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市場調查報告書
商品編碼
1480001
全球精釀啤酒市場評估:依類型、類別、包裝類型、包裝尺寸、最終用戶、分銷管道、地區、機會、預測(2017-2031)Craft Beer Market Assessment, By Type, By Category, By Packaging Type, By Pack Size, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球精釀啤酒市場規模為1,111.1億美元,預計2031年將達到2,399.1億美元,2024-2031年預測期間複合年增長率為10.1%。 多種因素正在推動精釀啤酒市場的成長並推動其全球擴張。 精釀啤酒製造商注重啤酒的風味和品質。 為了確保風味和質量,製造商經常使用優質原料和非常規的釀造技術。 透過混合優質原料創造出多樣化的風味特徵,吸引了消費者的注意力,他們的口味正在從大量生產的通用啤酒轉向精釀啤酒。 啤酒與當地和地區文化的聯繫以及真實感吸引著消費者進入市場。 2024 年 3 月,德國 Krombacher 啤酒廠推出自有品牌 Starnberger,面向全球消費者。 該品牌展示了巴伐利亞啤酒和巴伐利亞文化,主打產品是正宗巴伐利亞風味啤酒Starnberger Hell。
精釀啤酒廠通常採用獨特且富有創意的釀造方法,並突破其使用成分的限制。 不同的釀造方法創造出獨特的風味,激起了啤酒愛好者的興趣。 這些啤酒廠也稱為微型啤酒廠,生產設施較小,因此相對容易滿足客戶不斷變化的偏好。 這些公司也可以輕鬆釀造季節性和限量版啤酒,從而創造消費者的興趣和需求。
許多精釀啤酒製造商正在利用啤酒吧、酒吧和數位管道直接接觸消費者。 企業和消費者之間的直接互動有助於建立品牌忠誠客戶並培養社區意識。
精釀啤酒品種和生產方法的複雜性促使人們轉向精釀啤酒來滿足對獨特飲料的渴望。 此外,企業正在使用數位行銷管道和社交媒體來推廣其產品並與消費者互動。 強大的網路影響力有助於企業接觸目標消費者。
環保啤酒生產,創造更清潔的未來
隨著啤酒趨勢的不斷變化,永續性已成為關鍵因素。 對生態友善的釀造方法的需求正在迅速增長,從本地採購的原料到節能方法,對精釀啤酒的綠色未來的承諾符合啤酒企業的最佳利益。 啤酒公司還透過利用廢水發電、安裝太陽能電池板、在釀造過程中重複利用熱量以及追蹤溫室氣體排放和規劃減排來減少其啤酒廠的溫室氣體 (GHG) 排放。 例如,位於阿拉斯加的朱諾啤酒廠利用冰川水和雲杉針等成分,將阿拉斯加風味帶入其生產中。
許多公司也與產業合作夥伴合作,減少供應商的排放。 例如,位於阿拉巴馬州的啤酒公司 Ferus 與 Eagle Solar & Light, LLC 合作為其釀酒業務提供動力。 該公司聲稱第一年就節省了約 2 萬美元。
精釀啤酒市場線上業務的不斷增長推動了需求
精釀啤酒產業與許多其他產業一樣,正在發展並經歷數位革命。 許多電子商務公司出售訂閱盒、手工啤酒和家庭釀造設備。 製造商正在使用直銷方式生產烈酒和啤酒。 他們不斷尋找可靠的啤酒和酒精經銷商。 每家啤酒公司都使用電子商務作為主要管道,因為消費者可以輕鬆地在線購買啤酒並將其運送到家門口。 與此趨勢一致,2023年3月,BrewBilt啤酒公司除了透過Albertsons和其他超市進行線下銷售外,還開始在線上銷售啤酒。 該公司製定了社交媒體行銷策略來推動 D2C 銷售。
本報告研究和分析了全球精釀啤酒市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global craft beer market was valued at USD 111.11 billion in 2023, expected to reach USD 239.91 billion in 2031, with a CAGR of 10.1% for the forecast period between 2024 and 2031. Several factors are responsible for driving the growth of the craft beer market and fueling their global expansion. The major focus of craft breweries is on flavors and the quality of beer. To ensure flavor and quality, manufacturers frequently make use of premium ingredients and unconventional brewing techniques. The diverse flavor profiles are created by mixing with quality ingredients, which draws the attention of customers to shift their preference from mass-produced standardized beer to craft beer. The feeling of authenticity and linkage of the beer with the culture of the respective area or region fascinates the consumers towards the market. In March 2024, Germany-based Krombacher Brewery launched its brand, Starnberger to reach the global audience. The brand showcases Bavarian beers and the culture of Bavaria with the main product Starnberger Hell, which is a genuine Bavarian style lager beer.
Craft breweries generally employ unique and creative brewing methods, pushing the limits of the components used. Various brewing methods develop unique flavor profiles which stimulate the interest of beer enthusiasts. These breweries, also known as microbreweries, have small-scale production facilities, which makes it comparatively easier for the customers to respond to the evolving tastes. Also, seasonal brews and limited-edition beers are easily brewed by these companies, generating consumer interest and demand.
Many craft breweries use brewpubs, taprooms, and digital channels to reach directly to their consumers. The direct interaction between the company and the consumers helps in building loyal customers for their brands, promoting a feeling of community.
The intricacies of craft beer varieties and the production methods encourage people to switch to craft beer to satisfy their desire for unique beverages. Additionally, companies are employing digital marketing channels and social media to advertise their offerings and interact with consumers. A strong internet presence is helping companies reach their targeted audience.
Eco-friendly Beer Production for a Cleaner Future
As the trends of beer change constantly, sustainability becomes an important factor. The need for ecologically friendly brewing methods is rapidly expanding and the beer business can benefit most from a commitment to a greener future for craft beer, starting from locally sourced ingredients to energy-efficient procedures. Also, breweries are continually working on reducing greenhouse gas (GHG) emissions in the brewery by generating electricity using wastewater, setting up solar panels, repurposing heat in the brewing process, and tracking greenhouse gas emissions while creating plans to cut them. For instance, AK-based brewery, Juneau, makes use of glacial water along with components like spruce needles, to incorporate Alaska's flavors in its production.
Many are taking initiatives to collaborate with their industry partners to lower the emissions from the suppliers. For instance, Alabama-based brewery Ferus works in collaboration with Eagle Solar & Light, LLC to power its brewing-related operations. The company claims to have saved around USD 20,000 in the first year.
Growing Online Presence of Craft Beer Market Drive the Demand
The craft beer sector, like many other industries, is growing and going through a digital revolution. Numerous e-commerce companies are selling subscription boxes, artisan brews, and equipment for home brewing beer. Manufacturers are using a drop shipping approach for spirits and beer. They are on a continuous lookout to locate a trustworthy distributor of beer and alcohol. Almost all sorts of beer firms use e-commerce as their primary channel due to the ease with which consumers can purchase beer online and get it delivered at their doorstep. Aligning with the trend, in March 2023, BrewBilt Brewing Company launched its online beer sales in addition to the offline ones through Albertsons and other supermarkets. The company framed a social media marketing strategy to encourage D2C sales.
Moreover, companies are collaborating with social media influencers for mass reach and creating brand loyalty. Attractive offers and discounts offered or announced by these influencers draw the attention of beer enthusiasts, driving the sales in the market.
Asia-Pacific to Hold Dominant Share
Significant growth in Asia-Pacific is witnessed in the craft beer industry, making it a dominant force globally. The growth is driven by changing consumer preferences towards premium beverages, rising number of microbreweries as well as independent brewers, and growing urbanization in the region. Millennials and young professionals, especially in Asian countries, are enthusiastic for unique tastes and flavours enhancing their drinking experiences. Increasing tourism and favorable government policies supporting microbreweries contribute to the region holding the dominant position.
In August 2023, India-based craft beer company, Lone Wolf, expanded its portfolio by adding two new variants to it, Mavrick and Alpha, which are made using low-additive, low-enzyme, and premium quality ingredients, with less than 5% ABV. The launch was aimed at offering a broader range of choices to consumers.
Future Market Scenario (2024 - 2031F)
Growing consumer awareness for good quality and variety of craft beer are the two factors which are expected to fuel the demand of craft beer. Alongside, unique and innovative craft beer offerings will spur the market in future.
As beer tourism is on the rise, the growing western influence will help in the expansion of the market. People like to flock to taprooms and beer festivals to taste the varieties of craft beer offered by the breweries.
The sustainability trend is expected to see a rise with technological advancements shaping the market landscape. Energy-efficient brewing processes as well as solutions for packaging will be adopted by the majority of brewers to appeal to eco-friendly consumers.
Key Players Landscape and Outlook
Global craft beer market displays a competitive environment with numerous key players dominating the industry. The key players are introducing differentiated products to maintain their market share. Big brewers aim to create flavors that customers enjoy. The market outlook seems to be promising with factors such as rising consumer demand for premium beverages, increasing demand for sustainable and eco-friendly products and technological advancements in the industry. Mergers, acquisitions, and strategic partnerships are transforming the market, providing unique varieties to consumers. In October 2023, Tilray Brands, Inc. acquired eight beverage brands, including beer brands, from Anheuser-Busch. The breweries and brewpubs associated with the brands were part of the acquisition. The acquisition aimed to benefit from the established portfolio with a loyal consumer base, thereby increasing the sales volume.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work