鹹味零食市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球鹹味零食市場價值為 2.677 億美元，預計到 2034 年將以 5.7% 的複合年成長率成長至 4.727 億美元。這一強勁成長主要得益於消費者生活方式的不斷變化、飲食偏好的轉變以及方便即食食品選擇的日益普及。隨著日程安排越來越繁忙以及可支配收入不斷增加，全球消費者擴大選擇方便攜帶的零食產品，既能滿足口腹之欲，又能節省時間。鹹味小吃的需求顯著成長，因為它們在口味和便利性之間實現了完美平衡，成為個人消費者和家庭的首選。

快速的城市化和不斷變化的食品消費模式也使市場受益，尤其是年輕人群，他們往往優先考慮口味的多樣性和零食的便攜性。如今，零食已被視為日常飲食習慣中不可或缺的一部分，製造商正在利用這一趨勢，提供將美味與更健康的配方相結合的創新產品。這導致了零食行業的重大轉變，薯片和爆米花等傳統零食被重新設計，增加了營養價值並採用了更清晰的成分標籤。

鹹味小吃，尤其是薯片和爆米花，由於其快速、易於食用的特性，繼續受到消費者的青睞。隨著人們健康意識的增強，人們明顯轉向了被認為更健康的零食，例如烘焙零食和以藜麥、鷹嘴豆、小扁豆和其他植物來源的原料製成的零食。這種轉變促使製造商推出低脂肪、低鈉和添加營養素的產品，以滿足對更健康的替代品日益成長的需求。因此，各大品牌正積極拓展產品組合，以吸引更廣泛、更注重健康的消費者群。

就產品類型而言，市場由各種產品組成，包括薯片、玉米片、椒鹽脆餅、爆米花以及各種堅果和種子。其中，洋芋片在2024年仍是領先品類，產值達1.213億美元。它們的優勢在於價格低廉、易於生產以及廣泛的可及性。這些零食通常有多種尺寸的包裝，既適合單獨消費者，也適合團體消費，因此成為各個收入群體追求便利的顧客的首選。

2024 年玉米片的收入為 2,630 萬美元，預計到 2034 年將達到 4,870 萬美元。玉米片的受歡迎程度源自於消費者對獨特風味組合的偏好，包括墨西哥辣椒、辣椒酸橙和拉差辣椒醬等辛辣的濃郁口味。該類別受益於對無麩質、植物性和有機零食日益成長的需求，鞏固了其在鹹味零食市場健康領域的地位。

2024 年，北美佔據了全球鹹味零食市場的 64.2%，由於對經濟實惠且方便的零食解決方案的需求很高，保持了穩定的成長。該地區充滿活力的市場格局是由持續的產品創新和日益增多的有機、植物性和無麩質替代品所塑造的。製造商透過推出新產品來應對，利用大膽的口味和清潔標籤的成分來滿足不斷變化的口味。

全球鹹味零食市場的領導公司包括 Calbee、Conagra Brands、General Mills、Intersnack Group、Kellogg、Mondelez International、雀巢、百事可樂、Snyder's-Lance、金寶湯公司、The Hain Celestial Group、好時公司、卡夫亨氏公司、The Wonderful Company 和 Utz Brands。這些參與者正在採取產品多樣化、採用先進生產技術和口味創新等策略措施以保持競爭力。為了滿足現代飲食需求，各大品牌紛紛推出具有有機認證、清潔成分和功能性益處的零食，以吸引全球注重健康的消費者。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 人們越來越喜歡更健康、低脂肪、低熱量的零食替代品。
    • 鹹味小吃中新口味、新質地和更健康成分的成長。
    • 消費者越來越意識到高鈉和高脂肪零食對健康的影響。
  • 產業陷阱與挑戰
    • 消費者越來越意識到高鈉和高脂肪零食對健康的影響。
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021 - 2034 年

• 主要趨勢
• 薯片/薯片
• 玉米片
• 椒鹽脆餅
• 爆米花
• 堅果和種子
• 肉類零食
• 擠壓零食
• 餅乾

第6章：市場估計與預測：按健康與保健，2021 - 2034 年

• 主要趨勢
• 普通鹹味小吃
• 低熱量零食
• 有機天然零食
• 無麩質零食
• 植物性零食

第7章：市場估計與預測：按配銷通路，2021 - 2034 年

• 主要趨勢
• 超市
• 便利商店
• 網路零售
• 專賣店
• 餐飲和餐廳

第8章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第9章：公司簡介

• Calbee
• Conagra Brands
• General Mills
• Intersnack
• Kellogg
• Mondelez International
• Nestle
• PepsiCo
• Snyder's-Lance
• The Campbell Soup
• The Hain Celestial Group
• The Hershey
• The Kraft Heinz
• The Wonderful
• Utz Brands

The Global Savory Snacks Market was valued at USD 267.7 million in 2024 and is estimated to grow at a CAGR of 5.7% to reach USD 472.7 million by 2034. This robust growth is primarily fueled by evolving consumer lifestyles, shifting dietary preferences, and the increasing popularity of convenient, ready-to-eat food options. With busier schedules and rising disposable incomes, consumers across the globe are increasingly opting for on-the-go snack products that satisfy cravings while saving time. The demand for savory snacks has witnessed a notable rise as they offer a perfect balance between taste and convenience, making them a preferred choice for both individual consumers and families.

The market is also benefiting from rapid urbanization and changing food consumption patterns, especially among younger demographics who often prioritize flavor variety and snack portability. With snacking now considered an integral part of daily eating habits, manufacturers are leveraging this trend by offering innovative products that blend indulgence with healthier formulations. This has led to a significant transformation in the snack industry, where traditional favorites like chips and popcorn are being reimagined with added nutritional value and cleaner ingredient labels.

Savory snacks, particularly potato chips and popcorn, continue to gain traction among consumers due to their quick, easy-to-consume nature. With increasing awareness of health and wellness, there's been a marked shift toward snacks perceived as healthier, such as baked variants and options made with ingredients like quinoa, chickpeas, lentils, and other plant-based sources. This shift has prompted manufacturers to introduce products with reduced fat, lower sodium content, and added nutrients, aligning with the growing demand for better-for-you alternatives. As a result, brands are actively diversifying their portfolios to appeal to a broader, health-conscious consumer base.

In terms of product type, the market is composed of various offerings including potato chips, tortilla chips, pretzels, popcorn, and a wide range of nuts and seeds. Among these, potato chips remained the leading category in 2024, generating USD 121.3 million. Their dominance is driven by affordability, ease of production, and wide accessibility. These snacks are often packaged in a range of sizes catering to solo consumers and group settings alike, making them a go-to choice for convenience-seeking customers across all income groups.

Tortilla chips recorded a revenue of USD 26.3 million in 2024 and are anticipated to reach USD 48.7 million by 2034. Their popularity is fueled by consumer preference for unique flavor combinations, including spicy and tangy varieties such as jalapeno, chili lime, and sriracha. The category benefits from the rising demand for gluten-free, plant-based, and organic snack options, reinforcing its presence in health-forward segments of the savory snacks market.

North America captured a 64.2% share of the global savory snacks market in 2024, maintaining steady growth due to high demand for budget-friendly and convenient snacking solutions. The region's dynamic market landscape is shaped by ongoing product innovation and the increasing availability of organic, plant-based, and gluten-free alternatives. Manufacturers are responding with fresh launches, leveraging bold flavors and clean-label ingredients to appeal to evolving tastes.

Leading companies operating in the Global Savory Snacks Market include Calbee, Conagra Brands, General Mills, Intersnack Group, Kellogg, Mondelez International, Nestle, PepsiCo, Snyder's-Lance, The Campbell Soup Company, The Hain Celestial Group, The Hershey Company, The Kraft Heinz Company, The Wonderful Company, and Utz Brands. These players are pursuing strategic initiatives such as product diversification, the adoption of advanced production technologies, and innovations in flavor to stay competitive. With an emphasis on meeting modern dietary needs, brands are launching snacks with organic certifications, clean ingredient lists, and functional benefits to attract health-aware consumers globally.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news and initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising preference for healthier, low-fat, and low-calorie snack alternatives.
    • 3.6.1.2 Growth in new flavors, textures, and healthier ingredients in savory snacks.
    • 3.6.1.3 Growing consumer awareness about the impact of high-sodium and high-fat snacks on health.
  • 3.6.2 Industry pitfalls and challenges
    • 3.6.2.1 Growing consumer awareness about the impact of high-sodium and high-fat snacks on health.
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product type, 2021 - 2034 (USD Million) (Kilo Tons)

• 5.1 Key trends
• 5.2 Potato chips/crisps
• 5.3 Tortilla chips
• 5.4 Pretzels
• 5.5 Popcorn
• 5.6 Nuts and seeds
• 5.7 Meat snacks
• 5.8 Extruded snacks
• 5.9 Crackers

Chapter 6 Market Estimates and Forecast, By Health & Wellness, 2021 - 2034 (USD Million) (Kilo Tons)

• 6.1 Key trends
• 6.2 Regular savory snacks
• 6.3 Low-calorie snacks
• 6.4 Organic and natural snacks
• 6.5 Gluten-free snacks
• 6.6 Plant-based snacks

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (Kilo Tons)

• 7.1 Key trends
• 7.2 Supermarkets
• 7.3 Convenience stores
• 7.4 Online retail
• 7.5 Specialty stores
• 7.6 Foodservice and restaurants

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Million) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Calbee
• 9.2 Conagra Brands
• 9.3 General Mills
• 9.4 Intersnack
• 9.5 Kellogg
• 9.6 Mondelez International
• 9.7 Nestle
• 9.8 PepsiCo
• 9.9 Snyder's-Lance
• 9.10 The Campbell Soup
• 9.11 The Hain Celestial Group
• 9.12 The Hershey
• 9.13 The Kraft Heinz
• 9.14 The Wonderful
• 9.15 Utz Brands