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市場調查報告書
商品編碼
1725119
2032 年小米零食市場預測:按產品類型、小米類型、包裝類型、分銷管道和地區進行的全球分析Millet Snacks Market Forecasts to 2032 - Global Analysis By Product Type, Millet Type, Packaging Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球小米零食市場預計在 2025 年達到 28 億美元,到 2032 年將達到 39 億美元,預測期內的複合年成長率為 4.6%。
雜糧零食是由多種穀物製成的營養食品,是傳統加工零食的健康替代品。這些零食富含纖維、蛋白質和必需礦物質,有助於促進消化和整體健康。多穀物零食有多種形式,包括餅乾、泡芙和棒,迎合了注重健康、尋求永續無麩質食品的消費者的需求。其天然的抗氧化劑和低血糖指數使其成為均衡飲食的理想補充,同時促進了環保的農業實踐。
高營養價值越來越受歡迎
小米富含膳食纖維、蛋白質、必需礦物質和抗氧化劑,對於尋求營養飲食的人來說都是一個很好的選擇。它不含麩質,血糖指數低,進一步增加了它的吸引力,特別是對於有飲食限制和生活方式偏好的人。此外,植物性飲食和永續食品消費的興起正在推動人們對多穀物零食的興趣,因為它們符合環保的農業實踐。
缺乏消費者意識
許多消費者並不知道小米相對於傳統穀物的優勢,減緩了其普及速度。此外,人們認為全穀物製成的零嘴零食與傳統零食的味道和質地不同,這也是讓潛在買家望而卻步的因素。進一步的抑制因素包括缺乏廣泛的行銷宣傳活動和宣導活動,這意味著雜糧零食往往被主流零食品牌所掩蓋。
利用線上平台和直接面對消費者的管道
利用線上平台可以讓品牌接觸到更廣泛的受眾,並為注重健康的消費者提供便利和可及性。包括社群媒體推廣和影響力合作在內的數位行銷策略幫助該雜糧零食品牌提高了知名度並吸引了新客戶。訂閱模式和個人化營養服務也正在興起,讓消費者找到適合自己飲食需求的雜糧點心。
與現有零食品牌的競爭
大型零食製造商擁有廣泛的分銷網路、強大的品牌知名度和積極的行銷策略,這使得小米產品難以普及。此外,傳統零食品牌正在添加更健康的成分,如全穀穀物和植物來源成分,進一步加劇了競爭。消費者的價格敏感度也起著一定的作用,因為與大眾市場替代品相比,小米零食可能被視為高階產品。
新冠疫情影響了消費者的飲食習慣,導致對更健康零食(包括全穀物產品)的需求增加。隨著人們越來越注重營養和增強免疫力的食物,雜糧零食因其豐富的營養價值而越來越受歡迎。然而,供應鏈中斷和物流挑戰影響了生產和分銷,給製造商帶來了暫時的挫折。向網路購物和直接面對消費者銷售的轉變有助於緩解這些挑戰,使多穀物零食品牌能夠保持在市場上的地位。
膨化和擠壓零食市場預計將在預測期內成為最大的市場
膨化和擠壓零食預計將在預測期內佔據最大的市場佔有率,因為它因其便利性、質地和融合多種口味的能力而受到廣泛青睞,從而吸引了廣泛的消費者。擠壓提高了小米的消化率,使其成為尋求傳統加工零嘴零食替代品的健康意識消費者的良好選擇。此外,成分配方的創新使製造商能夠用維生素、礦物質和蛋白質來豐富這些產品,進一步改善其營養成分。
預計預測期內小米細分市場將實現最高複合年成長率
由於其特殊的營養成分,尤其是高鈣、鐵和膳食纖維含量,預計小米產業在預測期內將呈現最高的成長率。這種小米品種擴大被納入創新零食配方中,如烘焙點心、薯片和燕麥棒,以滿足尋求機能性食品的消費者的需求。此外,人們對其健康益處的認知不斷提高,這鼓勵傳統和新時代食品製造商探索將小米作為核心成分。
由於消費者對機能性食品食品和無麩質食品的認知不斷提高,預計北美將在預測期內佔據最大的市場佔有率。該地區對替代穀物零食的需求強勁,小米被視為一種營養豐富的原料。注重健康的消費者正在積極尋找植物來源、加工程度較低的零嘴零食,這導致主要零售連鎖店和線上市場提供的全穀物產品增加。
由於亞太地區擁有豐富的農業遺產,且小米在日常飲食中的應用日益廣泛,預計該地區在預測期內的複合年成長率最高。印度、中國和日本等國家正在透過政府主導的、永續食品解決方案的計劃和意識提升計劃來推廣小米消費。尤其是在印度,人們在傳統菜餚中有著使用小米(如小米和刀豆)等小米的悠久傳統,這種文化熟悉度推動著小米融入現代零嘴零食中。
According to Stratistics MRC, the Global Millet Snacks Market is accounted for $2.8 billion in 2025 and is expected to reach $3.9 billion by 2032 growing at a CAGR of 4.6% during the forecast period. Millet snacks are nutritious food products made from various millet grains, offering a healthier alternative to conventional processed snacks. Known for their rich fiber, protein, and essential minerals, these snacks support digestion and overall well-being. Available in diverse forms such as crackers, puffs, and bars, millet-based snacks cater to health-conscious consumers seeking sustainable and gluten-free options. Their natural antioxidants and low glycemic index make them ideal for balanced diets while promoting eco-friendly farming practices.
Growing popularity due to their high nutritional value
Millets are rich in fiber, protein, essential minerals, and antioxidants, making them a preferred choice for individuals looking for nutrient-dense options. Their gluten-free nature and low glycemic index further enhance their appeal, particularly among those with dietary restrictions or lifestyle preferences. Additionally, the rise in plant-based diets and sustainable food consumption is fueling interest in millet snacks, as they align with eco-friendly agricultural practices.
Lack of consumer awareness
Many consumers remain unaware of the advantages of millets compared to traditional grains, leading to slower adoption rates. Additionally, the perception that millet-based snacks may have a distinct taste or texture different from conventional options can deter potential buyers. The lack of widespread marketing campaigns and educational initiatives further contributes to this restraint, as millet snacks are often overshadowed by mainstream snack brands.
Leveraging online platforms & direct-to-consumer channels
Online platforms enable brands to reach a wider audience, offering convenience and accessibility to health-conscious consumers. Digital marketing strategies, including social media promotions and influencer collaborations, are helping millet snack brands gain visibility and attract new customers. Subscription-based models and personalized nutrition services are also emerging, allowing consumers to explore millet-based snacks tailored to their dietary needs.
Competition from established snack brands
Large-scale snack manufacturers have extensive distribution networks, strong brand recognition, and aggressive marketing strategies, making it challenging for millet-based products to gain traction. Additionally, conventional snack brands are increasingly incorporating health-focused ingredients, including whole grains and plant-based components, further intensifying competition. Price sensitivity among consumers also plays a role, as millet-based snacks may be perceived as premium products compared to mass-market alternatives.
The COVID-19 pandemic influenced consumer eating habits, leading to increased demand for healthier snack options, including millet-based products. As people became more conscious of nutrition and immunity-boosting foods, millet snacks gained popularity due to their rich nutrient profile. However, supply chain disruptions and logistical challenges affected production and distribution, causing temporary setbacks for manufacturers. The shift toward online grocery shopping and direct-to-consumer sales helped mitigate some of these challenges, allowing millet snack brands to maintain market presence.
The puffs & extruded snacks segment is expected to be the largest during the forecast period
The puffs & extruded snacks segment is expected to account for the largest market share during the forecast period as they are widely preferred due to their convenience, texture, and ability to incorporate multiple flavors, making them attractive to a broad consumer base. The extrusion process enhances the digestibility of millet, making it a suitable option for health-conscious consumers seeking an alternative to traditional processed snacks. Additionally, innovations in ingredient formulations are allowing manufacturers to enrich these products with vitamins, minerals, and protein, further boosting their nutritional profile.
The finger millet segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the finger millet segment is predicted to witness the highest growth rate due to its exceptional nutritional composition, particularly its high calcium, iron, and fiber content. This millet variety is increasingly incorporated into innovative snack formulations, including baked goods, chips, and granola bars, catering to consumers focused on functional foods. Additionally, growing awareness about its health benefits is encouraging both traditional and new-age food manufacturers to explore finger millet as a core ingredient.
During the forecast period, the North America region is expected to hold the largest market share due to increasing consumer awareness of functional and gluten-free foods. The region has seen significant growth in demand for alternative grain-based snacks, with millet gaining recognition as a nutrient-rich ingredient. Health-conscious consumers are actively seeking plant-based minimally processed snack options which have led to a rise in millet-based product offerings in major retail chains and online marketplaces.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by the region's rich agricultural heritage and the increasing adoption of millets in everyday diets. Countries such as India, China, and Japan are promoting millet consumption through government-led initiatives and awareness programs focused on sustainable food solutions. India, in particular, has a strong tradition of using millets like finger millet and pearl millet in traditional dishes, and this cultural familiarity is driving the integration of millet into modern snack formulations.
Key players in the market
Some of the key players in Millet Snacks Market include 24 Mantra Organic, Archer Daniels Midland Company, Avadata Organics, Bob's Red Mill, Cargill Incorporated, Cicer Food Products, General Mills, Inc, Kellogg Company, Kodo Foods, Mars Incorporated, Moon Foods, Nativefoodstore, Pristine Organics, PureLife Organics, Slurrp Farm, Soulfull, Terra Greens and Urban Millets Pvt Ltd.
In March 2025, Bob's Red Mill was named to Fast Company's list of the World's Most Innovative Companies of 2025, recognized for expanding its product line to include new flavors and formats such as Protein Oats and Signature Blends Baking Mixes.
In January 2025, General Mills announced collaboration with Totino's to launch a limited-edition pizza-flavored cereal, combining the savory taste of Totino's Pizza Rolls with the sweetness of Cinnamon Toast Crunch.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.