短期度假租賃市場－全球產業規模、佔有率、趨勢、機會和預測：按住宿類型、預訂方式、地點、地區和競爭格局分類，2021-2031年

全球短期度假租賃市場預計將從 2025 年的 1,393.5 億美元成長到 2031 年的 2,296 億美元，複合年成長率為 8.68%。

該行業涵蓋為旅行者提供的短期住宿選擇，包括配備家具的住宅單元（例如私人住宅和公寓），作為傳統酒店的替代選擇。推動這一成長的關鍵因素包括消費者對身臨其境型本地旅行體驗的需求不斷成長，以及透過先進的數位預訂系統輕鬆預訂房源。此外，可觀的收入前景也持續吸引業主進入市場。事實上，度假租賃管理協會 (VRMA) 的報告顯示，2024 年短期租賃供應量年增約 4%，進一步印證了這項持續的經濟獎勵。

另一方面，由於全球主要旅遊目的地法規結構日益嚴格，該產業正面臨許多挑戰。地方政府為緩解住宅短缺和社區問題，經常推出諸如限制性分區條例、許可證限制和強制登記等措施。這些錯綜複雜的合規義務給房東造成了營運障礙和法律上的不穩定性，可能阻礙房源擴張，並限制全球市場的整體擴充性。

市場促進因素

數位預訂和分銷平台的廣泛應用是推動短期度假租賃行業成長的主要動力。這些線上市場降低了房東的進入門檻，簡化了房客的預訂流程，從而提升了全球交易量。即時確認的便利性和使用者回饋的透明度，以及其他因素，正在提升消費者對整個產業的信任度和接受度。例如，Airbnb 在 2024 年第三季致股東信中指出，其住宿數和體驗預訂量年增了 8%。同樣，Booking Holdings Inc. 也透露，2024 年第二季度，其非傳統住宿設施的住宿數同比成長了 12%，凸顯了數位管道的擴充性。

此外，遠距辦公和「商務休閒」（商務+休閒）旅行的激增顯著改變了需求，使人們更傾向於選擇住宅式住宿設施而非傳統酒店。靈活的工作安排讓專業人士能夠兼顧工作與休閒，因此，配備專屬工作空間、可靠網路連線和適合長期居住的廚房設施的租賃房產需求日益成長。這一趨勢緩解了租賃市場的季節性波動，並為數位遊牧者和家庭的物業管理公司創造了新的商機。 Airbnb 2024 年第一季致股東信中指出，長期住宿佔總住宿的 17%，這印證了這一轉變，也凸顯了市場對支持混合生活方式的住宿設施的持續需求。

市場挑戰

日益嚴格的法規環境是全球短期度假租賃市場發展的主要障礙。在主要旅遊目的地，地方政府經常實施限制性政策來管理住宅供應問題，例如嚴格的區域分類禁令、許可證數量限制和複雜的安全標準。這些合規要求給房東帶來了沉重的經濟和行政負擔，往往使小規模企業難以維持營運。因此，企業紛紛撤出房產或將其轉為長期租賃，導致市場上的活躍房源數量下降，並有效地抑制了庫存成長。

此外，這些日益嚴格的監管造成了不穩定的商業環境，抑制了投資興趣，並限制了產業有效擴大規模的能力。這些監管對企業營運的影響顯著且可衡量。例如，蘇格蘭自助式住宿設施協會在2024年報告稱，新的短期住宿許可法規訂定後，77%的經營者經歷了負面的營運影響。此類監管趨勢不可避免地會限制市場供應，並抑制整個行業的獲利能力。

市場趨勢

人工智慧驅動的動態定價的廣泛應用正在改變短期度假租賃行業的收益管理模式。營運商正逐漸拋棄季節性固定定價，轉而採用自動化演算法，根據即時市場需求、競爭對手動態和預訂情況調整每日價格。這種技術整合使房東能夠在淡季提高運轉率，並在旺季最大化收益，從而透過即時回應旅客需求的變化，最終提升整體盈利。根據 Hostaway 2024 年 5 月發布的報告，物業經理對人工智慧工具的採用率在六個月內成長了 63%，其中 41% 的用戶專門將這些解決方案應用於動態定價。

同時，受消費者價值觀轉變的影響，環保永續租賃房源的激增已成為重要的競爭因素。旅客越來越傾向於選擇注重環境保護的住宿設施，這促使房東採取節能系統、減少廢棄物、使用本地產品等綠色措施。這一趨勢已將永續性從小眾行銷元素提升為吸引具有環保意識的客人的必要營運要求。 Booking.com 發布的《2024 年永續旅遊報告》也印證了這一轉變，報告顯示，75% 的全球旅客計劃在未來一年內選擇更永續的旅行方式，這凸顯了住宿設施提供者提供符合這些環保偏好的服務的必要性。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球短期度假租賃市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 住宿設施類型（獨立式住宅、公寓、度假村/公寓式飯店、其他）
  • 預訂方式（線上、線下）
  • 依地理位置（都市區、鄉村地區、海灘、山區、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美短期度假租賃市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲短期度假租賃市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區短期度假租賃市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲短期度假租賃市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲短期度假租賃市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球短期度假租賃市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• 9flats PTE. Limited
• Airbnb, Inc.
• Booking Holdings Inc.
• Expedia Group, Inc.
• MTCH AG
• MakeMyTrip（India）Private Limited
• Awaze A/S
• Oravel Stays Limited
• Tripadvisor LLC
• Wyndham Destinations Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Short-term Vacation Rental Market is projected to expand from USD 139.35 Billion in 2025 to USD 229.60 Billion by 2031, exhibiting a CAGR of 8.68%. This sector encompasses furnished residential units, including private homes and apartments, offered to travelers for brief stays as a substitute for conventional hotels. Key factors fueling this growth include a rising consumer demand for immersive, local travel experiences and the ease of accessing properties via sophisticated digital booking systems. Furthermore, the prospect of substantial income continues to motivate property owners to join the market; indeed, the Vacation Rental Management Association noted in 2024 that short-term rental supply grew by roughly 4% year-over-year, underscoring this ongoing economic incentive.

Conversely, the industry confronts significant hurdles due to increasingly strict regulatory frameworks in major global tourist destinations. Local governments are frequently enacting restrictive zoning ordinances, limits on licenses, and mandatory registration protocols to mitigate housing shortages and community issues. This intricate web of compliance obligations generates operational obstacles and legal instability for hosts, which threatens to severely hamper the expansion of inventory and restrict the overall scalability of the global market.

Market Driver

The extensive utilization of digital booking and distribution platforms acts as a major engine for the growth of the short-term vacation rental industry. These online marketplaces have reduced entry barriers for property owners and simplified the reservation experience for guests, leading to higher transaction volumes worldwide. The ease of instant confirmations, combined with the transparency of user feedback, bolsters consumer trust and adoption rates throughout the sector. Illustrating this engagement, Airbnb reported in its Q3 2024 Shareholder Letter that Nights and Experiences Booked rose by 8% year-over-year. Similarly, Booking Holdings Inc. revealed that room nights booked for alternative accommodations increased by 12% year-over-year in the second quarter of 2024, emphasizing the scalability enabled by digital channels.

Additionally, the surge in remote work and "bleisure" travel has significantly transformed demand, creating a preference for residential-style lodgings over standard hotels. As flexible work arrangements permit professionals to merge their jobs with leisure, there is a growing need for rentals featuring dedicated workspaces, robust internet connectivity, and kitchen amenities for longer stays. This trend has dampened rental seasonality and generated new revenue opportunities for managers targeting digital nomads and families. As evidence of this shift, Airbnb's Q1 2024 Shareholder Letter noted that long-term stays accounted for 17% of total nights booked, highlighting the enduring demand for accommodations that facilitate a hybrid lifestyle.

Market Challenge

The escalation of rigorous regulatory environments creates a major barrier to the growth of the global short-term vacation rental market. In key tourist centers, local authorities are frequently enacting restrictive policies, such as strict zoning bans, caps on the number of licenses, and complicated safety codes, to manage housing supply issues. These compliance mandates place significant financial and administrative strains on hosts, often making small-scale ventures economically unsustainable. As a result, the market sees a decline in active listings as operators remove their properties or convert them to long-term leases, effectively halting the growth of inventory.

Furthermore, this tightening of regulations fosters an unstable business environment that deters investment and restricts the sector's capacity to scale effectively. The operational impact of these rules is both significant and measurable; for instance, the Association of Scotland's Self-Caterers reported in 2024 that 77% of businesses experienced negative operational consequences following the introduction of new short-term let licensing rules. Such trends of increased oversight inevitably constrain market supply and suppress the revenue potential for the industry at large.

Market Trends

The broad implementation of AI-powered dynamic pricing is transforming revenue management approaches within the short-term vacation rental sector. Operators are progressively abandoning static seasonal pricing in favor of automated algorithms that evaluate real-time market demand, competitor actions, and booking windows to adjust daily rates. This integration of technology enables hosts to boost occupancy during slower periods and secure maximum yields during high-demand events, thereby improving overall profitability by responding immediately to shifts in traveler interest. According to a May 2024 report by Hostaway, the adoption of artificial intelligence tools by property managers rose by 63% over six months, with 41% of users specifically applying these solutions for dynamic pricing.

Concurrently, the normalization of eco-friendly and sustainable rentals has become a vital competitive factor influenced by changing consumer values. Travelers are increasingly seeking accommodations that exhibit environmental stewardship, urging property owners to adopt green measures like energy-efficient systems, waste reduction strategies, and locally sourced supplies. This trend has elevated sustainability from a niche marketing feature to an essential operational requirement for attracting environmentally conscious guests. Reinforcing this shift, Booking.com's 'Sustainable Travel Report 2024' indicated that 75% of global travelers plan to travel more sustainably in the coming year, underscoring the pressure on hosts to match their offerings with these eco-friendly preferences.

Key Market Players

• 9flats PTE. Limited
• Airbnb, Inc.
• Booking Holdings Inc.
• Expedia Group, Inc.
• MTCH AG
• MakeMyTrip (India) Private Limited
• Awaze A/S
• Oravel Stays Limited
• Tripadvisor LLC
• Wyndham Destinations Inc.

Report Scope

In this report, the Global Short-term Vacation Rental Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Short-term Vacation Rental Market, By Accommodation Type

• Home
• Apartments
• Resort/Condominium
• Others

Short-term Vacation Rental Market, By Booking Mode

• Online
• Offline

Short-term Vacation Rental Market, By Location

• Urban
• Rural
• Beach
• Mountain
• Others

Short-term Vacation Rental Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Short-term Vacation Rental Market.

Available Customizations:

Global Short-term Vacation Rental Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Short-term Vacation Rental Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Accommodation Type (Home, Apartments, Resort/Condominium, Others)
  • 5.2.2. By Booking Mode (Online, Offline)
  • 5.2.3. By Location (Urban, Rural, Beach, Mountain, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Short-term Vacation Rental Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Accommodation Type
  • 6.2.2. By Booking Mode
  • 6.2.3. By Location
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Short-term Vacation Rental Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Accommodation Type
      • 6.3.1.2.2. By Booking Mode
      • 6.3.1.2.3. By Location
  • 6.3.2. Canada Short-term Vacation Rental Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Accommodation Type
      • 6.3.2.2.2. By Booking Mode
      • 6.3.2.2.3. By Location
  • 6.3.3. Mexico Short-term Vacation Rental Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Accommodation Type
      • 6.3.3.2.2. By Booking Mode
      • 6.3.3.2.3. By Location

7. Europe Short-term Vacation Rental Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Accommodation Type
  • 7.2.2. By Booking Mode
  • 7.2.3. By Location
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Short-term Vacation Rental Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Accommodation Type
      • 7.3.1.2.2. By Booking Mode
      • 7.3.1.2.3. By Location
  • 7.3.2. France Short-term Vacation Rental Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Accommodation Type
      • 7.3.2.2.2. By Booking Mode
      • 7.3.2.2.3. By Location
  • 7.3.3. United Kingdom Short-term Vacation Rental Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Accommodation Type
      • 7.3.3.2.2. By Booking Mode
      • 7.3.3.2.3. By Location
  • 7.3.4. Italy Short-term Vacation Rental Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Accommodation Type
      • 7.3.4.2.2. By Booking Mode
      • 7.3.4.2.3. By Location
  • 7.3.5. Spain Short-term Vacation Rental Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Accommodation Type
      • 7.3.5.2.2. By Booking Mode
      • 7.3.5.2.3. By Location

8. Asia Pacific Short-term Vacation Rental Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Accommodation Type
  • 8.2.2. By Booking Mode
  • 8.2.3. By Location
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Short-term Vacation Rental Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Accommodation Type
      • 8.3.1.2.2. By Booking Mode
      • 8.3.1.2.3. By Location
  • 8.3.2. India Short-term Vacation Rental Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Accommodation Type
      • 8.3.2.2.2. By Booking Mode
      • 8.3.2.2.3. By Location
  • 8.3.3. Japan Short-term Vacation Rental Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Accommodation Type
      • 8.3.3.2.2. By Booking Mode
      • 8.3.3.2.3. By Location
  • 8.3.4. South Korea Short-term Vacation Rental Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Accommodation Type
      • 8.3.4.2.2. By Booking Mode
      • 8.3.4.2.3. By Location
  • 8.3.5. Australia Short-term Vacation Rental Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Accommodation Type
      • 8.3.5.2.2. By Booking Mode
      • 8.3.5.2.3. By Location

9. Middle East & Africa Short-term Vacation Rental Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Accommodation Type
  • 9.2.2. By Booking Mode
  • 9.2.3. By Location
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Short-term Vacation Rental Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Accommodation Type
      • 9.3.1.2.2. By Booking Mode
      • 9.3.1.2.3. By Location
  • 9.3.2. UAE Short-term Vacation Rental Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Accommodation Type
      • 9.3.2.2.2. By Booking Mode
      • 9.3.2.2.3. By Location
  • 9.3.3. South Africa Short-term Vacation Rental Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Accommodation Type
      • 9.3.3.2.2. By Booking Mode
      • 9.3.3.2.3. By Location

10. South America Short-term Vacation Rental Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Accommodation Type
  • 10.2.2. By Booking Mode
  • 10.2.3. By Location
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Short-term Vacation Rental Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Accommodation Type
      • 10.3.1.2.2. By Booking Mode
      • 10.3.1.2.3. By Location
  • 10.3.2. Colombia Short-term Vacation Rental Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Accommodation Type
      • 10.3.2.2.2. By Booking Mode
      • 10.3.2.2.3. By Location
  • 10.3.3. Argentina Short-term Vacation Rental Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Accommodation Type
      • 10.3.3.2.2. By Booking Mode
      • 10.3.3.2.3. By Location

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Short-term Vacation Rental Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. 9flats PTE. Limited
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Airbnb, Inc.
• 15.3. Booking Holdings Inc.
• 15.4. Expedia Group, Inc.
• 15.5. MTCH AG
• 15.6. MakeMyTrip (India) Private Limited
• 15.7. Awaze A/S
• 15.8. Oravel Stays Limited
• 15.9. Tripadvisor LLC
• 15.10. Wyndham Destinations Inc.

16. Strategic Recommendations

17. About Us & Disclaimer