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1725134

2032 年農業擴增實境市場預測：按組件、部署模式、技術、應用、最終用戶和地區進行的全球分析

Augmented Reality in Agriculture Market Forecasts to 2032 - Global Analysis By Component (Hardware, Software and Services), Deployment Mode, Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球農業擴增實境市場預計在 2025 年將達到 30.9 億美元，到 2032 年將達到 226 億美元，預測期內的複合年成長率為 32.9%。

農業中的擴增實境(AR) 是指將數位資訊整合到現實世界的農業環境中，以提高決策、生產力和效率。作物健康狀況、土壤條件、天氣預報和設備狀態等數據可以透過 AR 眼鏡或行動裝置疊加到農民的視野中，實現即時洞察和精密農業。 AR 有助於培訓、監測和指導農業實踐，減少資源浪費並提高產量。這項技術透過提供支援永續實踐、簡化工作流程並直接在田間為農民提供可操作資訊的互動直覺工具，正在改變傳統農業。

精密農業的需求

精密農業日益成長的需求正在推動擴增實境(AR) 在農業領域的應用。隨著農民尋求數據主導的解決方案來最佳化作物產量，AR 增強了土壤健康、天氣模式和作物狀況的即時視覺化。這種整合可以實現更準確的決策、更有效率的資源管理並降低營運成本。 AR 與精密農業之間的協同效應將為農民提供身臨其境型洞察，最終提高現代農業的生產力、永續性和技術進步。

初始成本高

農業領域擴增實境(AR) 技術的高初始成本限制了其應用，尤其是在中小型農場中，阻礙了市場成長。這些成本包括昂貴的硬體、軟體開發和整合，可能會造成重大的經濟障礙。因此，許多潛在用戶可能會推遲或放棄採用 AR 解決方案，從而減緩整體採用速度並限制改善作物管理和精密農業的潛在益處。

智慧農業技術的應用日益廣泛

智慧農業技術的應用正在興起，透過提高準確性、效率和決策能力，積極推動農業市場的擴增實境(AR) 發展。擴增實境工具與物聯網和數據分析相結合，可即時視覺化田間狀況、作物健康狀況和設備診斷。這種協同效應提高了生產力並減少了資源浪費。隨著農民越來越接受數位解決方案，對 AR 應用的需求將會成長，從而徹底改變傳統的耕作方法，並為整個農業價值鏈的創新創造新的機會。

資料隱私和安全問題

對資料隱私和安全的擔憂是農業市場擴增實境(AR) 應用的主要障礙。收集和共用敏感的農場數據（例如土壤條件和作物健康狀況）會引發隱私問題。與 AR 平台相關的網路安全風險可能導致資料外洩和未授權存取。這些擔憂阻礙了農民和相關人員全面採用 AR 技術，限制了農業領域的市場成長和創新。

COVID-19的影響

COVID-19 疫情加速了擴增實境(AR) 在農業領域的應用。農民正在尋找創新的方法，以有限的物理互動來保持事物的正常運作。 AR 促進了遠端培訓、虛擬諮詢和設備維護，確保了業務連續性。此外，對非接觸式解決方案的不斷成長的需求推動了對 AR 技術的投資。因此，AR已成為疫情期間提高效率、最佳化資源利用和支持永續農業的關鍵工具。

預計作物監測部門將成為預測期內最大的部門

預計作物監測領域將在預測期內佔據最大的市場佔有率，因為支持 AR 的作物監測工具使農民能夠直覺地了解作物的健康狀況、及早發現疾病並最佳化市場佔有率和施肥方法。其結果是產量更高、資源浪費更少、永續性更強。 AR與無人機和感測器的結合將進一步支援高效的現場分析和主動管理。隨著對智慧農業的需求不斷成長，作物監測繼續成為農業應用 AR 的主要動力。

預計農學家部門在預測期內將以最高的複合年成長率成長。

農學家領域預計將在預測期內呈現最高的成長率，因為農學家可以提供作物健康、土壤條件和害蟲管理的即時數據主導的見解，從而增強農民的決策能力。他們的專業知識與 AR 視覺化功能相結合，將改善精密農業技術並提高生產力。此次整合將加速農業領域對 AR 技術的應用，提高效率和永續性，並為農業市場 AR 的成長和創新做出重大貢獻。

佔比最大的地區：

在預測期內，由於農業技術的進步，預計亞太地區將佔據最大的市場佔有率。 AR 可實現即時數據視覺化，從而改善作物管理和精密農業技術。農民可以使用 AR 來加強培訓、作物監測和設備維護，從而提高生產力並減少資源浪費。此外，AR 還可以輔助害蟲檢測、灌溉最佳化和供應鏈管理，幫助滿足該地區對永續農業日益成長的需求，同時提高盈利和營運效率。

複合年成長率最高的地區：

預計北美地區在預測期內的複合年成長率最高。 AR 技術讓農民能夠看到疊加在現實世界中的數據，這有助於土壤管理、作物監測和害蟲控制。即時資訊可增強決策能力、最大限度地提高資源利用率並增加產量。智慧型手機應用程式和智慧眼鏡等基於 AR 的資源可以提高工作效率和培訓。這項技術發展將促進永續實踐、降低成本並促進北美農業經濟。

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  • 地理細分
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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球農業擴增實境市場（按組件）

  • 硬體
  • 軟體
  • 服務

6. 全球農業擴增實境市場（依部署模式）

  • 本地
  • 雲端基礎

7. 全球農業擴增實境技術

  • 基於標記的擴增實境
  • 無標記擴增實境
  • 基於投影的擴增實境
  • 基於疊加的擴增實境

8. 全球農業擴增實境市場（按應用）

  • 精密農業
  • 牲畜監控
  • 智慧溫室
  • 灌溉管理
  • 作物監測
  • 農場管理
  • 其他用途

9. 全球農業擴增實境市場（按最終用戶）

  • 農民
  • 農學家
  • 農業設備製造商
  • 研究機構
  • 其他最終用戶

第10章全球農業擴增實境（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Trimble Inc.
  • Raven Industries
  • AG Leader Technology
  • Deere & Company
  • CLAAS Group
  • Topcon Positioning Systems
  • Augmenta
  • Kubota Corporation
  • BASF Digital Farming GmbH
  • CropX
  • AgEagle Aerial Systems
  • Taranis
  • Ecorobotix
  • Gamaya
  • Sentera
  • Augmentir
  • Microsoft
  • Syngenta
  • Prospera Technologies
  • VineView
Product Code: SMRC29280

According to Stratistics MRC, the Global Augmented Reality in Agriculture Market is accounted for $3.09 billion in 2025 and is expected to reach $22.6 billion by 2032 growing at a CAGR of 32.9% during the forecast period. Augmented Reality (AR) in agriculture refers to the integration of digital information with the real-world farming environment to enhance decision-making, productivity, and efficiency. By overlaying data such as crop health, soil conditions, weather forecasts, and equipment status onto a farmer's view through AR glasses or mobile devices, it enables real-time insights and precision farming. AR helps in training, monitoring, and guiding agricultural operations, reducing resource wastage and improving yields. This technology transforms traditional farming by providing interactive and intuitive tools that support sustainable practices, streamline workflows, and empower farmers with actionable information directly in the field.

Market Dynamics:

Driver:

Precision Farming Demand

The growing demand for precision farming is absolutely driving the adoption of augmented reality (AR) in the agriculture market. As farmers seek data-driven solutions for optimizing crop yields, AR enhances real-time visualization of soil health, weather patterns, and crop conditions. This integration enables more accurate decision-making, efficient resource management, and reduced operational costs. The synergy between AR and precision farming empowers farmers with immersive insights, ultimately boosting productivity, sustainability, and technological advancement in modern agricultural practices.

Restraint:

High Initial Costs

High initial costs associated with augmented reality (AR) technology in agriculture hinder market growth by limiting adoption, especially among small and medium-sized farms. These costs include expensive hardware, software development, and integration, which can be a significant financial barrier. As a result, many potential users may delay or forgo implementing AR solutions, slowing the overall adoption and limiting the potential benefits of improved crop management and precision farming.

Opportunity:

Rising Adoption of Smart Farming Technologies

The rising adoption of smart farming technologies is positively driving the augmented reality (AR) in agriculture market by enhancing precision, efficiency, and decision-making. AR tools, integrated with IoT and data analytics, enable real-time visualization of field conditions, crop health, and equipment diagnostics. This synergy boosts productivity and reduces resource wastage. As farmers increasingly embrace digital solutions, the demand for AR applications grows, revolutionizing traditional farming practices and creating new opportunities for innovation across the agricultural value chain.

Threat:

Data Privacy and Security Concerns

Data privacy and security concerns present a significant hindrance to the Augmented Reality (AR) in agriculture market. The collection and sharing of sensitive farm data, such as soil conditions and crop health, raise privacy issues. Cybersecurity risks related to AR platforms can lead to data breaches or unauthorized access. These concerns deter farmers and stakeholders from fully adopting AR technologies, limiting market growth and innovation in the agricultural sector.

Covid-19 Impact

The COVID-19 pandemic accelerated the adoption of Augmented Reality (AR) in agriculture, as farmers sought innovative ways to maintain operations with limited physical interactions. AR facilitated remote training, virtual consultations, and equipment maintenance, ensuring business continuity. Additionally, the increased demand for contactless solutions boosted investments in AR technologies. As a result, AR became a key tool for improving efficiency, optimizing resource use, and supporting sustainable farming practices during the pandemic.

The crop monitoring segment is expected to be the largest during the forecast period

The crop monitoring segment is expected to account for the largest market share during the forecast period, as AR-powered crop monitoring tools enable farmers to visualize crop health, detect diseases early, and optimize irrigation and fertilization practices. This results in higher yields, reduced resource wastage, and improved sustainability. The integration of AR with drones and sensors further supports efficient field analysis and proactive management. As demand for smart farming grows, crop monitoring continues to be a key contributor to AR adoption in agriculture.

The agronomists segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the agronomists segment is predicted to witness the highest growth rate, because agronomists can deliver real-time, data-driven insights on crop health, soil conditions, and pest management, enhancing decision-making for farmers. Their expertise, combined with AR's visualization capabilities, improves precision farming techniques and boosts productivity. This integration accelerates the adoption of AR technologies across the agricultural sector, promoting efficiency and sustainability, and significantly contributing to the growth and innovation within the AR in agriculture market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to advancements in farming practices. AR enables real-time data visualization, improving crop management and precision farming techniques. Farmers can use AR for enhanced training, crop monitoring, and equipment maintenance, resulting in increased productivity and reduced resource waste. Additionally, AR aids in pest detection, irrigation optimization, and supply chain management, helping to address the region's growing demand for sustainable agriculture while boosting profitability and operational efficiency.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, because farmers can see data superimposed on real-world settings due to AR technology, which helps with soil management, crop monitoring, and pest control. With real-time information, it enhances decision-making, maximizes resource utilization, and boosts yields. AR-based resources, like smartphone apps and smart glasses, improve operational effectiveness and training. This technology development promotes sustainable practices, lowering costs and boosting North America's agricultural economy.

Key players in the market

Some of the key players profiled in the Augmented Reality in Agriculture Market include Trimble Inc., Raven Industries, AG Leader Technology, Deere & Company, CLAAS Group, Topcon Positioning Systems, Augmenta, Kubota Corporation, BASF Digital Farming GmbH, CropX, AgEagle Aerial Systems, Taranis, Ecorobotix, Gamaya, Sentera, Augmentir, Microsoft, Syngenta, Prospera Technologies and VineView.

Key Developments:

In February 2025, Microsoft and Anduril Industries announced an expanded partnership to advance the U.S. Army's Integrated Visual Augmentation System (IVAS) program. Additionally, Microsoft Azure will serve as Anduril's preferred cloud platform for all IVAS and Anduril AI technologies.

In January 2025, In January 2025, Microsoft and OpenAI announced an evolution of their strategic partnership, focusing on the next phase of AI development. Key elements of their 2019 agreement remain intact through 2030, including Microsoft's rights to OpenAI's intellectual property for integration into products like Copilot, exclusivity of the OpenAI API on Azure, and mutual revenue-sharing arrangements.

In June 2024, Hitachi and Microsoft announced a significant three-year strategic partnership aimed at accelerating business and social innovation through generative AI. This collaboration is projected to be worth several billion dollars and focuses on leveraging AI technologies to drive transformation across various industries.

Components Covered:

  • Hardware
  • Software
  • Services

Deployment Modes Covered:

  • On-Premises
  • Cloud-Based

Technologies Covered:

  • Marker-based AR
  • Markerless AR
  • Projection-based AR
  • Superimposition-based AR

Applications Covered:

  • Precision Farming
  • Livestock Monitoring
  • Smart Greenhouses
  • Irrigation Management
  • Crop Monitoring
  • Farm Management
  • Other Applications

End Users Covered:

  • Farmers
  • Agronomists
  • Agriculture Equipment Manufacturers
  • Research Institutions
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Augmented Reality in Agriculture Market, By Component

  • 5.1 Introduction
  • 5.2 Hardware
  • 5.3 Software
  • 5.4 Services

6 Global Augmented Reality in Agriculture Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 On-Premises
  • 6.3 Cloud-Based

7 Global Augmented Reality in Agriculture Market, By Technology

  • 7.1 Introduction
  • 7.2 Marker-based AR
  • 7.3 Markerless AR
  • 7.4 Projection-based AR
  • 7.5 Superimposition-based AR

8 Global Augmented Reality in Agriculture Market, By Application

  • 8.1 Introduction
  • 8.2 Precision Farming
  • 8.3 Livestock Monitoring
  • 8.4 Smart Greenhouses
  • 8.5 Irrigation Management
  • 8.6 Crop Monitoring
  • 8.7 Farm Management
  • 8.8 Other Applications

9 Global Augmented Reality in Agriculture Market, By End User

  • 9.1 Introduction
  • 9.2 Farmers
  • 9.3 Agronomists
  • 9.4 Agriculture Equipment Manufacturers
  • 9.5 Research Institutions
  • 9.6 Other End Users

10 Global Augmented Reality in Agriculture Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Trimble Inc.
  • 12.2 Raven Industries
  • 12.3 AG Leader Technology
  • 12.4 Deere & Company
  • 12.5 CLAAS Group
  • 12.6 Topcon Positioning Systems
  • 12.7 Augmenta
  • 12.8 Kubota Corporation
  • 12.9 BASF Digital Farming GmbH
  • 12.10 CropX
  • 12.11 AgEagle Aerial Systems
  • 12.12 Taranis
  • 12.13 Ecorobotix
  • 12.14 Gamaya
  • 12.15 Sentera
  • 12.16 Augmentir
  • 12.17 Microsoft
  • 12.18 Syngenta
  • 12.19 Prospera Technologies
  • 12.20 VineView

List of Tables

  • Table 1 Global Augmented Reality in Agriculture Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Augmented Reality in Agriculture Market Outlook, By Component (2024-2032) ($MN)
  • Table 3 Global Augmented Reality in Agriculture Market Outlook, By Hardware (2024-2032) ($MN)
  • Table 4 Global Augmented Reality in Agriculture Market Outlook, By Software (2024-2032) ($MN)
  • Table 5 Global Augmented Reality in Agriculture Market Outlook, By Services (2024-2032) ($MN)
  • Table 6 Global Augmented Reality in Agriculture Market Outlook, By Deployment Mode (2024-2032) ($MN)
  • Table 7 Global Augmented Reality in Agriculture Market Outlook, By On-Premises (2024-2032) ($MN)
  • Table 8 Global Augmented Reality in Agriculture Market Outlook, By Cloud-Based (2024-2032) ($MN)
  • Table 9 Global Augmented Reality in Agriculture Market Outlook, By Technology (2024-2032) ($MN)
  • Table 10 Global Augmented Reality in Agriculture Market Outlook, By Marker-based AR (2024-2032) ($MN)
  • Table 11 Global Augmented Reality in Agriculture Market Outlook, By Markerless AR (2024-2032) ($MN)
  • Table 12 Global Augmented Reality in Agriculture Market Outlook, By Projection-based AR (2024-2032) ($MN)
  • Table 13 Global Augmented Reality in Agriculture Market Outlook, By Superimposition-based AR (2024-2032) ($MN)
  • Table 14 Global Augmented Reality in Agriculture Market Outlook, By Application (2024-2032) ($MN)
  • Table 15 Global Augmented Reality in Agriculture Market Outlook, By Precision Farming (2024-2032) ($MN)
  • Table 16 Global Augmented Reality in Agriculture Market Outlook, By Livestock Monitoring (2024-2032) ($MN)
  • Table 17 Global Augmented Reality in Agriculture Market Outlook, By Smart Greenhouses (2024-2032) ($MN)
  • Table 18 Global Augmented Reality in Agriculture Market Outlook, By Irrigation Management (2024-2032) ($MN)
  • Table 19 Global Augmented Reality in Agriculture Market Outlook, By Crop Monitoring (2024-2032) ($MN)
  • Table 20 Global Augmented Reality in Agriculture Market Outlook, By Farm Management (2024-2032) ($MN)
  • Table 21 Global Augmented Reality in Agriculture Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 22 Global Augmented Reality in Agriculture Market Outlook, By End User (2024-2032) ($MN)
  • Table 23 Global Augmented Reality in Agriculture Market Outlook, By Farmers (2024-2032) ($MN)
  • Table 24 Global Augmented Reality in Agriculture Market Outlook, By Agronomists (2024-2032) ($MN)
  • Table 25 Global Augmented Reality in Agriculture Market Outlook, By Agriculture Equipment Manufacturers (2024-2032) ($MN)
  • Table 26 Global Augmented Reality in Agriculture Market Outlook, By Research Institutions (2024-2032) ($MN)
  • Table 27 Global Augmented Reality in Agriculture Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.