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市場調查報告書
商品編碼
1725192
2032 年刺繡機市場預測:按類型、機器類型、自動化程度、應用、最終用戶和地區進行的全球分析Embroidery Machine Market Forecasts to 2032 - Global Analysis By Type, Machine Type, Automation Level, Application, End User and By Geography |
根據 Stratistics MRC 的預測,全球刺繡機市場規模預計在 2025 年達到 18.7 億美元,到 2032 年將達到 29.2 億美元,複合年成長率為 6.6%。繡花機是一種透過縫合在織物上創造複雜圖案和設計的專用設備。與傳統縫紉機不同,刺繡機經過編程可以遵循數位圖案,從而實現精確且一致的裝飾作品。它們通常用於時尚、家居裝飾和紡織工業,並以標誌、字母組合或藝術設計來裝飾服裝、線條和配件。現代刺繡機通常配有電腦化介面、多種針頭選項和內建設計庫,使其功能多樣且流線型。這些機器大大減少了精細刺繡工作所需的時間和精力,同時保持了高品質的效果。
個性化和訂製服裝的需求不斷增加
由於對個人化和訂製服裝的需求不斷增加,市場正在經歷顯著成長。消費者越來越尋求能夠體現個人風格和身分的獨特訂製服飾。這一趨勢是由注重時尚的買家和希望透過客製化設計來區分其品牌的企業所推動的。刺繡機,尤其是電腦多針刺繡機,可以實現高效、精確的客製化。因此,製造商和小型企業正在投資先進的刺繡技術,以滿足日益成長的消費者偏好。
與低成本製造商的競爭
來自低成本製造商的競爭對市場構成了重大挑戰,尤其是對於知名品牌而言。這些製造商通常以低得多的價格提供刺繡機,吸引注重預算的消費者,但在品質、耐用性和售後服務方面有所妥協。如此激烈的價格競爭會降低利潤率、抑制創新、迫使現有企業削減成本並影響產品標準。此外,它還會導致市場飽和,使高階品牌和小公司難以實現差異化並維持長期永續性。
擴大小型企業和創業
在技術進步和個人化產品需求不斷成長的推動下,市場上小型企業和新創企業的數量正在激增。現代刺繡機具有多頭功能和電腦化介面等特點,為小企業家提供了高效生產高品質訂製服裝的工具。這種可訪問性,加上電子商務平台的興起,使得獨特的產品能夠接觸到更廣泛的受眾。因此,市場正在經歷生產的民主化,使中小企業能夠在競爭激烈的服裝行業中取得成功。
初期投資成本高
高昂的初始投資成本是這個市場發展的一大障礙,尤其是對於新興企業和小型企業而言。先進的刺繡機價格昂貴,需要大量的前期投資來購買、設置和培訓。這種財務負擔可能會阻礙潛在的企業家進入市場並限制現有小型企業的發展。此外,快速收回投資的壓力可能會導致削減成本的措施,從而損害品質和創造力,最終抑制行業創新和長期競爭力。
COVID-19的影響
新冠疫情對市場產生了多方面的影響。最初,由於供應鏈中斷、工廠關閉和消費者支出減少,市場面臨動盪。然而,長期停工也刺激了家庭企業和 DIY 時尚的成長,導致對緊湊、價格實惠的刺繡機的需求增加。人們尋找其他收入來源,許多人轉向訂製服裝和工藝品,以長期促進銷售。疫情重塑了市場,更加強調靈活性數位化。
預計多針刺繡機市場在預測期內將佔據最大佔有率
預計預測期內多針刺繡縫紉機領域將佔據最大的市場佔有率。這些機器透過同時使用多個執行緒來提高效率,縮短生產時間並允許更複雜的設計。我們有能力處理大量訂單和各種各樣的布料,這使我們成為商用的理想選擇。隨著客製化、大規模刺繡需求的增加,多針機已成為首選,推動了市場創新和競爭。
預計在預測期內,時尚和設計領域將以最高的複合年成長率成長。
預計時尚和設計領域將在預測期內實現最高的成長率。刺繡機使設計師能夠在服裝、鞋類和家居裝飾上創造出複雜、個性化的圖案,以滿足不斷變化的消費者偏好。在時尚產業,對獨特品牌產品的需求推動了對先進刺繡技術的需求。隨著時尚和設計行業的不斷創新,刺繡機正在成為生產吸引現代消費者的高品質、精細、客製化設計的必備工具。
在紡織服裝產業擴張的推動下,預測期內亞太地區預計將佔據最大的市場佔有率。可支配收入的增加、都市化和時尚趨勢也促進了市場的成長。此外,電子商務平台的擴張以及機器精度和效率的技術進步正在提升市場前景。中小企業日益成長的需求也推動了該地區的成長。
預計北美地區在預測期內將呈現最高的複合年成長率。這是因為個人化服裝和促銷產品的需求不斷成長,鼓勵了對先進刺繡技術的投資。自動穿線和多頭設定等增強的機器功能可提高生產力並吸引追求效率的企業。此外,時尚和紡織領域的中小企業(SME)的成長正在推動市場擴張,因為這些企業需要具有成本效益的解決方案來生產高品質的刺繡。
According to Stratistics MRC, the Global Embroidery Machine Market is accounted for $1.87 billion in 2025 and is expected to reach $2.92 billion by 2032 growing at a CAGR of 6.6% during the forecast period. An embroidery machine is a specialized device used to create intricate patterns and designs on fabric through stitching. Unlike traditional sewing machines, embroidery machines are programmed to follow digital patterns, allowing for precise and consistent decorative work. They are commonly used in the fashion, home decor, and textile industries to embellish garments, linens, and accessories with logos, monograms, or artistic designs. Modern embroidery machines often come with computerized interfaces, multiple needle options, and built-in design libraries, making them versatile and efficient. These machines significantly reduce the time and effort required for detailed embroidery work while maintaining high-quality results.
Increasing demand for personalized and customized apparel
The market is experiencing significant growth due to the rising demand for personalized and customized apparel. Consumers increasingly seek unique, tailor-made clothing items that reflect individual style and identity. This trend is driven by fashion-conscious buyers and businesses looking to differentiate their branding through custom designs. Embroidery machines, especially computerized and multi-needle models, enable efficient and precise customization. As a result, manufacturers and small businesses are investing in advanced embroidery technology to meet this growing consumer preference.
Competition from low-cost manufacturers
Competition from low-cost manufacturers poses a significant challenge in the market, particularly for established brands. These manufacturers often offer machines at significantly lower prices, attracting budget-conscious consumers but compromising on quality, durability, and after-sales support. This intense price competition can erode profit margins, discourage innovation, and pressure established companies to cut costs, potentially affecting product standards. Additionally, it creates market saturation, making it difficult for premium brands and small businesses to differentiate themselves and maintain long-term sustainability.
Expansion of small businesses and entrepreneurship
The market is witnessing a surge in small business ventures and entrepreneurship, fueled by technological advancements and the growing demand for personalized products. Modern embroidery machines, equipped with features like multi-head capabilities and computerized interfaces, offer small-scale entrepreneurs the tools to produce high-quality, customized apparel efficiently. This accessibility, combined with the rise of e-commerce platforms, enables individuals to reach broader audiences with unique offerings. As a result, the market is experiencing a democratization of production, empowering small businesses to thrive in the competitive apparel industry.
High initial investment costs
High initial investment costs present a major barrier in the market, especially for startups and small businesses. Advanced embroidery machines can be expensive, requiring significant upfront capital for purchase, setup, and training. This financial burden can deter potential entrepreneurs from entering the market and limit the growth of existing small businesses. Additionally, the pressure to quickly recoup investments may lead to cost-cutting measures that compromise quality or creativity, ultimately hindering innovation and long-term competitiveness in the industry.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the market. Initially, the market faced disruptions due to supply chain interruptions, factory shutdowns, and reduced consumer spending. However, the extended lockdowns also spurred a rise in home-based businesses and DIY fashion, leading to increased demand for compact and affordable embroidery machines. As people sought alternative income sources, many turned to customized apparel and crafts, boosting sales in the long term. The pandemic reshaped the market, emphasizing flexibility and digital engagement.
The multi-needle embroidery machines segment is expected to be the largest during the forecast period
The multi-needle embroidery machines segment is expected to account for the largest market share during the forecast period. These machines offer increased efficiency by allowing multiple threads to be used simultaneously, reducing production time and enabling more complex designs. Their ability to handle high-volume orders and a wide range of fabrics makes them ideal for commercial use. As demand for customized and large-scale embroidery rises, multi-needle machines are becoming a preferred choice, driving innovation and competition in the market.
The fashion & design segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the fashion & design segment is predicted to witness the highest growth rate. Embroidery machines enable designers to create intricate, personalized patterns on garments, footwear, and home decor, catering to evolving consumer preferences. The demand for unique, branded items in fashion fuels the need for advanced embroidery technologies. As fashion and design industries continue to innovate, embroidery machines are becoming essential tools for creating high-quality, detailed, and customized designs that appeal to modern consumers.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by the region's expanding textile and apparel industries. Rising disposable incomes, urbanization, and fashion trends also contribute to the market's growth. Additionally, the expansion of e-commerce platforms and technological advancements in machine precision and efficiency are enhancing market prospects. Increasing demand from small and medium enterprises (SMEs) is also fostering growth in the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by the rising demand for personalized apparel and promotional items, which encourages investment in advanced embroidery technologies. Enhanced machine capabilities, such as automated threading and multi-head setups, boost productivity and attract businesses seeking efficiency. Additionally, the growth of small and medium-sized enterprises (SMEs) in the fashion and textile sectors fuels market expansion, as these companies look for cost-effective solutions to produce high-quality embroidery.
Key players in the market
Some of the key players profiled in the Embroidery Machine Market include Brother Industries, Ltd., Bernina International AG, Janome Sewing Machine Co., Ltd., Tajima Industries Ltd., ZSK Stickmaschinen GmbH, Ricoma International Corporation, Melco International, PFAFF Industriesysteme und Maschinen GmbH, Toyota Industries Corporation, YAMATA Sewing Machine Mfg. Co., Ltd., Elucky Sewing Machine Co., Ltd., Richpeace Group Co., Limited, Sunstar Co., Ltd., Texmac Direct, Hirsch Solutions Inc., INBRO and Sheen Sewing Machine Co., Ltd.
In February 2024, Coloreel and Hirsch Solutions expanded partnership. With the strengthened partnership, both companies are making additional investment in the areas of sales, service and support, and marketing to meet the increased demand on the U.S. market. As a result, Hirsch has the exclusive sales rights when Coloreel is purchased for use with a Tajima Embroidery Machine in the US.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.