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市場調查報告書
商品編碼
1446989
到 2030 年精釀啤酒市場預測:按類型、成分、年齡層、分銷管道和地區進行的全球分析Craft Beer Market Forecasts to 2030 - Global Analysis By Type (Lagers, Ale and Other Types), Ingredient, Age Group, Distribution channel, and By Geography |
根據Stratistics MRC預測,2023年全球精釀啤酒市場規模將達31億美元,預計2030年將達到80億美元,預測期內年複合成長率為14.3%。
精釀啤酒被定義為由小型獨立釀酒廠生產的啤酒,注重風味、品質和傳統釀造方法。精釀啤酒的特點是創新、創造力以及對使用高品質原料的承諾。此外,精釀釀酒廠重視社區參與,通常在當地擁有強大的影響力,從而促進當地經濟和文化的發展。一般來說,精釀啤酒代表了機芯。
根據釀酒商協會統計,2019 年美國啤酒節 (GABF) 上,拉格啤酒共有近 18 種風格的 1,764 款啤酒參賽,佔酒精飲料的 15.8%。
本地採購且道地
精釀釀酒廠通常優先考慮在當地採購原料,無論是來自附近農場的啤酒花還是受當地美食啟發的獨特風味,從而支持當地農業並培養與土地的聯繫感。此外,這種本地參與在消費者中建立了信任和忠誠度,他們重視支持小型企業並為其社區的活力做出貢獻,從而推動該市場的成長。
生產成本
精釀啤酒製造商通常優先使用優質原料,例如特殊麥芽、啤酒花和酵母,這些原料的價格分佈比大型啤酒廠使用的商品原料更高。此外,精釀啤酒生產批量小,體力勞動量大,這會增加單位啤酒生產的人事費用,這給精釀釀酒廠帶來了挑戰,並可能阻礙這個市場的發展。
創新和實驗
從異國風的水果和香辛料到非常規的穀物和草藥,尋找獨特的成分是創新的重要方面。這些創新的結果是產生了各種啤酒風格,從啤酒花 IPA 到複雜的桶裝烈性黑啤酒和酸味艾爾濃啤酒,滿足了各種偏好和偏好。除了口味實驗之外,精釀啤酒製造商還結合創意包裝設計和沈浸式釀酒廠體驗來吸引消費者並培養品牌忠誠度,從而顯著推動市場成長。
監管障礙
取得並維持合法經營所需的許可證和許可證是精釀啤酒商面臨的關鍵監管挑戰。獲得這些授權的過程非常耗時、成本高昂,並且可能導致官僚主義的拖延。此外,標籤法規使精釀釀酒廠面臨的挑戰更加複雜化,為釀酒廠確保合規性帶來了額外的壓力,從而顯著抑制了該市場的規模。
COVID-19 的影響
COVID-19 的爆發對全球精釀啤酒市場產生了一些負面影響。其中一項重大影響是供應鏈中斷,流動和運輸限制對原料、包裝材料和設備的採購帶來了挑戰。結果是精釀啤酒製造商的生產延遲和成本增加。此外,啤酒節和品酒會等活動的取消或推遲進一步阻礙了該市場的擴張。
預計濃啤酒細分市場在預測期內將成為最大的細分市場
據估計,濃啤酒市場佔最大佔有率。這是一種用速效酵母在較高溫度下快速發酵製成的啤酒。其中包括多種風格,包括愛爾淡啤酒、印度淡愛爾啤酒(IPA)、棕色濃啤酒、烈性黑啤酒、波特啤酒和比利時濃啤酒。此外,許多釀酒廠從當地原料和傳統中汲取靈感,培養社區意識和當地承諾,這推動了這一領域的成長。
預計東段在預測期間內酵母年成長率最高
由於酵母是一種負責發酵的微生物,並且存在各種菌株,每種菌株都賦予啤酒獨特的特性,因此預計酵母細分市場在預測期內將表現出最高的年複合成長率。精釀釀酒廠通常會優先嘗試不同的酵母菌株,以創造出各種風格和口味的啤酒。此外,對酵母實驗室研究和開發新菌株的投資進一步推動了該產業的風味邊界和創新。
由於消費者對獨特而美味的啤酒的興趣不斷增加,歐洲在估計期間佔據了最大的市場佔有率。傳統上由德國、比利時和英國等老啤酒生產國主導的歐洲,提供創新和多樣化風格啤酒的小型獨立釀酒廠正在復興。此外,歐洲精釀釀酒廠之間的合作趨勢也支持了該地區的成長。
由於消費者偏好的變化、可支配收入的增加以及對手工飲料的興趣日益濃厚,預計亞太地區在預測期內將呈現最高的年複合成長率。當地企業家和愛好者正在建立釀酒廠和啤酒吧,透過提供獨特的當地啤酒來滿足日益成長的需求。此外,政府法規和貿易協定也在塑造該地區的精釀啤酒市場方面發揮作用。
According to Stratistics MRC, the Global Craft Beer Market is accounted for $3.1 billion in 2023 and is expected to reach $8.0 billion by 2030 growing at a CAGR of 14.3% during the forecast period. Craft beer is defined as beer made by small, independent breweries with a focus on flavor, quality, and conventional brewing methods. It's characterized by innovation, creativity, and a commitment to using high-quality ingredients. Furthermore, craft breweries value community involvement and frequently have a significant local presence, enhancing the local economy and culture. In general, craft beer is a symbol of a movement that emphasizes authenticity, diversity, and a love of beer.
According to the Brewers Association, in the Great American Beer Festival (GABF) 2019, lagers made up 1764 entries in nearly 18 different styles which constitute 15.8% of this alcoholic beverage.
Local and authentic appeal
Craft breweries often prioritize sourcing ingredients locally, whether it's hops from nearby farms or unique flavors inspired by regional cuisine, thereby supporting local agriculture and fostering a sense of connection to the land. Additionally, this local involvement builds trust and loyalty among consumers who value supporting small businesses and contributing to the vitality of their neighborhoods, which is driving this market growth.
Production costs
Craft breweries typically prioritize the use of high-quality ingredients, including specialty malts, hops, and yeast strains, that come at a higher price point than the commodity ingredients used by larger breweries. Additionally, craft beer production involves smaller batch sizes and manual labor, which can lead to increased labor costs per unit of beer produced, which can pose challenges for craft breweries and impede this market.
Innovation and experimentation
The exploration of unique ingredients, ranging from exotic fruits and spices to unconventional grains and herbs, is one of the key aspects of innovation. These innovations result in a diverse array of beer styles, from hop-forward IPAs to complex barrel-aged stouts and tart sour ales, catering to a wide range of tastes and preferences. In addition to flavor experimentation, craft brewers embrace creative packaging designs and immersive brewery experiences to captivate consumers and foster brand loyalty, significantly boosting market growth.
Regulatory hurdles
The acquisition and upkeep of the licenses and permits required for lawful operation is a significant regulatory challenge for craft breweries. The process of obtaining these permits can be time-consuming, costly, and subject to bureaucratic delays. Furthermore, labeling regulations further compound the challenges for craft breweries, adding further pressure on breweries to ensure compliance, thereby significantly hampering this market size.
Covid-19 Impact
The COVID-19 pandemic has had several negative impacts on the craft beer market globally. One significant effect has been the disruption of supply chains, with restrictions on movement and transportation leading to challenges in sourcing ingredients, packaging materials, and equipment. This has resulted in production delays and increased costs for craft breweries. Additionally, the cancellation or postponement of events such as beer festivals and tasting events has further hindered this market expansion.
The ale segment is expected to be the largest during the forecast period
The ale segment is estimated to hold the largest share. It's a beer made with quick-acting yeast through rapid fermentation at warmer temperatures. This encompasses a wide range of styles, including pale ales, India pale ales (IPAs), brown ales, stouts, porters, and Belgian ales, among others. Moreover, this fosters a sense of community and local engagement, with many breweries drawing inspiration from regional ingredients and traditions, which is boosting this segment's growth.
The yeast segment is expected to have the highest CAGR during the forecast period
The yeast segment is anticipated to have highest CAGR during the forecast period due to the fact that it is a microorganism responsible for fermentation and comes in various strains, each imparting distinct characteristics to the beer. Craft breweries often prioritize experimentation with different yeast strains, leading to a diverse array of beer styles and flavors. In addition, investments in yeast laboratories to research and develop new strains further drive the boundaries of flavor and innovation in the industry.
Europe commanded the largest market share during the extrapolated period, owing to a growing consumer interest in unique and flavorful brews. Traditionally dominated by established beer-producing countries like Germany, Belgium, and the UK, Europe has experienced a resurgence of small, independent breweries offering innovative and diverse beer styles. Additionally, there has been a trend towards collaborations between European craft breweries, which is propelling this region's growth.
Asia Pacific is expected to witness highest CAGR over the projection period, owing to changing consumer preferences, increasing disposable incomes, and a burgeoning interest in artisanal beverages. A growing number of local entrepreneurs and enthusiasts are establishing microbreweries and brewpubs, offering unique and locally-inspired brews to cater to this evolving demand. Moreover, government regulations and trade agreements have also played a role in shaping the craft beer market in the region.
Key players in the market
Some of the key players in the Craft Beer Market include Bell's Brewery Inc., Canned Heat Beer, D.G. Yuengling & Sons, Inc., Deschutes Brewery, Duvel Moortgat Brewery, Harbour Brewing Co., Lagunitas Brewing Company, Northern Monk, Omer Vander Ghinste, Stone & Wood Brewing Co., The Boston Beer Company, Inc and The Gambrinus Company.
In January 2024, The Boston Beer Company, makers of Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard and Dogfish Head, excitedly announces the expanded distribution of its Slingers Signature Cocktails brand, a malt-based lineup of full-flavored, 8% ABV, cocktail-inspired drinks in the convenience of a 24oz can.
In October 2023, Northern Monk has announced that they will be opening a brand-new Leeds city centre venue, taking over the former Assembly Underground.
In November 2021, Bell's Brewery founder, Larry Bell announced that he has reached an agreement with Lion, an Australian based brewer, for the sale of Bell's.