable for creams, lotions, and powders. The segment also benefits from customizable designs and sustainable materials, enhancing brand visibility and eco-friendly appeal. Growing online sales of beauty products further boost the adoption of stand-up pouches due to their lightweight and cost-efficient shipping advantages.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising consumer preference for healthy snacks and plant-based protein sources. Increasing urbanization, changing dietary habits, and the popularity of premium nuts in confectionery and bakery applications are driving demand. Expanding retail channels, online platforms, and awareness of macadamia's nutritional benefits further support the market. Countries such as China, Japan, Australia, and South Korea are key contributors, with Australia being a leading producer. The region's focus on exports also strengthens market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR by a mature demand base with strong consumer awareness about premium nut varieties. Growing applications in gourmet foods, bakery products, and dairy alternatives are boosting utilization. Health-conscious consumers prefer macadamias for their rich taste and nutritional benefits. The presence of established brands, widespread retail penetration, and innovation in value-added macadamia-based products foster growth. Imports primarily fulfil demand, as domestic production is limited, with Hawaii as a notable contributor. Sustainability and clean-label trends further shape market developments.
Key players in the market
Some of the key players profiled in the Stand-Up Pouches Market include Amcor Plc, Mondi Plc, Sonoco Products Company, Constantia Flexibles, ProAmpac LLC, Smurfit Kappa Group, WestRock Company, Swiss Pac, Winpak Ltd., Uflex Limited, Glenroy Inc., Flair Flexible Packaging Corporation, Sealed Air Corporation, Huhtamaki Oyj and Bischof + Klein SE.
In March 2025, Amcor announced the launch of its new AmFiber Performance Paper stand-up pouch, a paper-based refill pack for instant coffee and dry beverage products. This new innovation - launching first across the Europe, Middle East and Africa region - is part of Amcor's AmFiber Performance Paper portfolio.
In February 2025, Mondi and Proquimia have collaborated to create paper-based, stand-up pouches for dishwashing tabs in Spain and Portugal. The sustainable packaging and paper provider, Mondi, has conducted internal product impact assessments that demonstrate that the new solution has significantly lower CO2 emissions from cradle to gate, compared to plastic solution alternatives.
In October 2024, Mespack and Amcor have developed a 'recycle-ready' stand-up pouch designed for home care products such as soaps, cleaners, and laundry detergent, aiming to overcome the challenges of scaling up larger flexible packaging formats using recycle-ready materials.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.