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市場調查報告書

商品編碼

1900483

即飲茶和咖啡市場規模、佔有率和成長分析（按產品、包裝、價格、通路和地區分類）—產業預測（2026-2033年）

Ready-to-Drink Tea and Coffee Market Size, Share, and Growth Analysis, By Product (RTD Tea, RTD Coffee), By Packaging (Canned, Glass Bottle), By Price, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月24日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，即飲茶和咖啡市場規模將達到 1,192.9 億美元，到 2025 年將成長至 1,269.2 億美元，到 2033 年將成長至 2084.9 億美元，在預測期（2026-2033 年將成長至 2084.9 億美元，在預測期（2026-2033 年）內複合年成長率為 6.4%。

即飲茶和咖啡市場蓬勃發展，提供便利的預包裝飲品，滿足不同消費者的偏好。受歡迎的即飲茶口味豐富，包括水果茶、紅茶、綠茶、花草茶和冰茶；而即飲咖啡則添加了馬黛茶和人參等創新成分。這些產品通常添加多種添加劑，包括天然甜味劑和維生素，並富含抗氧化劑、必需礦物質和香料。從罐裝到瓶裝等多種包裝形式也提升了消費者的便利性。人們對生活方式相關健康問題的日益關注，推動了對這些更健康飲品的需求。此外，千禧世代擴大將即飲茶和咖啡作為一種生活方式產品，進一步促進了市場成長，因為消費者正在尋找美味且注重健康的飲料。

即飲茶及咖啡市場成長要素

即飲茶和咖啡市場受到消費者日益增強的健康意識的顯著影響。隨著人們對茶的多種健康益處（例如其抗氧化特性和降低慢性病風險的潛力）的認知不斷提高，越來越多的消費者開始尋求更健康的飲料。這一趨勢導致即飲茶和咖啡產品的需求激增，因為注重健康的消費者正在尋找便利且營養豐富的選擇。消費者偏好的改變凸顯了將健康飲品融入日常生活的重要性，從而推動了這個新興市場的擴張。

限制即飲茶和咖啡市場的因素

即飲茶和咖啡市場面臨來自各種替代飲料的激烈競爭，其中包括能量飲料、運動飲料和瓶裝水。這些替代飲料越來越受到追求便利和多樣化的消費者的青睞，可能會搶走傳統即飲茶和咖啡產品的市場佔有率。此外，消費者日益增強的健康意識也加劇了市場競爭，他們開始尋找被認為更健康或功能性更強的飲料。在這樣的競爭環境下，品牌必須不斷創新，打造差異化產品，才能在擁擠的市場中留住現有客戶並吸引新客戶。

即飲茶和咖啡市場的發展趨勢

即飲茶和咖啡市場正呈現出一個顯著的趨勢：製造商將資源集中於研發。這項投資主要針對口味創新、健康益處以及包裝改進，以在飽和的市場中脫穎而出。透過專注於產品差異化，企業不僅瞄準了注重健康的消費者，也迎合了消費者對便利、高品質飲品的不斷變化的偏好。這導致市場競爭加劇，產品種類更豐富，以滿足不同族群的需求。這正在推動市場成長，並重塑飲料行業的消費者體驗。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Illycaffe SpA（Italy）
Tata Consumer Products Limited（India）
Lavazza（Italy）
Dallmayr（Germany）
United Coffee（Switzerland）
Lipton Teas and Infusions BV（Netherlands）
Peet's Coffee & Tea（USA）
The Coffee Bean & Tea Leaf（USA）
ITO EN, Ltd.（Japan）
Pokka Corporation（Japan）
Suntory Beverage & Food Limited（Japan）
Nestle SA（Switzerland）
JAB Holding Company（Luxembourg）
Monster Beverage Corporation（USA）
Arizona Beverage Company（USA）
Unilever（UK/Netherlands）
Danone SA（France）
Asahi Group Holdings, Ltd.（Japan）

結論與建議

簡介目錄

Product Code: SQMIG30I2155

Ready-to-Drink Tea and Coffee Market size was valued at USD 119.29 Billion in 2024 and is poised to grow from USD 126.92 Billion in 2025 to USD 208.49 Billion by 2033, growing at a CAGR of 6.4% during the forecast period (2026-2033).

The Ready-to-Drink (RTD) tea and coffee market is thriving, offering convenient pre-packaged beverages that cater to diverse consumer preferences. Popular RTD tea options include a range of flavors such as fruit, black, green, herbal, and iced varieties, while RTD coffee features innovative ingredients like yerba mate and ginseng. These products often incorporate various additives, including natural sweeteners and vitamins, enhancing their nutritional profile with antioxidants, essential minerals, and flavors. The wide variety of packaging formats-ranging from cans to bottles-adds to consumer convenience. Growing concerns over lifestyle-related health issues have driven demand for these healthier beverage alternatives. Furthermore, the millennial demographic increasingly embraces RTD tea and coffee as lifestyle products, further fueling market growth as consumers seek flavorful, health-conscious options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready-to-Drink Tea and Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready-to-Drink Tea and Coffee Market Segments Analysis

Global Ready-to-Drink Tea and Coffee Market is segmented by Product, Packaging, Price, Distribution Channel and region. Based on Product, the market is segmented into RTD Tea and RTD Coffee. Based on Packaging, the market is segmented into Canned, Glass Bottle, PET Bottle and Others. Based on Price, the market is segmented into Premium, Regular, Popular priced, Fountain and Super premium. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Food Service and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready-to-Drink Tea and Coffee Market

The Ready-to-Drink Tea and Coffee market is significantly influenced by the growing awareness among consumers regarding health and wellness. With tea recognized for its numerous health benefits, such as its antioxidant properties and its ability to potentially lower the risk of chronic illnesses, more individuals are seeking healthier beverage options. This trend has led to a surge in demand for ready-to-drink tea and coffee products, as health-conscious consumers gravitate towards convenient and nutritious choices. This shift in consumer preferences highlights the importance of incorporating healthy beverages into daily routines, thereby driving growth in this dynamic market.

Restraints in the Ready-to-Drink Tea and Coffee Market

The Ready-to-Drink Tea and Coffee market encounters significant challenges due to fierce competition from a variety of alternative beverages, including energy drinks, sports drinks, and bottled water. These options are increasingly popular among consumers seeking convenience and variety, which can divert attention and sales away from traditional ready-to-drink tea and coffee products. The growing health-conscious trends also lead consumers to explore beverages that they perceive as healthier or more functional, further intensifying the competitive landscape. This competition means that brands must continuously innovate and differentiate their offerings to retain and attract customers in a crowded marketplace.

Market Trends of the Ready-to-Drink Tea and Coffee Market

The ready-to-drink tea and coffee market is witnessing a significant trend as manufacturers increasingly allocate resources towards research and development. This investment is primarily aimed at innovating flavors, improving health benefits, and enhancing packaging to stand out in a saturated market. By focusing on product differentiation, companies are not only striving to attract health-conscious consumers but also tapping into evolving preferences for convenient, high-quality beverages. As a result, the competition intensifies, fostering a diverse range of offerings that cater to various demographics, thus propelling market growth and reshaping consumer experiences in the beverage sector.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis
Raw Material Analysis

Global Ready-to-Drink Tea and Coffee Market Size by Product & CAGR (2026-2033)

Market Overview
RTD Tea
- Black
- Green
- Fruit
- Kombucha
- Others
RTD Coffee
- Cold brew coffee
- Iced coffee
- Flavored coffee
- Others

Global Ready-to-Drink Tea and Coffee Market Size by Packaging & CAGR (2026-2033)

Market Overview
Canned
Glass Bottle
PET Bottle
Others

Global Ready-to-Drink Tea and Coffee Market Size by Price & CAGR (2026-2033)

Market Overview
Premium
Regular
Popular priced
Fountain
Super premium

Global Ready-to-Drink Tea and Coffee Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets/Hypermarkets
Convenience Stores
Food Service
Online

Global Ready-to-Drink Tea and Coffee Market Size & CAGR (2026-2033)

North America (Product, Packaging, Price, Distribution Channel)
- US
- Canada
Europe (Product, Packaging, Price, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Packaging, Price, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Packaging, Price, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Packaging, Price, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Illycaffe S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Consumer Products Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lavazza (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dallmayr (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
United Coffee (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lipton Teas and Infusions B.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peet's Coffee & Tea (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Coffee Bean & Tea Leaf (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITO EN, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pokka Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory Beverage & Food Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JAB Holding Company (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monster Beverage Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Arizona Beverage Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (UK/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments