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市場調查報告書
商品編碼
1679265
2030 年化妝品噴袋市場預測:按產品類型、材料、尺寸、分銷管道、最終用戶和地區進行全球分析Spout Pouch for Cosmetic Market Forecasts to 2030 - Global Analysis By Product Type, Material, Size, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球化妝品噴袋市場規模預計在 2024 年達到 30.4 億美元,到 2030 年將達到 52.4 億美元,預測期內的複合年成長率為 9.5%。
化妝品噴口袋是一種帶有整合式噴口的軟性直立袋,可輕鬆分配液體、凝膠和乳霜類化妝品。這些小袋通常用於裝洗髮精、乳液、精華液和沐浴乳等產品,因為它們比傳統的塑膠瓶更方便、更便攜、更環保。它們重量輕、可轉售、可客製化,非常適合零售和旅行。由於資源效率和永續性,噴袋在化妝品領域越來越受到青睞。
據軟包裝協會(FPA)稱,生產流程和材料創新的發展已經使一些軟包裝的重量減輕了約 50%。
個人保健產品需求不斷增加
人們對皮膚和頭髮健康意識的增強以及保持年輕外表的願望推動了市場的成長。此外,社群媒體和美容影響力人士的崛起也激發了消費者對嘗試新產品和創新產品的興趣。隨著人們尋求更安全、更環保的選擇,向天然和有機個人保養用品的轉變也推動了需求。此外,新興國家可支配收入的提高使得消費者有能力在高階個人保健產品上花費更多。預計這一趨勢將持續下去,從而推動個人護理市場大幅成長。
感知到的奢華吸引力有限
感知到的奢華程度低是限制化妝品噴袋市場的主要因素之一。玻璃瓶和豪華塑膠容器是傳統包裝風格的例子,許多顧客認為它們精緻、豪華、優質。因此,尤其是對於高階品牌或昂貴的化妝品來說,吸嘴袋會被認為缺乏魅力和奢華。這種想法可能會阻礙吸嘴袋在高階包裝和美觀度是消費者選擇的重要因素的市場中的廣泛應用。因此,針對高階市場的品牌可能會避開帶嘴袋,而選擇更傳統的包裝方式。
擴大使用環保包裝
消費者環保意識的增強為個人護理市場創造了巨大的機會。隨著人們對生態足跡認知的不斷增強,消費者越來越要求產品具有環保包裝。此外,監管壓力和促進永續性的舉措正在鼓勵企業在這一領域進行創新。採用環保包裝不僅可以提升您的品牌聲譽,而且符合消費者價值觀並培養品牌忠誠度。預計這一趨勢將會獲得發展動力,並為公司提供市場競爭優勢。
儲存和展示限制
由於這些產品的獨特形狀和靈活性,零售商可能會發現有效地儲存和展示這些產品很困難。這些限制可能會影響產品在商店中的可見性和可訪問性,從而影響銷售。此外,吸嘴袋易碎,在運輸和搬運過程中容易破裂,導致產品損失並增加成本。對專門的儲存解決方案和展示的需求也會增加零售商的營運費用。
COVID-19 的影響
COVID-19 疫情對個人護理市場(包括吸嘴袋市場)產生了重大影響。隨著疫情封鎖和社交距離措施的實施,消費者開始轉向在網路購物個人護理產品。這種購買行為的改變推動了對諸如吸嘴袋之類的方便、衛生的包裝解決方案的需求。此外,對健康和衛生的關注推動了對具有保護性包裝以最大限度降低污染風險的產品的需求。因此,疫情正在加速個人護理市場採用創新包裝解決方案。
鋁板市場預計將成為預測期內最大的市場
由於鋁層壓板具有優異的阻隔性能,預計在預測期內將佔據最大的市場佔有率。鋁板可有效保護產品免受濕氣、光線和氧氣的影響,確保延長保存期限。此外,鋁層壓板具有高檔的外觀和感覺,增強了包裝產品的整體吸引力。對高品質、耐久化妝品包裝的需求日益成長,推動了鋁層壓板的採用。
預計預測期內線上零售領域將以最高的複合年成長率成長。
由於對電子商務平台的偏好日益增加,預計預測期內線上零售領域將見證最高成長率。為了方便、選擇多樣和價格有競爭力,越來越多的消費者選擇網路購物。此外,擴增實境(AR)和虛擬試穿功能等先進技術的融合也增強了網路購物體驗。新冠疫情進一步加速了零售向線上的轉變,線上已成為許多消費者的首選管道。
由於經濟快速成長和消費支出不斷增加,預計亞太地區將在預測期內佔據最大的市場佔有率。中國和印度等國家的人口成長和都市化正推動消費群的不斷擴大。此外,消費者對個人護理和美容意識的不斷增強也推動了市場需求。此外,向線上零售的轉變以及社交媒體對購買決策的影響正在推動該地區市場的發展。
在預測期內,由於數位技術和電子商務的興起,北美預計將呈現最高的複合年成長率。由於網路購物的便利性和可獲得性,個人保健產品在北美消費者中越來越受歡迎。該地區完善的基礎設施和較高的網路普及率支持了網路零售的成長。對永續性和環保包裝解決方案的關注符合消費者偏好,從而推動了市場成長。
According to Stratistics MRC, the Global Spout Pouch for Cosmetic Market is accounted for $3.04 billion in 2024 and is expected to reach $5.24 billion by 2030 growing at a CAGR of 9.5% during the forecast period. A flexible, stand-up bag with an integrated spout for convenient dispensing of liquid, gel, or cream-based cosmetics is called a cosmetics spout pouch. These pouches are more convenient, portable, and environmentally friendly than conventional plastic bottles, and are commonly used for products including shampoos, lotions, serums, and body washes. They are perfect for both retail and travel-size packaging because they are lightweight, resalable, and customized. Spout pouches are becoming more and more well-liked in the cosmetics sector due to their resource efficiency and sustainability.
According to the Flexible Packaging Association (FPA), developments in production processes and material innovation have decreased the weight of some flexible packaging by approximately 50%.
Rising demand for personal care products
The increasing awareness about skin and hair health, coupled with the desire to maintain a youthful appearance, drives market growth. Furthermore, the rise of social media and beauty influencers has fuelled consumer interest in trying new and innovative products. The shift towards natural and organic personal care items also boosts demand, as individuals seek safer and eco-friendly options. Additionally, the growing disposable income in emerging economies allows consumers to spend more on premium personal care products. This trend is expected to continue, leading to substantial growth in the personal care market.
Limited perceived premium appeal
The low perceived luxury appeal is one of the main factors limiting the market for cosmetic spout pouches. Glass bottles and upscale plastic containers are examples of conventional packaging styles that many customers identify with refinement, luxury, and quality. This makes spout pouches seem less glitzy or high-end, especially when it comes to luxury brands or expensive cosmetics. This idea may prevent spout pouches from becoming widely used in markets where premium packaging and aesthetics are important factors in consumer choice. Consequently, brands targeting the premium market may hesitate to use spout pouches, preferring more traditional packaging options.
Growing adoption of eco-friendly packaging
The increasing environmental awareness among consumers presents a significant opportunity for the personal care market. As individuals become more conscious of their ecological footprint, they are seeking products with eco-friendly packaging. Additionally, regulatory pressures and initiatives promoting sustainability drive companies to innovate in this area. The adoption of eco-friendly packaging not only enhances brand reputation but also aligns with consumers' values, fostering brand loyalty. This trend is expected to gain momentum, providing companies with a competitive edge in the market.
Storage and display limitations
Retailers may find it difficult to effectively store and display these products due to their unique shape and flexibility. This limitation can affect the visibility and accessibility of the products on store shelves, potentially impacting sales. Additionally, the fragility of spout pouches can lead to damage during transportation and handling, resulting in product loss and increased costs. The need for specialized storage solutions and displays can also increase operational expenses for retailers.
Covid-19 Impact
The Covid-19 pandemic has significantly impacted the personal care market, including the spout pouch market. With lockdowns and social distancing measures in place, consumers have shifted towards online shopping for personal care products. This change in purchasing behavior has led to an increased demand for convenient and hygienic packaging solutions, such as spout pouches. Additionally, the focus on health and hygiene has driven the demand for products with protective packaging that minimizes contamination risks. Consequently, the pandemic has accelerated the adoption of innovative packaging solutions in the personal care market.
The aluminum laminates segment is expected to be the largest during the forecast period
The aluminum laminates segment is expected to account for the largest market share during the forecast period, due to its superior barrier properties. Aluminum laminates effectively protect products from moisture, light, and oxygen, ensuring extended shelf life. Additionally, aluminum laminates offer a premium look and feel, enhancing the overall appeal of the packaged products. The growing demand for high-quality and long-lasting cosmetic packaging drives the adoption of aluminum laminates.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate, due to the increasing preference for e-commerce platforms. Consumers are increasingly turning to online shopping for convenience, wider product selection, and competitive pricing. Additionally, the integration of advanced technologies, such as augmented reality (AR) and virtual try-on features enhances the online shopping experience. The Covid-19 pandemic has further accelerated the shift towards online retail, making it a preferred channel for many consumers.
During the forecast period, Asia Pacific region is expected to hold the largest market share, due to the rapid economic growth and rising consumer spending. The increasing population and urbanization in countries like China and India contribute to the expanding consumer base. Additionally, the growing awareness about personal care and grooming among consumers drives market demand. Moreover, the shift towards online retail and the influence of social media on purchasing decisions boost the market in this region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the growing adoption of digital technologies and e-commerce. Due to its convenience and accessibility, online shopping is becoming more and more popular among North American consumers for personal care products. The region's well-established infrastructure and high internet penetration support the growth of online retail. The focus on sustainability and eco-friendly packaging solutions aligns with consumer preferences, driving market growth.
Key players in the market
Some of the key players profiled in the Spout Pouch for Cosmetic Market include Amcor Plc, Merrill Company, Inc., Mondi Group, Sealed Air Corporation, Smurfit Kappa Group, Scholle IPN, Uflex Ltd., Berry Global, Inc., Huhtamaki Oyj, Winpak Ltd., ProAmpac LLC, Sappi Limited, Innovia Films Ltd., Tetra Pak, Coveris, Clear Lam Packaging, Inc., and Lakeland Industries, Inc.
In February 2025, Amcor is partnering with leading Australian bread manufacturer Tip Top Bakeries to introduce new bread bags that are made with 30% recycled plastic using the ISCC mass balance approach.
In August 2024, Sealed Air introduces BUBBLE WRAP(R) brand Ready-To-Roll Embossed Paper, combining the proven effectiveness of BUBBLE WRAP(R) brand cushioning with curbside-recyclable embossed paper. Perfect for pack station environments, this durable, lightweight solution conforms to a variety of shapes as it wraps and protects.
Table 1 Global Spout Pouch for Cosmetic Market Outlook, By Region (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.