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即飲咖啡市場規模、佔有率及成長分析（按包裝、類型、通路及地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1917240

即飲咖啡市場規模、佔有率及成長分析（按包裝、類型、通路及地區分類）－2026-2033年產業預測

RTD Coffee Market Size, Share, and Growth Analysis, By Packaging (Bottles, Cans), By Nature (Conventional, Organic), By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月29日 | 出版商:

SkyQuest | 英文 195 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球即飲咖啡市場規模將達到 296 億美元，到 2025 年將成長至 306.4 億美元，到 2033 年將成長至 403.4 億美元，在預測期（2026-2033 年）內複合年成長率為 3.5%。

全球即飲咖啡市場正經歷強勁成長，這主要得益於各國政府對健康飲品的日益重視以及消費者偏好的轉變。都市區生活方式的改變推動了需求的成長，同時，世界各國政府也加大對食品飲料產業永續性、健康理念和數位化溯源計畫的投入。配方和輸送技術的創新改變了產業的生產和消費模式。此外，人工智慧和機器學習的進步對於開發能夠引起消費者共鳴的獨特口味至關重要，它們能夠洞察區域偏好、季節性和消費趨勢。這種充滿活力的市場環境使即飲咖啡成為更廣泛的飲料市場中的重要參與者，滿足了注重健康和品味的消費者群體的需求。

全球即飲咖啡市場促進因素

全球即飲咖啡市場正經歷顯著成長，這主要得益於消費者偏好的轉變，尤其是Z世代和千禧世代等年輕群體，他們追求便捷的咖啡因攝取方式，以融入其忙碌且注重健康的生活方式。這種轉變已超越了傳統咖啡的範疇，即飲產品中添加了益生菌、適應原和植物奶等功能性成分，將飲品轉變為健康產品。為了順應這一趨勢，各公司紛紛推出低糖和潔淨標示產品。這些特性正被用作關鍵的行銷策略，以吸引注重健康的消費者，並在競爭激烈的市場中脫穎而出。

限制全球即飲咖啡市場的因素

全球即飲咖啡市場面臨許多挑戰，例如冷萃、無菌包裝和冷藏等特殊加工要求。這些工藝顯著增加了生產和營運成本，尤其對於新興品牌和小規模品牌而言更是如此。此外，對高階包裝和永續永續性標準的要求進一步推高了與保存期限相關的成本。這些不斷上漲的營運成本可能會限制競爭激烈的市場環境下的定價柔軟性，並降低生產商的利潤率。因此，這些財務限制可能會阻礙即飲咖啡市場新進業者的成長潛力和市場准入。

全球即飲咖啡市場趨勢

全球即飲咖啡市場正經歷顯著的轉變，朝著以健康意識消費者為目標的功能性配方方向發展。各大品牌越來越多在產品中添加膠原蛋白、益生菌、適應原和中鏈甘油三酯（MCT）油等成分，以開發兼具提神醒腦和促進健康的飲品。這種轉變催生了一種混合型產品，它巧妙地融合了咖啡的提神功效和營養強化成分，有效地模糊了傳統咖啡產品和健康飲品之間的界限。隨著健康和保健日益成為消費者關注的焦點，市場對創新功能性即飲咖啡產品的需求預計將大幅成長。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

PepsiCo.
The Coca-Cola Company
Nestle SA
JAB Holding Company
Asahi Group Holdings, Ltd.
McDonald's Corporation
Danone SA
Dunkin'Brands Group, Inc.
Suntory Beverage & Food
Lotte Chilsung Beverage Co. Ltd.
Dr. Pepper Snappel Group.
Starbucks
Unilever
Ajinomoto General Foods Inc.
Monster Beverage Co.

結論與建議

簡介目錄

Product Code: SQMIG30G2073

Global RTD Coffee Market size was valued at USD 29.6 Billion in 2024 and is poised to grow from USD 30.64 Billion in 2025 to USD 40.34 Billion by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The global RTD coffee market is experiencing robust growth, fueled by increased government backing for healthier beverage options and evolving consumer tastes. Urban lifestyle shifts are contributing to heightened demand, as governments worldwide invest in sustainability, wellness, and digital traceability initiatives within the food and beverage sectors. Innovations in formulation and delivery technologies have transformed production and consumption patterns in this industry. Additionally, advancements in AI and machine learning are pivotal in crafting unique flavor innovations that resonate with consumers, leveraging insights into regional preferences, seasonality, and trends. This dynamic environment positions RTD coffee as a key player in the broader beverage landscape, catering to the cravings of health-conscious and discerning consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global RTD Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global RTD Coffee Market Segments Analysis

Global RTD Coffee Market is segmented by Packaging, Nature, Distribution Channel and region. Based on Packaging, the market is segmented into Bottles, Cans and Cartons. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into B2C and B2B. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global RTD Coffee Market

The Global RTD Coffee market is witnessing significant growth driven by a shift in consumer preferences, particularly among younger generations like Gen Z and millennials who seek convenient caffeine options that align with their fast-paced and health-oriented lifestyles. This evolution has transcended traditional coffee, as ready-to-drink options now incorporate functional ingredients such as probiotics, adaptogens, and plant-based milks, transforming the beverage into a wellness product. In response, companies are capitalizing on this trend by launching low-sugar and clean-label products, employing these attributes as key marketing strategies to attract health-conscious consumers and enhance brand differentiation in a competitive marketplace.

Restraints in the Global RTD Coffee Market

The global ready-to-drink (RTD) coffee market faces significant challenges due to the specialized processing requirements, such as cold brewing, aseptic packaging, and refrigeration. These processes lead to substantially higher production and operational costs, particularly for emerging and smaller brands. Additionally, the demand for premium packaging and adherence to sustainability standards further increases expenses related to shelf life maintenance. Such elevated overhead costs can restrict pricing flexibility in a competitive market landscape, resulting in diminished profit margins for producers. Consequently, these financial constraints may hinder the growth potential and market entry of new entrants within the RTD coffee segment.

Market Trends of the Global RTD Coffee Market

The Global Ready-to-Drink (RTD) Coffee market is witnessing a notable shift towards functional formulations aimed at health-conscious consumers. Brands are increasingly incorporating ingredients such as collagen, probiotics, adaptogens, and MCT oil to create beverages that offer both energy and wellness benefits. This evolution has led to the rise of a hybrid category that seamlessly combines the energizing properties of coffee with nutritional enhancements, effectively blurring the lines between traditional coffee products and health-driven beverages. As wellness continues to be a priority for consumers, the demand for innovative, functional RTD coffee options is poised to grow significantly in the marketplace.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Customer Buying Behavior Analysis

Global RTD Coffee Market Size by Packaging & CAGR (2026-2033)

Market Overview
Bottles
Cans
Cartons

Global RTD Coffee Market Size by Nature & CAGR (2026-2033)

Market Overview
Conventional
Organic

Global RTD Coffee Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
B2C
- Grocery Stores/Supermarkets
- Hypermarkets
- Convenience Stores
- Online Retailers
- Online Direct-to-Consumer (DTC)
- Others
B2B
- Cafes
- Hotels & Restaurants
- Offices
- Bakeries and Coffee Shops
- Others

Global RTD Coffee Market Size & CAGR (2026-2033)

North America (Packaging, Nature, Distribution Channel)
- US
- Canada
Europe (Packaging, Nature, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Packaging, Nature, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Packaging, Nature, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Packaging, Nature, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

PepsiCo.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Coca-Cola Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JAB Holding Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings, Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
McDonald's Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dunkin' Brands Group, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory Beverage & Food
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lotte Chilsung Beverage Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr. Pepper Snappel Group.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Starbucks
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ajinomoto General Foods Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monster Beverage Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments