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市場調查報告書
商品編碼
1438102
2030 年包裝底漆市場預測:按底漆、應用、最終用戶和地區進行的全球分析Packaging Primer Market Forecasts to 2030 - Global Analysis By Primer, Application, End User and By Geography |
根據Stratistics MRC預測,2023年全球包裝底漆市場規模將達18億美元,預計2030年將達到33億美元,預測期內複合年成長率為8.7%。
包裝底漆市場是指專門為包裝材料設計的底漆的生產和分銷行業。底漆在增強油墨、被覆劑和黏劑對塑膠、金屬和紙張等各種包裝基材的附著力和整體性能方面發揮關鍵作用。這些底漆的配方旨在提高印刷品質、耐用性和對環境因素的抵抗力,確保包裝材料在整個供應鏈和保存期限內保持其完整性。
根據美國塗料協會統計,2021年,美國油漆被覆劑出口額為17億美元,總合向加拿大出口11億美元,向墨西哥出口6.32億美元。 2021年,美國建築塗料消費量總量將達到約8.68億加侖。
越來越重視品牌和美學
隨著消費者偏好變得越來越複雜,公司越來越重視其產品的視覺吸引力和品牌。包裝是消費者的關鍵接觸點,影響購買決策和品牌認知。包裝底漆在這方面發揮著至關重要的作用,可確保各種基材上的高品質印刷、鮮豔的色彩和耐用的塗層。此外,這些底漆有助於創造視覺上引人注目且美觀的包裝,不僅能吸引零售貨架上的消費者,還能有效傳達品牌形象。
生產成本高
開發先進和專業的底漆配方通常需要先進的技術、研究和特定原料的使用。這些因素導致整體製造成本更高,使得這些底漆比傳統替代品更昂貴。這個成本因素構成了重大挑戰,特別是對於預算緊張的小型企業和產業而言。然而,由於成本敏感性在採購決策中發揮重要作用,公司可能會尋求更經濟的替代品,這可能會阻礙高成本包裝底漆的普及。
先進封裝技術
隨著包裝產業的發展並融入材料、印刷方法和塗層技術的創新,對特殊底漆的需求正在迅速增加。先進的封裝技術,包括新型基材和印刷技術,需要客製化的解決方案來最佳化黏合力和性能。包裝底漆在確保油墨和被覆劑與各種材料的兼容性方面發揮著至關重要的作用,從而提高包裝的整體品質和功能。
經濟波動
產業的健康狀況與更廣泛的經濟狀況密切相關,景氣衰退或不確定時期可能會對消費者的消費習慣和工業投資產生重大影響。在經濟衰退期間,各行業的公司都會削減成本,這可能會減少對包裝商品的需求,進而減少對包裝底漆產品的需求。然而,預算限制可能迫使公司優先考慮必需品而不是創新,從而影響先進且可能昂貴的底漆配方的採用。
全球供應鏈中斷、製造業放緩、商業活動限制導致市場暫時萎縮。疫情造成的經濟不確定性導致消費者支出減少和購買模式發生變化,影響了對包裝商品的需求,進而影響了包裝底漆的需求。零售業和餐旅服務業等嚴重依賴包裝的行業受到景氣衰退的打擊,進一步削弱了其市場。然而,物流障礙和勞動力短缺擾亂了生產計劃和分銷網路。
預計水性塗料領域在預測期內將是最大的
預計水性塗料領域在預測期內將是最大的。隨著環境因素越來越成為消費者和行業的優先考慮,水性塗料因其對環境影響低和揮發性有機化合物 (VOC)排放低而脫穎而出。該領域的蓬勃發展是由於能夠在各種包裝基材上提供出色的附著力和印刷質量,同時滿足嚴格的監管標準。此外,越來越多的公司選擇水性塗料作為包裝底漆,以實現永續性目標並滿足消費者對環保產品的偏好。
鋁製造商預計在預測期內複合年成長率最高
由於食品和飲料和飲料、藥品和化妝品等鋁包裝廣泛普及的行業對先進包裝解決方案的需求不斷增加,預計鋁製造商領域在預測期內將出現最高的複合年成長率。鋁因其重量輕、耐用和可回收性而備受讚譽,是首選的包裝材料。因此,專門設計用於增強鋁基材上的附著力和性能的底漆配方對於市場擴張變得越來越重要。
由於製造業的擴張和消費者需求的增加,亞太地區在預測期內佔據了最大的市場佔有率。中國和印度等國家的工業活動激增,推動了對先進封裝解決方案的需求。該地區強勁的電子商務行業進一步推動了對高品質包裝材料的需求,而底漆在確保耐用性和美觀性方面發揮關鍵作用。此外,隨著監管機構專注於永續實踐,環保包裝解決方案(包括對環境影響較小的底漆)的採用正在增加。這些因素正在推動該地區的成長。
預計亞太地區在整個預測期內將呈現盈利成長。該地區強勁的經濟成長和對更多包裝底漆的需求正在鼓勵當地企業擴大其在該行業的業務,從而支持預測期內的市場擴張。為了保護消費者安全,亞太地區多個國家對包裝材料實施了嚴格的法律。此外,這些法律的實施預計將增加包裝行業永續底漆的生產和創新,從而支持亞太市場的成長。
According to Stratistics MRC, the Global Packaging Primer Market is accounted for $1.8 billion in 2023 and is expected to reach $3.3 billion by 2030 growing at a CAGR of 8.7% during the forecast period. The packaging primer market refers to the industry involved in the production and distribution of primers specifically designed for packaging materials. Primers play a crucial role in enhancing the adhesion and overall performance of inks, coatings, and adhesives on various packaging substrates such as plastic, metal, and paper. These primers are formulated to promote better print quality, durability, and resistance to environmental factors, ensuring that packaging materials maintain their integrity throughout the supply chain and shelf life.
According to the American Coatings Association, in 2021, the United States exported paint and coatings worth USD 1.1 billion to Canada and USD 632 million to Mexico, totaling USD 1.7 billion in total. In 2021, the total consumption volume of architectural paint in the United States will amount to approximately 868 million gallons.
Rising emphasis on branding and aesthetics
As consumer preferences become increasingly sophisticated, businesses are placing greater importance on the visual appeal and branding of their products. Packaging serves as a crucial touchpoint for consumers, influencing purchasing decisions and brand perception. In this context, packaging primers play a pivotal role by ensuring high-quality printing, vibrant colors, and durable coatings on various substrates. Additionally, these primers contribute to the creation of visually striking and aesthetically pleasing packaging that not only attracts consumers on the retail shelf but also communicates brand identity effectively.
High production costs
The development of advanced and specialized primer formulations often involves sophisticated technologies, research, and the use of specific raw materials. These factors contribute to an elevated overall production cost, making these primers more expensive compared to conventional alternatives. This cost factor becomes a notable challenge, particularly for smaller businesses and industries operating on tight budgets. However, as cost sensitivity plays a crucial role in purchasing decisions, businesses may be inclined to explore more economical alternatives, hindering the widespread adoption of high-cost packaging primers.
Advancements in packaging technologies
As the packaging industry evolves, embracing innovations in materials, printing methods, and coating technologies, the demand for specialized primers has surged. Advanced packaging technologies, including novel substrates and printing techniques, necessitate tailored solutions to optimize adhesion and performance. Packaging primers play a pivotal role in ensuring the compatibility of inks and coatings with diverse materials, thereby enhancing the overall quality and functionality of packaging.
Economic fluctuations
The industry's health is intricately linked to broader economic conditions, and periods of economic downturn or uncertainty can significantly impact consumer spending habits and industrial investments. During economic contractions, businesses across various sectors may cut costs, leading to reduced demand for packaged goods and, consequently, packaging primer products. However, budget constraints may force companies to prioritize essentials over innovations, affecting the adoption of advanced and potentially more expensive primer formulations.
Disruptions in global supply chains, manufacturing slowdowns, and restrictions on business operations resulted in a temporary contraction of the market. The pandemic-induced economic uncertainties led to reduced consumer spending and altered purchasing patterns, affecting the demand for packaged goods and, consequently, packaging primers. Industries heavily reliant on packaging, such as retail and hospitality, experienced downturns, further dampening the market. However, logistical hurdles and workforce shortages disrupted production schedules and distribution networks.
The water-based coatings segment is expected to be the largest during the forecast period
Water-Based Coatings segment is expected to be the largest during the forecast period. As environmental consciousness becomes increasingly integral to consumer and industry priorities, water-based coatings stand out for their low environmental impact and minimal volatile organic compound (VOC) emissions. This segment's boom is propelled by its ability to provide superior adhesion and print quality on diverse packaging substrates while aligning with stringent regulatory standards. Furthermore, businesses are increasingly opting for water-based coatings in packaging primers to meet sustainability goals and address consumer preferences for environmentally responsible products.
The aluminium makers segment is expected to have the highest CAGR during the forecast period
Aluminium Makers segment is expected to have the highest CAGR during the forecast period, due to the escalating demand for advanced packaging solutions in sectors such as food and beverages, pharmaceuticals, and cosmetics, where aluminum packaging is gaining widespread popularity. Aluminium, prized for its lightweight, durability, and recyclability, is a preferred choice for packaging materials. As a result, primer formulations specifically designed for enhancing adhesion and performance on aluminum substrates have become increasingly essential for the market expansion.
Asia Pacific region commanded the largest share of the market over the projection period, due to the expanding manufacturing sectors and increasing consumer demand. Countries like China and India are witnessing a surge in industrial activities, driving the need for advanced packaging solutions. The region's robust e-commerce industry further contributes to the demand for high-quality packaging materials, where primers play a vital role in ensuring durability and visual appeal. Moreover, as regulatory authorities emphasize sustainable practices, there is a growing adoption of eco-friendly packaging solutions, including primers with lower environmental impact. These elements are boosting the regional growth.
Asia Pacific region is projected to witness profitable growth throughout the extrapolated period. The region's robust economic growth and the need for more packaging primers have prompted local companies to grow their operations in the industry, which will support market expansion over the projected period. To protect consumer safety, several nations in the Asia Pacific are enforcing strict laws regarding packaging materials. Furthermore, the production and innovation of sustainable primers for the packaging sector are anticipated to increase as a result of these laws, supporting the growth of the Asia-Pacific market.
Key players in the market
Some of the key players in Packaging Primer market include ACTEGA Terra GmbH, Akzo Nobel N.V., Aqua Based Technologies, Axalta Coating Systems, BASF SE, DIC Corporation, Evonik Industries AG, National Paints Factories Co. Ltd., Ashland Global Holdings Inc, PPG Industries, Inc. and The Sherwin-Williams Company.
In May 2023, UAE National Paints acquires Egypt state-owned PACHIN in $25 mln deal after intense competition. This acquisition aligns with Egypt's goal of raising the private sector's share in the country's economic activity and development process to 65 percent, up from the current 30 percent, over the next three years. This aims to increase the private sector's contribution to the country's GDP, investments, operations, exports and governmental revenues.
In April 2023, INX International Ink, Co., a major supplier of coating solutions announced the launch of a GB-XA oxygen barrier coating solution, EcoStage, especially designed for mono-material packaging and food preservation purposes. The new coating solution is expected to enhance the shelf life of food products while maintaining the color and clarity of external packaging material.
In June 2022, the most prominent global supplier of packaging labels and coatings, Siegwerk announced an important improvement in deinking. The improvement has been made especially for rigid plastic packaging materials. The invention aims to enhance mechanical recycling in the industry. As a result of this improvement, Siegwerk is aiming to offer a UV-curing primer that can work with pressure-sensitive materials.