![]() |
市場調查報告書
商品編碼
1551231
到 2030 年雜糧麵包市場預測:按穀物類型、分銷管道和地區分類的全球分析Multigrain Bread Mix Market Forecasts to 2030 - Global Analysis By Grain Type (Barley, Oats, Wheat and Other Grain Types), Distribution Channel (Convenience Stores and Supermarkets & Hypermarkets) and By Geography |
根據 Stratistics MRC 的數據,全球雜糧麵包混合物市場在預測期內將以 3.5% 的複合年成長率成長。
多穀物麵包混合物是一種多功能且營養豐富的混合物,專為烘焙健康麵包而設計。這種混合物的配方可提供豐富、豐盛的風味和多種健康益處,包括增加膳食纖維、必需營養素和複合碳水化合物。這種混合物簡化了麵包製作過程,為家庭麵包師提供了一種方便的選擇,無需單獨使用多種成分即可獲得麵包品質的效果。透過添加多種穀物,與標準白麵包相比,雜糧麵包混合物有助於改善質地、風味和營養價值。
飲食習慣多樣化
多樣化飲食的日益流行極大地推動了對雜糧麵包混合物的需求。隨著越來越多的人養成注重健康的飲食習慣,人們開始轉向更有營養和多樣化的食品。雜糧麵包混合物提供膳食纖維、維生素和礦物質的混合物,對那些希望改善整體健康和管理特定飲食需求的人有吸引力。這種興趣的增加是由於人們越來越認知到雜糧產品對健康的益處,例如改善消化和降低慢性病風險。
原料成本上漲
原料成本上漲對雜糧麵包混合物的生產和承受能力有重大影響。這種混合物通常包括全穀麥、燕麥、亞麻籽和葵花籽等多種穀物,但由於供應鏈中斷、運輸成本增加以及農業生產波動等因素,每種穀物的價格都在上漲。隨著這些原料變得更加昂貴,生產麵包粉的整體成本也隨之增加。這種財務負擔不僅影響難以維持利潤率的製造商,也影響面臨商店更高價格的消費者。原料成本上升可能導致麵包混合物品質和數量下降。生產商可能會使用成本較低的替代品替代,這可能會損害產品的營養價值和口味。
烘焙食品消費增加
隨著健康飲食越來越流行,雜糧麵包的消費量顯著增加。這一趨勢主要是由於消費者對全穀物益處的認知不斷提高以及對更有營養的飲食選擇的渴望所推動的。雜糧麵包富含纖維、維生素和礦物質,是傳統白麵包的健康替代品,受到注重健康的人們的青睞。為了滿足這一需求,麵包店正在擴大其多穀物麵包混合物的範圍,加入各種穀物和種子,如燕麥、亞麻籽和藜麥,以改善質地和營養價值。這項創新不僅響應了不斷變化的消費者偏好,還有助於產品在競爭激烈的市場中脫穎而出。
保存期限及儲存問題
保存期限和儲存問題極大地影響了雜糧麵包混合物的功效和品質。這些產品通常含有各種穀物和種子,每種穀物和種子的水分和脂肪含量各不相同,這會影響穩定性。隨著時間的推移,這些成分可能會變質或失去新鮮度,從而降低混合物的功效和風味。暴露於濕氣、熱和光會加速劣化。製造商必須使用有效的包裝和防腐劑來延長保存期限,但消費者仍應將混合物存放在陰涼、乾燥的地方以保持其品質。
COVID-19 大流行對雜糧麵包市場產生了重大影響,供應鏈中斷和消費行為的變化都導致了該行業的變化。停工和限制阻礙了生產和分銷,導致關鍵原料短缺和交貨延誤。結果,製造商面臨成本上升和物流挑戰,推高了雜糧麵包混合物的價格。這場流行病改變了消費者的偏好,導致家庭烘焙激增,並提高了健康和營養意識。
預計小麥部分在預測期內將是最大的部分
由於重點最佳化小麥品種和加工技術以改善營養和口感,預計小麥細分市場在預測期內將成長最大。這種強化包括開發提供卓越烘焙品質和更高營養價值(例如增加纖維和蛋白質含量)的小麥品種。透過添加這些改良的小麥成分,雜糧麵包混合物不僅提供更豐富、更健康的風味,也幫助消費者改善健康。採用這些改良小麥產品的目的是滿足消費者對更健康、更有營養的麵包日益成長的需求,同時保持雜糧混合物提供的多樣性和便利性。
便利商店產業預計在預測期內複合年成長率最高。
便利商店領域預計在預測期內複合年成長率最高。便利商店擴大採用雜糧麵包混合物作為核心產品,以滿足消費者對更健康、更有營養的選擇日益成長的需求。這項改變是由於人們對雜糧麵包益處的認知不斷提高而推動的。雜糧麵包通常含有全穀物、種子和堅果的混合物,比傳統的白麵包營養更豐富。便利商店透過儲存雜糧麵包混合物來迎合注重健康的消費者,他們優先考慮飲食多樣性和全穀穀物攝取。
在估計期間,北美地區佔據了最大的市場佔有率。隨著個人可支配收入的增加,投資優質營養食品(包括雜糧麵包混合物)的趨勢日益明顯。這些產品以其健康益處而聞名,包括高纖維含量和各種必需營養素,符合消費者對更健康飲食選擇日益成長的偏好。此外,經濟靈活性的提高使消費者能夠探索和投資食品食品和簡便食品,進一步推動該地區對多樣化、高品質麵包的需求。
預計歐洲地區在預測期內將保持盈利成長。歐洲當局越來越注重促進更健康的食品選擇並鼓勵消費更有營養的產品。要求更清晰的標籤和更嚴格的健康聲明的法規正在提高消費者對雜糧麵包益處的認知,與整個馬蘇全部區域的傳統麵包相比,雜糧麵包現在被認為是一種更健康的選擇。此外,對生產全穀物和雜糧產品的公司的補貼和激勵措施刺激了創新並增加了供應。這些措施符合更廣泛的公共衛生目標,旨在減少與不良飲食相關的慢性疾病,並促進整個全部區域人口的健康。
According to Stratistics MRC, the Global Multigrain Bread Mix Market is growing at a CAGR of 3.5% during the forecast period. Multigrain bread mix is a versatile and nutritious blend designed for baking a wholesome loaf of bread. This blend is formulated to offer a rich, hearty flavor and a range of health benefits, including increased fiber, essential nutrients, and complex carbohydrates. The mix simplifies the bread-making process, providing a convenient option for home bakers to achieve bakery-quality results without the need for multiple separate ingredients. By incorporating different grains, multigrain bread mix helps improve texture, flavor, and nutritional value compared to standard white bread.
Increasing adoption of diets
The growing popularity of diverse diets is significantly boosting the demand for Multigrain Bread Mix. As more people adopt health-conscious eating habits, there is a noticeable shift towards foods that offer greater nutritional benefits and variety. It offers a blend of fibers, vitamins, and minerals, appealing to those looking to improve their overall health and manage specific dietary needs. This surge in interest is driven by an increased awareness of the health benefits associated with multigrain products, including better digestion and reduced risk of chronic diseases.
High cost of ingredients
The escalating cost of ingredients is significantly impacting the production and affordability of Multigrain Bread Mix. This blend typically includes a variety of grains such as whole wheat, oats, flaxseeds, and sunflower seeds, each of which has seen price increases due to factors like supply chain disruptions, higher transportation costs, and fluctuations in agricultural output. As these raw materials become more expensive, the overall cost of producing the bread mix rises correspondingly. This financial strain not only affects manufacturers, who may struggle to maintain profit margins, but also consumers, who face higher prices at the store. The increase in ingredient costs can lead to a reduction in the quality or quantity of the bread mix, as producers might substitute with lower-cost alternatives, potentially compromising the product's nutritional value and taste.
Increasing bakery consumption
As the popularity of healthier eating continues to rise, the consumption of multigrain bread has seen a significant increase. This trend is primarily driven by growing consumer awareness about the benefits of whole grains and the desire for more nutritious dietary options. Multigrain bread, rich in fiber, vitamins, and minerals, offers a healthier alternative to traditional white bread, making it a preferred choice for health-conscious individuals. In response to this demand, bakeries are enhancing their multigrain bread mixes to offer a variety of grains and seeds, such as oats, flaxseeds, and quinoa, to improve texture and nutritional value. This innovation not only caters to evolving consumer tastes but also helps bakeries differentiate their products in a competitive market.
Shelf life and storage issues
Shelf life and storage issues significantly impact the efficacy and quality of multigrain bread mix. This product often contains a variety of grains and seeds, each with different moisture and fat contents, which can affect stability. Over time, these ingredients can become rancid or lose their freshness, reducing the mix's effectiveness and flavor. Proper storage is crucial; exposure to moisture, heat, or light can accelerate deterioration. Manufacturers must use effective packaging and preservatives to extend shelf life, but even so, consumers need to store the mix in a cool, dry place to maintain its quality.
The COVID-19 pandemic significantly impacted the multigrain bread mix market, with both supply chain disruptions and shifting consumer behaviors contributing to changes in the industry. Lockdowns and restrictions hindered production and distribution, causing shortages of key ingredients and delays in delivery. This resulted in increased prices for multigrain bread mix as manufacturers faced higher costs and logistical challenges. The pandemic altered consumer preferences, with a surge in home baking and a heightened awareness of health and nutrition.
The Wheat segment is expected to be the largest during the forecast period
Wheat segment is expected to be the largest during the forecast period by focusing on optimizing wheat varieties and processing techniques to improve both nutrition and taste. This enhancement involves developing wheat strains that offer superior baking qualities and higher nutritional benefits, such as increased fiber and protein content. By integrating these improved wheat components, the Multigrain Bread Mix not only provides a richer, more wholesome flavor but also contributes to better health benefits for consumers. The incorporation of these enhanced wheat products aims to meet growing consumer demands for healthier, more nutritious bread options while maintaining the versatility and convenience that multigrain mixes offer.
The Convenience Stores segment is expected to have the highest CAGR during the forecast period
Convenience Stores segment is expected to have the highest CAGR during the forecast period. Convenience stores are increasingly embracing multigrain bread mix as a key product to meet the rising consumer demand for healthier and more nutritious options. This shift is driven by a growing awareness of the benefits of multigrain bread, which typically contains a blend of whole grains, seeds, and nuts, providing a richer nutrient profile compared to traditional white bread. By stocking multigrain bread mix, convenience stores cater to health-conscious consumers who prioritize dietary variety and whole grain intake.
North America region commanded the largest share of the market over the extrapolated period. As individuals experience higher disposable incomes, they are more inclined to invest in premium, nutritious food products, including multigrain bread mixes. These products, known for their health benefits such as higher fiber content and a variety of essential nutrients, align with the rising consumer preference for healthier dietary options. Additionally, greater financial flexibility allows consumers to explore and invest in specialty and convenience foods, further driving the regional demand for diverse and high-quality bread mixes.
Europe region is poised to hold profitable growth during the projection period. European authorities have increasingly focused on promoting healthier food options, encouraging the consumption of products that offer greater nutritional benefits. Regulations mandating clearer labeling and stricter health claims have heightened consumer awareness about the advantages of multigrain bread, which is perceived as a healthier choice compared to traditional bread across the region. Additionally, subsidies and incentives for companies producing whole grain and multigrain products are stimulating innovation and increasing availability. These measures align with broader public health goals, aiming to reduce chronic diseases linked to poor diet and foster a healthier population throughout the region.
Key players in the market
Some of the key players in Multigrain Bread Mix market include ADM Milling Co, Ardent Mills LLC, Barilla Group, Bimbo Bakeries USA, ConAgra Brands Inc, General Mills Inc, Hain Celestial Group, Kellogg Company, Kraft Heinz Company and Premier Foods plc.
In April 2024, Kraft Heinz has expanded its portfolio by introducing a new range of aiolis and sauces with the debut of Creamy Sauces. According to the company, Creamy Sauces is the first innovation line to launch under the new Kraft sauces rebrand, consolidating all sauces, spreads and salad dressings under one family.
In May 2023, Kirin Holdings has partnered with Kellogg Japan to introduce a new addition to Kellogg's All-Bran portfolio, as it aims to support immune system health.
In October 2022, Kellogg Co. has introduced three new flavor mashups within its Nutri-Grain brand, including two new fruit and vegetable breakfast bars and new "Bites.