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市場調查報告書
商品編碼
1462611
2030 年動物性鮮奶油市場預測:按產品、口味、包裝、分銷管道、應用、最終用戶和地區進行的全球分析Whipping Cream Market Forecasts to 2030 - Global Analysis By Product, Flavour, Packaging, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球動物性鮮奶油市場規模為 80.4 億美元,預計到 2030 年將達到 117.2 億美元,預測期內年複合成長率為 5.5%。
動物性鮮奶油是一種用途廣泛的乳製品,以其奶油質地和濃鬱的風味而聞名,使其成為世界各地美食的主食。它的脂肪含量高達30-40%,攪打時會產生輕盈蓬鬆的峰感。動物性鮮奶油用於甜點食材、糖果零食食譜或融入鹹味菜餚中,可增強風味並增添奢華感。鮮奶油的受歡迎在於它增強了其滿足不同消費者偏好和烹飪偏好的能力,無論是在自製還是專業烹飪中。
根據經濟複雜性觀察站 (OEC) 的數據,2021 年,美國進口了 74.7 億美元的烘焙產品,成為全球最大的烘焙產品進口國。
消費者對乳製品的偏好日益成長
隨著人們對天然、健康成分的日益關注,消費者對動物性鮮奶油等乳製品的需求也越來越大。濃奶油豐富的質地和風味使其成為從甜點到鹹味菜餚等各種烹飪用途的最愛。隨著消費者對乳製品的營養價值和多功能性的認知不斷提高,作為美味和高品質食譜的優質原料的動物性鮮奶油的需求預計將擴大,從而推動市場成長。
監管限制
動物性鮮奶油市場的監管限制包括有關標籤、品質標準和食品安全的嚴格規定。遵守這些法規需要在測試、認證和遵守特定製造流程方面進行大量投資。不符合這些標準可能會導致產品召回、罰款和品牌聲譽受損。此外,複雜的法律規範給市場參與者帶來了挑戰,並阻礙了市場競爭力和創新。
擴大外食業
隨著外食變得越來越流行,對優質甜點、飲料和烹飪創意的需求也在增加。動物性鮮奶油以其豐富的奶油質地而聞名,是餐廳、咖啡館和麵包店提供的許多美味菜餚的關鍵成分。它的多功能性和增強各種菜單風味和呈現的能力使其成為外食業廣受歡迎的成分。
乳製品價格波動
動物性鮮奶油生產的主要原料牛奶的價格波動導致生產成本和產品價格的不確定性。這種波動會影響製造商的報酬率並阻礙市場投資。此外,價格快速上漲可能導致零售價格上漲並減少消費者需求。因此,乳製品價格波動給相關人員帶來了不確定性,並透過影響動物性鮮奶油產品的承受能力和可用性來阻礙市場成長。
COVID-19 的影響
COVID-19 大流行對動物性鮮奶油市場產生了各種影響。雖然最初受到供應鏈挑戰和消費行為變化(例如外食和食品儲藏室庫存減少)的干擾,但隨著停工期間家庭烹飪和烘焙趨勢的激增,市場已經反彈。部分損失被對鮮奶油的需求增加所抵消,鮮奶油是自製甜點和烘焙點心的關鍵成分。然而,對經濟不確定性和供應鏈中斷的擔憂持續存在,穩定市場面臨許多挑戰。
客製化/DIY風味細分市場預計將成為預測期內最大的細分市場
可客製化/DIY 風味細分市場預計將出現良好的成長。動物性鮮奶油中的可定製或 DIY(DIY)口味為消費者提供了根據自己的口味偏好和創造力個性化烹飪創作的機會。這些產品通常採用中性基礎風味,使用者可以透過添加自己喜歡的萃取物、糖漿、水果和香辛料來創建自己的風味特徵。它還透過鼓勵廚房實驗和鼓勵消費者在口味上發揮創造力和創新來增加動物性鮮奶油產品在市場上的整體吸引力。
預計配料和裝飾細分市場在預測期內年複合成長率最高
預計配料和裝飾部分在預測期內將出現最高的年複合成長率。動物性鮮奶油是各種菜餚的裝飾和裝飾的重要成分。其豐富的奶油質地為甜點、熱飲和鹹味菜餚增添了奢華的餘韻。當攪打至完美時,它會形成柔軟的峰,優雅地裝飾蛋糕、餡餅和糕點,增強它們的視覺吸引力和味道。此外,它不僅可以為甜點增添趣味,還可以為鹹味菜餚增添趣味。動物性鮮奶油可增強菜餚的外觀和風味,並已成為整體菜餚的標準配料和裝飾。
由於消費者對乳製品的需求不斷增加、烹飪趨勢不斷變化以及可支配收入不斷增加,預計亞太地區在預測期內將佔據最大的市場佔有率。都市化、飲食習慣西化以及快速成長的外食業等因素進一步推動市場擴張。此外,印度對西式甜點和烘焙產品的採用也促進了動物性鮮奶油需求的激增。隨著乳製品加工技術的不斷進步,市場預計將繼續成長。
預計北美在預測期內的年複合成長率最高。該地區強大的乳製品行業基礎設施,加上對食品簡便食品不斷成長的需求,正在推動市場成長。消費者對天然和有機成分的認知不斷提高也有助於市場擴張,消費者要求更高品質的動物性鮮奶油。此外,自製甜點和烘焙產品的流行正在推動零售和外食行業的需求,確保競爭和充滿活力的市場格局。
According to Stratistics MRC, the Global Whipping Cream Market is accounted for $8.04 billion in 2023 and is expected to reach $11.72 billion by 2030 growing at a CAGR of 5.5% during the forecast period. Whipping cream, a versatile dairy product, is renowned for its creamy texture and rich flavor, making it a staple in culinary endeavours worldwide. With a high fat content, typically around 30-40%, it offers excellent whipping properties, resulting in light and fluffy peaks when beaten. Used as a topping for desserts, in baking recipes, or incorporated into savoury dishes, whipping cream enhances flavor and adds a luxurious touch. Its popularity stems from its ability to elevate both homemade and professional creations, catering to diverse consumer tastes and culinary preferences.
According to The Observatory of Economic Complexity (OEC), in 2021, the US imported $7.47 billion in bakery products and became the largest importer of bakery products globally.
Growing consumer preference for dairy products
With an increasing focus on natural and wholesome ingredients, consumers are increasingly seeking out dairy-based products like whipping cream. The rich texture and flavor of whipping cream make it a desirable choice for a variety of culinary applications, from desserts to savoury dishes. As consumer awareness of the nutritional benefits and versatility of dairy products continues to rise, the demand for whipping cream as a premium ingredient for indulgent and high-quality recipes is expected to escalate, driving market growth.
Regulatory constraints
Regulatory constraints in the whipping cream market encompass stringent regulations regarding labeling, quality standards, and food safety. Compliance with these regulations requires significant investment in testing, certification, and adherence to specific manufacturing processes. Failure to meet these standards can result in product recalls, fines, and damage to brand reputation. Additionally, navigating complex regulatory frameworks poses challenges for market entrants, hindering market competitiveness and innovation.
Expanding foodservice industry
As dining out becomes increasingly popular, demand for premium desserts, beverages, and culinary creations rises. Whipping cream, renowned for its rich and creamy texture, is a key ingredient in many indulgent dishes served in restaurants, cafes, and bakeries. Its versatility and ability to enhance the taste and presentation of various menu items make it a sought-after ingredient in the foodservice sector.
Price volatility of dairy products
Fluctuations in milk prices, a primary ingredient in whipping cream production, can lead to uncertainty in manufacturing costs and product pricing. This volatility can impact profit margins for manufacturers and deter investment in the market. Additionally, sudden price increases may lead to higher retail prices, potentially reducing consumer demand. As a result, the instability in dairy product prices hampers market growth by creating uncertainty for stakeholders and affecting the affordability and accessibility of whipping cream products.
Covid-19 Impact
The covid-19 pandemic has had a mixed impact on the whipping cream market. While initially experiencing disruptions due to supply chain challenges and changes in consumer behaviour, such as reduced dining out and pantry stocking, the market rebounded as home cooking and baking trends surged during lockdowns. Increased demand for whipping cream as a key ingredient for homemade desserts and baked goods offset some losses. However, ongoing concerns about economic uncertainty and supply chain disruptions continue to pose challenges for market stability, requiring agile strategies from industry players to navigate fluctuations effectively.
The customizable/do-it-yourself flavours segment is expected to be the largest during the forecast period
The customizable/do-it-yourself flavours segment is estimated to have a lucrative growth. Customizable or Do-It-Yourself (DIY) flavours in whipping cream offer consumers the opportunity to personalize their culinary creations according to their taste preferences and creativity. These products typically come in a neutral base flavor, allowing users to add their choice of extracts, syrups, fruits, or spices to create unique flavor profiles. It also promotes experimentation in the kitchen, inspiring consumers to unleash their creativity and innovate with flavors, thereby enhancing the overall appeal of whipping cream products in the market.
The topping & garnishing segment is expected to have the highest CAGR during the forecast period
The topping & garnishing segment is anticipated to witness the highest CAGR growth during the forecast period. Whipping cream serves as a quintessential ingredient in topping and garnishing various culinary creations. Its rich and creamy texture adds a luxurious finish to desserts, hot beverages, and savoury dishes alike. When whipped to perfection, it forms soft peaks that elegantly adorn cakes, pies, and pastries, enhancing their visual appeal and taste. Furthermore, its versatility extends beyond sweet treats, adding a delightful touch of indulgence to savoury dishes. Whipping cream elevates the presentation and flavor profile of dishes, making it a staple in topping and garnishing across culinary domains.
Asia Pacific is projected to hold the largest market share during the forecast period owing to increasing consumer demand for dairy-based products, evolving culinary trends, and rising disposable incomes. Factors such as urbanization, westernization of diets, and a burgeoning foodservice industry have further fuelled market expansion. Additionally, the adoption of western-style desserts and bakery products in India has contributed to the surge in demand for whipping cream. The market is poised for continued growth, with ongoing advancements in dairy processing technologies.
North America is projected to have the highest CAGR over the forecast period. The region's strong dairy industry infrastructure, coupled with a growing demand for premium and convenience food products, has fuelled market growth. Increasing consumer awareness of natural and organic ingredients has also contributed to the expansion, with consumers seeking high-quality whipping cream options. Moreover, the popularity of homemade desserts and bakery products has driven demand in both retail and foodservice sectors ensuring a competitive and dynamic market landscape.
Key players in the market
Some of the key players profiled in the Whipping Cream Market include Nestle S.A., Danone S.A., FOODStuff SA, Fonterra Co-operative Group Limited, Dean Foods Company, Arla Foods, Kerry Group, Saputo Inc., Land O'Lakes Inc., FrieslandCampina, Agropur Cooperative, Schreiber Foods, Gujarat Cooperative Milk Marketing Federation Limited, The WhiteWave Foods Company, Granarolo Group, Califia Farms, Country Crock and Lactalis Group.
In December 2023, Amul, a dairy brand by Gujarat Cooperative Milk Marketing Federation Ltd., launched its first whipping cream, which is made from milk cream and has 30% fat. This dairy-based whipping cream is creamier than vegetable fat-based whipping creams and can be used for cooking and as a topping. It comes in two packs and is stored in a dry place.
In February 2023, FOODStuff SA launched the UHT Whipping Cream (WC); it started rolling down the conveyers at one of the largest dairy manufacturers in South Africa and the industry leader in sustainability, Woodlands Dairy. The launch of the product is to satisfy the growing demand for whipping cream both locally and internationally.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.