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市場調查報告書
商品編碼
1700050
2032 年以患者為中心的醫療保健應用市場預測:按營運模式、部署模型、作業系統、應用程式、最終用戶和地區進行的全球分析Patient Centric Healthcare App Market Forecasts to 2032 - Global Analysis By Operation Mode, Deployment Model, Operating System Type, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球以患者為中心的醫療保健應用市場預計到 2025 年將達到 250.3 億美元,預測期內的複合年成長率為 38.11%,到 2032 年將達到 2398.7 億美元。
以患者為中心的醫療保健應用程式是旨在個人化醫療體驗、提高病人參與和改善醫療保健服務的數位工具。與醫療保健提供者的即時溝通、藥物提醒、遠端醫療諮詢、預約安排和健康記錄管理只是這些應用程式為使用者提供的一些功能。此外,透過利用區塊鏈、雲端運算和人工智慧等最尖端科技,以患者為中心的應用程式可確保安全的資料儲存、順暢的互通性和增強的護理協調。
根據消費者科技協會的資料,預計2029年美國智慧戒指的銷售額將達到9,004萬美元,反映出消費者對穿戴式健康監測設備的興趣日益濃厚。
個體化醫療需求日益成長
患者擴大尋求適合其特定治療目標、生活方式選擇和病歷的個人化醫療保健解決方案。透過以患者為中心的醫療保健應用程式,可以提供由人工智慧主導的治療建議、個人化藥物提醒和個人化健康評估等功能。這些應用程式提供個人化的治療體驗,改善健康結果並提高患者對治療計劃的依從性。此外,精準醫療的趨勢正在推動對基於行為、環境和遺傳因素提供即時健康洞察的應用程式的需求。
資料安全和隱私問題
資料安全和隱私問題對於以患者為中心的醫療保健應用程式至關重要。勒索軟體攻擊、駭客事件和資料外洩是網路安全威脅的一些例子,這些威脅使患者資料面臨風險,並引發了對其濫用和未授權存取存取的質疑。對於應用程式開發商和醫療保健提供者來說,遵守當地法律和健康資料保護條例(例如歐洲的《一般資料保護規範》(GDPR)和美國的《健康保險互通性與課責法案》(HIPAA))變得越來越複雜。
擴大遠端患者監護和遠端醫療的使用
隨著遠端醫療和遠端患者監護(RPM) 的快速發展,以病人為中心的醫療保健應用程式已成為提供虛擬諮詢、管理慢性疾病和出院後護理的重要資源。為了減輕醫院的壓力並增加醫療服務的機會,特別是在弱勢群體中,世界各國政府和醫療保健提供者都在採用遠端醫療解決方案。此外,糖尿病、高血壓和心血管疾病等慢性疾病的盛行率不斷上升,進一步加劇了對持續遠端監控和快速介入的需求。
互通性差,整合困難
穿戴式科技、醫院系統和數位健康平台之間缺乏相容性是患者為中心的醫療保健應用市場面臨的主要障礙。許多醫療機構仍在使用與現代基於雲端基礎的健康應用程式不相容的過時的 EHR 系統。由於缺乏標準化的應用程式介面(API)和順暢的資料交換通訊協定,以患者為中心的應用程式的有效性受到碎片化數位生態系統的限制。此外,如果保險公司、應用程式開發商和醫療保健提供者無法建立不同系統之間的互通性,患者可能難以獲得全面、全面的護理體驗。
由於封鎖、保持社交距離措施以及醫療系統負擔過重,患者和醫療服務提供者都轉向數位醫療解決方案,COVID-19 疫情顯著加速了以患者為中心的醫療保健應用程式的採用。對人工智慧診斷、遠端醫療和遠端患者監護(RPM) 的需求不斷成長,刺激了數位健康技術的投資和創新。此外,政府和監管機構放寬遠端醫療法規、擴大報銷範圍以及加快數位健康解決方案的核准,都有助於市場擴張。行動醫療應用程式越來越受歡迎,尤其是在慢性病患者中,用於即時健康追蹤、藥物依從性、虛擬諮詢和心理健康支援。
預計在預測期內,基於手機的應用程式細分市場將成長至最大
預計預測期內基於手機的應用程式部分將佔據最大的市場佔有率。這一領域的主導地位很大程度上得益於智慧型手機和平板電腦在不同人群中的廣泛普及。透過提供預約安排、藥物提醒、遠端醫療諮詢和即時健康監測等功能,這些應用程式為使用者提供了輕鬆存取健康管理工具的機會。此外,這些應用程式採用了人工智慧和機器學習等最尖端科技,進一步個人化患者體驗,使其成為現代醫療管理中必不可少的工具。
預計 Android 市場在預測期內將以最高複合年成長率成長
預計在預測期內,Android 領域將實現最高的成長率。這項發展很大程度上歸功於 Android 的廣泛使用,尤其是在開發中國家的智慧型手機選擇很大程度上受價格的影響。 Android 的高市場佔有率得益於其廣泛的價格分佈範圍和可負擔性,這使得 Android 裝置對具有不同消費限額的客戶特別有吸引力。此外,如此龐大的用戶群也促進了以患者為中心的醫療保健應用程式的開發,推動了 Android 平台在數位健康產業的快速成長。
在預測期內,預計北美將佔據最大的市場佔有率,這得益於智慧型手機普及率高、醫療保健基礎設施完善以及注重數位健康創新等因素。對醫療技術公司的大量投資、支持性的法規環境以及該地區遠端醫療服務的大力採用都促進了市場的擴張。此外,由於存在重要的市場參與者和早期採用新技術,北美在該行業處於領先地位。
預計亞太地區在預測期內的複合年成長率最高。政府支持數位健康的舉措、醫療保健意識的提高以及醫療保健服務數位化的提高是推動這一快速成長的一些因素。此外,慢性病盛行率的上升以及對改善用藥依從性的需求也在推動該領域的市場成長。此外,智慧型手機和行動醫療應用程式的廣泛使用進一步增加了以患者為中心的醫療保健應用程式的需求,這有助於推動市場的顯著擴張。
According to Stratistics MRC, the Global Patient Centric Healthcare App Market is accounted for $25.03 billion in 2025 and is expected to reach $239.87 billion by 2032 growing at a CAGR of 38.11% during the forecast period. A patient-centered healthcare app is a digital tool created to personalize medical experiences, increase patient engagement, and improve healthcare accessibility. Real-time communication with healthcare providers, medication reminders, telemedicine consultations, appointment scheduling, and health record management are just a few of the features that these apps provide to empower users. Moreover, through the utilization of cutting-edge technologies such as block chain, cloud computing, and artificial intelligence, patient-centric applications guarantee safe data storage, smooth interoperability, and enhanced care coordination.
According to data from the Consumer Technology Association, smart ring sales are expected to generate $90.04 million in U.S. revenue in 2029, reflecting a growing consumer interest in wearable health monitoring devices.
Growing need for tailored medical care
Patients are increasingly looking for individualized healthcare solutions that fit their particular treatment objectives, lifestyle choices, and medical histories. Features like AI-driven treatment recommendations, personalized medication reminders, and personalized health assessments are available through patient-centric healthcare apps. These apps provide personalized care experiences, which improve health outcomes and patient adherence to treatment plans. Furthermore, the trend toward precision medicine is increasing demand for applications that offer real-time health insights based on behavioral, environmental, and genetic factors.
Data security and privacy issues
Data security and privacy issues are a significant problem for patient-centric healthcare apps since these platforms gather and retain private health data. Ransomware attacks, hacking incidents, and data breaches are examples of cybersecurity threats that jeopardize patient data and raise questions about misuse and illegal access. For app developers and healthcare providers, adherence to regional laws and health data protection regulations like the General Data Protection Regulation (GDPR) in Europe and the Health Insurance Portability and Accountability Act (HIPAA) in the United States adds complexity.
Growing use of remote patient monitoring and telehealth
Patient-centric healthcare apps are becoming vital resources for providing virtual consultations, managing chronic diseases, and providing post-hospitalization care as telemedicine and remote patient monitoring (RPM) grow rapidly. To ease the strain on hospitals and increase access to healthcare, particularly in underprivileged areas, governments and healthcare providers around the world are incorporating telehealth solutions. Moreover, the need for ongoing remote monitoring and prompt interventions has been further exacerbated by the rising incidence of chronic diseases like diabetes, hypertension, and cardiovascular disorders.
Insufficient interoperability and integration difficulties
The lack of compatibility between wearable technology, hospital systems, and digital health platforms is a significant obstacle facing the patient-centric healthcare app market. Many healthcare facilities continue to use outdated EHR systems that aren't compatible with contemporary cloud-based health apps. The effectiveness of patient-centric apps is limited by fragmented digital ecosystems caused by the lack of standardized Application Programming Interfaces (APIs) and smooth data exchange protocols. Additionally, patients may have trouble accessing integrated and holistic care experiences if insurers, app developers, and healthcare providers are unable to establish interoperability across various systems.
The COVID-19 pandemic prompted both patients and healthcare providers to turn to digital health solutions due to lockdowns, social distancing measures, and overburdened healthcare systems, which greatly accelerated the adoption of patient-centric healthcare apps. The rise in demand for AI-driven diagnostics, telemedicine, and remote patient monitoring (RPM) prompted more investment and innovation in digital health technologies. Furthermore, propelling market expansion was governmental and regulatory agencies' easing of telehealth regulations, expansion of reimbursement coverage, and expedited approvals for digital health solutions. Mobile health applications have become more and more popular among patients, particularly those with chronic illnesses, for real-time health tracking, medication adherence, virtual consultations, and mental health support.
The Phone-based Apps segment is expected to be the largest during the forecast period
The Phone-based Apps segment is expected to account for the largest market share during the forecast period. This segment's dominance has been greatly aided by the broad adoption of smart phones and tablets across a range of demographics. By facilitating features like appointment scheduling, medication reminders, telemedicine consultations, and real-time health monitoring, these apps give users easy access to health management tools. Moreover, these apps are essential tools in contemporary healthcare management since they further personalize patient experiences through the incorporation of cutting-edge technologies like artificial intelligence and machine learning.
The Android segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Android segment is predicted to witness the highest growth rate. This expansion is mostly due to Android's broad use, particularly in developing nations where choosing a smart phone is heavily influenced by price. Android has a significant market share because of its varied price range and affordability, which have made its devices especially appealing to customers with different spending limits. Additionally, this large user base has fueled the rapid growth of the Android platform in the digital health industry by fostering the development of numerous patient-centric healthcare apps.
During the forecast period, the North America region is expected to hold the largest market share, driven by elements including a high rate of smart phone adoption, sophisticated healthcare infrastructure, and a focus on innovations in digital health. Significant investments in health technology companies, a supportive regulatory environment, and the region's strong telehealth service adoption have all contributed to the market's expansion. Furthermore, North America leads this industry due in part to the presence of significant market players and the early adoption of new technologies.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Government initiatives supporting digital health, growing healthcare awareness, and the increasing digitization of healthcare services are some of the factors driving this rapid growth. The market's growth in this area is also aided by the rising incidence of chronic illnesses and the requirement for improved medication compliance. Moreover, the demand for patient-centric healthcare applications is further fueled by the widespread use of smart phones and mobile health apps, which is driving the market's notable expansion.
Key players in the market
Some of the key players in Patient Centric Healthcare App Market include Bayer AG, International Business Machines Corporation (IBM), Oracle (Cerner Corporation), Pfizer Inc., Siemens Healthineers AG, MobileSmith Inc., Koninklijke Philips N.V., Allscripts Healthcare Solutions Inc., iPatientCare LLC, Boston Scientific Corporation, MobileSmith, Inc, Athenahealth Inc., Novartis AG, Merck & Co. Inc. and Baxter International Inc.
In March 2025, International Business Machines Corporation has extended its collaboration with Juniper Networks, Inc. JNPR to drive productivity in core enterprise workflows. Per the renewed agreement, IBM aims to integrate its watsonx platform with Juniper's Mist AI (artificial intelligence) to address the complexities of managing IT networks and help improve user experiences and lower operational costs.
In January 2025, Bayer announced that the company has signed a new exclusive distribution agreement with UK-based Ecospray to market a biological liquid nematicide sourced from garlic. The product presents a biological alternative to traditional synthetic chemical nematicides in vegetable and potato crops, and will be marketed in the European Union under the new name Velsinum(TM).
In January 2025, Siemens Healthineers has entered into a technology licensing agreement with Kromek Group Plc to enable the in-house production of cadmium zinc telluride (CZT) material for gamma ray detectors used in single-photon emission computed tomography (SPECT) systems.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.