烘焙鹹味零食市場規模、佔有率及成長分析（按產品類型、分銷管道、口味、包裝和地區）—產業預測，2025-2032 年

預計 2023 年全球烘焙鹹味零食市場價值將達到 516 億美元，並從 2024 年的 548 億美元成長到 2032 年的 954 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

全球烘焙鹹味零食市場正經歷強勁成長，這得益於消費者對更健康、更方便的零食選擇的興趣日益濃厚。這種轉變很大程度上是由於人們的健康意識不斷增強，對低脂肪、無麩質和高蛋白質植物性偏好的偏好日益成長。此外，電子商務的蓬勃發展、自有品牌創新以及新興市場的不斷成長正在強化消費模式。市場對迎合民族和地區偏好的創新口味以及含有天然成分的潔淨標示產品的需求不斷成長。然而，挑戰依然存在，包括與傳統零嘴零食相比更高的生產成本、質地的限制以及更廣泛的零嘴零食類別中的激烈競爭，這些都給行業參與者帶來了障礙和機遇。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

烘焙鹹味零食市場規模（依產品類型分類）及複合年成長率（2025-2032）

• 市場概覽
• 洋芋片
• 擠壓零食
• Pretzels脆餅
• 玉米片
• 爆米花
• 堅果和種子

烘焙鹹味零食市場規模（依通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 超級市場和大賣場
• 便利商店
• 網路零售
• 獨立零售商
• 餐飲服務店

烘焙鹹味零食市場規模（依口味分類）及複合年成長率（2025-2032）

• 市場概覽
• 經典的
• 起司
• 優酪乳和洋蔥
• 燒烤
• 辛辣的
• 限量版

烘焙鹹味零食市場規模（依包裝分類）及複合年成長率（2025-2032）

• 市場概覽
• 包包
• 能
• 盒子
• 標籤
• 杯子

烘焙鹹味零食市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• PepsiCo Inc.
• Mondelez International, Inc.
• General Mills, Inc.（Annie's Homegrown）
• Nestle SA
• Calbee Inc.
• HIPPEAS Inc.
• Biena Snacks
• Conagra Brands（Angie's BOOMCHICKAPOP）
• The Hain Celestial Group, Inc.
• Campbell Soup Company（Pepperidge Farm）
• Simply 7 Snacks

結論和建議

Global Baked Savory Snacks Market size was valued at USD 51.6 Billion in 2023 and is poised to grow from USD 54.8 Billion in 2024 to USD 95.4 Billion by 2032, growing at a CAGR of 6.9 % in the forecast period (2025-2032).

The global baked savory snacks market is witnessing robust growth, fueled by rising consumer interest in healthier, convenient snacking options. This shift is largely attributed to increased health consciousness, with a strong preference for low-fat, gluten-free, and plant-based snacks enriched with high protein. Additionally, the e-commerce boom, innovation in private labels, and expanding presence in emerging markets are enhancing consumption patterns. The market is characterized by innovative flavors, emphasizing ethnic and regional tastes, along with a growing demand for clean label products that boast natural ingredients. However, challenges such as rising production costs compared to traditional snacks, texture limitations, and intense competition within the broader snack category persist, presenting both hurdles and opportunities for industry players.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baked Savory Snacks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baked Savory Snacks Market Segments Analysis

The baked savory snacks market is segmented based on product type, distribution channel, flavor, packaging, and region. By product type, the market includes potato chips, extruded snacks, pretzels, tortilla chips, popcorn, and nuts and seeds . Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online retail, independent retailers, and food service outlets, By flavor, the market is segmented into classic, cheese, sour cream and onion, barbecue, spicy, and limited edition variants, catering to both traditional and experimental palates. Based on packaging market is segmented into bags, cans, boxes, tubs, cups . Based on region, the market is segmented into North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.

Driver of the Global Baked Savory Snacks Market

The global baked savory snacks market is gaining momentum as consumers show a rising preference for healthier snacking alternatives amidst growing health concerns related to obesity, cholesterol, and cardiovascular diseases. Baked snacks are perceived as a better-for-you choice compared to their deep-fried counterparts, thanks to lower fat content and improved ingredient quality. Products such as baked chips, multigrain crackers, and puffed snacks deliver satisfying flavors with fewer calories, appealing to both adults and health-conscious younger demographics. Their reputation as lighter, guilt-free options contributes to sustained demand, further fueled by the increasing trend of on-the-go consumption and snacking culture.

Restraints in the Global Baked Savory Snacks Market

The global baked savory snacks market faces significant challenges related to consumer perceptions of taste and texture. Although these snacks enjoy a growing popularity due to their health benefits, they are often criticized for lacking the desired crunch and flavor intensity compared to traditional fried options. Many consumers tend to associate "baked" snacks with blandness, which can limit their mass appeal among certain demographics. To overcome this hurdle, brands need to invest in refining flavors and adopting innovative texturizing technologies that enhance the sensory experience, ensuring that health-focused claims do not compromise the overall enjoyment of the product.

Market Trends of the Global Baked Savory Snacks Market

The Global Baked Savory Snacks market is experiencing a significant shift towards clean label and nutrient-dense options as consumers increasingly prioritize health and transparency in their snack choices. This trend reflects a growing demand for products with minimal ingredients, free from preservatives, while also offering enhanced nutritional benefits such as fiber, plant protein, and essential micronutrients. In response, brands are adapting by adopting clear labeling practices and simplifying ingredient lists to align with consumer preferences. This movement is reshaping market dynamics, driving innovation and competition as health-conscious consumers seek out snacks that not only satisfy cravings but also contribute to their overall well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Baked Savory Snacks Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Potato Chips
• Extruded Snacks
• Pretzels
• Tortilla Chips
• Popcorn
• Nuts and Seeds

Global Baked Savory Snacks Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail
• Independent Retailers
• Food Service Outlets

Global Baked Savory Snacks Market Size by Flavour & CAGR (2025-2032)

• Market Overview
• Classic
• Cheese
• Sour Cream and Onion
• Barbecue
• Spicy
• Limited Edition

Global Baked Savory Snacks Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bags
• Cans
• Boxes
• Tubs
• Cups

Global Baked Savory Snacks Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Flavour, Packaging)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Flavour, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Flavour, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Flavour, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Flavour, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (Annie's Homegrown)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HIPPEAS Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biena Snacks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (Angie's BOOMCHICKAPOP)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (Pepperidge Farm)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simply 7 Snacks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations