即飲咖啡市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球即飲咖啡市場規模達262億美元，預計年複合成長率將達7.2%，到2034年將達到525億美元。這得歸功於即飲咖啡的便利性、便攜性和精緻的風味，吸引了全球忙碌消費者的注意。隨著功能性飲料需求的不斷成長，即飲咖啡迎合了人們快速補充能量的需求，同時又不失口感。該產品在千禧世代和Z世代中頗具吸引力，他們注重飲料的功能性和風味。此外，人們對更健康、植物性和有機食品的偏好日益成長，也有助於推動其進一步成長。

即飲咖啡不僅在超市和便利商店等傳統零售場所越來越受歡迎，而且在線上平台也越來越受歡迎，消費者可以快速購買自己喜歡的飲料。冷萃咖啡憑藉其更順滑的口感、健康益處和高階定位，佔據了相當大的市場佔有率。注入氮氣的咖啡品種也越來越受歡迎，其順滑的口感與更高階的產品體驗相得益彰。永續發展計劃正日益影響整個產業，企業越來越注重環保包裝、負責任的採購和更環保的實踐。益智藥和功能性菇類等新成分影響即飲咖啡的配方，進一步豐富了產品種類。

冷萃咖啡市場在2024年佔據30.2%的市場佔有率，預計到2034年將以7.5%的複合年成長率成長。冷萃咖啡口感順滑，略帶甜味，酸度較低，深受注重健康的消費者的青睞，他們更喜歡口感更溫和、更愉悅的咖啡體驗。它日益流行的另一個原因是它對年輕一代的吸引力，他們飲用的飲料符合他們注重健康的生活方式。另一方面，冰咖啡憑藉著清爽的口感和便利的口感，在市場上保持著強勁的勢頭。冰咖啡通常是一種快速便捷的選擇，對於許多尋求易於準備和隨時隨地享用的冰鎮咖啡飲品的消費者來說，它已成為他們的首選。

在包裝方面，PET瓶繼續主導即飲咖啡市場，2024年將佔據31.8%的市場。 PET瓶因其輕盈、耐用和經濟實惠的特性而備受青睞，是大規模分銷的理想選擇。其可重複密封的特性也增加了便利性，讓消費者可以多次享用咖啡，從而提升了產品的吸引力。此外，PET瓶的可回收性也契合了消費者對永續包裝解決方案日益成長的需求，進一步提升了其受歡迎程度。

2024年，中國即飲咖啡市場規模達31億美元，預計到2034年將以7.1%的複合年成長率成長。中國城鎮化進程加快、勞動人口年輕化以及便攜產品日益普及，使得即飲咖啡成為一種時尚便捷的飲品。無糖和健康飲品的流行也推動了市場成長。隨著便利商店即飲咖啡供應的日益豐富以及電商平台的擴張，購買這些產品變得前所未有的便捷。

全球即飲咖啡市場的企業正採取各種策略來鞏固其市場地位。星巴克公司、雀巢公司、可口可樂公司、三得利控股有限公司和Califia Farms LP等領先品牌致力於拓展產品線，以改變消費者對更健康、更永續飲品的偏好。新口味、功能性成分和能量提升添加劑等創新正成為產品開發不可或缺的一部分。這些公司致力於透過環保包裝解決方案和透明的供應鏈來提高永續性。增強電商業務以及與便利商店的分銷合作，提高了產品的可近性。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 川普政府關稅
  • 對貿易的影響
    • 貿易量中斷
    • 報復措施
  • 對產業的影響
    • 供給側影響（原料）
      • 主要材料價格波動
      • 供應鏈重組
      • 生產成本影響
    • 需求面影響（售價）
      • 價格傳導至終端市場
      • 市佔率動態
      • 消費者反應模式
  • 受影響的主要公司
  • 策略產業反應
    • 供應鏈重組
    • 定價和產品策略
    • 政策參與
  • 展望與未來考慮
• 貿易統計（HS編碼）
  • 2021-2024年主要出口國
  • 2021-2024年主要進口國
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 方便飲料需求不斷成長
    • 日益注重健康的消費者群體
    • 冷萃咖啡和高級咖啡的流行
  • 產業陷阱與挑戰
    • 競爭激烈，市場飽和
    • 原料和包裝成本波動
• 成長潛力分析
• 消費者人口統計與行為
  • 年齡層細分（Z 世代至嬰兒潮世代）
  • 性別與基於收入的消費
  • 城市與鄉村趨勢
  • 生活方式和心理特徵
  • 關鍵決策因素（口味、價格、健康、永續性）
  • 社群媒體和意識的作用
• 永續性和創新趨勢
  • 道德採購（公平貿易、有機、雨林聯盟）
  • 永續包裝（可回收、可生物分解）
  • 產品創新（氮氣、冷萃取、新口味）
  • 流程效率（能源、水、品質控制）
  • 數位化工具（區塊鏈、人工智慧、D2C平台）
• 監理框架和合規性
  • 全球和區域食品安全標準（FDA、EFSA）
  • 標籤規範（營養、咖啡因、過敏原）
  • 包裝和回收法規
  • 貿易法規和認證需求
• 未來展望與新興技術（2025-2030年）
  • 成長預測和市場預測
  • 新趨勢：CBD、益生菌、單一產地、客製化飲品
  • 包裝、保存和自動化方面的進步
  • 市場顛覆者：實驗室種植咖啡、氣候影響
  • 未來通路與疫情後趨勢
  • 長期永續發展路線圖
• 投資分析和機會
  • 產業投資趨勢
  • 創投與新創企業生態系統
  • 按細分市場分類的投資報酬率
  • 風險評估
  • 機會圖
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場規模及預測：依產品類型 2021 - 2034

• 主要趨勢
• 冷萃咖啡
• 冰咖啡
• 咖啡拿鐵
• 卡布奇諾
• 濃縮咖啡
• 摩卡
• 其他

第6章：市場規模及預測：依封裝形式，2021 - 2034

• 主要趨勢
• PET瓶
• 罐頭
• 紙箱包裝
• 玻璃瓶
• 袋裝
• 紙罐和永續包裝

第7章：市場規模及預測：按添加劑，2021 - 2034

• 主要趨勢
• 常規/普通
• 調味
  • 香草
  • 焦糖
  • 巧克力/摩卡
  • 榛子
  • 水果味
  • 特色和時令風味
• 功能添加物
  • 蛋白質強化
  • 維生素強化
  • 適應原和益智成分
  • 膠原蛋白與美容

第8章：市場估計與預測：按甜味劑類型，2021 - 2034

• 主要趨勢
• 普通糖
• 減少糖
• 無醣
• 天然甜味
• 人工甜味劑

第9章：市場估計與預測：按牛奶類型，2021 - 2034 年

• 主要趨勢
• 牛奶
• 植物性替代品
  • 杏仁奶
  • 燕麥奶
  • 豆漿
  • 椰奶
  • 其他植物性選擇
• 黑色/無牛奶

第10章：市場估計與預測：按價格細分，2021 - 2034 年

• 主要趨勢
• 經濟/大眾市場
• 中檔
• 優質的
• 超高階/精釀

第 11 章：市場估計與預測：按配銷通路，2021 年至 2034 年

• 主要趨勢
• 非貿易
  • 超市和大賣場
  • 便利商店
  • 特色食品店
  • 網路零售
  • 直接面對消費者
  • 訂閱服務
• 現場交易
  • 咖啡館和咖啡店
  • 餐廳及食品服務
  • 自動販賣機
  • 辦公室咖啡服務
  • 旅遊零售

第 12 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第13章：公司簡介

• CalifiaFarms,LP
• DanoneS.A.
• HighBrewCoffee
• Lotte Chilsung Beverage Co.
• KeurigDrPepperInc.
• LaColombeCoffeeRoasters
• NestleS.A.
• PepsiCo,Inc.
• RiseBrewingCo.
• StarbucksCorporation
• SuntoryHoldingsLimited
• SuperCoffee(KituLife,Inc.)
• TheCoca-ColaCompany

The Global RTD Coffee Market was valued at USD 26.2 billion in 2024 and is estimated to grow at a CAGR of 7.2% to reach USD 52.5 billion by 2034, driven by its convenience, portability, and sophisticated flavor profiles, which have captured the attention of busy consumers worldwide. With a growing demand for functional beverages, RTD coffee caters to individuals seeking a quick energy boost without compromising on taste. The product's appeal is strong among millennials and Gen Z, who value functionality and flavor in their beverages. In addition, the increasing preference for healthier, plant-based, and organic options is helping to fuel further growth.

RTD coffee continues to rise in popularity not only in traditional retail locations such as supermarkets and convenience stores but also through online platforms, where consumers can quickly access their favorite beverages. Cold brew coffee has carved out a significant market share due to its smoother taste, health benefits, and premium positioning. Nitrogen-infused varieties are also gaining traction, offering a creamy texture that aligns with a more upscale product experience. Sustainability initiatives are increasingly shaping the industry, with companies focusing on eco-friendly packaging, responsible sourcing, and better environmental practices. The new ingredients, such as nootropics and functional mushrooms, influence RTD coffee formulations, further diversifying product offerings.

The cold brew coffee segment held 30.2% share in 2024 and is projected to grow at a CAGR of 7.5% by 2034. Cold brew coffee's smooth, slightly sweet flavor and its lower acidity make it a favorite among health-conscious consumers who prefer a milder and more enjoyable coffee experience. Its growing popularity is also driven by its appeal to younger generations, who use beverages that align with their wellness-focused lifestyles. On the other hand, iced coffee maintains a strong presence in the market due to its refreshing qualities and convenience. Iced coffee is typically a quick and easy option, making it a staple for many consumers who seek a chilled coffee drink that is easy to prepare and consume on the go.

In terms of packaging, PET bottles continue to dominate the RTD coffee market, holding 31.8% share in 2024. PET bottles are favored for their lightweight, durable, and cost-effective qualities, which make them ideal for large-scale distribution. Their resealable nature adds to the convenience, allowing consumers to enjoy their coffee in multiple sittings, which enhances product appeal. Additionally, the recyclability of PET bottles aligns with the growing consumer demand for sustainable packaging solutions, further fueling their popularity.

China RTD Coffee Market generated USD 3.1 billion in 2024 and is expected to grow at a 7.1% CAGR through 2034. The country's growing urbanization, younger working population, and increasing adoption of on-the-go products have positioned RTD coffee as a fashionable and convenient drink. The popularity of sugar-free and health-focused options is also contributing to market growth. With the increasing availability of RTD coffee in convenience stores and the expansion of e-commerce platforms, access to these products has never been easier.

Companies in the Global RTD Coffee Market are adopting varied strategies to strengthen their market positions. Leading brands like Starbucks Corporation, Nestle S.A., The Coca-Cola Company, Suntory Holdings Limited, and Califia Farms LP focus on expanding their product offerings to shift consumer preferences for healthier, more sustainable beverages. Innovations such as new flavors, functional ingredients, and energy-boosting additives are becoming integral to product development. These companies focus on improving sustainability through eco-friendly packaging solutions and transparent supply chains. Enhanced e-commerce presence and distribution partnerships with convenience stores improve product accessibility.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Trade statistics (HS Code)
  • 3.3.1 Major exporting countries, 2021-2024 (Kilo Tons)
  • 3.3.2 Major importing countries, 2021-2024 (Kilo Tons)
• 3.4 Supplier landscape
• 3.5 Profit margin analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Rising demand for convenience beverages
    • 3.8.1.2 Increasing health-conscious consumer base
    • 3.8.1.3 Popularity of cold brew and premium variants
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High competition and market saturation
    • 3.8.2.2 Fluctuating raw material and packaging costs
• 3.9 Growth potential analysis
• 3.10 Consumer demographics and behavior
  • 3.10.1 Age group segmentation (Gen Z to Boomers)
  • 3.10.2 Gender and income-based consumption
  • 3.10.3 Urban vs. rural trends
  • 3.10.4 Lifestyle and psychographics
  • 3.10.5 Key decision factors (taste, price, wellness, sustainability)
  • 3.10.6 Role of social media and awareness
• 3.11 Sustainability and innovation trends
  • 3.11.1 Ethical sourcing (Fair Trade, organic, Rainforest Alliance)
  • 3.11.2 Sustainable packaging (recyclable, biodegradable)
  • 3.11.3 Product innovation (nitro, cold extraction, novel flavors)
  • 3.11.4 Process efficiency (energy, water, quality control)
  • 3.11.5. Digital tools (blockchain, AI, D2 C platforms)
• 3.12 Regulatory framework and compliance
  • 3.12.1 Global and regional food safety standards (FDA, EFSA)
  • 3.12.2 Labeling norms (nutrition, caffeine, allergens)
  • 3.12.3 Packaging and recycling regulations
  • 3.12.4 Trade regulations and certification needs
• 3.13 Future outlook and emerging technologies 2025-2030
  • 3.13.1 Growth forecasts and market projections
  • 3.13.2 New trends: CBD, probiotics, single-origin, customizable drinks
  • 3.13.3 Advancements in packaging, preservation, automation
  • 3.13.4 Market disruptors: lab-grown coffee, climate impact
  • 3.13.5 Future channels and post-pandemic trends
  • 3.13.6 Long-term sustainability roadmap
• 3.14 Investment analysis and opportunities
  • 3.14.1 Sector investment trends
  • 3.14.2 VC and startup ecosystem
  • 3.14.3 ROI by segment
  • 3.14.4 Risk evaluation
  • 3.14.5 Opportunity mapping
• 3.15 Porter's analysis
• 3.16 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Product Type 2021 - 2034 (USD Billion, Kilo Tons)

• 5.1 Key trends
• 5.2 Cold brew coffee
• 5.3 Iced coffee
• 5.4 Cafe latte
• 5.5 Cappuccino
• 5.6 Espresso
• 5.7 Mocha
• 5.8 Others

Chapter 6 Market Size and Forecast, By Packaging Format, 2021 - 2034 (USD Billion, Kilo Tons)

• 6.1 Key trends
• 6.2 PET bottles
• 6.3 Cans
• 6.4 Carton packaging
• 6.5 Glass bottles
• 6.6 Pouches
• 6.7 Paper cans and sustainable packaging

Chapter 7 Market Size and Forecast, By Additive, 2021 - 2034 (USD Billion, Kilo Tons)

• 7.1 Key trends
• 7.2 Regular/plain
• 7.3 Flavored
  • 7.3.1 Vanilla
  • 7.3.2 Caramel
  • 7.3.3 Chocolate/mocha
  • 7.3.4 Hazelnut
  • 7.3.5 Fruit-infused
  • 7.3.6 Specialty and seasonal flavors
• 7.4 Functional additives
  • 7.4.1 Protein-enhanced
  • 7.4.2 Vitamin-fortified
  • 7.4.3 Adaptogenic and nootropic ingredients
  • 7.4.4 Collagen and beauty-enhancing

Chapter 8 Market Estimates and Forecast, By Sweetener Type, 2021 - 2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 Regular sugar
• 8.3 Reduced sugar
• 8.4 Sugar-free
• 8.5 Naturally sweetened
• 8.6 Artificially sweetened

Chapter 9 Market Estimates and Forecast, By Milk Type, 2021 - 2034 (USD Billion) (Kilo Tons)

• 9.1 Key trends
• 9.2 Dairy milk
• 9.3 Plant-based alternatives
  • 9.3.1 Almond milk
  • 9.3.2 Oat milk
  • 9.3.3 Soy milk
  • 9.3.4 Coconut milk
  • 9.3.5 Other plant-based options
• 9.4 Black/no milk

Chapter 10 Market Estimates and Forecast, By Price Segment, 2021 - 2034 (USD Billion) (Kilo Tons)

• 10.1 Key trends
• 10.2 Economy/mass market
• 10.3 Mid-range
• 10.4 Premium
• 10.5 Super-premium/craft

Chapter 11 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Kilo Tons)

• 11.1 Key trends
• 11.2 Off-Trade
  • 11.2.1 Supermarkets and Hypermarkets
  • 11.2.2 Convenience Stores
  • 11.2.3 Specialty Food Stores
  • 11.2.4 Online Retail
  • 11.2.5 Direct-to-Consumer
  • 11.2.6 Subscription Services
• 11.3 On-Trade
  • 11.3.1 Cafes and Coffee Shops
  • 11.3.2 Restaurants and Food Service
  • 11.3.3 Vending Machines
  • 11.3.4 Office Coffee Services
  • 11.3.5 Travel Retail

Chapter 12 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 France
  • 12.3.4 Spain
  • 12.3.5 Italy
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 Australia
  • 12.4.5 South Korea
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Argentina
• 12.6 Middle East and Africa
  • 12.6.1 Saudi Arabia
  • 12.6.2 South Africa
  • 12.6.3 UAE

Chapter 13 Company Profiles

• 13.1 CalifiaFarms,LP
• 13.2 DanoneS.A.
• 13.3 HighBrewCoffee
• 13.4 Lotte Chilsung Beverage Co.
• 13.5 KeurigDrPepperInc.
• 13.6 LaColombeCoffeeRoasters
• 13.7 NestleS.A.
• 13.8 PepsiCo,Inc.
• 13.9 RiseBrewingCo.
• 13.10 StarbucksCorporation
• 13.11 SuntoryHoldingsLimited
• 13.12 SuperCoffee(KituLife,Inc.)
• 13.13 TheCoca-ColaCompany