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市場調查報告書
商品編碼
1787976
2032 年遊戲機市場預測:按主機類型、平台、組件、分銷管道、技術整合、最終用戶和地區進行的全球分析Gaming Console Market Forecasts to 2032 - Global Analysis By Console Type, Platform, Component, Distribution Channel, Technology Integration, End User, and By Geography |
根據 Stratistics MRC 的數據,全球遊戲機市場預計在 2025 年達到 295 億美元,到 2032 年將達到 464 億美元,預測期內的複合年成長率為 6.7%。
遊戲機是一種專門用來玩電子遊戲的電子設備。這些系統連接到電視螢幕或顯示器,並採用針對遊戲效能最佳化的獨特硬體架構。現代遊戲機配備了先進的處理器、圖形處理能力和儲存系統。它們可以透過卡帶或光碟等實體媒體以及數位下載方式運作。主要製造商包括索尼、微軟和任天堂,它們各自提供自己的遊戲生態系統,包括獨家遊戲、線上服務和多媒體娛樂功能。
根據《華爾街日誌》報道,任天堂新推出的Switch 2在2025年6月5日上市後僅四天就售出了350多萬台,成為任天堂史上銷售速度最快的遊戲機。
電子競技和線上遊戲的日益普及
電子競技和線上遊戲的日益普及是推動遊戲主機市場成長的關鍵因素。全球對電競賽事的認可促成了龐大且活躍的社群的形成,並提高了消費者對競技遊戲的參與度。這一趨勢,加上高速網路和多參與企業線上平台的普及,正在刺激遊戲主機的普及。此外,AR和VR等新技術進一步豐富了電子競技體驗,吸引了職業玩家和休閒玩家,進一步推動了市場擴張。
高級遊戲機和配件高成本
尤其是在新興經濟體,價格敏感度限制了人們獲取最新技術的管道,並阻礙了其廣泛應用。此外,新硬體的不斷開發導致其快速淘汰,阻礙了消費者的投資熱情。這些經濟障礙往往會導致更長的更換週期,限制銷售成長(尤其是在注重成本的消費者群體中),儘管需求不斷成長,也限制了市場擴張。
對身臨其境型遊戲體驗的需求不斷成長
先進的圖形處理技術、4K 和 8K 解析度、虛擬實境和擴增實境以及沉浸式音效的融合,使遊戲成為一項極具吸引力的活動。此外,逼真的 3A 大作以及跨平台、多參與企業模式的推出,正在加深參與企業的參與度,並鼓勵玩家升級硬體。主機設計和生態系統的持續創新,正在加速向沉浸式、社交互聯遊戲的轉變,使主機成為現代娛樂的核心。
消費者偏好的變化
行動遊戲和雲端基礎平台的日益普及,促使許多用戶放棄傳統主機,轉而選擇更便利、更經濟的選擇。此外,免費遊戲模式和跨平台相容性正在吸引更廣泛的受眾,從而削弱了主機獨佔性的吸引力。此外,休閒遊戲玩家通常更喜歡智慧型手機和平板電腦的靈活性,從而消除了對專用硬體的需求。這種不斷變化的行為模式挑戰主機製造商,迫使他們調整策略,否則在日益細分的遊戲環境中,就有可能失去市場佔有率。
新冠疫情對遊戲主機市場產生了許多影響。最初,供應鏈中斷和零件短缺限制了遊戲主機的供應,並推遲了新產品的發布。大範圍的居家隔離和保持社交距離措施導致消費需求激增,遊戲成為居家娛樂的主要選擇。這導致遊戲主機和數位遊戲的普及率迅速提升。隨著限制措施的放鬆,製造商調整了業務策略和供應鏈以穩定供應,最終成為疫情後市場持續成長的驅動力。
預計預測期內家用電玩遊戲市場將成為最大的市場。
預計家庭遊戲領域將在預測期內佔據最大的市場佔有率。 PlayStation、Xbox 和 Nintendo Switch 等家用遊戲主機擁有強大的處理能力、高清畫質和豐富的遊戲庫,既能吸引休閒玩家,也能吸引重度玩家。主機獨佔遊戲、與線上服務的無縫整合以及強大的品牌認知度顯著提升了消費者忠誠度。此外,主機能夠提供身臨其境的單人遊戲體驗和引人入勝的多人遊戲體驗,確保了該公司持續的主導地位。
預計在預測期內,線上零售商和市場部門將以最高的複合年成長率成長。
預計線上零售商和市場領域將在預測期內實現最高成長率。便利性提升、價格競爭力增強以及產品選擇豐富,推動了向數位商務的轉變,這推動了這一擴張。線上管道為消費者提供深入的產品評測、快速配送以及獲取國際資訊的管道,從而促進了購買決策。此外,疫情加速了電子商務的普及,數位基礎設施的持續改進也預計將推動該領域的快速成長。
預計亞太地區將在預測期內佔據最大的市場佔有率。強勁的經濟成長、不斷成長的可支配收入以及對科技和互動娛樂有著濃厚親和性的龐大年輕人口,共同推動了這一主導地位。中國、日本和韓國等國家擁有強大的遊戲生態系統、蓬勃發展的電競產業和較高的主機主機普及率。高速網路基礎設施的普及和不斷壯大的中階也是亞太地區在遊戲主機市場佔據領先地位的因素。
預計亞太地區將在預測期內實現最高的複合年成長率。智慧型手機的快速普及、寬頻普及率的提高以及充滿活力的電商平台的興起,正在推動該地區市場的快速發展。此外,印度和東南亞等市場在遊戲基礎設施和在地化內容方面的投資不斷增加,加上政府的支持,使其能夠更快地擴張。富裕人口的不斷成長以及科技人才的不斷湧現,確保了亞太地區遊戲市場的快速成長。
According to Stratistics MRC, the Global Gaming Console Market is accounted for $29.5 billion in 2025 and is expected to reach $46.4 billion by 2032 growing at a CAGR of 6.7% during the forecast period. A gaming console is a specialized electronic device designed exclusively for playing video games. These systems connect to television screens or monitors, utilizing proprietary hardware architectures optimized for gaming performance. Modern consoles feature advanced processors, graphics capabilities, and storage systems. They operate through physical media like cartridges or discs, alongside digital downloads. Major manufacturers include Sony, Microsoft, and Nintendo, each offering distinct gaming ecosystems with exclusive titles, online services, and multimedia entertainment features.
According to the Wall Street Journal, Nintendo's newly released Switch 2 sold over 3.5 million units within just four days of its June 5, 2025 launch, making it Nintendo's fastest selling console ever.
Growing popularity of esports and online gaming
The escalating popularity of esports and online gaming is a significant driver contributing to the growth of the gaming console market. Global recognition of esports tournaments has built large, engaged communities and inspired increasing consumer participation in competitive gaming. This movement, combined with the accessibility of high-speed internet and the proliferation of multiplayer online platforms, stimulates greater adoption of gaming consoles. Moreover, new technologies such as AR and VR are further enriching the esports experience, attracting both professional and casual gamers and fueling market expansion.
High cost of advanced consoles and accessories
Price sensitivity, especially in emerging economies, limits access to the newest technology and deters broader demographic adoption. Additionally, the continuous development of new hardware can lead to rapid obsolescence, making consumers hesitant to invest. This financial barrier often results in extended replacement cycles and constrains sales growth, particularly among cost-conscious segments, thereby tempering market expansion despite growing demand.
Rising demand for immersive gaming experiences
The integration of advanced graphics, 4K and 8K resolutions, virtual and augmented reality, and lifelike sound has transformed gaming into a highly engaging activity. Furthermore, the launch of photorealistic AAA titles and cross-platform multiplayer modes deepens player engagement and drives hardware upgrades. The continuous innovation in console design and ecosystem accelerates the shift towards hyper-immersive, socially connected play, positioning gaming consoles at the heart of modern entertainment.
Shifting consumer preferences
With the rising popularity of mobile gaming and cloud-based platforms, many users are moving away from traditional consoles in favor of more accessible and cost-effective alternatives. Moreover, free-to-play models and cross-platform compatibility are attracting a broader audience, reducing the appeal of console exclusivity. Additionally, casual gamers often prefer smartphones or tablets, which offer flexibility without the need for dedicated hardware. This evolving behavior challenges console makers to adapt their strategies or risk losing market share in an increasingly fragmented gaming landscape.
The Covid-19 pandemic had a mixed impact on the gaming console market. Initially, supply chain disruptions and component shortages led to limited console availability and delayed new product launches. Nevertheless, with widespread lockdowns and social distancing, consumer demand surged as gaming became a primary home entertainment option. This led to rapid adoption of consoles and digital gaming. As restrictions eased, manufacturers adjusted operational strategies and supply lines to stabilize availability, ultimately driving sustained market momentum in the post-pandemic period.
The home consoles segment is expected to be the largest during the forecast period
The home consoles segment is expected to account for the largest market share during the forecast period. Home consoles like PlayStation, Xbox, and Nintendo Switch offer robust processing power, high-definition graphics, and expansive game libraries that appeal to both casual enthusiasts and serious gamers. Console-exclusive titles, seamless integration with online services, and strong brand recognition drive substantial consumer loyalty. Furthermore, their ability to deliver immersive single-player and engaging multiplayer experiences from a stationary setup ensures their ongoing dominance.
The online retailers and marketplaces segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retailers and marketplaces segment is predicted to witness the highest growth rate. The shift toward digital commerce, driven by enhanced convenience, competitive pricing, and a wider selection of products, underpins this expansion. Online channels provide consumers with detailed product reviews, fast delivery, and access to international releases, facilitating purchase decisions. Additionally, the pandemic-induced acceleration of e-commerce adoption and continued digital infrastructure improvements are expected to fuel the rapid growth of this segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. Strong economic growth, rising disposable incomes, and a vast, youthful population with a pronounced affinity for technology and interactive entertainment propel this dominance. Countries such as China, Japan, and South Korea boast robust gaming ecosystems, thriving esports industries, and high console adoption rates. The widespread rollout of high-speed internet infrastructure and an expanding middle class further contribute to the Asia Pacific region's leading position in the gaming console market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Accelerated by the rapid proliferation of smartphones, increasing broadband penetration, and the emergence of dynamic e-commerce platforms, this region experiences swift market evolution. Additionally, growing investments in gaming infrastructure and localized content, coupled with supportive government initiatives in markets like India and Southeast Asia, enable faster expansion. The combination of rising affluence and a tech-savvy demographic ensures that the Asia Pacific region sets the pace for rapid growth.
Key players in the market
Some of the key players in Gaming Console Market include Sony Corporation, Microsoft Corporation, Nintendo Co., Ltd., Valve Corporation, Logitech International SA, ASUSTeK Computer Inc., HTC Corporation, Meta Platforms Technologies, LLC, Samsung Electronics Co. Ltd., Anbernic, Sega Enterprises Inc., Atari, Inc., Hyperkin, Inc., PlayJam, NVIDIA Corporation, Capcom Co., Ltd., SNK Corporation, Ubisoft Entertainment SA, Bandai Namco Entertainment Inc., and Corsair Gaming, Inc.
In July 2025, Sony has announced the new features for its latest PlayStation 5 beta firmware update, which includes simultaneous DualSense pairing across multiple devices. The details were shared on PlayStation Blog, where Sony said that it believes enabling compatibility of its peripherals across multiple platforms "creates a more flexible and seamless gaming experience." To further this effort, the latest beta update will preview a new feature that allows DualSense wireless controllers and DualSense Edge wireless controllers to be paired across multiple devices simultaneously, making it easier for players to switch between them without needing to pair each time.
In June 2025, ASUS Republic of Gamers (ROG) is proud to announce an all-new series of Ally handhelds built from the ground up with improved ergonomics and a seamless player-first user experience. Developed in partnership with the incredible team at Xbox, the new ROG Xbox Ally and ROG Xbox Ally X offer best-in-class ergonomics and a full-screen Xbox experience that marries the best of Xbox and PC gaming in one cohesive package.
In June 2025, Nintendo has announced that a new Splatoon spinoff game, Splatoon Raiders, is currently in development for its upcoming Switch 2 console. The announcement was made via Nintendo's mobile news app. However, the Japanese gaming company has revealed few details about the new game so far. Splatoon Raiders will transport players to an area known as the Spirhalite Islands, where they will investigate a mystery alongside the fictional pop group Deep Cut. It appears that the game may be a single-player offshoot of the popular ink-shooting franchise. Nintendo has yet to confirm its official launch date.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.