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市場調查報告書
商品編碼
1679324
包裝打底劑市場至2030年的預測:按類型、功能、應用、最終用戶、地區全球分析Packaging Primers Market Forecasts to 2030 - Global Analysis By Type (Solvent-Based Primers, Water-Based Primers, UV-Cured Primers, Adhesion Promoters, and Other Types), Functionality, Application, End User and By Geography |
根據 Stratistics MRC 的資料,全球包裝打底劑市場在2024年將達到10.1379億美元,預計到2030年將達到 16.3576億美元,預測期內的年複合成長率為 8.3%。
包裝打底劑是塗在包裝材料上的特殊被覆劑,可增加附著力、改善表面性能並確保後續層(如油漆、油墨和標籤)的最佳附著力。這些打底劑可以處理表面,提高耐用性,增強對環境因素的抵抗力,並有助於延長包裝產品的保存期限。包裝打底劑通常用於食品飲料、化妝品和藥品等行業,對於確保高品質、功能性和美觀的包裝解決方案非常重要。
根據中國工業協會的資料,中國是全球最重要的汽車生產基地,預計2023年汽車總產量將達到3,016萬輛,較去年的2,702萬輛成長11.6%。
消費者對美觀包裝的偏好日益增加
包裝已不再僅僅具有功能性,而成為品牌識別和消費者體驗不可或缺的一部分。隨著消費者對有吸引力且視覺衝擊力強的產品的需求越來越大,企業開始使用先進的包裝來改善包裝的外觀和耐用性。對於時尚、高品質包裝的需求在化妝品、食品和飲料以及奢侈品等行業尤其明顯。包裝打底劑可改善包裝材料的光潔度、紋理和印刷性,使品牌能夠創造出在競爭激烈的市場中脫穎而出的引人注目的設計,並滿足消費者對優質包裝的期望。
專用打底劑高成本
不斷上漲的費用限制了投資優質材料的能力,並更難與大公司競爭。這種成本障礙也會造成產品品質和可負擔性之間的權衡,導致包裝解決方案品質較低。此外,依賴昂貴的專有打底劑會增加整體生產成本,而這些成本會轉嫁給消費者,導致市場價格競爭力下降。最終,高成本可能會阻礙價格敏感行業和地區採用先進的打底劑技術。
在化妝品行業的採用率不斷提高
人們對體現品牌形象和產品價值的優質、醒目的包裝的需求日益成長,推動了化妝品行業對包裝打底劑的使用日益增多。設計精良、視覺吸引力十足的包裝越來越受到化妝品行業消費者的關注,改善了他們的整體體驗並影響了他們的購買決策。此外,它還能防止潮濕等外部因素,保持產品的完整性。此外,隨著化妝品行業轉向永續實踐,對具有持久效果的環保打底劑的需求很高,進一步推動了它們在該市場的使用。
技術純熟勞工短缺
包裝打底劑的配製和應用需要熟練的員工來確保最佳的性能、一致性和品質。如果沒有合格的專業人員,製造商可能會面臨打底劑應用不當等問題,導致包裝性能差、產品耐用性降低和品牌形象受損。此外,熟練勞動力的短缺將導致生產過程效率低下、錯誤增加和營運成本上升,最終阻礙企業在包裝打底劑市場的成長和競爭。
COVID-19 的影響
COVID-19 疫情對包裝打底劑市場產生了重大影響,導致供應鏈中斷,工廠關閉、勞動力短缺,導致生產計劃延誤。工業活動放緩和消費者支出下降導致需求暫時下降,尤其是非必要領域的需求。然而,隨著經濟開始復甦,電子商務的激增以及對包裝商品(尤其是食品、醫療保健和化妝品)的需求增加,幫助市場復甦並推動了包裝打底劑的採用。
預測期內,溶劑型打底劑市場預計將成為最大的市場
預計在預測期內,溶劑型打底劑將佔據最大的市場佔有率,因為它具有優異的黏附性能,可在各種表面上表現良好。它具有光滑、耐用的表面,非常適合嚴格的應用,特別是食品和飲料行業。此外,溶劑型打底劑乾燥時間更快,對環境因素的抵抗力更強,使其成為越來越受歡迎的高品質、持久的包裝解決方案。
預計電影製作部門將在預測期內實現最高的年複合成長率。
預計電影製作部門將在預測期內見證最高成長率。這是因為對於增強型保護塗層的需求不斷增加,以提高包裝的耐用性和外觀。這些成膜打底劑具有出色的防潮、耐磨和防化學性能,可確保包裝的使用壽命。隨著永續性和美觀性成為消費品的重要因素,薄膜製造商在各行業中創造持久、環保和視覺吸引力的包裝解決方案方面發揮關鍵作用。
由於消費者對包裝商品的需求不斷成長以及電子商務領域的不斷擴張,預計亞太地區將在預測期內佔據最大的市場佔有率。該地區對永續包裝解決方案的關注度不斷提高,製造業的投資也不斷增加,進一步推動了市場成長。此外,中產階級人口的不斷成長以及化妝品、食品和飲料行業的成長也推動了對創新、高性能包裝打底劑的需求。
預計北美地區在預測期內將呈現最高的年複合成長率。這是由於嚴格的環境法規推動了對永續和環保包裝解決方案的需求不斷增加。電子商務的興起和食品飲料行業的成長也促進了市場的成長。塗料技術的發展以及對耐用、持久包裝的重視以提高品牌吸引力也推動了該領域創意包裝打底劑的使用。
According to Stratistics MRC, the Global Packaging Primers Market is accounted for $1013.79 million in 2024 and is expected to reach $1635.76 million by 2030 growing at a CAGR of 8.3% during the forecast period. Packaging primers are specialized coatings applied to packaging materials to enhance adhesion, improve surface properties, and ensure optimal bonding of subsequent layers, such as paints, inks, or labels. These primers serve to prepare the surface, promoting better durability, resistance to environmental factors, and extending the shelf life of packaged products. Commonly used in industries such as food and beverage, cosmetics, and pharmaceuticals, packaging primers are crucial for ensuring high-quality, functional, and visually appealing packaging solutions.
According to the China Association of Automobile Manufacturers (CAAM), China has the most significant automotive production base in the world, with a total vehicle production of 30.16 million units in 2023, registering an increase of 11.6% compared to 27.02 million units produced last year.
Rising consumer preference for aesthetic packaging
Packaging has evolved beyond mere functionality to become an essential part of brand identity and consumer experience. As consumers increasingly seek attractive, visually striking products, companies focus on using advanced primers that improve the appearance and durability of packaging. This demand for sleek, high-quality packaging is particularly prominent in industries such as cosmetics, food and beverages, and luxury goods. Packaging primers enhance the finish, texture, and printability of packaging materials, allowing brands to create eye-catching designs that stand out in competitive markets and cater to consumer expectations for premium packaging.
High cost of specialized primers
The increased expenses can limit their ability to invest in high-quality materials, making it challenging for them to compete with larger companies. This cost barrier may also result in a trade-off between product quality and affordability, potentially leading to lower-quality packaging solutions. Additionally, the reliance on expensive specialized primers can raise the overall production cost, which might be passed onto consumers, reducing price competitiveness in the market. Ultimately, the high cost can hinder the adoption of advanced primer technologies in price-sensitive sectors and regions.
Rising adoption in the cosmetics industry
The increasing need for premium, eye-catching packaging that embodies brand identity and product value is what is driving the cosmetics industry's expanding use of packaging primers. Well-designed, visually appealing packaging is drawing more and more attention from consumers in the cosmetics industry, improving their overall experience and influencing their purchase decisions. Additionally, they offer defense against external elements like moisture, maintaining the integrity of the product. Additionally, primers that are environmentally friendly and provide longer-lasting results are in high demand as the cosmetics industry shifts to sustainable methods, which is further encouraging their use in this market.
Shortage of skilled labor
Skilled labor is required to ensure optimal performance, consistency, and quality in the formulation and application of packaging primers. Without qualified professionals, manufacturers may face issues such as improper primer application, resulting in subpar packaging performance, reduced product durability, and compromised brand image. Moreover, the lack of skilled workers can lead to inefficiencies in production processes, increased errors, and higher operational costs, ultimately hindering the growth and competitiveness of companies in the packaging primers market.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the packaging primers market, disrupting supply chains and delaying production schedules due to factory closures and labor shortages. The slowdown in industrial activities and reduced consumer spending led to a temporary decline in demand, especially in non-essential sectors. However, as the economy began recovering, the surge in e-commerce and increased demand for packaged goods, particularly in food, healthcare, and cosmetics, helped revive the market, driving the adoption of packaging primers.
The solvent-based primers segment is expected to be the largest during the forecast period
The solvent-based primers segment is expected to account for the largest market share during the forecast period, driven by their superior adhesion properties, which ensure enhanced performance on a variety of surfaces. Their ability to provide smooth, durable finishes makes them ideal for demanding applications, particularly in the food and beverage sector. Additionally, solvent-based primers offer faster drying times and greater resistance to environmental factors, driving their adoption for high-quality, long-lasting packaging solutions.
The film makers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the film makers segment is predicted to witness the highest growth rate, due to the increasing demand for enhanced protective coatings that improve the durability and appearance of packaging. These film-forming primers offer superior resistance to moisture, abrasion, and chemicals, ensuring the longevity of the packaging. As sustainability and aesthetics become key factors for consumer products, film makers play a vital role in creating long-lasting, eco-friendly, and visually appealing packaging solutions across various industries.
During the forecast period, Asia Pacific region is expected to hold the largest market share, owing to rising consumer demand for packaged goods, and the expanding e-commerce sector. The region's growing focus on sustainable packaging solutions, along with increased investments in manufacturing, further boosts market growth. Additionally, the rise of middle-class populations, along with the growing cosmetics, food, and beverage industries, creates a strong demand for innovative and high-performance packaging primers.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the increasing demand for sustainable and eco-friendly packaging solutions, in line with strict environmental regulations. The rise in e-commerce and the growing food and beverage sector further contribute to market growth. The use of creative packaging primers in the area is also fuelled by developments in coating technology and an emphasis on strong, long-lasting packaging to improve brand attractiveness.
Key players in the market
Some of the key players profiled in the Packaging Primers Market include Henkel AG & Co., The Sherwin-Williams Company, 3M, PPG Industries, Axalta Coating Systems, Covestro AG, Kansai Paint, Eastman Chemical Company, Momentive Performance Materials, BASF SE, AkzoNobel N.V., Dow Chemical Company, Valspar Corporation, Nippon Paint Holdings Co., Ltd., RPM International Inc., Sika AG, and Berger Paints India Limited.
In February 2025, 3M is expanding its commitment to the semiconductor industry by joining the US-JOINT Consortium, a strategic partnership of 12 leading semiconductor suppliers. The consortium drives research and development in next-generation semiconductor advanced packaging and back-end processing technologies anchored by a new cutting-edge facility in Silicon Valley.
In January 2025, Henkel introduces new light cure adhesives for the assembly of flexible medical devices. The medical device industry is facing increasing regulatory scrutiny regarding the use of PVC materials containing Di(2-ethylhexyl) Phthalate (DEHP), a known endocrine disruptor.