全球精釀啤酒市場規模、佔有率和成長分析：按類型、成分、分銷管道和地區 - 產業預測（2024-2031）

2022年全球精釀啤酒市場規模為936.9億美元，從2023年的1,040億美元成長到2031年的2,431.5億美元，預測期（2024-2031）預計複合年成長率為11.2%。

啤酒仍然是一種非常受歡迎的傳統飲料，在許多文化中都有著深厚的根基，據說適量飲用對健康有許多好處。它的受歡迎程度持續成長，尤其是在年輕飲酒者中，而精釀啤酒是其核心。各種口味和配方迎合千禧世代和 Z 世代不斷變化的偏好，推動有機和創新輸液的趨勢。儘管 COVID-19 大流行對精釀啤酒產業產生了重大影響，但美國精釀啤酒市場仍有望持續成長，預計在未來的預測期內將出現強勁的複合年成長率。這一趨勢凸顯了精釀啤酒產業的韌性以及與現代消費者偏好的契合度。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 次要/一級資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析和影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究

精釀啤酒市場規模：按類型分類，複合年成長率（2024-2031）

• 濃啤酒
• 拉格啤酒
• 比爾森啤酒
• 其他
  • 酸的
  • 水果
  • 特別的

精釀啤酒市場規模：依原料分類，複合年成長率（2024-2031）

• 麥芽
• 酵母菌
• 酵素
• 跳

精釀啤酒市場規模：依分銷管道分類，複合年成長率（2024-2031）

• On-Trade
• Off-Trade

精釀啤酒市場規模：依地區分類，複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• DG Yuengling and Son, Inc. Pottsville
• The Boston Beer Company
• The Gambrinus Company
• Sierra Nevada Brewing Co.
• Deschutes Brewery
• Minhas Brewery
• Chimay Beers And Cheeses
• Omer Vander Ghinste
• Samuel Adams
• Great Lakes Brewing Company
• The Alchemist Brewery
• Russian River Brewing Company
• Firestone Walker Brewing Company
• Troegs Independent Brewing
• Brooklyn Brewery

結論和建議

Global Craft Beer Market size was valued at USD 93.69 billion in 2022 and is poised to grow from USD 104 billion in 2023 to USD 243.15 billion by 2031, growing at a CAGR of 11.2% in the forecast period (2024-2031).

Beer remains a highly favored and traditional beverage, deeply rooted in various cultures and associated with numerous health benefits when consumed responsibly. Its popularity continues to thrive, especially among younger drinkers, with craft beer taking center stage. The diverse range of flavors and formulations cater to the evolving tastes of millennials and Gen Z, driving a trend towards organic and innovative infusions. Despite challenges posed by the COVID-19 pandemic, which significantly impacted the craft beer sector, the US craft beer market is poised for sustainable growth, anticipated to exhibit a strong CAGR in the coming forecast period. This trend underscores the resilience of the craft beer industry and its alignment with contemporary consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Craft Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Craft Beer Market Segmental Analysis

Global Craft Beer Market is segmented by Type, by Ingredients, by Distributional Channel and by Region. Based on Type, the market is segmented into Ale, Lager, Pilsner, Others (Sour, fruit and specialty). Based on Ingredients, the market is segmented into Malt, Yeast, Enzymes, Hops. Based on Distributional Channel, the market is segmented into Off-trade, On-trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Craft Beer Market

The Global Craft Beer market is significantly driven by the rising popularity of diverse and unique beer flavors that captivate consumers. This growing enthusiasm for craft beer, characterized by exciting varieties such as fruity, spicy, and classic premium blends, resonates particularly with younger demographics who view these beverages as essential components of social events and celebrations. As urban lifestyles and modern drinking habits take hold, millennials are increasingly inclined to explore new beer options-approximately 33% of beer drinkers sample a new brew with each outing. This heightened interest, combined with the expanding number of craft breweries, currently estimated at around 9,811 in the US, indicates that the craft beer market is set for substantial growth in the coming years.

Restraints in the Global Craft Beer Market

The global craft beer market faces several restraints that could hinder its growth. One significant challenge is the proliferation of counterfeit products that divert consumer attention and diminish market demand. Additionally, the availability of a wide range of alternative alcoholic beverages, such as gin, whiskey, and rum, poses stiff competition to craft beers. These alternatives may attract consumers seeking different flavor profiles or experiences, further impacting the overall appeal of craft beers. As a result, these factors collectively contribute to slower market growth and may deter potential consumers from choosing craft beer over other options in the alcoholic beverage sector.

Market Trends of the Global Craft Beer Market

The global craft beer market is witnessing a notable surge in demand, driven by an increasing consumer preference for unique, flavorful brews and innovative ingredients. The proliferation of craft breweries, now innovating with CBD (Cannabidiol) infusions, is a key trend, as these non-psychoactive additions offer distinctive taste profiles and align with health-conscious consumers seeking lower-calorie options. This combination of craftmanship and modern wellness trends is enticing a broader audience, elevating the craft beer experience. As breweries explore this burgeoning segment, the market is likely to expand, reflecting a shift towards personalization and experimentation in the beverage industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Craft Beer Market Size by Type & CAGR (2024-2031)

• Ale
• Lager
• Pilsner
• Others
  • Sour
  • Fruit
  • Specialty

Global Craft Beer Market Size by Ingredients & CAGR (2024-2031)

• Malt
• Yeast
• Enzymes
• Hops

Global Craft Beer Market Size by Distributional Channel & CAGR (2024-2031)

• On Trade
• Off Trade

Global Craft Beer Market Size by Region & CAGR (2024-2031)

• North America (by Type, by Ingredients, by Distributional Channel)
  • US
  • Canada
• Europe (by Type, by Ingredients, by Distributional Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (by Type, by Ingredients, by Distributional Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (by Type, by Ingredients, by Distributional Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (by Type, by Ingredients, by Distributional Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• D.G. Yuengling and Son, Inc. Pottsville
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Boston Beer Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Gambrinus Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sierra Nevada Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deschutes Brewery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minhas Brewery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chimay Beers And Cheeses
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omer Vander Ghinste
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samuel Adams
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Great Lakes Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Alchemist Brewery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Russian River Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Firestone Walker Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Troegs Independent Brewing
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooklyn Brewery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation