線上食品配送服務市場規模、佔有率和成長分析（按類型、支付方式、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，全球線上食品配送服務市場規模將達到 535.1 億美元，到 2025 年將達到 589.1 億美元，到 2033 年將達到 1272.1 億美元，在預測期（2026-2033 年）內，複合年成長率為 10.1%。

全球線上食品配送服務市場經歷了蓬勃發展，重塑了消費者獲取餐飲選擇的方式。透過數位平台和行動應用程式，消費者可以更方便地享用各種美食，這吸引了眾多消費者的目光，並推動了市場擴張。隨著智慧型手機普及率和網路滲透率的提高，越來越多的人選擇在家中享用餐廳品質的餐點，便利性成為他們首要考慮的因素。近期社交限制措施下，外送服務的使用量激增，進一步加速了這一成長趨勢。市場競爭異常激烈，跨國公司和本土企業並存，而雲端廚房等創新理念的出現正是為了迎合不斷變化的消費者偏好。然而，在適應不斷變化的消費者需求和技術進步的同時，該產業也面臨食品安全、永續性和物流複雜性等諸多挑戰。

全球線上食品配送服務市場促進因素

全球線上食品配送服務市場的擴張主要受「線上食品訂購便利性日益提升」這一驅動力的影響。隨著數位轉型不斷推進，越來越多的消費者轉向線上平台滿足餐飲需求。智慧型手機的普及以及網路存取的不斷完善，使得食品配送流程更有效率、便利性和方便用戶使用性。消費者行為的這種轉變導致線上食品配送服務需求的成長，因為越來越多的人希望在享受現代科技帶來的便利的同時，也能輕鬆滿足口腹之欲。

全球線上食品配送服務市場的限制因素

全球線上食品配送服務市場面臨的主要挑戰之一是維持高效率「最後一公里」配送系統的高成本和複雜性。這包括許多物流挑戰，例如確保準時送達（這對提升客戶滿意度至關重要）以及在運輸過程中保持食品品質。此外，高效管理配送車輛也面臨挑戰，因為營運商必須在可靠且快速的服務需求與營運成本之間取得平衡。這些挑戰可能成為阻礙因素，影響整個產業的效率和客戶體驗。

全球線上食品配送服務市場趨勢

全球線上食品配送服務市場見證了「幽靈廚房」（也稱為雲端廚房）的顯著成長，這徹底改變了食品服務模式。這些虛擬廚房專門處理線上訂單，無需實體店面，顯著降低了餐廳的營運成本。這一趨勢不僅提高了營運效率，也使餐廳能夠柔軟性豐富外帶菜單和產品選擇，擺脫傳統門市模式的束縛。隨著消費者對便利性的需求不斷成長，「幽靈廚房」有望重塑食品配送產業的競爭格局。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術進步

全球線上食品配送服務市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 從平台到消費者
• 餐廳對消費者

全球線上食品配送服務市場規模（按支付方式及複合年成長率分類）（2026-2033 年）

• 貨到付款
• 線上

全球線上食品配送服務市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 行動應用
• 網站/桌面

全球線上食品配送服務市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Deliveroo（United Kingdom）
• DoorDash（United States）
• Uber Eats（United States）
• Grubhub（United States）
• Zomato（India）
• Swiggy（India）
• Foodpanda（Germany）
• Glovo（Spain）
• Rappi（Colombia）
• iFood（Brazil）
• Postmates（United States）
• Menulog（Australia）
• Lieferando（Germany）

結論與建議

Global Online Food Delivery Services Market size was valued at USD 53.51 Billion in 2024 and is poised to grow from USD 58.91 Billion in 2025 to USD 127.21 Billion by 2033, growing at a CAGR of 10.1% during the forecast period (2026-2033).

The global online food delivery services market has experienced dynamic growth, reshaping how consumers access dining options. The increasing availability of diverse cuisines through digital platforms and mobile apps has captivated consumers, driving market expansion. Convenience has become paramount, as more individuals prefer having restaurant-quality meals delivered to their homes fueled by rising smartphone and internet penetration. This growth trajectory was accelerated by an increased adoption of delivery services during recent social restrictions. The landscape is highly competitive, featuring a mix of multinational and local players vying for dominance, while innovative concepts like cloud kitchens cater to evolving consumer preferences. Nevertheless, the industry grapples with challenges such as food safety, sustainability, and logistical complexities while adapting to changing consumer demands and technological advancements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Food Delivery Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Food Delivery Services Market Segments Analysis

Global Online Food Delivery Services Market is segmented by Type, Payment Method, Channel and region. Based on Type, the market is segmented into Platform-to-consumer and Restaurant-to-consumer. Based on Payment Method, the market is segmented into Cash On Delivery and Online. Based on Channel, the market is segmented into Mobile Applications and Websites/desktop. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Food Delivery Services Market

The expansion of the Global Online Food Delivery Services market can primarily be attributed to a significant driving force: the increasing convenience of ordering food online. As digital transformation continues to evolve, more consumers are turning to online platforms for their dining needs. The proliferation of smartphones coupled with readily available internet access has streamlined the food delivery process, making it more accessible and user-friendly. This shift in consumer behavior has led to a heightened demand for online food delivery services, as individuals seek quick and effortless ways to satisfy their hunger while enjoying the benefits of modern technology.

Restraints in the Global Online Food Delivery Services Market

One significant challenge faced by the Global Online Food Delivery Services market is the high cost and complexity involved in maintaining an efficient last-mile delivery system. This includes logistical hurdles such as ensuring timely deliveries, which are crucial for customer satisfaction, while also preserving the quality of food during transit. Additionally, managing delivery fleets efficiently adds another layer of difficulty, as providers must balance operational costs with the need for reliable and swift service. These issues can act as restraints, potentially impacting the overall effectiveness and customer experience within the industry.

Market Trends of the Global Online Food Delivery Services Market

The Global Online Food Delivery Services market is experiencing a significant surge in the adoption of ghost kitchens, also known as cloud kitchens, revolutionizing the food service model. These virtual kitchens operate exclusively for online orders, eliminating the need for physical dining spaces and thereby significantly lowering overhead costs for restaurant operators. This trend not only allows for operational efficiency but also provides restaurants with the flexibility to diversify their delivery offerings and menus without the constraints of a traditional restaurant setup. As consumer demand for convenience continues to rise, ghost kitchens are poised to reshape the competitive landscape of the food delivery industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Online Food Delivery Services Market Size by Type & CAGR (2026-2033)

• Market Overview
• Platform-to-consumer
• Restaurant-to-consumer

Global Online Food Delivery Services Market Size by Payment Method & CAGR (2026-2033)

• Market Overview
• Cash On Delivery
• Online

Global Online Food Delivery Services Market Size by Channel & CAGR (2026-2033)

• Market Overview
• Mobile Applications
• Websites/desktop

Global Online Food Delivery Services Market Size & CAGR (2026-2033)

• North America (Type, Payment Method, Channel)
  • US
  • Canada
• Europe (Type, Payment Method, Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Payment Method, Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Payment Method, Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Payment Method, Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Deliveroo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DoorDash (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uber Eats (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grubhub (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zomato (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiggy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foodpanda (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glovo (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rappi (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iFood (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Postmates (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Menulog (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lieferando (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations