短期度假租賃市場規模、佔有率和成長分析：按房產類型、預訂方式、租賃期限、用途、最終用戶、價格範圍和地區分類－2026-2033年產業預測

2024 年全球短期度假租賃市場價值 1,211 億美元，預計將從 2025 年的 1,346.6 億美元成長到 2033 年的 3,148.4 億美元，在預測期（2026-2033 年）內以 11.2% 的複合年成長率成長。

全球短期度假租賃市場正經歷顯著成長，這主要得益於線上旅遊平台的日益普及和人們對個人化旅行體驗需求的不斷成長。遠距辦公的興起和行動預訂技術的進步推動了對靈活住宿選擇的需求。機構投資和品牌租賃服務的日益普及，以及智慧物業管理技術的創新，都增強了市場的動態。透過數位化管道提供的各種私人房產和服務式住宿設施進一步刺激了這一需求。消費者的偏好正轉向價格實惠、柔軟性且注重體驗的旅行方式，並傾向於選擇高效的線上預訂系統。然而，監管問題、鄰居的擔憂、季節性運轉率波動以及來自傳統酒店的競爭等挑戰可能會阻礙市場擴張。

全球短期度假租賃市場按房產類型、預訂方式、租賃期限、用途、最終用戶、價格範圍和地區進行細分。依房產類型分類，市場分為公寓/公寓式住宅、別墅/豪華住宅、度假小木屋/小木屋、度假村/度假屋、精品民宿、合租房屋及其他。依預訂方式分類，市場分為線上預訂平台、直接預訂和旅行社。依租賃期限分類，市場分為日租、週租和月租。依用途分類，市場分為休閒旅遊、商務旅遊、團體旅遊、家庭旅遊、活動住宿及其他。依最終用戶分類，市場分為個人旅行者、家庭、企業旅行者、學生及其他。依價格範圍分類，市場分為經濟型、中階和豪華型。依地區分類，市場分為北美、歐洲、亞太、拉丁美洲以及中東和非洲。

全球短期度假租賃市場的成長要素

全球短期度假租賃市場的主要驅動力之一是消費者體驗式旅行的日益成長趨勢。隨著旅客尋求獨特而真實的體驗，短期度假租賃正成為傳統飯店住宿的替代選擇，讓賓客能夠沉浸於當地文化和生活方式之中。消費者偏好的這種轉變，加上簡化預訂和管理租賃房產流程的數位化平台的興起，顯著提升了短期租賃的需求。這些住宿設施提供的便利性、柔軟性和個人化體驗，持續吸引從家庭到獨自旅行者等各類旅客。

全球短期度假租賃市場的限制因素

全球短期度假租賃市場的主要限制因素之一是地方政府加強監管和更嚴格的執法。許多城市已推出旨在限制短期租賃的法規，以保障住宅的可負擔性，並解決噪音、安全和社區健康等方面的問題。這些法規可能包括限制租賃天數、許可證要求和分區規定，這增加了房東和平台營運的複雜性。這種環境為投資者和業主帶來了不確定性，可能導致市場成長放緩，並造成監管嚴格地區的短期租賃房源供應減少。

全球短期度假租賃市場趨勢

在全球短期度假租賃市場，以體驗主導的差異化策略正日益受到業主和物業管理公司的青睞。為了在競爭激烈的市場中脫穎而出，企業提供的不再只是住宿設施，而是精心策劃並提供融入當地特色的體驗。這一趨勢凸顯了獨特故事、卓越設施和個人化推薦的重要性，這些要素能夠豐富整個入住體驗，並提升客戶忠誠度。業主致力於打造獨特的環境並提供個人化服務，他們通常會與當地企業合作，以增強真實性和互動性。這種向體驗式服務的轉變不僅提升了消費者的興趣，也促進了回頭客的增加，並鞏固了市場的長期成長。

目錄

介紹

• 調查目的
• 市場定義和範圍

調查方法

• 研究過程
• 二級資料和一級資料的方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭環境概述

市場動態及展望

• 總體經濟指標
• 促進者和機會
• 抑制因素和挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場分析

• 關鍵成功因素
• 影響市場的因素
• 主要投資機會
• 生態系測繪
• 2025年市場魅力指數
• PESTLE分析
• 監理情勢

全球短期度假租賃市場規模：按物業類型分類

• 公寓和住宅
• 別墅和豪華住宅
• 小木屋和木屋
• 度假村和度假屋
• 精品民宿
• 合租住宿設施
• 其他

全球短期度假租賃市場規模：以預訂方式分類

• 線上預訂平台
• 直接預訂
• 旅行社

全球短期度假租賃市場規模：以租賃期限分類

• 日租
• 每週出租
• 月租

全球短期度假租賃市場規模：依使用情況分類

• 休閒旅遊
• 商務旅行
• 團體旅行
• 家庭旅行
• 與活動相關的住宿
• 其他

全球短期度假租賃市場規模：按最終用戶分類

• 個人旅行者
• 家庭
• 商務旅客
• 學生
• 其他

全球短期度假租賃市場規模：依價格範圍分類

• 經濟
• 中階
• 奢華

全球短期度假租賃市場規模：按地區分類

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太國家
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲國家

競爭資訊

• 前五大公司對比
• 主要公司2025年的市場定位
• 主要市場公司採取的策略
• 近期市場趨勢
• 企業市場占有率分析，2025 年
• 主要公司的完整公司簡介
  • 公司詳情
  • 產品系列分析
  • 按細分市場進行企業市佔率分析
  • 銷售收入年比比較（2023-2025 年）

主要公司簡介

• Airbnb
• Booking Holdings
• Expedia Group
• Vrbo
• Tripadvisor
• OYO Vacation Homes
• Vacasa
• Sonder Holdings
• Marriott International
• Accor
• Wyndham Hotels & Resorts
• RedAwning
• TravelNest
• Plum Guide
• Blueground
• Homestay
• Onefinestay
• Staycity Group
• Interhome
• Agoda

結論與建議

Global Short-Term Vacation Rental Market size was valued at USD 121.1 Billion in 2024 and is poised to grow from USD 134.66 Billion in 2025 to USD 314.84 Billion by 2033, growing at a CAGR of 11.2% during the forecast period (2026-2033).

The global short-term vacation rental market is experiencing significant growth driven by the increasing use of online travel platforms and a rising demand for personalized travel experiences. The shift towards remote work and advancements in mobile booking technologies are facilitating the need for flexible accommodation options. Institutional investments and the rising popularity of branded rental services, combined with smart property management innovations, are enhancing market dynamics. The availability of various privately-owned properties and serviced accommodations through digital channels further fuels this demand. Consumer preference is leaning towards affordable, flexible, and experience-oriented travel options, benefiting from efficient online booking systems. However, challenges such as regulatory issues, neighborhood concerns, seasonal occupancy fluctuations, and competition from traditional hotels may hinder market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Short-Term Vacation Rental market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Short-Term Vacation Rental Market Segments Analysis

Global short-term vacation rental market is segmented by property type, booking mode, rental duration, application, end user, price range,and region. Based on property type, the market is segmented into apartments & condominiums, villas & luxury homes, cottages & cabins, resorts & vacation homes, boutique homestays, shared accommodation,and others. Based on booking mode, the market is segmented into online booking platforms, directbooking,and travel agencies. Based on rental duration, the market is segmented into daily rentals, weeklyrentals,and monthly rentals. Based on application, the market is segmented into leisure travel, business travel, group travel, family vacations, event-based stays,and others. Based on end user, the market is segmented into individual travelers, families, corporate travelers, students,and others. Based on price range, the market is segmented into economy, mid-range,and luxury. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America,and Middle East & Africa.

Driver of the Global Short-Term Vacation Rental Market

One of the key market drivers for the Global Short-Term Vacation Rental Market is the growing trend of experiential travel among consumers. As travelers increasingly seek unique and authentic experiences, short-term vacation rentals offer an alternative to traditional hotel accommodations, allowing guests to immerse themselves in local culture and lifestyle. This shift in consumer preferences, coupled with the rise of digital platforms that facilitate easy booking and management of rental properties, has significantly boosted the demand for short-term rentals. The convenience, flexibility, and personalized experience offered by these accommodations continue to attract a diverse range of travelers, from families to solo adventurers.

Restraints in the Global Short-Term Vacation Rental Market

One significant market restraint for the Global Short-Term Vacation Rental Market is the increasing regulatory scrutiny and stringent laws imposed by local governments. Many cities are implementing regulations aimed at curtailing short-term rentals to protect housing affordability and address concerns about noise, safety, and neighborhood integrity. These regulations can include limits on rental days, licensing requirements, and zoning restrictions, which complicate operations for hosts and platforms. This environment creates uncertainty for investors and property owners, potentially dampening market growth and leading to decreased supply of short-term rental options in highly regulated areas.

Market Trends of the Global Short-Term Vacation Rental Market

The Global Short-Term Vacation Rental market is increasingly characterized by an experience-led differentiation strategy among property owners and managers. To stand out in a competitive landscape, businesses are curating localized experiences that extend beyond mere accommodation. This trend emphasizes the importance of unique storytelling, distinctive amenities, and tailored guest recommendations, which enrich the overall stay and foster customer loyalty. Property owners are focusing on creating one-of-a-kind environments and offering personalized services, often collaborating with local businesses to enhance authenticity and engagement. This shift towards experiential offerings not only increases consumer appeal but also encourages repeat visits, solidifying long-term market growth.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index 2025
• PESTEL Analysis
• Regulatory Landscape

Global Short-term Vacation Rental Market Size by Property Type & CAGR (2026-2033)

• Market Overview
• Apartments & Condominiums
• Villas & Luxury Homes
• Cottages & Cabins
• Resorts & Vacation Homes
• Boutique Homestays
• Shared Accommodation
• Others

Global Short-term Vacation Rental Market Size by Booking Mode & CAGR (2026-2033)

• Market Overview
• Online Booking Platforms
• Direct Booking
• Travel Agencies

Global Short-term Vacation Rental Market Size by Rental Duration & CAGR (2026-2033)

• Market Overview
• Daily Rentals
• Weekly Rentals
• Monthly Rentals

Global Short-term Vacation Rental Market Size by Application & CAGR (2026-2033)

• Market Overview
• Leisure Travel
• Business Travel
• Group Travel
• Family Vacations
• Event-based Stays
• Others

Global Short-term Vacation Rental Market Size by End User & CAGR (2026-2033)

• Market Overview
• Individual Travelers
• Families
• Corporate Travelers
• Students
• Others

Global Short-term Vacation Rental Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Economy
• Mid-range
• Luxury

Global Short-term Vacation Rental Market Size & CAGR (2026-2033)

• North America (Property Type, Booking Mode, Rental Duration, Application, End User, Price Range)
  • US
  • Canada
• Europe (Property Type, Booking Mode, Rental Duration, Application, End User, Price Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Property Type, Booking Mode, Rental Duration, Application, End User, Price Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Property Type, Booking Mode, Rental Duration, Application, End User, Price Range)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Property Type, Booking Mode, Rental Duration, Application, End User, Price Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Airbnb
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vrbo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tripadvisor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OYO Vacation Homes
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vacasa
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonder Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marriott International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RedAwning
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TravelNest
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plum Guide
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blueground
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Homestay
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onefinestay
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Staycity Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Interhome
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agoda
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations