![]() |
市場調查報告書
商品編碼
1798026
2032 年互動式2D碼包裝市場預測:按材料類型、包裝類型、功能、2D碼技術、最終用戶和地區進行的全球分析Interactive QR Packaging Market Forecasts to 2032 - Global Analysis By Material Type (Paper & paperboard, Plastics, Glass, Metal and Other Material Types), Packaging Type, Functionality, QR Technology, End User and By Geography |
根據 Stratistics MRC 的數據,全球互動式2D碼包裝市場預計在 2025 年達到 56.5 億美元,預計到 2032 年將達到 102.1 億美元,預測期內的複合年成長率為 8.8%。
帶有快速回應 (QR) 碼的產品包裝,允許顧客與其進行數位交互,這種包裝被稱為互動式2D碼包裝。使用智慧型手機或其他裝置掃描QR碼,即可呈現產品資料、使用說明、忠誠度計畫、促銷優惠、遊戲化體驗和擴增實境(AR) 功能等動態內容。這項技術彌合了數位互動與實體包裝之間的差距,提升了消費者體驗、透明度和品牌傳播。除了增強消費者信任和提高行銷效果外,互動式2D碼包裝還支援身份驗證、防偽措施和追蹤解決方案,使其在食品、飲料、化妝品和藥品等領域大有裨益。
根據國際貿易管理局(ITA)的數據,中國是全球最大的汽車市場,無論按年銷售量或產量計算。
消費者對參與度和透明度的需求不斷增加
消費者越來越注重在購買前驗證真偽、追溯產地和了解成分。QR碼QR碼這一切成為可能,讓他們能夠快速獲得全面的資訊、認證和永續性統計數據。此外,互動元素讓負責人能夠透過遊戲化體驗、忠誠度計畫和客製化優惠與消費者互動。這能夠提升復購率、消費者忠誠度和品牌信任度。因此,越來越多的公司正在投資互動包裝,以滿足不斷變化的客戶需求。
實施成本高且複雜
客製化2D碼包裝需要先進的印刷技術和設計專業知識,因此生產成本高。這些成本通常對中小企業來說難以負擔。將QR碼與用於分析和資料追蹤的後端系統整合時,還會出現更多技術挑戰。此外,還需要合格的專業人員監督和更新互動式訊息,這使得推廣應用更加困難。這些因素阻礙了市場擴張,尤其是在高成本地區。
經濟實惠的數位科技進步
隨著智慧包裝和高解析度印刷價格越來越實惠,即使是中小型企業也能輕鬆獲得互動式解決方案。更快的網路存取和更先進的智慧型手機鏡頭,使得消費者與2D碼包裝的互動更加頻繁。雲端基礎的數據分析平台可協助品牌即時監控和評估客戶互動。結合QR碼,價格實惠的擴增實境/虛擬實境 (AR/VR) 工具能夠創造身臨其境型體驗,從而提升客戶忠誠度。這些發展正在提升各行業互動式包裝的有效性、可擴展性和可近性。
資料隱私和安全問題
由於擔心追蹤和資料被利用,消費者可能會猶豫是否掃描QR碼。確保資料收集和儲存的安全對企業構成挑戰。個人資料的濫用或外洩會損害消費者對品牌的信任。由於這些擔憂,參與互動元素的人數減少,減緩了市場成長和普及率。
新冠疫情加速了數位化互動解決方案的採用,顯著影響了互動式2D碼包裝市場。隨著實體互動受限以及衛生問題日益凸顯,QR碼成為提供非接觸式產品資訊、真偽驗證和促銷訊息的重要工具。在疫情封鎖期間,品牌利用互動式包裝來提升消費者信任度和參與度。電子商務的蓬勃發展進一步刺激了此類包裝的需求,使品牌能夠直接溝通。然而,供應鏈中斷暫時影響了生產和分銷,削弱了市場的成長動能。
預計預測期內紙張和紙板市場將佔最大佔有率
預計在預測期內,紙張和紙板領域將佔據最大的市場佔有率,這得益於其環保且可回收的材料,滿足了消費者對永續包裝日益成長的需求。清晰美觀的QR碼整合得益於其與高品質印刷的兼容性,從而提升了品牌參與度。紙質包裝因其成本效益而成為大眾市場中融合互動功能的產品的首選。越來越多的立法禁止使用塑膠,進一步推動了紙張和紙板解決方案的普及。此外,2D碼包裝在食品飲料、化妝品和零售業的廣泛應用也推動了其廣泛應用。
預計動態QR碼部分將在預測期內實現最高的複合年成長率
預計動態QR碼領域將在預測期內呈現最高成長率。這是因為它允許品牌在不重新印製包裝的情況下更新內容,從而提供更大的靈活性並節省成本。QR碼支援即時行銷宣傳活動、促銷和個人化消費者體驗,進而提升參與度。企業可以追蹤掃描資料和使用者行為,為有針對性的策略提供寶貴的洞察。這種適應性透過減少包裝廢棄物來支持永續性。因此,動態QR碼正在推動互動式包裝領域的創新和品牌競爭。
在預測期內,北美預計將佔據最大的市場佔有率,這得益於其先進的零售基礎設施和消費者對互動購物體驗的偏好。各大品牌正在利用QR碼進行忠誠度計畫、永續性資訊和產品驗證。高智慧型手機普及率、全通路零售策略以及對數據主導行銷的重視,正在推動該地區的成長。雖然採用率很高,但創新主要集中在2D碼與AR/VR的整合以及個人化宣傳活動。監管部門對透明度和可追溯性的支持,進一步支持了主要消費品領域的市場穩步擴張。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這得益於智慧型手機普及率的提高、電子商務的成長以及消費者對產品透明度的需求。中國、日本、印度和韓國等國家憑藉著精通科技的人口和強大的零售創新能力,引領著2D碼的應用。2D碼包裝廣泛應用於快速消費品、食品飲料和化妝品,提升了消費者參與度並防止了假冒偽劣產品。政府支持數位支付和可追溯性的措施也將推動市場成長。都市化加快、網際網路普及率的提高以及數位轉型的快速發展,使亞太地區成為該領域成長最快的地區。
According to Stratistics MRC, the Global Interactive QR Packaging Market is accounted for $5.65 billion in 2025 and is expected to reach $10.21 billion by 2032 growing at a CAGR of 8.8% during the forecast period. Product packaging that has quick response (QR) codes that allow customers to interact digitally is referred to as interactive QR packaging. These QR codes deliver dynamic content, including product data, usage instructions, loyalty programs, promotional offers, gamified experiences, and augmented reality (AR) capabilities, when scanned with a smartphone or other device. By bridging the gap between digital engagement and physical packaging, this technology improves consumer experience, transparency, and brand communication. In addition to promoting consumer trust and increasing marketing efficacy, interactive QR packaging is useful for sectors including food, drinks, cosmetics, and medicines since it supports authentication, anti-counterfeiting measures, and track-and-trace solutions.
According to the International Trade Administration (ITA), China is the largest automobile market in the world in terms of both yearly sales and manufacturing output.
Growing consumer demand for engagement & transparency
Consumers are more interested in confirming authenticity, tracking down origins, and comprehending ingredients before making a purchase. This is made possible by QR codes, which provide quick access to comprehensive information, certifications, and sustainability statistics. Additionally, interactive elements enable marketers to interact with consumers through gamified experiences, loyalty plans, and customised offers. This increases repeat business, consumer loyalty, and brand trust. Because of this, more businesses are spending money on interactive packaging to satisfy changing customer demands.
High cost and complexity of implementation
Custom QR packaging involves sophisticated printing technology and design know-how, which raises manufacturing costs. These expenses are frequently too expensive for small and medium-sized businesses. There are additional technological difficulties when integrating QR codes with backend systems for analytics and data tracking. Adoption is made more difficult by the requirement for qualified experts to oversee and update interactive information. These elements hinder market expansion, particularly in areas where costs are high.
Advancements in affordable digital technologies
Smart packaging materials and high-resolution printing have become more affordable, making interactive solutions accessible to small and medium-sized firms. Faster internet access and better smartphone cameras increase consumer interaction with QR-enabled packaging. Platforms for cloud-based data analytics assist brands in monitoring and evaluating customer interactions in real time. When combined with QR codes, inexpensive AR/VR tools produce immersive experiences that boost customer loyalty. All things considered, these developments increase interactive packaging's effect across industries, scalability, and accessibility.
Data privacy and security concerns
Customers may be hesitant to scan QR codes because they are concerned about tracking or data exploitation. Ensuring secure data gathering and storage presents issues for businesses. Any misuse or violation of personal data can undermine consumer confidence in a brand. As a result of these worries, less people use interactive elements. Consequently, market expansion and acceptance slow down.
The COVID-19 pandemic significantly influenced the Interactive QR Packaging Market by accelerating the adoption of digital engagement solutions. With restrictions on physical interactions and heightened concerns over hygiene, QR codes became a key tool for providing contactless access to product information, authenticity verification, and promotions. Brands leveraged interactive packaging to enhance consumer trust and engagement during lockdowns. The surge in e-commerce further boosted demand for such packaging, enabling direct brand communication. However, supply chain disruptions temporarily affected production and distribution, impacting market growth momentum.
The paper & paperboard segment is expected to be the largest during the forecast period
The paper & paperboard segment is expected to account for the largest market share during the forecast period by offering eco-friendly and recyclable materials that align with rising consumer demand for sustainable packaging. Clear and appealing QR code integration is made possible by its compatibility with high-quality printing, which promotes brand engagement. Paper-based packaging is the favoured option for mass-market products incorporating interactive features due to its cost-effectiveness. The trend towards paper and paperboard solutions is further aided by growing laws prohibiting the use of plastic. Further, the broad use of QR-enabled packaging is also fuelled by its adaptability in the food, beverage, cosmetics, and retail industries.
The dynamic QR codes segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dynamic QR codes segment is predicted to witness the highest growth rate by allowing brands to update content without reprinting packaging, offering greater flexibility and cost savings. They enable real-time marketing campaigns, promotions, and personalized consumer experiences, enhancing engagement. Businesses can track scan data and user behaviour, providing valuable insights for targeted strategies. This adaptability supports sustainability by reducing packaging waste. As a result, dynamic QR codes drive innovation and brand competitiveness in the interactive packaging space.
During the forecast period, the North America region is expected to hold the largest market share due to advanced retail infrastructure and consumer preference for interactive shopping experiences. Brands leverage QR codes for loyalty programs, sustainability information, and product verification. The region's growth is fuelled by high smartphone penetration, omnichannel retail strategies, and emphasis on data-driven marketing. While adoption rates are high, innovation focuses on integrating QR with AR/VR and personalized campaigns. Regulatory support for transparency and traceability further sustains steady market expansion across major consumer goods segments.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rising smartphone penetration, e-commerce growth, and consumer demand for product transparency. Countries like China, Japan, India, and South Korea are leading adoption due to tech-savvy populations and strong retail innovation. QR-enabled packaging is widely used in FMCG, food and beverages, and cosmetics to boost engagement and anti-counterfeiting. Government initiatives supporting digital payments and traceability also accelerate market growth. Increasing urbanization, high internet access, and rapid digital transformation make Asia Pacific the fastest-growing region in this sector.
Key players in the market
Some of the key players in Interactive QR Packaging Market include Amcor plc, Avery Dennison Corporation, Ball Corporation, Berry Global Group, Inc., Constantia Flexibles Group GmbH, Digimarc Corporation, Huhtamaki Oyj, R.R. Donnelley & Sons Company, Scantrust SA, Sealed Air Corporation, SIG Group AG, Smartglyph Ltd., Tetra Pak International S.A., Thin Film Electronics ASA, Toppan Inc., WestRock Company, Stora Enso Oyj and EVRYTHNG Ltd.
In April 2025, Amcor introduced AmFiber(TM) paper-based packaging, including curbside-recyclable bar wraps and pouch formats, and commercially launched the AmSky(TM) blister system in U.S. retail. They also introduced the Moda Vac high speed rotary vacuum chamber for protein packaging, and piloted AI powered waste analytics via collaboration with Greyparrot.
In December 2024, Ball Corporation partnered with Dabur India Limited to launch Real Bites juice in fully recyclable aluminum cans in India. This collaboration marked Ball's entry into India's beverage packaging market, offering 360° branding possibilities while promoting sustainability, reducing plastic usage, and enhancing consumer engagement through premium, eco-conscious packaging.
In June 2023, Avery Dennison announced a collaboration with TEXAID in Europe to tackle textile waste recycling. The partnership integrates Avery Dennison's QR and RFID-enabled digital ID solutions to improve product traceability, enable accurate sorting, and provide consumers with transparent garment lifecycle information, supporting circular economy and sustainability goals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.