查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1721418

互動式2D碼包裝市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Interactive QR Packaging Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 190 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球互動式2D碼包裝市場價值為 52 億美元，預計到 2034 年將以 6.8% 的複合年成長率成長，達到 98 億美元。隨著智慧包裝迅速從新奇事物演變為必需品，2D碼技術正在重塑消費者與品牌互動的方式。公司現在優先考慮能夠推動品牌參與度和透明度的數位體驗。這種轉變是由消費者日益成長的期望所推動的，他們希望能夠快速、非接觸式地獲取產品詳細資訊、產地、成分和永續性實踐。對數位內容、沉浸式擴增實境體驗和即時互動的需求進一步擴大了人們對支援2D碼的包裝的興趣。企業不僅將2D碼用作行銷工具，而且將其作為日益激烈的市場競爭中品牌忠誠度、可追溯性和信任建立的重要組成部分。在當今體驗驅動的經濟中，消費者想要的不僅僅是產品——他們希望與品牌故事聯繫起來，而2D碼提供了這樣的途徑。隨著電子商務的蓬勃發展以及智慧型手機和非接觸式支付的廣泛使用，互動式2D碼包裝趨勢正成為各行業產品策略不可或缺的一部分。

互動式2D碼包裝市場 - IMG1

市場分為初級包裝、二級包裝和三級包裝，其中初級包裝部分在 2023 年的市場規模為 21 億美元。食品、製藥和化妝品等行業在將2D碼整合到其產品包裝中方面處於領先地位，以提供即時透明度、滿足監管標準並增強消費者信任。快速、輕鬆地存取與產品相關的內容的需求促使品牌充分利用2D碼功能。到 2024 年，僅認證和防偽功能就將佔據全球市場的 24.6%，為企業提供打擊產品詐欺的有效工具，同時確保安全且透明的消費者互動。這些智慧解決方案在零售貨架上越來越受歡迎，透過簡單的掃描即可驗證產品的真實性，從而決定購買決策。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 52億美元
預測值 98億美元
複合年成長率 6.8%

在美國，互動式2D碼包裝市場在 2024 年的估值達到了 11 億美元，這得益於先進的技術基礎設施、數位素養人口以及對產品真實性的日益增強的認知。隨著網上購物的興起以及對可追溯性和資料透明度要求的監管框架的不斷發展，2D碼在醫療保健、食品和零售行業的廣泛應用進一步加速。

Berry Global Inc.、Amcor plc 和 Tetra Pak 等頂級公司正在積極塑造市場。利樂公司不斷在可追溯性和2D碼整合方面進行創新，以增強消費者信心。 Berry Global Inc. 正在投資永續、安全的包裝解決方案，而 Amcor plc 則透過將2D碼與 AR/VR 功能相結合來創造動態消費者體驗，以滿足不斷成長的數位參與期望。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商格局
  • 利潤率分析
  • 重要新聞和舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 消費者對智慧包裝的需求不斷成長
      • 電子商務和非接觸式交易的擴展
      • 對產品透明度的嚴格監管要求
      • 擴增實境 (AR) 和人工智慧整合的進步
      • 永續性和智慧回收計劃
    • 產業陷阱與挑戰
      • 消費者採用率和數位素養有限
      • 資料隱私和安全問題
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：按包裝類型，2021 - 2034 年

  • 主要趨勢
  • 初級包裝
    • 瓶子
    • 罐頭
    • 紙箱
    • 袋裝
    • 小袋
  • 二次包裝
    • 盒子
    • 托盤
    • 裹麵
  • 三級包裝
    • 托盤包裝
    • 瓦楞紙散裝容器

第6章：市場估計與預測：依2D碼功能，2021 - 2034 年

  • 主要趨勢
  • 認證與防偽
  • 產品資訊和透明度
  • 消費者參與和遊戲化
  • 會員計劃和折扣
  • 追蹤解決方案
  • 整合 AR/VR 的智慧包裝

第7章：市場估計與預測：按材料類型，2021 - 2034 年

  • 主要趨勢
  • 紙和紙板
  • 塑膠
  • 玻璃
  • 金屬

第8章：市場估計與預測：依2D碼技術，2021 - 2034 年

  • 主要趨勢
  • 靜態2D碼
  • 動態2D碼
  • 基於區塊鏈的2D碼

第9章：市場估計與預測：按最終用途產業，2021 - 2034 年

  • 主要趨勢
  • 工業的
  • 汽車
  • 食品和飲料
  • 衛生保健
  • 電子產品
  • 其他

第10章：市場估計與預測：按地區，2021 - 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 11 章：公司簡介

  • 3M
  • Amcor plc
  • Avery Dennison Corporation
  • Ball Corporation
  • Berry Global Inc.
  • Constantia Flexibles
  • DingDoong
  • Emerson Electric Co.
  • Huhtamaki Oyj
  • International Paper
  • Mondi
  • Polymerall
  • RR Donnelley & Sons Company
  • Scantrust
  • Sealed Air
  • Tetra Pak
  • Toppan
  • WestRock Company
簡介目錄
Product Code: 13430

The Global Interactive QR Packaging Market was valued at USD 5.2 billion in 2024 and is estimated to grow at a CAGR of 6.8% to reach USD 9.8 billion by 2034. As smart packaging rapidly evolves from novelty to necessity, QR code technology is reshaping how consumers interact with brands. Companies are now prioritizing digital experiences that drive brand engagement and transparency. This shift is being fueled by growing consumer expectations for quick, contactless access to product details, origins, ingredients, and sustainability practices. The demand for digital content, immersive augmented reality experiences, and real-time interaction is further amplifying interest in QR-enabled packaging. Businesses are leveraging QR codes not just as a marketing tool but as a critical component of brand loyalty, traceability, and trust-building in increasingly competitive markets. In today's experience-driven economy, consumers want more than just a product-they want to connect with the brand story, and QR codes provide that gateway. With the e-commerce boom and the widespread use of smartphones and contactless payments, the interactive QR packaging trend is becoming integral to product strategy across industries.

Interactive QR Packaging Market - IMG1

The market is segmented into primary, secondary, and tertiary packaging, with the primary packaging segment accounting for USD 2.1 billion in 2023. Industries such as food, pharmaceuticals, and cosmetics are leading the way in integrating QR codes into their product packaging to offer real-time transparency, meet regulatory standards, and enhance consumer trust. The demand for quick, easy access to product-related content is steering brands to use QR functionalities to their full potential. Authentication and anti-counterfeiting features alone are set to comprise 24.6% of the global market in 2024, offering businesses effective tools to combat product fraud while ensuring secure and transparent consumer interactions. These smart solutions are gaining traction across retail shelves, where the ability to verify a product's authenticity through a simple scan can make or break a purchase decision.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$5.2 billion
Forecast Value$9.8 billion
CAGR6.8%

In the U.S., the Interactive QR Packaging Market reached a valuation of USD 1.1 billion in 2024, driven by advanced tech infrastructure, a digitally literate population, and growing awareness around product authenticity. Widespread QR code integration across healthcare, food, and retail industries is further accelerated by the rise of online shopping and evolving regulatory frameworks that demand traceability and data transparency.

Top players such as Berry Global Inc., Amcor plc, and Tetra Pak are actively shaping the market. Tetra Pak continues to innovate in traceability and QR integration to strengthen consumer confidence. Berry Global Inc. is investing in sustainable, secure packaging solutions, while Amcor plc is creating dynamic consumer experiences by combining QR codes with AR/VR features to meet rising digital engagement expectations.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Rising consumer demand for smart packaging
      • 3.6.1.2 Expansion of E-Commerce and contactless transactions
      • 3.6.1.3 Stringent regulatory requirements for product transparency
      • 3.6.1.4 Advancements in Augmented Reality (AR) and AI integration
      • 3.6.1.5 Sustainability and smart recycling initiatives
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Limited consumer adoption and digital literacy
      • 3.6.2.2 Data privacy and security concerns
  • 3.7 Growth potential analysis
  • 3.8 Porter’s analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Packaging Type, 2021 - 2034 (USD Million & Unit)

  • 5.1 Key trends
  • 5.2 Primary packaging
    • 5.2.1 Bottles
    • 5.2.2 Cans
    • 5.2.3 Cartons
    • 5.2.4 Pouches
    • 5.2.5 Sachets
  • 5.3 Secondary packaging
    • 5.3.1 Boxes
    • 5.3.2 Trays
    • 5.3.3 Wraps
  • 5.4 Tertiary packaging
    • 5.4.1 Palletized packaging
    • 5.4.2 Corrugated bulk containers

Chapter 6 Market Estimates & Forecast, By QR Code Functionality, 2021 - 2034 (USD Million & Unit)

  • 6.1 Key trends
  • 6.2 Authentication & anti-counterfeiting
  • 6.3 Product information & transparency
  • 6.4 Consumer engagement & gamification
  • 6.5 Loyalty programs & discounts
  • 6.6 Track & trace solutions
  • 6.7 Smart packaging with AR/VR integration

Chapter 7 Market Estimates & Forecast, By Material Type, 2021 - 2034 (USD Million & Unit)

  • 7.1 Key trends
  • 7.2 Paper & paperboard
  • 7.3 Plastics
  • 7.4 Glass
  • 7.5 Metal

Chapter 8 Market Estimates & Forecast, By Technology in QR Codes, 2021 - 2034 (USD Million & Unit)

  • 8.1 Key trends
  • 8.2 Static QR codes
  • 8.3 Dynamic QR codes
  • 8.4 Blockchain-based QR codes

Chapter 9 Market Estimates & Forecast, By End Use Industry, 2021 - 2034 (USD Million & Unit)

  • 9.1 Key trends
  • 9.2 Industrial
  • 9.3 Automotive
  • 9.4 Food & beverages
  • 9.5 Healthcare
  • 9.6 Electronics
  • 9.7 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Million & Unit)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 3M
  • 11.2 Amcor plc
  • 11.3 Avery Dennison Corporation
  • 11.4 Ball Corporation
  • 11.5 Berry Global Inc.
  • 11.6 Constantia Flexibles
  • 11.7 DingDoong
  • 11.8 Emerson Electric Co.
  • 11.9 Huhtamaki Oyj
  • 11.10 International Paper
  • 11.11 Mondi
  • 11.12 Polymerall
  • 11.13 R.R. Donnelley & Sons Company
  • 11.14 Scantrust
  • 11.15 Sealed Air
  • 11.16 Tetra Pak
  • 11.17 Toppan
  • 11.18 WestRock Company