豪華度假租賃市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球豪華度假租賃市場規模達2,65億美元，預計到2034年將以9.3%的複合年成長率成長，達到637億美元。這意味著預測期內的年複合成長率為9.3%。該領域已成為高階旅行體驗的重要組成部分，富裕旅行者的追求遠不止高檔住宿。需求正轉向提供舒適、便利和專屬體驗的端到端客製化旅程。

豪華租賃已成為品牌的高價值資產，吸引著注重隱私、客製化和更高服務標準的現代旅客。如今，租賃的重點不再僅僅在於面積和視野，而是在於提供符合個人喜好的個人化體驗。諸如健康設施、私人廚師和智慧科技禮賓服務等服務，逐漸成為人們的期望，而非奢侈的享受。

疫情過後，安全和個人空間已成為影響選擇的關鍵因素。隨著高淨值旅行者重返國際旅行，獨立莊園、小木屋和僻靜別墅的預訂量激增。同時，對衛生、數位個人化和智慧物業技術的高度重視，持續影響全球高階度假租賃服務的發展。

豪華別墅和私人房地產佔據了49%的市場佔有率，預計到2034年將以10%的複合年成長率成長。這些寬敞的物業因其兼具個人隱私和高階設施的優勢，吸引了富裕家庭、偏遠地區的專業人士和多代同堂的群體。從私人水療和健康服務到家庭用餐和禮賓服務，客製化的賓客體驗使這些租賃物業成為尋求完全掌控住宿體驗的旅客的理想之選。其更大的佔地面積和僻靜的環境滿足了人們對空間和專屬體驗日益成長的需求。富裕的旅客持續被那些提供靈活性、生活方式協調性和高檔美學的豪華住宅所吸引，尤其是在全球熱門的度假勝地。這些租賃物業也對投資者俱有吸引力，因為它們在旅遊基礎設施完善、需求穩定的地區持續產生高回報。

線上旅行社佔了45%的市場佔有率，預計在2025年至2034年期間的複合年成長率將達到10%。 OTA憑藉其全球覆蓋範圍、方便用戶使用型平台以及日益普及的智慧功能，正在徹底改變預訂體驗。透過進階搜尋篩選、人工智慧推薦和即時房源訊息，它們簡化了高收入旅客的決策流程。這些數位平台將精選房源與科技賦能的客戶旅程相結合，將卓越服務與無縫銜接的易用性相結合，繼續引領奢華飯店預訂市場。它們能夠展示高價值酒店，並提供高效的非接觸式預訂服務，這對市場成長至關重要。隨著全球旅遊業的復甦，OTA也提供靈活的預訂政策和忠誠度計劃整合，以滿足旅客的期望，並提高跨地區重複使用率。

美國豪華度假租賃市場佔82%的市場佔有率，2024年市場規模達96億美元。強勁的經濟基礎、透明的法律框架以及從海濱度假勝地到都市度假勝地等眾多高階目的地，使其成為該領域的領導者。機構投資者和業主青睞美國，因為其可預測的房地產法規和簡化的交易流程，能夠增強信心和穩定性。由於美國完善的基礎設施、豐富的體驗以及酒店業的持續創新，國內外旅客都將美國視為可靠的豪華租賃市場。此外，人們對彈性旅行、隨時隨地辦公和專屬宅度假的興趣日益濃厚，也有助於鞏固美國作為高階度假租賃中心的地位。

積極塑造豪華度假租賃行業的主要公司包括 Onefinestay、VRBO、Rental Escapes、Le Collectionist、Luxury Retreats、Plum Guide 和 Airbnb Luxe。每個品牌都在提升消費者信任度和拓展精緻個人化旅行住宿管道方面發揮著重要作用。為了鞏固更強大的市場地位，豪華度假租賃行業的領導企業正在部署高度針對性的策略。這些策略包括建立強大的專有預訂平台，提供無縫的數位體驗和個人化的賓客互動。

許多公司也透過收購或與本地優質物業管理公司合作來擴大其全球投資組合，以確保品質標準和地理特色。其他公司則投資於高階禮賓服務、整合智慧技術以及針對富裕客戶群的忠誠度計畫。

目錄

第1章：方法論

• 市場範圍和定義
• 研究設計
  • 研究方法
  • 資料收集方法
• 資料探勘來源
  • 全球的
  • 地區/國家
• 基礎估算與計算
  • 基準年計算
  • 市場評估的主要趨勢
• 初步研究和驗證
  • 主要來源
• 預測模型
• 研究假設和局限性

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 供應商格局
  • 利潤率分析
  • 成本結構
  • 每個階段的增值
  • 影響價值鏈的因素
  • 中斷
• 產業衝擊力
  • 成長動力
    • 對隱私、空間和個人化的需求日益成長
    • 體驗式和沈浸式旅行越來越受歡迎
    • 數位預訂轉型和平台擴展
    • 遠距工作和長期居留
    • 特殊場合和多代旅行的影響力日益增強
  • 產業陷阱與挑戰
    • 營運和維護成本高
    • 激烈的競爭與佣金戰
  • 市場機會
    • 整合人工智慧，打造個人化賓客體驗
    • 向新興奢華目的地擴張
    • 與經驗豐富的供應商和本地主辦單位建立合作夥伴關係
    • 注重永續發展的物業特色
• 成長潛力分析
• 監管格局
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲
• 波特的分析
• PESTEL分析
• 技術和創新格局
  • 豪華租賃領域的房地產科技解決方案
  • 物業管理軟體
  • 通路管理系統
  • 收益管理工具
  • 賓客溝通平台
  • 新興技術
    • 人工智慧和機器學習
    • 物聯網 (IoT) 整合
    • 虛擬實境與擴增實境
    • 區塊鏈應用
    • 生物辨識安全系統
• 2021-2024年旅遊統計及消費
• 價值鏈分析
  • 業主和投資者
  • 物業管理公司
  • 技術平台提供者
  • 預訂通路和分銷
  • 輔助服務提供者
  • 最終消費者
• 投資與財務分析
  • 投資格局概覽
  • 投資模式和資金來源
  • 併購活動與市場整合
  • 財務績效指標
• 專利分析
• 永續性和環境方面
  • 永續實踐
  • 減少廢棄物的策略
  • 生產中的能源效率
  • 環保舉措
  • 碳足跡考量

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • MEA
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 戰略展望矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與合作
  • 新產品發布
  • 擴張計劃和資金

第5章：市場估計與預測：依物業類型，2021 - 2034 年

• 主要趨勢
• 豪華別墅和莊園
• 豪華頂層公寓和公寓
• 獨特且體驗式的物業
• 豪華度假住宅

第6章：市場估計與預測：按預訂管道，2021 年至 2034 年

• 主要趨勢
• 線上旅行社（OTA）
• 專注於奢侈品的平台
• 直接預訂管道
• 禮賓和旅行社預訂

第7章：市場估計與預測：按嘉賓，2021 - 2034 年

• 主要趨勢
• 超高淨值 (UHNW) 旅行者
• 富裕的休閒旅行者
• 企業和商務旅客
• 千禧世代和 Z 世代奢華旅行者
• 多代家庭群體
• 特殊場合旅行者

第8章：市場估計與預測：依服務水平，2021 - 2034 年

• 主要趨勢
• 全方位服務的豪華租賃
• 自助式優質物業
• 混合服務模式
• 禮賓服務型租賃

第9章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 北歐人
  • 俄羅斯
  • 葡萄牙
  • 克羅埃西亞
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 新加坡
  • 泰國
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第10章：公司簡介

• Global companies
• Full-service property management companies
• Luxury specialists
• Regional specialist
• Emerging and innovative companies

The Global Luxury Vacation Rental Market was valued at USD 26.5 billion in 2024 and is estimated to grow at a CAGR of 9.3% to reach USD 63.7 billion by 2034. This represents a compound annual growth rate of 9.3% during the forecast period. The segment has emerged as a key part of the premium travel experience, where affluent travelers are seeking far more than just upscale accommodation. Demand is shifting toward end-to-end curated journeys that provide comfort, convenience, and exclusivity.

Luxury rentals have evolved into high-value assets for brands appealing to modern travelers who prioritize privacy, customization, and elevated service standards. The focus is no longer on square footage and views alone, but on delivering experiences tailored to individual preferences. Features such as wellness amenities, private chefs, and smart tech-enabled concierge services are becoming expectations rather than luxuries.

In the wake of the pandemic, safety and personal space have become essential factors influencing choice. As high-net-worth travelers return to international travel, bookings for standalone estates, chalets, and secluded villas are surging. Simultaneously, a strong emphasis on hygiene, digital personalization, and smart property technologies continues to shape the evolution of premium vacation rental offerings around the world.

The luxury villas and private estate segment held 49% share and is projected to grow at a CAGR of 10% through 2034. These expansive properties appeal to affluent families, remote professionals, and multigenerational groups due to their ability to combine personal privacy with high-end amenities. Customized guest experiences-ranging from private spas and wellness services to in-home dining and concierge planning-make these rentals ideal for travelers seeking full control over their stay. Their larger footprints and secluded settings meet increasing demand for both space and exclusivity. Wealthy travelers continue to gravitate toward luxury homes that offer flexibility, lifestyle alignment, and upscale aesthetics, especially in sought-after global locations. These rentals are also attractive to investors, as they consistently generate high returns in regions with strong tourism infrastructure and consistent demand.

Online travel agencies segment held 45% share and is expected to grow at a CAGR of 10% between 2025 and 2034. OTAs are transforming the booking experience with their global accessibility, user-friendly platforms, and increasing use of intelligent features. Through advanced search filters, AI-powered recommendations, and real-time availability, they simplify the decision-making process for high-income travelers. These digital platforms continue to lead in luxury bookings by pairing curated listings with tech-enhanced customer journeys, combining service excellence with seamless usability. Their ability to showcase high-value properties and deliver efficient, contactless reservations is proving crucial for market growth. As global travel rebounds, OTAs are also offering flexible booking policies and loyalty integrations to meet traveler expectations and increase repeat usage across regions.

United States Luxury Vacation Rental Market held 82% share and generated USD 9.6 billion in 2024. The country's strong economic fundamentals, transparent legal framework, and broad portfolio of high-end destinations-ranging from coastal resorts to urban escapes-contribute to its leadership in this space. Institutional investors and property owners favor the U.S. for its predictable real estate regulations and streamlined transaction processes, which offer greater confidence and stability. Both international and domestic travelers view the U.S. as a reliable market for luxury rentals, thanks to its established infrastructure, diverse experiences, and continuous innovation in hospitality. Furthermore, rising interest in flexible travel, work-from-anywhere setups, and exclusive staycations is helping to reinforce the U.S. as a hub for premium vacation rental demand.

Major companies actively shaping the luxury vacation rental industry include Onefinestay, VRBO, Rental Escapes, Le Collectionist, Luxury Retreats, Plum Guide, and Airbnb Luxe. Each brand plays a significant role in enhancing consumer trust and expanding access to refined, personalized travel accommodations. To secure stronger market positions, leading players in the luxury vacation rental industry are deploying highly targeted strategies. These include building robust proprietary booking platforms that offer seamless digital experiences and personalized guest interactions.

Many are also expanding their global portfolios by acquiring or partnering with premium local property managers to ensure quality standards and regional authenticity. Other companies are investing in high-touch concierge services, integrated smart technologies, and loyalty programs tailored to affluent clientele.

Table of Contents

Chapter 1 Methodology

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2034
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Property
  • 2.2.3 Booking Channel
  • 2.2.4 Guest
  • 2.2.5 Service Level
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin analysis
  • 3.1.3 Cost structure
  • 3.1.4 Value addition at each stage
  • 3.1.5 Factor affecting the value chain
  • 3.1.6 Disruptions
• 3.2 Industry impact forces
  • 3.2.1.1 Growth drivers
    • 3.2.1.1.1 Growing demand for privacy, space, and personalization
    • 3.2.1.1.2 Increased popularity of experiential and immersive travel
    • 3.2.1.1.3 Digital booking transformation and platform expansion
    • 3.2.1.1.4 Remote work and extended stays
    • 3.2.1.1.5 Growing influence of special occasion and multi-generational travel
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High operating and maintenance costs
    • 3.2.2.2 Intense competition and commission wars
  • 3.2.3 Market opportunities
    • 3.2.3.1 MIntegration of AI for personalized guest experiences
    • 3.2.3.2 Expansion into emerging luxury destinations
    • 3.2.3.3 Partnerships with experienced providers and local hosts
    • 3.2.3.4 Sustainability-focused property features
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Technology and innovation landscape
  • 3.7.1.1 Proptech solutions in luxury rentals
  • 3.7.1.2 Property management software
  • 3.7.1.3 Channel management systems
  • 3.7.1.4 Revenue management tools
  • 3.7.1.5 Guest communication platforms
  • 3.7.2 Emerging technologies
    • 3.7.2.1 Artificial intelligence and machine Learning
    • 3.7.2.2 Internet of things (IoT) integration
    • 3.7.2.3 Virtual and augmented reality
    • 3.7.2.4 Blockchain applications
    • 3.7.2.5 Biometric security systems
• 3.8 Tourist statistics and spending, 2021 -2024
  • 3.8.1 North America
  • 3.8.2 Europe
  • 3.8.3 Asia Pacific
  • 3.8.4 Latin America
  • 3.8.5 MEA
• 3.9 Value chain analysis
  • 3.9.1 Property owners and investors
  • 3.9.2 Property management companies
  • 3.9.3 Technology platform providers
  • 3.9.4 Booking channels and distribution
  • 3.9.5 Ancillary service providers
  • 3.9.6 End consumers
• 3.10 Investment and financial analysis
  • 3.10.1 Investment landscape overview
  • 3.10.2 Investment patterns and funding sources
  • 3.10.3 M&A activity and market consolidation
  • 3.10.4 Financial performance metrics
• 3.11 Patent analysis
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly Initiatives
  • 3.12.5 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 LATAM
  • 4.2.5 MEA
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans and funding

Chapter 5 Market Estimates & Forecast, By Property, 2021 - 2034 ($Mn)

• 5.1 Key trends
• 5.2 Luxury villas and estates
• 5.3 Luxury penthouses and apartments
• 5.4 Unique and experiential properties
• 5.5 Luxury resort residences

Chapter 6 Market Estimates & Forecast, By Booking Channel, 2021 - 2034 ($Mn)

• 6.1 Key trends
• 6.2 Online travel agencies (OTAs)
• 6.3 Luxury-focused platforms
• 6.4 Direct booking channels
• 6.5 Concierge and travel agent booking

Chapter 7 Market Estimates & Forecast, By Guest, 2021 - 2034 ($Mn)

• 7.1 Key trends
• 7.2 Ultra-high-net-worth (UHNW) travelers
• 7.3 Affluent leisure travelers
• 7.4 Corporate and business travelers
• 7.5 Millennial and gen z luxury travelers
• 7.6 Multi-generational family groups
• 7.7 Special occasion travelers

Chapter 8 Market Estimates & Forecast, By Service Level, 2021 - 2034 ($Mn)

• 8.1 Key trends
• 8.2 Full-service luxury rentals
• 8.3 Self-service premium properties
• 8.4 Hybrid service models
• 8.5 Concierge-enhanced rentals

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Nordics
  • 9.3.7 Russia
  • 9.3.8 Portugal
  • 9.3.9 Croatia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
  • 9.4.6 Singapore
  • 9.4.7 Thailand
  • 9.4.8 Indonesia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Global companies
  • 10.1.1 Airbnb Luxe
  • 10.1.2 Booking Holdings
  • 10.1.3 Expedia Group (VRBO Premier)
  • 10.1.4 Homes & Villas (Marriott International)
  • 10.1.5 TripAdvisor
• 10.2 Full-service property management companies
  • 10.2.1 AvantStay
  • 10.2.2 Edge Retreats
  • 10.2.3 Elite Havens
  • 10.2.4 Le Collectionist
  • 10.2.5 Natural Retreats
  • 10.2.6 Sonder Holdings
  • 10.2.7 Vacasa
• 10.3 Luxury specialists
  • 10.3.1 LUXJB
  • 10.3.2 Luxury Villa
  • 10.3.3 Onefinestay (Accor Group)
  • 10.3.4 Plum Guide
  • 10.3.5 RedAwning
  • 10.3.6 Villa Plus
• 10.4 Regional specialist
  • 10.4.1 Luxury Retreat (Airbnb)
  • 10.4.2 Oliver's Travels
  • 10.4.3 Onefinestay
  • 10.4.4 Villas of Distinction
• 10.5 Emerging and innovative companies
  • 10.5.1 Blueground
  • 10.5.2 Rental Escapes
  • 10.5.3 Selina Hospitality
  • 10.5.4 Zeus Living