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市場調查報告書

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1671886

健康應用市場按類型、平台、設備、訂閱模式、年齡層和地區分類

Wellness Apps Market, By Type, By Platform, By Device, By Subscription Model, By Age Group, By Geography

出版日期: 2025年02月26日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球健康應用市場規模估計為 127.8 億美元，預計到 2032 年將達到 337.8 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 14.9%。

報告範圍		報告詳細資訊
基準年	2024	2025 年市場規模	127.8億美元
效能資料	2020-2024	預測期	2025-2032
預測期：2025-2032年複合年成長率：	14.90％	2032 年價值預測	337.8億美元

圖。

由於人們對監測和管理健康的興趣日益濃厚，全球健康應用市場正在經歷顯著成長。健康應用程式可幫助使用者追蹤健身活動、監測關鍵健康指標、管理壓力並維持健康的生活方式。還提供一系列用於其他活動的應用程式，包括運動、冥想、睡眠、營養和女性健康。數位平台的進步和穿戴式裝置的出現進一步推動了這些應用程式的流行。許多企業也提倡使用健康應用程式來提高員工的工作效率和參與度。展望未來，日益增強的健康意識、網際網路普及率的提高以及更方便用戶使用的介面的開發預計將推動對健康應用程式的需求。

市場動態：

全球健康應用市場受到人們健康意識增強、文明病患病率上升以及智慧型手機和其他行動裝置普及率不斷提高等因素的推動。各種健康應用有助於有效管理糖尿病、心血管疾病和肥胖等疾病。此外，壓力水平的上升也推動了對壓力和冥想管理應用程式的需求。然而，有關敏感健康資訊的資料隱私和安全問題正在阻礙市場成長。此外，一些應用程式存在技術問題和缺乏可靠性。機會包括開發更實惠、整合的穿戴式設備，以及由醫療保健提供者和雇主推出的客製化健康計劃。

本研究的主要特點

本報告對全球健康應用市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機並解釋了該市場的有吸引力的投資提案矩陣。

它還提供了關於市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的主要考察。

全球健康應用市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務績效和策略等參數進行的分析。

研究涉及的主要企業包括 MyFitnessPal、Headspace、Calm、Noom、Fitbit 和 Lose It! 、Strava、Peloton、Samsung Health、Apple Health、Insight Timer、8fit、Lifesum、Sworkit、Meditopial 等等。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球健康應用市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進入者和金融分析師。

相關人員將透過用於分析全球健康應用市場的各種策略矩陣來做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	US$ 12.78 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	14.90%	2032 Value Projection:	US$ 33.78 Bn

The global wellness apps market is witnessing substantial growth owing to the rising focus of individuals towards health monitoring and management. Wellness apps help users track their fitness activities, monitor vital health metrics, manage stress, and maintain a healthy lifestyle. Various apps are available for different activities like exercise, meditation, sleep, nutrition, and women's health, among others. Advancements in digital platforms and emergence of wearable devices have further aided the popularity of these apps. Many corporate organizations are also promoting the use of wellness apps to boost employee productivity and engagement. Going forward, rising health awareness, increasing internet penetration, and development of more user-friendly interfaces are expected to drive the demand for wellness apps.

Market Dynamics:

The global wellness apps market is driven by factors such as growing health consciousness among people, rising prevalence of lifestyle diseases and increasing penetration of smartphones and other mobile devices. Various wellness apps help users effectively manage conditions like diabetes, cardiovascular disorders, and obesity. Furthermore, growing stress levels have boosted the demand for stress and meditation management apps. However, data privacy and security concerns regarding sensitive health information hamper the market growth. Moreover, technical issues and lack of reliability associated with some apps act as a challenge. Opportunities include development of more affordable and integrated wearable devices and emergence of tailored wellness programs by healthcare providers and employers.

Key Features of the Study:

This report provides in-depth analysis of the global wellness apps market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global wellness apps market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include MyFitnessPal, Headspace, Calm, Noom, Fitbit, Lose It!, Strava, Peloton, Samsung Health, Apple Health, Insight Timer, 8fit, Lifesum, Sworkit, and Meditopial

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global wellness apps market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wellness apps market

Market Segmentation

By Type Insights (Revenue, USD Bn, 2020 - 2032)
- Fitness and Exercise Apps
- Nutrition and Diet Apps
- Mental Health and Wellness Apps
- Sleep and Relaxation Apps
- Others
By Platform Insights (Revenue, USD Bn, 2020 - 2032)
- iOS
- Android
- Web based
By Device Insights (Revenue, USD Bn, 2020 - 2032)
- Smartphones
- Tablets
- Wearable Devices
By Subscription Model Insights (Revenue, USD Bn, 2020 - 2032)
- Free
- Paid
By Age Group Insights (Revenue, USD Bn, 2020 - 2032)
- Adult
- Geriatric
- Pediatric
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- MyFitnessPal
- Headspace
- Calm
- Noom
- Fitbit
- Lose It!
- Strava
- Peloton
- Samsung Health
- Apple Health
- Insight Timer
- 8fit
- Lifesum
- Sworkit
- Meditopia

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Wellness Apps Market, By Type
- Global Wellness Apps Market, By Platform
- Global Wellness Apps Market, By Device
- Global Wellness Apps Market, By Subscription Model
- Global Wellness Apps Market, By Age Group
- Global Wellness Apps Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Driver
- Restraint
- Opportunity
Impact Analysis
Key Developments
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Industry Trends

4. Global Wellness Apps Market, By Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Fitness and Exercise Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Nutrition and Diet Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Mental Health and Wellness Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Sleep and Relaxation Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Wellness Apps Market, By Platform, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
iOS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Android
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Web based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Wellness Apps Market, By Device, 2025-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Smartphones
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Tablets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Wearable Devices
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Wellness Apps Market, By Subscription Model, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Free
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Paid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

8. Global Wellness Apps Market, By Age Group, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Adult
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Geriatric
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Pediatric
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

9. Global Wellness Apps Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

10. Competitive Landscape

MyFitnessPal
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Headspace
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Calm
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Noom
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Fitbit
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Lose It!
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Strava
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Peloton
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Samsung Health
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple Health
Insight Timer
8fit
Lifesum
Sworkit
Meditopia